Jasper vs Writer

by Gralio Mar 12, 2025

Jasper and Writer are both AI writing platforms, but they cater to different needs. Jasper is best for quickly generating various creative content types using its extensive templates. Writer is better for businesses prioritizing brand consistency and data accuracy, as it connects to company data and offers robust style guides.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3138 reviews and 60 websites, saving 17 hours, 56 minutes of reading.

Jasper

Website LinkedIn Twitter

Writer

Website LinkedIn Twitter

About

Jasper is an AI writing assistant designed to help businesses quickly create marketing content. It offers a variety of features including over 50 templates for creating content such as blog posts, social media content, and marketing emails. Jasper can generate content in over 30 languages and is trained on a massive dataset of text and code. It promises original, plagiarism-free content and offers features like brand voice customization and team collaboration. While suitable for various company sizes, Jasper focuses on providing an AI marketing platform for different types of marketers.

Writer is an AI platform designed for businesses to create content, analyze data, and automate tasks. It uses its own AI models and can connect to your company data for accuracy. Writer prioritizes security and control, letting you set brand and style guidelines. It aims to help various teams, like marketing and support, work more efficiently.

Summary

Main difference

Jasper excels in providing diverse templates and generating creative content quickly, making it ideal for marketers needing a variety of content formats. Writer, conversely, focuses on maintaining brand consistency and connecting to company data for accuracy, benefiting businesses prioritizing data integration and control over their brand voice.

Relative strengths of Jasper (compared to Writer)

Offers a wider range of templates for diverse content creation needs.
Excels in generating creative marketing content across various formats.
Supports content generation in over 30 languages, catering to a global audience.

Relative weaknesses of Jasper (compared to Writer)

Lacks robust features for connecting to company data and ensuring content accuracy.
Provides limited control over maintaining consistent brand voice and style.
Pricing can be complex and potentially expensive for smaller businesses.

What companies are using Jasper and Writer?

No data

Who should use Jasper VS. Writer

Jasper is an AI writing assistant ideal for marketing teams of all sizes. It offers over 50 templates for various content types and supports over 30 languages. Users praise Jasper's helpful templates and powerful "Boss Mode" for longer content. However, some find the credit system and pricing challenging. Jasper excels at overcoming writer's block and creating engaging content.

Writer is an AI-powered content creation platform ideal for businesses of all sizes. It helps streamline workflows, create consistent brand messaging, and improve content quality. Users praise Writer's comprehensive style guide builder and seamless Google Workspace integration, but some note limitations in client management features and usage limits.

Best for marketing teams at small, medium, and large businesses.
Ideal for E-commerce, Software/IT, Marketing/Advertising, and other industries.

Ideal for small to large businesses seeking AI-driven content creation.
Suitable for businesses across all industries looking to streamline content workflows.

Jasper and Writer features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Palmyra LLMs

Not supported

Jasper does not use Writer's Palmyra LLMs.

Supported

Writer uses its own Palmyra LLMs for text generation, translation, and creative content.
Knowledge Graph

Not supported

Jasper offers a Knowledge Base and API for factual content, but not a Knowledge Graph.

Supported

Writer's Ask Writer feature uses Knowledge Graph mode to connect to company data for accurate content.
AI guardrails

Not supported

Jasper does not explicitly mention AI guardrails for compliance.

Supported

Writer supports AI guardrails to ensure content aligns with legal and brand guidelines.
AI Content Improver

Supported

Jasper AI offers a "Content Improver" template that uses AI to rewrite and enhance existing content. Users can input their content, adjust the tone and style, and generate improved versions. The tool optimizes for engagement and SEO, includes paraphrasing to avoid plagiarism, and integrates with SEO tools.

Supported

Writer uses AI to rewrite and improve existing content.
AI Blog Writer

Supported

Jasper AI is a robust tool that supports the generation of blog posts using AI, allowing users to create high-quality, engaging, and SEO-rich content efficiently.

Supported

Writer uses AI to generate blog posts based on user input and outlines.
Workflow management

Supported

Jasper offers robust workflow management features for content creation, including automation, team collaboration tools, and integrations for streamlined processes.

Partially supported

Writer might support workflows via custom apps and integrations, but it is not explicitly stated.

Qualities

Value and Pricing Transparency

-0.2

Neutral sentiment

+0.69

Rather positive sentiment
Customer Service

-0.33

Rather negative sentiment

+0

Neutral sentiment
Ease of Use

+0.71

Strongly positive sentiment

+0.95

Strongly positive sentiment
Reliability and Performance

+0.2

Neutral sentiment

+0.31

Rather positive sentiment
Ease of Implementation

No data

+0.82

Strongly positive sentiment
Scalability

No data

+0.5

Rather positive sentiment

Jasper and Writer Pricing

No data

User sentiment

Neutral

-0.2

See full Pricing page

No data

User sentiment

Rather positive

+0.69

See full Pricing page

Jasper and Writer review insights

3138 reviews analysed from and

Users love

The templates are very helpful and easy to use.
Boss Mode is powerful for longer content creation.
Jasper is great for overcoming writer’s block.
The content quality is generally high and engaging.

Comprehensive style guide builder: Enables consistent brand voice and tone across content.
Seamless integration with Google Workspace: Improves workflow efficiency for users on the platform.
Effective meeting summarization: Saves time by providing concise summaries of lengthy discussions.
Ethical and secure AI: Proprietary LLM prioritizes ethical data use and brand safety.

Users dislike

The credit system can be confusing and limiting.
Jasper Chat can be slow and sometimes repetitive.
Occasional glitches and errors disrupt workflow.
The pricing is high, especially for smaller businesses.

Limited client management features: Inability to create different style guides for different clients makes switching between voices challenging.
Usage limitations: Spartan limits on features, especially summaries, hinder productivity.
Limited templates: More templates, like those in Jasper AI, would enhance versatility for various copywriting tasks.
Price jump: The significant price difference between Team and Enterprise plans is a deterrent, especially if focusing on style guide features.
Occasional robotic text generation, requiring editing for a more natural tone.

Jasper and Writer Ratings

G2

4.7/5

(1245)
Capterra

4.8/5

(1807)
Glassdoor

4.5/5

(58)

G2

4.4/5

(86)
Glassdoor

4.7/5

(4)

Company health

Employee growth

17% increase in the last year

211% increase in the last year

Web traffic

3% decrease in the last quarter

1% decrease in the last quarter

Financing

June 2022 - $131M

May 2023 - $126M

How does Writer's use of its own LLMs impact output compared to Jasper's model?

Writer's use of its own Palmyra LLMs allows for tighter control over the AI's output, potentially leading to more accurate and on-brand content compared to Jasper, which utilizes a more general model. Furthermore, Writer's ability to connect to company data through its Knowledge Graph enhances the accuracy and relevance of generated content.

Which product offers better control over maintaining consistent brand voice and style?

Writer offers better control over maintaining a consistent brand voice and style. Its features specifically highlight a comprehensive style guide builder and AI guardrails to enforce those guidelines across content creation. While Jasper mentions brand voice customization, Writer's emphasis on style guides and enforcement suggests a more robust and controlled approach to brand consistency.

What are the advantages of Jasper?

Jasper offers a wider range of content creation templates (over 50) compared to Writer. It also supports content generation in over 30 languages, expanding its potential use for international marketing. Jasper focuses specifically on marketing content creation, potentially making it a more specialized and effective tool for marketing teams. Finally, user reviews highlight Jasper's strength in overcoming writer's block and producing engaging content.

What are the disadvantages of Jasper?

Jasper's disadvantages include a confusing and potentially limiting credit system, slow and repetitive chat functionality, occasional glitches and errors, and high pricing that may be prohibitive for smaller businesses.

Alternatives to Jasper and Writer

Anyword

Anyword is an AI writing platform designed for marketing teams at larger companies. It helps create effective marketing copy across different channels like websites, ads, and social media. Anyword analyzes your existing content and predicts the performance of new copy, helping you choose the most engaging options. It also ensures brand consistency and works with other AI tools like ChatGPT.

Copy.ai

Copy.ai is an AI-powered content creation platform designed to streamline marketing and sales efforts. It helps businesses create various content types, including sales copy, website content, and social media posts. Copy.ai offers features like workflows, data analysis, and integrations with popular marketing tools. The platform aims to improve content quality, maintain brand consistency, and increase overall marketing efficiency.

Scalenut

Scalenut is an AI-powered platform designed to help businesses create SEO-optimized content. It offers tools for keyword planning, topic research, AI writing, content optimization, and performance tracking. Scalenut aims to streamline the content creation process, saving time and potentially boosting organic traffic. Features include AI-powered writing assistance, SEO analysis, and content planning tools, all accessible through a single platform.

LongShot AI

LongShot AI is an AI-powered writing assistant designed for businesses to create long-form content like blog posts. It helps you generate content ideas, build outlines, and automatically optimize for search engines. LongShot AI aims to produce factually accurate content with citations, unlike some other AI writing tools. It integrates with platforms like WordPress and Google Docs, and offers features like SEO analysis and plagiarism checking.

Grammarly

Grammarly is an AI-powered writing assistant that helps improve your writing across various applications. It checks for grammar, spelling, punctuation, clarity, and tone. The software provides personalized suggestions based on your writing style and the intended audience. Grammarly integrates seamlessly with platforms like email, social media, and document editors. With a focus on privacy, Grammarly ensures your data remains secure. Besides individual plans, Grammarly offers solutions for businesses and educational institutions.

neuroflash

Neuroflash is a European AI content creation platform used by over a million marketers. It offers various tools like an AI writer with over 100 templates, a chatbot trained on your brand information, and an AI image generator. Neuroflash also includes SEO analysis, a plagiarism checker, and a tool to predict marketing content performance. It aims to streamline content creation, maintain brand consistency, and save marketers time.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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