JustCall vs CallRail

by Gralio Feb 21, 2025

JustCall and CallRail cater to different communication needs. JustCall excels in streamlining communication across multiple channels and integrating with business tools, making it suitable for sales and support teams. CallRail shines in marketing attribution and campaign performance tracking, making it ideal for marketing-focused teams needing detailed insights into campaign effectiveness.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2419 reviews and 60 websites, saving 13 hours, 56 minutes of reading.

JustCall

Website LinkedIn Twitter

CallRail

Website LinkedIn Twitter

About

JustCall is a cloud-based communication platform designed for sales, support, and marketing teams. It lets you make and receive calls, send texts, and manage WhatsApp messages from one place. JustCall integrates with popular CRM and business tools to streamline workflows and offers features like automated dialing, call recording, AI-powered conversation insights, and analytics to help teams communicate more effectively with customers. Businesses use JustCall to increase efficiency, improve customer satisfaction, and gain valuable insights from their communications.

CallRail is a marketing platform designed to help businesses track the performance of their marketing efforts. It uses call tracking, form tracking, and conversation intelligence to show which campaigns are driving leads and sales. With reporting dashboards and integrations with popular marketing tools, CallRail aims to provide insights to optimize for better results. Primarily serving small to medium-sized businesses, it is a comprehensive tool for businesses looking to improve their marketing ROI.

Summary

Main difference

JustCall is a cloud-based phone system and messaging platform best for sales, support, and marketing teams needing streamlined communication and integrations with popular business tools. CallRail is a marketing analytics platform specializing in tracking marketing campaign performance and attributing leads and sales to specific campaigns.

Relative strengths of JustCall (compared to CallRail)

Offers a wider range of communication channels, including phone calls, SMS, and WhatsApp, in a single platform.
Provides AI-powered conversation insights, such as call transcriptions and summaries, for enhanced customer interaction analysis.
Integrates with a broader range of CRM and business tools, streamlining workflows for various teams.

Relative weaknesses of JustCall (compared to CallRail)

Focuses primarily on communication and lacks the in-depth marketing analytics and campaign tracking capabilities of CallRail.
Mobile app experience is considered less polished and reliable compared to its web and desktop counterparts.
Pricing can be higher, especially for smaller teams with limited usage needs.

What companies are using JustCall and CallRail?

CrowdStreet

Apollo Insurance

Nexford University

No data

Who should use JustCall VS. CallRail

JustCall is a cloud-based phone system ideal for sales, support, and marketing teams. Users praise its CRM integrations and AI features like call summaries. However, some find the mobile app glitchy and the pricing high. It's best for teams wanting streamlined communication and valuable insights from customer interactions.

CallRail is a marketing platform ideal for SMBs looking to boost their marketing ROI. It offers call tracking, form tracking, and conversation intelligence to pinpoint effective campaigns. Users praise its user-friendly interface and insightful analytics. However, some have noted issues with AI-powered summaries and pricing. CallRail integrates with popular marketing tools, empowering businesses to refine campaigns and improve results.

Ideal for small, medium, and large businesses seeking streamlined communication and AI-powered insights.
A good fit for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

Best for small to medium-sized businesses (SMBs) seeking to optimize marketing ROI.
Ideal for marketing & advertising, with broad applicability across various sectors like retail, healthcare, and finance.

JustCall and CallRail features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

SMS marketing

Supported

JustCall supports creating and sending SMS marketing campaigns.

Partially supported

CallRail offers basic SMS features but lacks advanced campaign management, potentially requiring integrations.
Appointment management

Supported

JustCall supports appointment management, including rescheduling and cancellations.

Partially supported

CallRail supports appointment scheduling via integration with Clio Grow.
Integrations

Supported

JustCall integrates with over 100 CRMs and business tools.

Supported

CallRail integrates with many tools and services, streamlining workflows and connecting data across platforms.
Call logging

Supported

JustCall supports detailed call logging and integrates with CRM systems.

Supported

CallRail supports detailed call logging and analysis via its Conversation Intelligence feature.
Call analytics

Supported

JustCall offers call analytics with data on call volume, duration, and other metrics.

Supported

CallRail offers analytics with data on call volume, duration, and other metrics.
Call monitoring

Supported

JustCall offers call monitoring to listen to live calls.

Supported

CallRail supports listening to live calls for agent coaching and quality control.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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JustCall and CallRail Pricing

No data

See full Pricing page

CallRail's pricing is tiered and usage-based. They offer a 14-day free trial. Additional usage is billed on top of the base plan price.

See full Pricing page

JustCall and CallRail review insights

Users love

Excellent customer support, consistently praised for responsiveness.
Seamless integration with popular CRM and business tools.
AI-powered features like transcription and call summaries are highly valued.
User-friendly interface for both web and desktop applications.

Easy to set up and use, with a user-friendly interface.
Provides valuable insights into marketing campaign performance and ROI through detailed call tracking and analytics.
Offers integrations with popular marketing tools and CRMs.
Call recording and transcription features are frequently praised.
Customer support is generally responsive and helpful.

Users dislike

Occasional connectivity issues.
Mobile app is underwhelming and can be glitchy.
Occasional delays in customer support.
Pricing can be high, especially for smaller teams.

AI summaries and transcriptions can be inaccurate.
The app can be glitchy and some features are only available on desktop.
Pricing can be expensive, especially as call volume increases or for add-on features.
Integration with some platforms, like Salesforce, can be difficult.
Some users have reported problems with numbers being disconnected or recycled.

JustCall and CallRail Ratings

G2

4.2/5

(551)
Capterra

4.2/5

(175)
Glassdoor

4.0/5

(106)

G2

4.6/5

(1502)
Capterra

4.5/5

(166)
TrustPilot

3.6/5

(60)
Glassdoor

4.2/5

(87)

Company health

Employee growth

10% increase in the last year

3% increase in the last year

Web traffic

23% decrease in the last quarter

16% decrease in the last quarter

Financing

November 2021 - $73M

August 2020 - $137M

How do JustCall's AI-powered conversation insights compare to CallRail's Conversation Intelligence?

Both JustCall and CallRail offer AI-powered conversation insights, primarily through call transcription and summarization. While both aim to provide actionable insights from calls, CallRail users have reported accuracy issues with its AI features. JustCall, on the other hand, receives positive feedback for its AI capabilities, especially transcription and call summaries. Therefore, while both offer similar functionality, JustCall's AI insights appear to be more reliable based on user reviews.

Which product better integrates with existing marketing automation platforms?

JustCall integrates with a larger number of business tools and CRMs (over 100) compared to CallRail, suggesting better integration with existing marketing automation platforms. While CallRail integrates with popular marketing tools, its focus is primarily on call tracking and analytics, making JustCall potentially more versatile for a wider range of marketing automation needs.

What are the advantages of JustCall?

JustCall offers a broader communication platform compared to CallRail, handling calls, texts, and WhatsApp messages, making it suitable for teams needing multi-channel communication. JustCall integrates with a wider range of business tools (over 100 CRMs and apps) compared to CallRail's focus on marketing integrations. JustCall's AI-powered conversation insights, like transcriptions and summaries, offer deeper analysis of customer interactions. Finally, JustCall offers features like appointment scheduling, which are not available in CallRail.

What are the disadvantages of JustCall?

JustCall suffers from occasional connectivity issues and its mobile app is considered underwhelming and glitchy. Some users experience delays in customer support, and pricing can be high, especially for smaller teams.

Alternatives to JustCall and CallRail

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

alohaa.ai

Alohaa.ai is a cloud-based communication platform that combines multiple channels like phone calls, WhatsApp, and SMS into one system. It's designed to make managing customer interactions easier and more efficient for businesses of all sizes. Alohaa.ai helps automate tasks, improve call handling, and offers insights to enhance sales and customer support. It's a popular choice for businesses looking for affordable and flexible communication solutions.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Podium

Podium is a communication and marketing platform designed for local businesses. It helps you manage online reviews, send marketing messages, and chat with customers through text, webchat, and social media - all from one inbox. Podium's AI tools can help automate tasks, like responding to common questions and scheduling appointments. The platform focuses on helping businesses convert leads into customers and aims to make customer interactions easier and more efficient.

Overloop

Overloop is a sales engagement platform designed to automate and streamline outbound sales processes. It offers features like automated email sequencing, LinkedIn outreach, and phone call scheduling. The platform uses AI to identify potential customers based on your ideal customer profile, write personalized emails, and even book meetings. Overloop integrates with popular CRM systems and focuses on automating repetitive tasks, allowing sales teams to focus on building relationships and closing deals.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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