Crayon vs Kompyte

by Gralio Mar 03, 2025

Crayon and Kompyte are competitive intelligence tools that help businesses track their competitors. Crayon excels in Salesforce integration and win/loss analysis, while Kompyte stands out with its user-friendly interface and automated tracking capabilities. Both tools aim to empower sales teams with competitive insights but differ in their approach and strengths.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 518 reviews and 60 websites, saving 3 hours, 22 minutes of reading.

Crayon

Website LinkedIn Twitter

Kompyte

Website LinkedIn Twitter

About

Crayon is a market intelligence platform that helps businesses track their competitors. It automatically gathers data on competitor activities such as pricing changes, marketing campaigns, and product releases. This data is then analyzed and presented in an easy-to-understand format, allowing you to stay informed about competitor movements and make better business decisions. Crayon integrates with popular sales and marketing tools and offers features like battlecard creation and win/loss analysis to support sales enablement.

Kompyte is a software tool that helps you track your competitors online. It automatically monitors their websites, content, social media, and more, using AI to highlight important changes and insights you can use to make better business decisions. Kompyte organizes this information into easy-to-understand reports and "battlecards" that your sales team can use to win more deals. It integrates with popular tools like Salesforce and Hubspot, making it easy to get the information you need, where you need it.

Summary

Main difference

Crayon is better for you if you need deep Salesforce integration and a focus on win/loss analysis. Kompyte is better for you if you prioritize an easy-to-use interface and automated competitor tracking across various online channels.

Relative strengths of Crayon (compared to Kompyte)

Strong Salesforce integration for seamless data flow.
Focus on win/loss analysis for sales improvement.
Centralized platform for competitive intelligence gathering.

Relative weaknesses of Crayon (compared to Kompyte)

Manual upkeep of battlecards and intelligence.
Limited and potentially unhelpful AI features.
Inconsistent customer support responsiveness.

Who is using Crayon and Kompyte?

Burkhard Berger

Building my things to $10M in revenue with organic marketing.

No data

Who should use Crayon VS. Kompyte

Crayon is a market intelligence platform that helps businesses track their competitors. Users love the Salesforce integration and insights from Gong, centralizing competitive intelligence. However, some find the AI features limited and battlecard upkeep manual. Ideal for B2B companies with sales teams seeking improved competitive intelligence and enablement.

Kompyte is a competitive intelligence tool ideal for SMBs in software, IT, and telecommunications. It offers automated competitor tracking, battlecards, and reporting. Users love its ease of use and valuable insights, but some find the data outdated and the platform expensive. Consider Kompyte if you need an intuitive platform to monitor competitor activity and empower your sales team.

Best for medium to large B2B companies (100+ employees).
Ideally suited for marketing and software companies.

Ideal for small to medium-sized businesses (SMBs) in the software, IT, and telecommunications industries looking to gain a competitive edge.
Best fit for software, IT, and telecommunications companies seeking to monitor competitors and inform sales strategies.

Crayon and Kompyte features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Competitor bidding history

Not supported

Crayon does not seem to provide access to historical bidding data of competitors.

Not supported

Kompyte does not provide competitor bidding history.
Collaboration tools

Partially supported

Crayon does not specifically mention "tenders" in its documentation, but its robust collaboration features, integrations for communication and shared access to sales collateral suggest it could be indirectly used to support this.

Not supported

Kompyte does not directly support tender collaboration.
Competitor success rates

Not supported

Crayon does not appear to directly support showing competitor win rates in public tenders, though they do offer broader competitive intelligence and win/loss analysis in partnership with Primary Intelligence.

Not supported

Kompyte does not track competitor win rates in public tenders.
Competitor areas of expertise

Not supported

Although Crayon is a competitive intelligence tool that analyzes various aspects of competitor activities, it does not explicitly mention analyzing past tenders to identify specialization domains. Therefore, based on the provided context, it is unlikely that Crayon supports this specific feature.

Not supported

Kompyte does not identify competitor specializations based on past tenders.
Data visualization

Not supported

Crayon is primarily focused on competitive intelligence, offering data visualization for market analysis and sales enablement, but not specifically for tender data.

Supported

Kompyte supports data visualization via customizable reports and dashboards.
Potential consortium partner identification

Not supported

Crayon does not explicitly mention features for identifying potential consortium partners. Their focus is on competitive intelligence and market analysis.

Not supported

Kompyte does not support consortium partner identification.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Crayon and Kompyte Pricing

No data

We couldn't find a pricing page for Crayon.

Kompyte offers different subscription plans based on the number of competitors tracked and user licenses needed. All plans include features such as unlimited battlecards and reports, listening alerts, data sources, collaboration tools, and integrations. They also include a dedicated customer success manager, team onboarding and training, on-demand support, and platform configuration.

Plans

See full Pricing page

Crayon and Kompyte review insights

Users love

Salesforce integration is widely praised and appreciated
Valuable insights from Gong mentions
Provides a single, centralized platform for competitive intelligence
Customer success team is generally helpful and proactive

Easy-to-use interface and intuitive platform for tracking competitors.
Organized battlecards and reports that are helpful for sales teams.
Time-saving automation for monitoring competitor activities and website changes.
Valuable insights for competitive analysis and strategy.
Excellent customer support and onboarding experience.

Users dislike

Limited and sometimes unhelpful AI features
Manual process for battlecard and intelligence upkeep
Lack of standardization templates for battlecards
Customer support responsiveness can be inconsistent

Information is often outdated or not updated frequently enough.
Limited or inaccurate data on competitor product functionality and market sentiment.
Search functionality could be improved for more intuitive use.
Some users find the platform expensive relative to its features.
Limited mobile app functionality.

Crayon and Kompyte Ratings

G2

4.6/5

(381)
Glassdoor

3.9/5

(73)

G2

4.3/5

(102)
Capterra

4.6/5

(37)
Glassdoor

4.0/5

(272)

Company health

Employee growth

1% decrease in the last year

13% increase in the last year

Web traffic

7% increase in the last quarter

11% decrease in the last quarter

Financing

January 2021 - $38M

December 2017 - $40M

How do Crayon and Kompyte differ in AI capabilities for data analysis?

Crayon users report limited and sometimes unhelpful AI features, while Kompyte's AI is highlighted for automating competitor tracking and providing valuable insights. This suggests Kompyte leverages AI more effectively for data analysis and presenting actionable information. However, the specific details of each product's AI capabilities are not provided.

Which product, Crayon or Kompyte, offers more robust battlecard creation features?

Kompyte appears to offer more robust battlecard features. While both Crayon and Kompyte offer battlecard creation, Crayon users specifically complain about the manual process for battlecard upkeep and the lack of standardized templates. Conversely, Kompyte users praise the organized battlecards and reports as helpful for sales teams. This suggests that Kompyte has a more streamlined and user-friendly approach to battlecard creation and management.

What are the advantages of Crayon?

Crayon's advantages include its automated data collection on competitor activities, a centralized platform for competitive intelligence, integration with popular sales and marketing tools, and features for battlecard creation and win/loss analysis. Users specifically praise the Salesforce integration and the insights derived from Gong mentions. Crayon seems particularly well-suited for medium to large B2B companies, especially in marketing and software, focused on improving competitive intelligence and sales enablement.

What are the disadvantages of Crayon?

Crayon users have reported limited and unhelpful AI features, manual processes for battlecard and intelligence upkeep, a lack of standardized templates for battlecards, and inconsistent customer support responsiveness.

Alternatives to Crayon and Kompyte

Klue

Klue is a software platform designed to help businesses understand their competitors. It gathers information from various sources, including the web, and uses artificial intelligence to analyze it. This allows Klue to provide insights that help sales teams win more deals by understanding competitor strengths and weaknesses. Klue also offers tools for creating battlecards and tracking competitor activity.

Hermix

Hermix is a market analytics platform designed specifically for businesses selling to the public sector. It offers tools to monitor tenders, analyze budgets and competition, and gain insights into government spending patterns. This helps businesses identify and pursue relevant government contracts more effectively. Hermix aims to bring data-driven decision-making to public sector sales, enabling companies to win more contracts and grow their business within this large and stable market.

Competitors App

Competitors App helps you track your competitors' marketing activities. It monitors their website, social media, emails, blog posts, SEO, and online ads. You get updates on changes like new content, pricing updates, or promotions. The app provides this information through its platform and email summaries, helping you understand your competitors' strategies and tactics. Competitors App offers flexible subscription plans based on the number of competitors you want to track.

BigSpy

BigSpy is an affordable software tool that lets you see ads your competitors are running on Facebook, Instagram, Google, Youtube, and other platforms. You can search their database of ads by keywords, country, and other filters. This helps you understand what your competitors are doing and get ideas for your own marketing campaigns. BigSpy is useful for marketers who manage advertising campaigns and need to research competitor strategies or find new creative inspiration.

Owler

Owler is a business insights platform used by over 5 million professionals. It provides data on over 15 million private and public companies, including their competitors, recent news, and funding rounds. You can use Owler to research prospective clients, track competitor activity, and stay informed about industry trends. Owler offers a free basic plan and a paid "Pro" plan with additional features for in-depth analysis.

Similarweb

Similarweb is like a giant spyglass for the internet. It helps you understand what people are doing online, so you can make smarter decisions for your own website and marketing. Want to know who your competitors are online? Similarweb shows you. Want to see which websites are sending traffic to your competitors (so you can try to get them to send traffic to you)? Similarweb shows you that too. You can even see what keywords people are using to find your competitors, and which online ads are working best for them. Basically, if you want to know how your website stacks up against the competition and find new opportunities to grow online, Similarweb gives you the information to do it.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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