Brevo Transactional Email vs Instantly

by Gralio Feb 10, 2025

Brevo Transactional Email and Instantly cater to different email marketing needs. Brevo is ideal for businesses prioritizing reliable transactional emails, while Instantly suits those focused on proactive sales outreach and lead generation. Choose Brevo for simplicity and cost-effectiveness in essential communications, and Instantly for advanced automation and sales-focused features.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3793 reviews and 47 websites, saving 21 hours, 27 minutes of reading.

Brevo Transactional Email

Website LinkedIn Twitter

Instantly

Website LinkedIn

About

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

Instantly is a sales engagement platform designed to help businesses find and reach potential customers through personalized email outreach at scale. It offers tools for building targeted contact lists, automating email sequences, and managing responses, all while prioritizing high email deliverability rates to ensure messages reach their intended recipients. Instantly also provides analytics to track campaign performance and offers resources like templates and a customer community to guide users.

Summary

Main difference

Brevo excels in transactional emails with robust deliverability and easy setup, focusing on essential communications. Instantly specializes in outbound sales engagement, providing advanced automation and lead generation tools for proactive outreach.

Relative strengths of Brevo Transactional Email (compared to Instantly)

Stronger focus on transactional email deliverability and reliability.
Simpler and more user-friendly interface for basic email creation and automation.
More cost-effective for basic transactional email needs, with a generous free plan.

Relative weaknesses of Brevo Transactional Email (compared to Instantly)

Limited outbound sales engagement features compared to Instantly.
Less sophisticated automation and lead generation capabilities.
Fewer integrations with sales-oriented tools and platforms.

Who is using Brevo Transactional Email and Instantly?

No data

Top Sales and SDR Consultant

Show all 11 stacks

Who should use Brevo Transactional Email VS. Instantly

Brevo Transactional Email is a user-friendly and cost-effective email platform perfect for sending transactional emails such as order confirmations and password resets. Users praise its ease of use and helpful tutorials. Some users have reported occasional lagging issues and limitations with the email editor.

Instantly is a sales engagement platform ideal for businesses of all sizes using outbound sales and email marketing for lead generation. Users praise its ease of use, responsive customer support, and high email deliverability. However, some have noted issues with metric accuracy and limitations on the free trial. It's a great option for agencies, recruiters, and entrepreneurs seeking to scale their outreach efforts.

Best for small to medium-sized businesses.
Ideal for E-commerce, Marketing, and Software companies.

Best for startups and SMBs, but also suitable for medium to large enterprises.
Ideal for software, marketing, and advertising companies, but also applicable to various other industries.

Brevo Transactional Email and Instantly features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email deliverability

Supported

Brevo Transactional Email prioritizes deliverability with dedicated IPs and a focus on minimizing technical issues and filtering.

Supported

Instantly.ai ensures reliable email delivery by using a large network of real human accounts and automated warm-up.
Email personalization

Supported

Transactional emails can be personalized with customer data like names and product details.

Partially supported

Instantly supports personalized emails with customer and company data, but product and pricing details are not confirmed.
Easy setup

Supported

Brevo offers easy setup with developer guides, SDKs, APIs, SMTP, plugins, and webhooks.

Not supported

Instantly does not offer developer guides, SDKs, or API libraries.
Drip Campaigns

Supported

Brevo supports setting up automated email sequences for lead nurturing and drip campaigns, including personalization and timed email interactions.

Supported

Instantly.ai supports automating and sending pre-defined sequences of emails to nurture leads or onboard users with personalized content.
Email Sequences

Supported

Brevo Transactional Email enables the creation and automation of email sequences triggered by lead behavior or specific stages in the sales pipeline through its automation, triggered email, and advanced segmentation features.

Supported

Instantly AI supports creating and automating a series of emails triggered by lead behavior or specific stages in the sales pipeline.

Qualities

Value and Pricing Transparency

+0.33

Rather positive sentiment

-0.01

Neutral sentiment
Customer Service

+0.67

Rather positive sentiment

+0.94

Strongly positive sentiment
Ease of Use

+0.91

Strongly positive sentiment

+0.95

Strongly positive sentiment
Reliability and Performance

+0.59

Rather positive sentiment

+0.72

Strongly positive sentiment
Ease of Implementation

+0.5

Rather positive sentiment

+0.76

Strongly positive sentiment
Scalability

+0.68

Rather positive sentiment

+0.6

Rather positive sentiment

Brevo Transactional Email and Instantly Pricing

Brevo offers a range of pricing plans, including a free plan with limited features. The pricing model is tiered subscription based on the number of emails sent per month. Add-ons are available for removing the Brevo logo and multi-user access.

Plans

User sentiment

Rather positive

+0.33

See full Pricing page

Instanty offers various pricing plans for their Sales Engagement & Lead Intelligence platform. The plans are divided into Sending & Warmup, Leads, and CRM categories, each with its own set of features and pricing tiers.

Plans

User sentiment

Neutral

-0.01

See full Pricing page

Brevo Transactional Email and Instantly review insights

3725 reviews analysed from

Users love

User-friendly interface praised for its simplicity and ease of use
Cost-effective pricing plans, especially the free plan, are highly appreciated
Brevo Academy and available tutorials are commended for their helpfulness
Responsive and helpful customer support, frequently praised for their assistance

User-friendly and easy to set up
Customer support is very responsive and helpful
The mobile app allows for staying connected on the go
The email deliverability is great and emails land in the primary inbox
Domain and email setup service saves time and effort

Users dislike

Occasional lagging and freezing issues reported
Email editor limitations and lack of flexibility in design customization
Complaints about the complexity of setting up automations
Mobile app functionality is limited and considered underwhelming

Metrics on open/click-rates are sometimes inaccurate
Weekend delays are factored into email sequences even when emails are scheduled for weekdays
Relatively simple features like replying to emails from the CRM require upgrading
The free trial is misleading as you can’t use the useful features
Lead finder results are limited

Brevo Transactional Email and Instantly Ratings

G2

4.6/5

(1148)

G2

4.9/5

(2593)
TrustPilot

4.6/5

(68)

Company health

Employee growth

No data

79% increase in the last year

Web traffic

No data

15% decrease in the last quarter

Financing

No data

How do Brevo and Instantly compare for email deliverability?

Both Brevo and Instantly prioritize email deliverability. Brevo emphasizes dedicated IPs and minimizing technical issues, while Instantly focuses on high deliverability rates and provides tools like email warm-up to improve inbox placement. User reviews for both products frequently cite good deliverability as a key strength.

Which product best integrates with existing CRM systems?

Brevo (formerly Sendinblue) is more focused on transactional emails and integrates with existing business systems, making it potentially better for integrating with an existing CRM for transactional email purposes. Instantly focuses on sales outreach and lead generation, suggesting its CRM integrations may be geared more towards those functionalities rather than existing, broader CRM systems.

What are the advantages of Brevo Transactional Email?

Brevo Transactional Email offers an easy setup process with various integration options like APIs, plugins, and webhooks, making it simpler to incorporate into existing systems. It focuses on email deliverability, using dedicated IPs and technical measures to ensure emails reach inboxes. Brevo also provides a drag-and-drop editor for easy email creation and personalization features to tailor transactional messages. Finally, Brevo Transactional Email is praised for its user-friendly interface and cost-effective pricing, including a free plan.

What are the disadvantages of Brevo Transactional Email?

Brevo has some limitations in its email editor, lacking flexibility for advanced design customization. Users have also reported occasional lagging and freezing within the platform. Setting up automations can be complex, and the mobile app offers limited functionality.

Is Brevo Transactional Email cheaper than Instantly?

Brevo Transactional Email's pricing is not readily available, with custom pricing for Business and Enterprise plans. Instantly, on the other hand, lists several pricing tiers starting at $30/month. Therefore, it's impossible to definitively say whether Brevo is cheaper without requesting a custom quote.

Alternatives to Brevo Transactional Email and Instantly

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Elastic Email

Elastic Email is an email platform designed for businesses to send transactional emails, like password resets and order confirmations. They offer an email marketing tool, but their strength is their reliable delivery engine and API, allowing easy integration with your existing systems. They focus on providing cost-effective solutions for small to medium businesses and pride themselves on strong customer support.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management tool designed for mid-sized to large businesses. It provides a central hub to manage contacts, sales pipelines, marketing campaigns, customer support, and more. It offers workflow automation, reporting and analytics, and integrates with many other business applications. Its focus on comprehensive features and integration makes it suitable for businesses seeking to streamline operations and improve customer interactions within a single system.

Mailshake

Mailshake is a sales engagement platform designed to help businesses of all sizes find and connect with potential customers. It allows you to send personalized cold emails in bulk, automate follow-ups, and track your team's performance all in one place. Mailshake also offers tools to improve email deliverability, analyze campaign results, and even generate email copy using AI. It integrates with popular CRMs and email providers for a seamless workflow.

GMass

GMass is a tool that turns your Gmail inbox into a powerful email marketing platform. With GMass, you can send personalized mass emails, automate follow-ups, and track email opens and clicks, all without leaving Gmail. It's ideal for sending newsletters, announcements, and even cold email campaigns, with features like mail merge from Google Sheets and detailed performance reports. GMass helps you reach your audience effectively while keeping things simple and manageable.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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