SE Ranking vs Keyword Tool

by Gralio Feb 06, 2025

SE Ranking and Keyword Tool cater to different SEO needs. SE Ranking offers a complete suite of tools for comprehensive website optimization, while Keyword Tool specializes in keyword research and content strategy. Choose SE Ranking for overall SEO management and Keyword Tool for focused keyword discovery.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1714 reviews and 60 websites, saving 10 hours, 1 minute of reading.

SE Ranking

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Keyword Tool

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About

SE Ranking is an all-in-one SEO software suite designed to help businesses improve their search engine rankings. It offers a wide range of tools, including keyword research, competitor analysis, website audits, backlink monitoring, and rank tracking. SE Ranking is known for its user-friendly interface and comprehensive set of features, making it suitable for both SEO beginners and experienced professionals. It aims to provide actionable insights and data-driven recommendations to optimize website content, improve visibility, and attract more organic traffic.

Keyword Tool helps you find popular keywords that people search for on Google and other platforms like YouTube, Amazon, and Bing. It's a great alternative to Google Keyword Planner, especially for content marketing and SEO, as it reveals potentially hidden keywords with high search volume. Keyword Tool suggests keywords based on Google Autocomplete data, giving you insights into what people are actually typing into search bars. You can use this information to create content around those topics, improve your website's search ranking, and reach a wider audience. They offer both free and paid versions, with the paid version providing more in-depth data.

Summary

Main difference

SE Ranking is a comprehensive suite of SEO tools ideal for businesses needing a wide range of functionalities like website audits, backlink monitoring, and rank tracking. Keyword Tool focuses primarily on keyword research across various platforms, making it suitable for businesses prioritizing content marketing and SEO based on search trends.

Relative strengths of SE Ranking (compared to Keyword Tool)

Offers a broader range of SEO functionalities beyond keyword research, including website audits, backlink analysis, and competitor rank tracking.
Provides a more user-friendly interface, making it easier for both beginners and experienced professionals to navigate and utilize the platform.
Offers more comprehensive competitor analysis tools, allowing businesses to gain deeper insights into their competitors' strategies.

Relative weaknesses of SE Ranking (compared to Keyword Tool)

Lacks the breadth of keyword suggestions across diverse platforms like Youtube, Amazon, and Bing, which Keyword Tool excels in.
Pricing can be higher compared to Keyword Tool, especially for businesses solely focused on keyword research.
Has received some negative feedback regarding its backlink analysis tool and mobile app functionality.

Who should use SE Ranking VS. Keyword Tool

SE Ranking is an all-in-one SEO software suite perfect for businesses looking to boost their online visibility. Users love its user-friendly interface and comprehensive tools, from keyword research and competitor analysis to website audits and rank tracking. While some find the backlink tool lacking and the mobile app limited, its affordability and excellent customer support make it a strong choice for those seeking a robust yet easy-to-use SEO solution.

Keyword Tool is a keyword research tool best for small to medium businesses in e-commerce, retail, or marketing. It helps find keywords from Google, YouTube, Amazon, and Bing. It's a good alternative to Google Keyword Planner for content marketing and SEO.

Best for small to medium-sized businesses and marketing agencies.
Ideal for marketing & advertising, software, and e-commerce companies.

Best for small to medium-sized businesses.
Ideal for industries like E-commerce, Retail, and Marketing & Advertising.

SE Ranking and Keyword Tool features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Rank Tracker

Supported

SE Ranking supports rank tracking across Google, Bing, and Yahoo.

Not supported

Keyword Tool does not offer rank tracking.
AI Overviews Tracker

Supported

SE Ranking provides AI Overviews Tracker for analyzing website ranking performance and identifying improvement areas.

Not supported

Keyword Tool does not seem to have AI Overviews Tracker.
On-Page SEO Checker

Supported

SE Ranking supports on-page SEO analysis, issue identification, and optimization recommendations.

Not supported

Keyword Tool does not offer on-page SEO analysis features.
Keyword rank tracking

Supported

SE Ranking offers keyword rank tracking with historical data and competitor analysis.

Not supported

Keyword Tool does not support keyword rank tracking.
Competitor insights

Supported

SE Ranking provides competitor analysis features like keyword analysis and backlink tracking.

Not supported

Keyword Tool provides a list of competitor keywords but not their SEO performance.
Competitor rank tracking

Supported

SE Ranking supports competitor rank tracking, allowing users to monitor up to 20 competitors.

Not supported

Competitor rank tracking is not supported.

Qualities

Value and Pricing Transparency

+0.64

Rather positive sentiment

No data
Customer Service

+0.67

Rather positive sentiment

No data
Ease of Use

+0.91

Strongly positive sentiment

No data
Reliability and Performance

+0.56

Rather positive sentiment

No data
Ease of Implementation

+0.89

Strongly positive sentiment

No data
Scalability

+0.43

Rather positive sentiment

No data

SE Ranking and Keyword Tool Pricing

SE Ranking offers a free trial for all plans. Annual subscriptions offer a 20% discount. Add-ons are available for purchase to enhance the functionality of each plan.

Plans

User sentiment

Rather positive

+0.67

See full Pricing page

Keyword Tool Pro offers a 30-day money-back guarantee. All plans offer more keywords than the free version, search volume data, and bulk search volume analysis. The Pro Plus and Pro Business plans include cost-per-click and competition data. The Pro Business plan also includes 50 API requests per day.

Plans

See full Pricing page

SE Ranking and Keyword Tool review insights

1652 reviews analysed from and

Users love

User-friendly interface
Comprehensive SEO tools
Affordable pricing
Excellent customer support

Easy-to-use interface, praised for its simplicity and user-friendliness.
Generates a large number of keyword suggestions, including long-tail keywords.
Provides keyword data for multiple platforms like Google, YouTube, Amazon, Bing, eBay, etc.
Offers filtering options by country and language for localized targeting.

Users dislike

Backlink tool is lacking
False "free" claims: Many users feel the "free" service is a misleading bait-and-switch
Mobile app is underwhelming with limited functionality
Limited social media platform integrations

Limited free version functionality, pushing users to upgrade for basic data like search volume.
Pricing considered high, especially for small businesses and occasional users.
Occasional bugs and error messages reported, impacting user experience.
Inaccurate search volume data compared to other tools and Google Keyword Planner.

SE Ranking and Keyword Tool Ratings

G2

4.8/5

(1324)
Capterra

4.7/5

(284)
TrustPilot

4.0/5

(60)
Glassdoor

5.0/5

(10)

G2

4.5/5

(19)
Capterra

4.5/5

(34)
TrustPilot

2.8/5

(2)

Company health

Employee growth

25% increase in the last year

20% increase in the last year

Web traffic

1% increase in the last quarter

7% decrease in the last quarter

Financing

June 2021 - $0

No data

How easy is SE Ranking to use for non-SEO experts?

SE Ranking is considered easy to use, even for non-SEO experts. Its user-friendly interface and comprehensive set of features are praised in user reviews. An Ease of Use score of 0.91 further supports this. While some advanced features may require some learning, the platform is generally designed to be accessible for beginners.

Which product provides more comprehensive SEO tools beyond keyword research?

SE Ranking provides a much more comprehensive set of SEO tools beyond keyword research. While Keyword Tool focuses primarily on keyword discovery and search volume, SE Ranking offers a full suite, including competitor analysis, website audits, backlink monitoring, rank tracking, and on-page optimization tools.

What are the advantages of SE Ranking?

SE Ranking offers a broader suite of SEO tools beyond keyword research, including competitor analysis, website audits, backlink monitoring, and rank tracking. It's praised for its user-friendly interface and comprehensive feature set, making it suitable for both beginners and experienced SEO professionals. SE Ranking also offers more affordable pricing tiers compared to Keyword Tool.

What are the disadvantages of SE Ranking?

SE Ranking's backlink tool is considered lacking by some users. Additionally, some users have reported feeling misled by the "free" service offering, perceiving it as a bait-and-switch tactic. The mobile app has also received criticism for its limited functionality. Finally, SE Ranking has fewer integrations with social media platforms compared to some competitors.

Is SE Ranking cheaper than Keyword Tool?

SE Ranking's cheapest plan starts at $52/month, while Keyword Tool's cheapest plan starts at $69/month. Therefore, SE Ranking is cheaper than Keyword Tool.

Alternatives to SE Ranking and Keyword Tool

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Surfer

Surfer is an SEO tool that helps businesses improve their website rankings on search engines like Google. It offers a suite of features, including keyword research, content planning, and on-page optimization analysis. Surfer's Content Score helps you understand how well your website content is optimized for specific keywords. It also offers AI-powered writing assistance and integrates with popular platforms like Google Docs and WordPress. Surfer is designed to make SEO simpler and more efficient for agencies, marketing teams, and anyone creating online content.

Right Choice

Right Choice is a software platform designed to improve local businesses' online presence and search engine rankings. It offers tools to manage business listings across various platforms (like Google, Bing, Apple Maps), track keywords and competitor activity, generate AI-powered content, manage online reviews, and analyze customer sentiment. Right Choice is a good fit for businesses with multiple locations, agencies managing various clients, and individual storefronts.

SISTRIX

SISTRIX is an all-in-one SEO software that helps businesses improve their online visibility. With SISTRIX, you can track your website's ranking for specific keywords, analyze your competitors' strategies, and identify areas for improvement on your website. It provides data-driven insights to optimize your website's content, track your progress, and understand the competitive landscape. Trusted by industry professionals, SISTRIX offers a comprehensive suite of tools, training, and support to elevate your SEO performance.

Wordtracker

Wordtracker is a keyword research tool designed to help businesses improve their website rankings and attract more relevant visitors. It provides data on keyword search volume, competition, and related terms, enabling users to optimize their website content for search engines. Unlike Google's Keyword Planner, which focuses on paid advertising, Wordtracker specializes in SEO, offering insights into organic search trends and competitor keywords. With features like SERP analysis and domain keyword discovery, Wordtracker helps businesses understand their online landscape and make informed decisions about their SEO strategy.

Seobility

Seobility is an online SEO (Search Engine Optimization) tool that helps businesses improve their website rankings on Google. It offers a suite of features including website auditing, rank tracking, and backlink analysis, providing insights and recommendations to improve a website's visibility. Seobility is designed for both SEO professionals and beginners, aiming to make website optimization accessible and effective. The tool provides a free trial for users to explore its features.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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