Klaviyo vs ClickUp

by Gralio Feb 07, 2025

Klaviyo excels in targeted marketing campaigns, especially for online stores, while ClickUp offers a broader range of project management and team collaboration tools. Choose Klaviyo for specialized marketing automation and ClickUp for overall work management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6547 reviews and 60 websites, saving 1 day, 12 hours, 52 minutes of reading.

Klaviyo

Website LinkedIn Twitter

ClickUp

Website LinkedIn Twitter

About

Klaviyo is a marketing automation platform designed for businesses of all sizes. It helps you create personalized marketing campaigns across email, SMS, and other channels. Klaviyo offers tools for email and SMS marketing, automation, segmentation, and data analysis. It stands out with its customer data platform, which provides a centralized view of customer information, enabling highly targeted campaigns. Klaviyo promises to help you increase conversions and customer lifetime value.

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Summary

Main difference

Klaviyo is a marketing automation platform specializing in personalized email and SMS campaigns, particularly for e-commerce. ClickUp is a comprehensive work management platform designed for team collaboration and project management across various industries.

Relative strengths of Klaviyo (compared to ClickUp)

Superior email and SMS marketing automation.
Strong e-commerce integrations (e.g., Shopify).
Robust customer segmentation and personalization.

Relative weaknesses of Klaviyo (compared to ClickUp)

Limited project management capabilities.
Less versatile than ClickUp for general task management.
Pricing can be expensive for growing contact lists.

Who is using Klaviyo and ClickUp?

No data

Connor Gillivan

SEO expert; 7x Founder (Exit in 2019)

Bibi The Link Builder

Link Building Expert

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Who should use Klaviyo VS. ClickUp

Klaviyo is a powerful marketing automation platform ideal for e-commerce businesses, especially those using Shopify. Users love its ease of use, Shopify integration, and customization options. However, some find the customer support lacking and SMS pricing high. If you need robust email and SMS marketing automation, Klaviyo is worth considering.

ClickUp is a versatile project management solution ideal for teams of all sizes. Users praise its customizable features, clean interface, and effective collaboration tools. However, some find the extensive features overwhelming and encounter occasional glitches. A free version is available, making it accessible to individuals and small teams.

Best fit for small, medium, and large businesses.
Ideal for E-commerce, Retail, Consumer Goods, Media, and Software companies.

Ideal for small, medium, and large businesses seeking an all-in-one work platform.
Suitable for most industries, from tech to hospitality, helping streamline workflows and boost productivity.

Klaviyo and ClickUp features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email campaigns

Supported

Klaviyo allows creating and sending email campaigns to contact lists.

Partially supported

ClickUp supports creating and managing email campaigns, but sending requires integration with third-party services.
Unified Platform

Supported

Klaviyo unifies customer data, marketing automation, and analytics for personalized experiences.

Not supported

ClickUp is a project management platform, not a unified marketing automation solution.
Task Management

Not supported

Klaviyo does not support task management features.

Supported

ClickUp fully supports task management, including assigning tasks, setting due dates, and tracking progress.
Multiple Project Views

Not supported

Klaviyo does not offer multiple project views.

Supported

ClickUp supports multiple project views like list, board, Gantt, calendar, and custom views.
Project management integrations

Partially supported

Klaviyo does not directly integrate with project management tools, but integration is possible via Zapier.

Partially supported

ClickUp does not natively integrate with tools like Jira, Trello, or Asana, but it could be achieved through third-party services or custom API integrations.
Task management

Not supported

Klaviyo does not support task management features.

Supported

ClickUp supports the ability to create and assign tasks to team members.

Qualities

Value and Pricing Transparency

-0.65

Rather negative sentiment

+0.03

Neutral sentiment
Customer Service

+0.07

Neutral sentiment

+0.41

Rather positive sentiment
Ease of Use

+0.87

Strongly positive sentiment

+0.7

Strongly positive sentiment
Reliability and Performance

+0.59

Rather positive sentiment

+0.23

Neutral sentiment
Ease of Implementation

+0.71

Strongly positive sentiment

-0.02

Neutral sentiment
Scalability

-0.38

Rather negative sentiment

+0.33

Rather positive sentiment

Klaviyo and ClickUp Pricing

Klaviyo offers email and SMS marketing services with flexible pricing based on active profiles and desired features. They offer a free plan for businesses to get started, as well as paid plans for scaling businesses. Additional services like reviews and CDP are available for an extra cost.

Plans

User sentiment

Rather negative

-0.65

See full Pricing page

ClickUp offers a tiered subscription pricing model with a free plan and several paid plans. The pricing is per user per month, billed annually. They also offer add-ons like ClickUp AI.

Plans

User sentiment

Neutral

+0.03

See full Pricing page

Klaviyo and ClickUp review insights

6445 reviews analysed from and

Users love

Easy to use and very intuitive.
Excellent Shopify integration.
Lots of customization options for email and SMS.
Great automation and flow features.

Highly customizable and adaptable to various workflows.
User-friendly interface praised for its clean design.
Effective for team collaboration and communication.
Robust task management features with multiple views.

Users dislike

Klaviyo does not have the best customer support.
SMS is limited and overpriced for international use.
Klaviyo is getting very expensive as my list grows.
Analytics dashboard could be improved.

Occasional glitches and bugs can disrupt workflow.
Mobile app can be glitchy and less intuitive than the desktop version.
Advanced features, like custom workflows, can be complex to set up.
The abundance of features can be overwhelming for new users.

Klaviyo and ClickUp Ratings

G2

4.6/5

(1044)
Capterra

4.6/5

(436)
TrustPilot

3.2/5

(40)
Glassdoor

3.9/5

(477)

G2

4.7/5

(2590)
Capterra

4.6/5

(2460)
TrustPilot

3.1/5

(62)
Glassdoor

3.7/5

(393)

Company health

Employee growth

18% increase in the last year

14% increase in the last year

Web traffic

2% decrease in the last quarter

1% decrease in the last quarter

Financing

May 2022 - $779M

July 2021 - $538M

How do Klaviyo's email marketing automation features compare to ClickUp's project management workflows?

Klaviyo focuses on email and SMS marketing automation, offering features like drip campaigns, segmentation, and personalized messaging based on customer behavior and data. ClickUp, on the other hand, centers around project management workflows, enabling teams to manage tasks, track progress, and collaborate on projects using features like Kanban boards, Gantt charts, and automated task assignments. While ClickUp might offer some basic email automation within its project management context (e.g., notifications), it doesn't provide the depth of email marketing features found in a dedicated platform like Klaviyo. Conversely, Klaviyo isn't designed for general project management tasks like resource allocation or progress reporting, which are ClickUp's strengths.

Which product better supports a rapidly scaling e-commerce business, Klaviyo or ClickUp?

Klaviyo better supports a rapidly scaling e-commerce business. While ClickUp offers project management capabilities that could be helpful, Klaviyo's specific focus on e-commerce marketing automation, including personalized email and SMS campaigns, and its robust customer data platform are more directly relevant to driving sales growth. Klaviyo's direct integrations with platforms like Shopify further enhance its suitability for e-commerce, although its scalability has some noted limitations.

What are the advantages of Klaviyo?

Klaviyo's advantages lie in its robust email and SMS marketing automation capabilities, particularly for e-commerce businesses. Its tight integration with platforms like Shopify, combined with advanced segmentation and personalization features, allows for highly targeted campaigns. Klaviyo's customer data platform provides a unified view of customer information, enabling more effective marketing strategies and potentially higher conversion rates compared to a more general project management tool. While more expensive than some alternatives, its specialized features make it a strong choice for businesses focused on growth through personalized marketing.

What are the disadvantages of Klaviyo?

Klaviyo's customer support has received negative feedback. Its SMS functionality is reportedly limited and expensive for international use. Pricing can become quite high as your contact list grows, and some users find the analytics dashboard could be improved.

Is Klaviyo cheaper than ClickUp?

Klaviyo's pricing starts at $45/month, while ClickUp offers a free plan and paid plans starting at $7/month. Therefore, ClickUp is cheaper than Klaviyo.

Alternatives to Klaviyo and ClickUp

Notion

Notion is an all-in-one workspace platform designed to help teams organize information, manage projects, and collaborate effectively. It centralizes notes, documents, tasks, and databases, making it easy for teams to access and share information. Notion allows users to customize their workspace with templates and integrations and offers AI features for writing assistance and information retrieval. It aims to be a flexible solution that adapts to various work styles and replaces the need for multiple single-purpose tools.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

monday.com

monday.com is a customizable work platform designed to streamline workflows and improve team collaboration. It offers a suite of products, including monday work management, monday sales CRM, and monday dev, each tailored to specific team needs. With features like dashboards, automations, and integrations, monday.com enables businesses to manage projects, track progress, and make data-driven decisions. Its flexible and adaptable design caters to various industries and scales as organizations grow.

MailerLite

MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.

Fibery

Fibery is a comprehensive work management platform designed to consolidate your team's tools and data. It offers a flexible system to manage projects, track progress, and collaborate on documents, whiteboards, and databases, all within a single, connected workspace. Fibery is highly customizable, allowing you to tailor it to your team's specific workflows and needs, from software development to marketing and beyond. It aims to streamline your operations, improve transparency, and boost cross-team alignment.

SALESmanago

SALESmanago is a marketing platform designed to help mid-sized and larger eCommerce businesses understand their customers better and increase sales. It collects data on customer behavior, transactions, and preferences, which is then used to personalize marketing messages across multiple channels like email, mobile, and your website. SALESmanago stands out for its focus on AI-driven features and promises a boost in conversions and annual growth. They offer support and strategic planning to help you get the most out of their platform.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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