Kartapult vs Quartile

by Gralio Feb 06, 2025

Kartapult and Quartile cater to different advertising needs. Kartapult simplifies campaign management and optimization for direct-to-consumer brands on Facebook and Google. Quartile excels in automated bidding and granular control for e-commerce businesses selling on marketplaces, particularly Amazon.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 224 reviews and 60 websites, saving 1 hour, 44 minutes of reading.

Kartapult

Website

Quartile

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About

Kartapult is an AI-powered advertising tool designed for marketing teams at direct-to-consumer brands. It helps manage and automate paid advertising campaigns on platforms like Facebook and Google. Kartapult aims to simplify advertising, allowing users to manage campaigns from a single platform, analyze their performance, and make informed decisions based on provided insights and recommendations. This approach helps optimize ad spending and aims to deliver a higher return on investment.

Quartile is a software platform designed to manage and optimize online advertising for businesses selling products through online marketplaces like Amazon. Using artificial intelligence, it automates advertising tasks, analyzes data to optimize campaigns, and provides reporting on performance across different channels like Google and Facebook. Quartile focuses on helping businesses grow their sales by improving the effectiveness of their online advertising, particularly for individual products. They charge a flat fee based on ad spending rather than commissions.

Summary

Main difference

Kartapult is tailored for direct-to-consumer brands managing ads on Facebook and Google, focusing on simplifying campaign management and providing AI-powered optimization. Quartile specializes in optimizing advertising for e-commerce businesses selling on marketplaces like Amazon, emphasizing automated bidding and granular campaign control across various platforms.

Relative strengths of Kartapult (compared to Quartile)

Superior AI-powered optimization for Facebook and Google Ads, maximizing ROI.
Simplified campaign management through a unified dashboard, streamlining workflows.
Excellent customer support, praised for responsiveness and helpfulness.

Relative weaknesses of Kartapult (compared to Quartile)

Limited platform integrations beyond Facebook and Google, restricting reach to other potential channels.
Less granular control over bidding and campaign parameters compared to Quartile.
AI-powered ad copy generation needs further refinement.

Who should use Kartapult VS. Quartile

Kartapult is an AI-powered advertising tool for direct-to-consumer brands. It simplifies managing paid advertising on platforms like Facebook and Google, offering a unified dashboard, automated features, and detailed performance insights. Users praise Kartapult's AI features for optimizing ad spend and ROI, while some desire broader platform integration. Ideal for small to medium businesses, Kartapult helps marketing teams streamline campaigns and improve decision-making.

Quartile is an AI-powered advertising platform built for e-commerce businesses selling on marketplaces like Amazon. It automates and optimizes ad campaigns across multiple channels, including Google and Facebook. Users praise Quartile's automated bidding and granular targeting, leading to strong ROAS. However, some find the platform's interface complex and the AI's bidding unpredictable.

Best fit for small to medium-sized businesses.
No industry-specific fit identified.

Ideal for small, medium, and large e-commerce businesses.
Best fit for retail and consumer goods; suitable for manufacturing and automotive.

Kartapult and Quartile features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Shopping Funnel Analytics

Partially supported

Kartapult indirectly supports shopping funnel analytics via audience targeting and performance analysis.

Supported

Quartile supports analyzing customer journeys through the sales funnel.
Strategic Bid Insights

Supported

Kartapult offers tools for optimizing ad campaigns, including budget allocation and bid strategy recommendations.

Supported

Quartile uses AI to optimize bids multiple times per day based on real-time data and performance metrics.
Campaign Organization and Audience Segmentation

Partially supported

Kartapult supports campaign organization and basic audience segmentation, but details on specific criteria are limited.

Partially supported

Quartile supports campaign organization but audience segmentation based on demographics or behavior is not explicitly stated.
Ad performance metrics

Not supported

Kartapult does not provide metrics for competitor ads.

Not supported

Quartile provides industry benchmark data, but not specific competitor ad metrics.
Performance tracking

Supported

Kartapult provides a unified dashboard and tools to track and optimize ad campaigns.

Supported

Quartile offers performance tracking tools with metrics, real-time data and automated optimization.
Facebook Ads

Supported

Kartapult provides robust analytics and optimization capabilities for Facebook Ads.

Supported

Quartile provides analytics for Facebook Ads and allows managing and optimizing campaigns.

Qualities

Value and Pricing Transparency

+1

Strongly positive sentiment

-0.53

Rather negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.42

Rather positive sentiment
Ease of Use

+0.88

Strongly positive sentiment

+0.09

Neutral sentiment
Reliability and Performance

+0.95

Strongly positive sentiment

+0

Neutral sentiment
Ease of Implementation

+1

Strongly positive sentiment

-0.14

Neutral sentiment
Scalability

No data

-0.5

Rather negative sentiment

Kartapult and Quartile Pricing

No data

User sentiment

Strongly positive

See full Pricing page

Quartile offers a flat-rate fee structure based on total ad spend. They do not charge commissions, add-ons, or extra fees.

User sentiment

Rather negative

-0.53

See full Pricing page

Kartapult and Quartile review insights

157 reviews analysed from and

Users love

AI-powered features like Smart Budget Allocator and Stop Loss Strategy are highly praised for optimizing ad spend and maximizing ROI.
Unified dashboard provides a centralized view of all campaigns across different platforms, simplifying analysis and management.
Detailed reporting and insights help users understand campaign performance and make data-driven decisions.
Pre-built audiences and automation features streamline campaign setup and management.
Excellent customer support is commended for responsiveness and helpfulness.

Quartile’s AI-powered system excels at automating bid management and campaign optimization for Amazon advertising, consistently delivering strong results and high ROAS.
The platform’s granular targeting capabilities allow for highly specific campaigns, maximizing efficiency and ad spend.
Clients highlight the dedicated account management team as a major plus, praising their responsiveness, expertise, and collaborative approach.
Quartile’s ability to manage large product catalogs and numerous campaigns makes it ideal for businesses looking to scale their advertising efforts.
Many users found the platform to be a significant time-saver, freeing them to focus on other business areas.

Users dislike

Limited platform availability: Many users express the need for integration with platforms beyond Google and Facebook, such as Instagram, Snapchat, Amazon, and Flipkart.
Ad copy generation needs improvement.
Occasional delays in AI ad creation.
Some users desire a more robust mobile experience.
The user interface, while generally well-received, has room for improvement according to some users.

Their AI bidding algorithm can be difficult to control, leading to concerns about overspending and exceeding budget limits.
The reporting dashboard can be slow to load and lacks intuitive filtering options, making it hard to analyze performance quickly.
Some users experienced a steep learning curve with the platform, finding it difficult to navigate and utilize effectively.
Inconsistent performance across different advertising platforms – strong on Amazon, but weaker on Google and Walmart.
Customer support, while generally positive, had instances of slow response times and communication issues, particularly with non-native English speakers.

Kartapult and Quartile Ratings

G2

4.8/5

(64)

G2

4.2/5

(100)
Capterra

2.5/5

(16)
TrustPilot

3.9/5

(67)
Glassdoor

4.0/5

(66)

Company health

Employee growth

No data

19% increase in the last year

Web traffic

No data

33% increase in the last quarter

Financing

No data

June 2020 - $0

How do Kartapult's and Quartile's AI algorithms differ in optimizing ad campaigns?

Kartapult's AI focuses on optimizing ad spend and ROI across Google and Facebook ads, using features like Smart Budget Allocator and Stop Loss Strategy. Quartile's AI specializes in automated bid management and campaign optimization, particularly for Amazon advertising, with granular targeting capabilities. While both leverage AI for campaign optimization, Kartapult emphasizes cross-platform budget allocation, while Quartile prioritizes product-specific advertising and automated bidding within marketplaces.

Which platform, Kartapult or Quartile, better suits a business primarily focused on Amazon Ads?

Quartile is a better fit for a business primarily focused on Amazon Ads. While Kartapult offers AI-powered advertising tools, its focus is on Facebook and Google Ads, with users specifically requesting Amazon Ads integration. Quartile, on the other hand, is explicitly designed for managing and optimizing ads on marketplaces like Amazon, making it the more suitable choice for a business centered on Amazon advertising.

What are the advantages of Kartapult?

Kartapult offers a more unified dashboard for managing campaigns across Google and Facebook, while also receiving positive feedback for its customer support. Its AI-powered features, like Smart Budget Allocator and Stop Loss Strategy, are praised for optimizing ad spend. Kartapult seems easier to use and implement compared to Quartile, based on user reviews. It appears particularly well-suited for small to medium-sized direct-to-consumer brands seeking streamlined campaign management and optimization on the major ad platforms.

What are the disadvantages of Kartapult?

Kartapult's disadvantages include limited platform integration beyond Google and Facebook, which restricts its usability for businesses advertising on other platforms like Instagram, Snapchat, or e-commerce marketplaces. Some users report that its ad copy generation needs improvement, and occasional delays in AI ad creation can hinder workflow. Finally, while generally positive, the user interface has room for improvement and the mobile experience could be more robust.

Alternatives to Kartapult and Quartile

AdCreative.ai

AdCreative.ai uses artificial intelligence to help you create effective advertising. It generates text, ad banners, and even product photoshoots designed to convert viewers into customers. You can analyze your competitors' ads, predict your creative performance before running campaigns, and manage all your creative assets on one platform. AdCreative.ai integrates with popular ad platforms and offers different pricing plans for small businesses to enterprises.

Stackline

Stackline is a software platform designed to improve how brands manage their online sales and marketing. It provides data and tools to understand market trends, customer behavior, and advertising performance on major platforms like Amazon and Walmart. This helps businesses make better decisions about their products, pricing, marketing campaigns, and overall online sales strategies. Stackline is used by many well-known brands and is known for its accurate data and user-friendly interface.

Amazon Sponsored Ads

Amazon Sponsored Ads is an advertising platform that helps businesses of all sizes reach customers on Amazon. It offers a variety of ad types, including sponsored products, brands, and display ads. These ads appear in search results and product pages, helping you reach shoppers actively looking for products like yours. You can set your own budget and control costs, as you only pay when someone clicks your ad. Amazon Sponsored Ads also provides reporting tools to track ad performance and make adjustments as needed.

Perpetua

Perpetua is software designed to improve online advertising performance for businesses selling on platforms like Amazon, Walmart, and Instacart. It uses automation and AI to manage and optimize ad campaigns, aiming to increase sales and reach more customers. Perpetua offers tools for managing budgets, bidding on keywords, and analyzing ad performance. It promises to simplify advertising, maximize return on investment, and provide insights into market trends.

Eulerity

Eulerity is a digital marketing platform designed to simplify and optimize your online advertising. This software combines AI and automation to help mid-sized businesses manage campaigns across Google, Facebook, Instagram, and other platforms, all from one place. Eulerity aims to deliver cost savings, improve efficiency, and provide data-driven insights to help you make better marketing decisions. They focus on providing a transparent and user-friendly experience whether you manage marketing from one location or many.

sellerboard

sellerboard is a profit analytics tool designed specifically for Amazon sellers. This software provides a detailed breakdown of your Amazon business, including sales, costs, and profits. It tracks all Amazon fees, manages your inventory levels, and helps you optimize your product listings. You can also use sellerboard to request reviews, get reimbursed for lost inventory, and receive alerts about important changes to your listings. The software starts at $15 per month after a free trial.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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