Leadpages vs Instapage

by Gralio Feb 26, 2025

Leadpages and Instapage are landing page builders, but they cater to different needs. Leadpages is better for businesses seeking an all-in-one platform with website building and pop-ups, while Instapage is better for marketers focused on optimizing landing pages for conversions through advanced features and personalization.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1429 reviews and 60 websites, saving 8 hours, 26 minutes of reading.

Leadpages

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Instapage

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About

Leadpages is a website and landing page builder that helps small businesses acquire leads and increase sales. It offers templates, tools for creating pop-ups and checkouts, A/B testing, and analytics. It aims to simplify online marketing for both beginners and experienced users. Its focus is on ease of use, offering a drag-and-drop interface and requiring no coding knowledge. Leadpages promises higher conversion rates based on its templates and built-in optimization features.

Instapage is a platform specifically designed for building and improving landing pages. It allows you to easily create and personalize these pages without needing a developer. Instapage provides tools to A/B test different page versions, analyze user behavior with heatmaps, and optimize for better conversion rates. It integrates with advertising platforms to streamline campaigns and offers analytics to measure your success.

Summary

Main difference

Leadpages is a more affordable option with a wider range of features beyond landing pages, including pop-ups and website building. Instapage focuses exclusively on landing page optimization, offering more advanced features like heatmaps and personalization for higher conversion rates.

Relative strengths of Leadpages (compared to Instapage)

Wider range of features including website building and pop-ups, catering to broader marketing needs.
More affordable pricing plans, especially for basic needs and smaller budgets.
Simpler interface, making it easier to learn and use for beginners.

Relative weaknesses of Leadpages (compared to Instapage)

Less advanced landing page optimization features compared to Instapage, such as heatmaps and personalization.
Fewer integrations with advertising platforms, limiting streamlined campaign management.
Some users find the templates dated, potentially impacting modern design preferences.

Who should use Leadpages VS. Instapage

Leadpages is a user-friendly landing page builder ideal for small businesses and entrepreneurs. Users praise its drag-and-drop interface and template selection, while some find the pricing a bit steep and desire more customization options. Its focus on ease of use and lead generation makes it a good choice for those new to online marketing.

Instapage is a landing page platform for building, personalizing, and optimizing landing pages without coding. Its drag-and-drop interface and A/B testing tools are praised for their ease of use. However, some users find certain features hidden and desire more robust analytics. Perfect for marketing teams seeking streamlined campaign management and improved conversion rates.

Best for solopreneurs and small businesses seeking affordable lead generation tools.
Ideal for businesses in various sectors, including marketing, real estate, and education.

Best for small to medium-sized businesses focused on online marketing.
Ideal for e-commerce, marketing, and advertising industries.

Leadpages and Instapage features

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Landing page builder

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Leadpages offers a drag-and-drop builder for creating and customizing landing pages.

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Instapage offers a drag-and-drop landing page builder.
Drag and Drop Interface

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Leadpages offers a drag and drop interface for building web pages.

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Instapage offers a drag and drop interface for building and customizing landing pages.
Lead Generation

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Leadpages offers tools and strategies for attracting and converting leads.

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Instapage offers tools and strategies for attracting and converting leads.
Landing page templates

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Leadpages offers over 150 pre-designed landing page templates.

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Instapage offers over 200 customizable landing page templates.
Landing pages

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Leadpages offers tools to create and customize landing pages for lead capture.

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Instapage offers tools to create and optimize landing pages for lead capture.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Leadpages and Instapage Pricing

Leadpages offers a 14-day free trial for all plans. They have a tiered subscription pricing model. Additional team members can be added to any plan for $15/month per user.

Plans

See full Pricing page

Instapage offers three pricing plans: Create, Optimize, and Convert. The Create and Optimize plans have a 14-day free trial. The Convert plan requires a demo request. The pricing model is tiered subscription based on monthly visitors.

Plans

See full Pricing page

Leadpages and Instapage review insights

Users love

The drag-and-drop editor is user-friendly.
Easy to create landing pages and pop-ups.
Lots of templates to choose from.
Good customer support.
Integrates well with popular marketing tools like Mailchimp.

Easy to use drag and drop elements.
Good customer support team.
User friendly interface.
Simple A/B testing tools.

Users dislike

The price of the Pro Plan is double the standard plan.
There are no specific deal breakers but I'd like to see more native integrations with newer email service providers.
Limited customization options for some features.
Some of the templates look a bit dated.
Integrations can be buggy and unreliable.

Some of the features are hidden.
The url names are not intuitive.
Limited design functionality - no image sliders unless you pay extra.
Analytics could be more robust.

Leadpages and Instapage Ratings

G2

4.3/5

(226)
Capterra

4.6/5

(275)
TrustPilot

4.4/5

(40)
Glassdoor

3.8/5

(92)

G2

4.3/5

(493)
Capterra

4.5/5

(338)
TrustPilot

2.1/5

(57)

Company health

Employee growth

12% decrease in the last year

10% decrease in the last year

Web traffic

11% decrease in the last quarter

21% decrease in the last quarter

Financing

March 2015 - $38M

January 2018 - $17M

How important are advanced analytics beyond basic A/B testing?

Both Leadpages and Instapage offer basic A/B testing functionality. While Instapage mentions heatmaps, which provide slightly more advanced insights into user behavior, neither product emphasizes advanced analytics beyond standard A/B testing. Therefore, for users requiring in-depth analytics, exploring alternative platforms or integrating with dedicated analytics tools would likely be necessary. Based on the provided information, advanced analytics do not appear to be a primary differentiating factor between these two products.

Which platform offers more intuitive and easier-to-use landing page templates?

Leadpages emphasizes ease of use and offers a large selection of templates, making it potentially more intuitive for creating landing pages quickly. While Instapage also has a drag-and-drop builder, Leadpages' focus on simplicity and pre-built templates might give it an edge for users looking for a less complex, faster setup.

What are the advantages of Leadpages?

Leadpages prioritizes ease of use with its drag-and-drop interface and numerous templates, making it ideal for users without coding experience. It offers a comprehensive suite of tools for lead generation, including pop-ups, checkout forms, and A/B testing, all within a single platform. User reviews highlight its good customer support and seamless integration with popular marketing tools like Mailchimp. Finally, Leadpages focuses specifically on small businesses and online entrepreneurs, catering its features and pricing to their needs.

What are the disadvantages of Leadpages?

Leadpages users have reported limited customization options for some features, dated templates, and buggy integrations. The pricing structure, with a significant jump between the Standard and Pro plans, has also drawn criticism.

Is Leadpages cheaper than Instapage?

Leadpages' Standard plan is cheaper than Instapage's cheapest Create plan, $37/month versus $79/month respectively. However, Leadpages' Pro plan at $74/month is slightly cheaper than Instapage's Optimize plan at $159/month. Leadpages also offers a high-end Conversion plan at $697/month, significantly more expensive than the listed Instapage plans. Therefore, depending on the specific plan, Leadpages can be either cheaper or more expensive than Instapage.

Alternatives to Leadpages and Instapage

Unbounce

Unbounce is a platform that helps you build landing pages, pop-ups, and sticky bars designed to convert visitors into leads and customers. It's geared towards marketing teams in companies of all sizes and boasts a user-friendly drag-and-drop interface with customizable templates. Unbounce emphasizes its AI-powered features, which automate optimization, personalize content, analyze data, and offer insights to improve conversion rates. It integrates with popular marketing tools and offers different plans to suit various business needs.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

GetResponse

GetResponse is an all-in-one marketing software that helps businesses grow and engage their audience. It offers tools for email marketing, marketing automation, and content creation, including features like email templates, landing pages, webinars, and paid newsletters. With a focus on user-friendliness and affordability, GetResponse caters to businesses of all sizes, from solopreneurs to larger companies, with its tiered plans and powerful features. It stands out for its high deliverability rate, strong customer support, and comprehensive set of features that go beyond basic email marketing.

Wix

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Swipe Pages

Swipe Pages is a landing page builder that helps businesses convert more website visitors into leads and sales. It allows users to create fast-loading, mobile-friendly landing pages without any coding through a drag-and-drop interface and customizable templates. Swipe Pages offers A/B testing to optimize page performance and integrates with popular CRM and email marketing tools. It's a suitable solution for marketing teams of any size who want to improve their online marketing campaigns.

Wishpond

Wishpond is a marketing software platform designed for mid-sized businesses looking to generate leads and automate marketing tasks. It offers tools for creating landing pages, pop-ups, online contests, email campaigns, and more. Wishpond emphasizes ease of use with features like a drag-and-drop builder and pre-made templates. It also provides lead management features, including lead scoring and profiles. Users can choose between managing their marketing efforts themselves or utilizing Wishpond's team of experts for support.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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