lemlist vs Outreach

by Gralio Feb 25, 2025

lemlist and Outreach are both sales engagement platforms, but they cater to different needs. lemlist excels in email deliverability and personalized outreach, making it ideal for cold emailing campaigns. Outreach offers a more comprehensive sales engagement platform with advanced features, AI insights, and robust integrations, making it suitable for larger teams and complex sales processes.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3186 reviews and 60 websites, saving 18 hours, 12 minutes of reading.

lemlist

Website LinkedIn Twitter

Outreach

Website LinkedIn Twitter

About

lemlist is a sales engagement tool that focuses on improving cold outreach through email. It allows you to build email lists with verified addresses and provides templates and AI assistance to personalize messages at scale. lemlist prioritizes email deliverability by staggering sends and warming up email domains, helping your messages reach inboxes and avoid spam filters. It also offers multi-channel outreach options, including LinkedIn and phone call integrations. You can try it for free with their 14-day trial.

Outreach is a sales platform designed to make sales teams more efficient and successful. It uses automation and AI to help manage sales processes, from finding new customers to closing deals. Outreach provides tools for managing contacts, tracking progress, automating tasks, and analyzing sales data. It aims to improve sales performance, provide insights into the sales process, and help sales teams close deals more effectively. Large companies like Zoom and Siemens use Outreach to manage their sales operations.

Summary

Main difference

lemlist is better for you if you prioritize email deliverability and personalized outreach, especially for cold emailing. Outreach is better for you if you need a comprehensive sales engagement platform with advanced automation and AI-powered insights, particularly for larger sales teams.

Relative strengths of lemlist (compared to Outreach)

* **Stronger email deliverability focus:** lemlist excels in features like email warm-up and staggered sending, improving inbox placement and avoiding spam filters. Outreach also offers deliverability features, but lemlist prioritizes this aspect more.
* **More personalized email outreach:** lemlist provides AI assistance and dynamic fields for crafting highly personalized emails at scale. While Outreach offers personalization, lemlist's focus is more pronounced.
* **More affordable pricing:** lemlist offers more budget-friendly plans, especially beneficial for smaller to medium-sized businesses with limited budgets. Outreach's pricing is generally higher, catering to larger enterprises.

Relative weaknesses of lemlist (compared to Outreach)

* **Less comprehensive sales engagement platform:** Compared to Outreach, lemlist focuses primarily on email outreach and lacks the breadth of features for managing the entire sales cycle. Outreach offers a more complete suite of tools for various sales processes.
* **Fewer integrations:** lemlist has limited CRM integrations compared to Outreach, which seamlessly integrates with platforms like Salesforce. This can be a drawback for teams relying on diverse CRM systems.
* **Less robust reporting and analytics:** While lemlist offers analytics, Outreach provides more advanced reporting and insights into sales performance, deal flow, and team activity. This is crucial for data-driven sales management.

What companies are using lemlist and Outreach?

No data

Who is using lemlist and Outreach?

Co-Founder @AcquisitionX

Jérémy Grandillon

CEO & Co-founder of TC9 — AI Allbound Agency

Show all 7 stacks

Elric Legloire

The Outbound Kitchen Chef

Vlad Oleksiienko

Growth @ Reply.io

Justin Ashby

Head of Marketing at Glyphic

Charlie Hills

I use AI to create content that converts

Who should use lemlist VS. Outreach

lemlist is a sales engagement platform simplifying cold outreach. Users praise its customizable email campaigns and responsive support. However, some find the email warmup unreliable and the UI less intuitive after recent updates. Perfect for sales professionals and marketers at SMBs, lemlist offers personalized email sequences, multi-channel outreach, and lead list building to boost sales efforts.

Outreach is a sales engagement platform ideal for sales, revenue operations, and go-to-market leaders in B2B SaaS companies focused on outbound sales. Users praise its seamless Salesforce integration, email sequencing, and tracking capabilities. However, some find the pricing high and the interface clunky. Consider Outreach if your team needs robust automation and analytics but be prepared for a learning curve.

Best for small to medium-sized businesses seeking improved cold outreach.
Ideal for various sectors, including E-commerce, Marketing, and Software.

Best fit for small to medium businesses, also suitable for large enterprises.
Ideal for software, IT, telecommunications, and other tech-related businesses.

lemlist and Outreach features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead List Building

Supported

Lemlist supports building targeted lists via database access and LinkedIn integration.

Supported

Outreach supports targeted lead list building, including LinkedIn integration and AI-driven methods.
Personalized Email Generation

Partially supported

Lemlist offers personalized emails using AI and dynamic content insertion. Adding LinkedIn profile pictures is not directly confirmed.

Partially supported

Outreach supports personalized emails via templates and AI assistance, but direct LinkedIn picture integration is not confirmed.
Go-to-Market Workflow

Not supported

Lemlist excels at sales outreach automation but lacks features for broader go-to-market workflows.

Partially supported

Outreach streamlines sales workflows which can be part of go-to-market processes.
Contact segmentation

Supported

Lemlist allows users to segment their contacts into groups based on various criteria like industry, location, job title, and more. This segmentation ability enables targeted outreach and personalized communication across different channels, enhancing lead generation, marketing engagement, and sales enablement.

Supported

Outreach allows segmenting contacts based on various criteria.
Drip Campaigns

Supported

Lemlist excels in supporting drip campaigns, offering a comprehensive suite of features to automate and personalize email sequences for lead nurturing and user onboarding. Key capabilities like a flexible sequence builder, AI-powered campaign generation, multichannel outreach, and in-depth analytics confirm its robust support for this requirement.

Supported

Outreach supports drip campaigns through its Sequences feature, enabling automated, personalized email sequences.
Salesloft Integration

Not supported

Lemlist does not directly integrate with Salesloft.

Not supported

Although both Outreach and Salesloft are prominent sales engagement platforms, there is no evidence to suggest a direct integration exists for automatically adding qualified leads from Outreach to Salesloft cadences. The provided sources predominantly focus on comparing and contrasting their features and integrations with other tools like Salesforce, but not a direct integration between them.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

lemlist and Outreach Pricing

Lemlist offers tiered pricing plans based on sending emails per user with a 14-day free trial. They also offer a free plan with limited features. The more expensive plans include additional features such as AI personalization, automated follow-ups, CRM integrations, and more.

Plans

See full Pricing page

No data

See full Pricing page

lemlist and Outreach review insights

Users love

Highly customizable email campaigns, with dynamic fields and personalized images.
Fast and responsive customer support, praised for their helpfulness.
Lemwarm feature effectively warms up email domains, improving deliverability.
Easy to use interface for creating and scheduling email sequences.

Seamless integration with Salesforce is widely praised.
Email sequencing features are highly appreciated for their automation and customization.
The tool effectively tracks email opens and replies, providing valuable insights.
Many users appreciate the availability of pre-built email templates and snippets.

Users dislike

Email warmup is unreliable and can negatively impact email reputation.
Confusing token system for features like email validation.
Limited integration options, especially for CRMs other than HubSpot and Salesforce.
Recent UI changes have made the platform less intuitive and harder to navigate.

High pricing and inflexible contracts are frequently criticized.
Users report experiencing software bugs and glitches, such as calls not recording.
Many find the user interface clunky and difficult to navigate.
Customer support response times and issue resolution are slow, often unhelpful.

lemlist and Outreach Ratings

G2

4.4/5

(254)
Capterra

4.6/5

(381)
TrustPilot

2.5/5

(18)

G2

4.3/5

(2519)
TrustPilot

1.8/5

(30)
Glassdoor

2.9/5

(435)

Company health

Employee growth

77% increase in the last year

3% increase in the last year

Web traffic

9% decrease in the last quarter

22% decrease in the last quarter

Financing

No data

February 2022 - $489M

How do lemlist's email deliverability features compare to Outreach's?

Both lemlist and Outreach offer email deliverability features. Lemlist emphasizes deliverability through features like staggered sending and a dedicated warmup tool, lemwarm. Outreach leverages AI-powered insights and workflow management, but specific details on its deliverability features like warmup tools are not readily available. Therefore, based on the provided information, lemlist appears to offer more transparent and dedicated email deliverability features compared to Outreach.

Which product better integrates with existing CRM systems like Salesforce?

Outreach better integrates with Salesforce. While lemlist has limited integration with Salesforce, Outreach is widely praised for its seamless Salesforce integration.

What are the advantages of lemlist?

lemlist's advantages include a focus on email deliverability optimization through features like staggered sending and a dedicated warm-up tool. It also offers robust drip campaign functionality with AI-powered campaign generation and multi-channel outreach. Additionally, lemlist provides email enrichment capabilities to enhance lead data and supports targeted lead list building. Users praise its customizable campaigns, responsive customer support, and ease of use, particularly for creating and scheduling email sequences.

What are the disadvantages of lemlist?

lemlist's email warmup tool, while designed to improve deliverability, has been reported by users to be unreliable and potentially harmful to email reputation. Users also find the token system for features like email validation confusing. The platform has limited integrations compared to competitors, primarily focusing on HubSpot and Salesforce. Finally, recent UI changes have been criticized for making the platform less intuitive and more difficult to use.

Alternatives to lemlist and Outreach

Saleshandy

Saleshandy is a sales engagement platform that helps businesses, particularly sales teams, improve their cold outreach. It allows you to send personalized email campaigns, track email opens and replies, and automate follow-ups, all while managing your client base. Saleshandy focuses on improving email deliverability and provides tools like sender rotation and email warm-up to help your messages reach the inbox.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Mailshake

Mailshake is a sales engagement platform designed to help businesses of all sizes find and connect with potential customers. It allows you to send personalized cold emails in bulk, automate follow-ups, and track your team's performance all in one place. Mailshake also offers tools to improve email deliverability, analyze campaign results, and even generate email copy using AI. It integrates with popular CRMs and email providers for a seamless workflow.

SPOTIO

SPOTIO is a field sales software that helps businesses improve the efficiency of their outside sales teams. It offers features like contact management, route planning, activity tracking, and performance reporting, all within one platform. SPOTIO aims to increase sales rep productivity and provide managers with better visibility into their team's activities. It is suitable for businesses of all sizes that manage field sales teams in industries like residential and commercial services.

Smartlead

Smartlead is a cold email outreach tool designed to help you reach more prospects and improve your sales. It allows you to send mass emails from an unlimited number of personalized email addresses to avoid spam filters. Smartlead warms up your email accounts using artificial intelligence to establish credibility with email providers and improve deliverability. It offers detailed analytics so you can track your performance and make adjustments as needed. Smartlead integrates with popular CRM software like Hubspot and Salesforce.

amplemarket

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know