Landbot vs HubSpot Marketing Hub

by Gralio Feb 21, 2025

Landbot excels in chatbot functionality and ease of use for conversational marketing, while HubSpot Marketing Hub provides a more comprehensive marketing platform with a wider range of tools and integrations. Choose Landbot if your primary focus is personalized chatbot interactions, and HubSpot if you need a broader set of marketing functionalities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5299 reviews and 60 websites, saving 1 day, 5 hours, 56 minutes of reading.

Landbot

Website LinkedIn Twitter

HubSpot Marketing Hub

Website LinkedIn Twitter

About

Landbot is a no-code platform that lets you build chatbots for your website, WhatsApp, and Facebook Messenger. It helps businesses automate tasks like lead generation, appointment scheduling and providing customer support. The platform offers templates and integrations to simplify the process, even for teams with no coding experience. Landbot promises increased efficiency and customer engagement through personalized, automated conversations.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Landbot is a no-code chatbot platform best suited for small to medium-sized businesses focusing on personalized, automated conversations via website, WhatsApp, and Facebook Messenger. HubSpot Marketing Hub, on the other hand, offers a broader suite of marketing tools including email marketing, automation, social media management, and analytics, ideal for businesses prioritizing inbound marketing and lead generation.

Relative strengths of Landbot (compared to HubSpot Marketing Hub)

Superior chatbot features and integrations for various messaging platforms like WhatsApp and Facebook Messenger.
Intuitive no-code interface makes it easy to build and deploy chatbots without coding experience.
Strong customer support praised for responsiveness and helpfulness.

Relative weaknesses of Landbot (compared to HubSpot Marketing Hub)

Limited marketing automation capabilities compared to HubSpot, lacking features like email marketing and SEO tools.
Pricing can be complex and potentially expensive, especially for AI features and WhatsApp integration.
Fewer integrations with other business tools compared to HubSpot's extensive ecosystem.

What companies are using Landbot and HubSpot Marketing Hub?

No data

Who is using Landbot and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Landbot VS. HubSpot Marketing Hub

Landbot is a no-code chatbot platform ideal for small to medium businesses looking to automate tasks such as lead generation and customer support. Users praise its intuitive interface and sophisticated logic, while some note the limited inbox features and pricing as drawbacks. Various integrations and customizable designs create engaging customer experiences.

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. Users praise its intuitive interface and comprehensive analytics. However, some find the pricing model complex and the free version limited. It's a great option for those focused on inbound marketing and lead generation, offering seamless integration with other tools.

Ideal for small to medium-sized businesses seeking to enhance customer engagement and automate tasks.
Suitable for various sectors, including Marketing & Advertising, E-commerce, and Software/IT.

Best fit for small, medium, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Landbot and HubSpot Marketing Hub features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Supported

Landbot supports automated campaigns using workflows and a visual bot builder.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
WhatsApp Chatbot

Supported

Landbot allows creating WhatsApp chatbots integrated with the WhatsApp Business API.

Partially supported

WhatsApp chatbot can be created via third-party integrations.
AI Appointment Assistant

Supported

Landbot offers AI Appointment Assistant to automate scheduling, reducing manual work for sales teams.

Not supported

HubSpot Marketing Hub doesn't offer an AI-powered appointment scheduling feature.
HubSpot integration

Supported

Landbot offers direct integration with HubSpot, enabling data sync.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Campaign tracking

Supported

Landbot supports campaign tracking by using UTM parameters, WhatsApp campaign monitoring, and integration with Google Analytics.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
Workflow Automation

Partially supported

Landbot can automate some sales workflows, especially lead qualification, but not complex sales processes.

Supported

HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

Value and Pricing Transparency

-0.6

Rather negative sentiment

-0.57

Rather negative sentiment
Customer Service

+0.4

Rather positive sentiment

+0.65

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.8

Strongly positive sentiment
Reliability and Performance

+0.75

Strongly positive sentiment

+0.42

Rather positive sentiment
Ease of Implementation

+0.64

Rather positive sentiment

+0.21

Neutral sentiment
Scalability

No data

+0.29

Neutral sentiment

Landbot and HubSpot Marketing Hub Pricing

Landbot offers chatbot solutions for various platforms, including web, WhatsApp, Facebook Messenger, and API. They offer different pricing tiers based on usage, features, and support levels. WhatsApp plans require annual contracts with a 20% discount for upfront payment.

Plans

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

Landbot and HubSpot Marketing Hub review insights

5293 reviews analysed from and

Users love

Intuitive and user-friendly interface for building chatbots, praised by both technical and non-technical users.
Sophisticated logic and branching capabilities, offering more complex rules than other chatbot builders.
Seamless integrations with various platforms and custom code capabilities.
Attractive and customizable front-end design for engaging chatbot experiences.
Excellent and responsive customer support, readily available to assist with technical issues.

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Limited inbox features for organizing conversations.
Lacks a dedicated mobile app for managing chats on the go.
High cost for the AI features, especially within the WhatsApp solution.
Limited pricing tiers make it difficult to find the right plan.
Occasional technical issues like server downtime and slow loading.

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Landbot and HubSpot Marketing Hub Ratings

G2

4.7/5

(316)
Capterra

4.5/5

(69)
TrustPilot

3.0/5

(6)
Glassdoor

5.0/5

(21)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

3% increase in the last year

15% increase in the last year

Web traffic

10% increase in the last quarter

10% decrease in the last quarter

Financing

October 2020 - $10M

July 2012 - $101M

How important is a dedicated chatbot solution versus broader marketing automation?

The importance of a dedicated chatbot solution (Landbot) versus broader marketing automation (HubSpot Marketing Hub) depends on your specific business needs. If your primary goal is to automate specific customer interactions like lead generation, appointment scheduling, or providing basic customer support through conversational interfaces, then a dedicated chatbot solution like Landbot may be more suitable. However, if you need a wider range of marketing functionalities like email marketing, social media management, SEO optimization, and more advanced marketing automation beyond chatbots, then a comprehensive platform like HubSpot Marketing Hub would be a better choice. Consider whether a focused chatbot strategy or a broader, multi-faceted marketing approach is more critical for your business objectives.

Which platform better supports integrations with existing CRM and sales tools?

HubSpot Marketing Hub better supports integrations with existing CRM and sales tools, especially if the existing CRM is HubSpot's own CRM platform, as it boasts seamless integration. While Landbot offers integrations, HubSpot's focus on broader marketing and sales functionalities makes it more likely to have wider and deeper integrations with various sales and CRM platforms.

What are the advantages of Landbot?

Landbot excels in providing a user-friendly, no-code platform for building chatbots across multiple channels like website, WhatsApp, and Facebook Messenger. Its strength lies in its intuitive interface, sophisticated logic capabilities, and seamless integrations, making it ideal for non-technical users to create complex, engaging chatbot experiences. Landbot's focus on personalized, automated conversations makes it well-suited for businesses aiming to improve customer engagement and automate tasks like lead generation and appointment scheduling.

What are the disadvantages of Landbot?

Landbot's disadvantages include limited inbox functionality, the absence of a dedicated mobile app, high costs for AI features, especially for WhatsApp integration, a limited number of pricing tiers making it difficult to find the right plan, and occasional technical issues such as server downtime and slow loading times.

Is Landbot cheaper than HubSpot Marketing Hub?

Landbot offers a free plan and paid plans starting at €32/month. HubSpot Marketing Hub's pricing requires contacting sales, suggesting higher prices than Landbot's advertised starting price. Therefore, Landbot is likely cheaper than HubSpot Marketing Hub, especially for smaller businesses or those needing basic chatbot functionality.

Alternatives to Landbot and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

BharatBot

BharatBot is a chatbot platform that helps businesses automate customer interactions. Its no-code builder makes it easy to create chatbots for various purposes, like WhatsApp automation or marketing. BharatBot boasts advanced AI capabilities and provides analytics to track performance.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Contlo

Contlo is an AI-powered marketing platform designed for online stores. It helps you engage customers with personalized messages across email, text, WhatsApp, and social media. Think automated messages that adapt to each shopper's actions. Contlo also provides insights into customer behavior and campaign performance. Basically, it's like having an extra marketing team focused on using data to improve your results.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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