Image Relay vs Bynder

by Gralio Feb 11, 2025

Image Relay and Bynder offer distinct approaches to digital asset management. Image Relay combines DAM with PIM, catering to e-commerce businesses needing product information management. Bynder focuses on robust DAM capabilities, AI-powered search, and integrations, making it suitable for larger companies with complex asset management needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1580 reviews and 50 websites, saving 9 hours, 11 minutes of reading.

Image Relay

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Bynder

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About

Image Relay is a marketing platform that combines digital asset management (DAM) and product information management (PIM). It allows you to store, organize, and share your company's digital assets, such as images and logos, and product information in one central location. This streamlines marketing efforts, ensures brand consistency, and makes it easier for teams to find and use approved assets. Image Relay integrates with popular platforms like Shopify and offers features like digital catalogs to support product marketing.

Bynder is a cloud-based digital asset management (DAM) software that helps mid-sized and larger companies organize, manage, and distribute their digital content. It offers tools to streamline workflows, ensure brand consistency, and gain insights into content performance. Key features include AI-powered search, automated workflows, and integrations with other marketing tools. Bynder is used by companies like Spotify and Puma to manage a large volume of assets and streamline their creative processes.

Summary

Main difference

Image Relay is a combined DAM and PIM, ideal for e-commerce businesses needing streamlined product information management alongside asset management. Bynder is a pure-play DAM better suited to mid-size to large companies needing robust digital asset management, AI powered search, and integrations with design tools like Canva and Adobe.

Relative strengths of Image Relay (compared to Bynder)

Strong PIM capabilities, ideal for e-commerce product management.
Simple, user-friendly interface focused on ease of use.
Excellent and responsive customer support.

Relative weaknesses of Image Relay (compared to Bynder)

Limited integrations compared to Bynder (e.g., Canva, Adobe).
Less robust search functionality than Bynder's AI-powered search.
Lacks advanced features like automated workflows found in Bynder.

Who should use Image Relay VS. Bynder

Image Relay is a user-friendly platform ideal for marketing teams seeking to centralize, organize, and share digital assets and product information. Users praise its ease of use and seamless sharing capabilities. However, some have noted slow search functionality. It's best for e-commerce businesses and marketing teams of all sizes.

Bynder is a user-friendly DAM platform simplifying digital asset management for mid-sized to large businesses. Users praise its intuitive interface, seamless integrations, and robust customization options. However, some find the taxonomy setup challenging and experience occasional bugs. Perfect for marketing, media, or e-commerce companies seeking streamlined workflows and brand consistency.

Best for small to enterprise-level businesses needing streamlined asset and product information management.
Ideal for e-commerce, retail, marketing, and various other industries requiring efficient digital asset management.

Best for mid-sized to large companies needing to manage extensive digital assets.
Ideal for marketing, media, e-commerce, and retail companies.

Image Relay and Bynder features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Brand portal

Supported

Image Relay allows sharing files with external partners via custom branded portals.

Supported

Brand portal is supported via Content Experiences and Digital Asset Management features.
File storage & upload

Supported

Image Relay supports storing and uploading various digital assets, including images, videos, and documents.

Supported

Bynder supports uploading and storing various digital assets, including images, videos, and documents.
Shareable collections

Supported

Image Relay allows sharing collections of assets.

Supported

Yes, Bynder allows creating and sharing collections of assets.
Search and retrieval

Supported

Image Relay allows searching assets by keywords, metadata, file names, and other criteria.

Supported

Bynder offers advanced AI-powered search, including keyword, metadata, and visual search.
Dropbox integration

Partially supported

Image Relay integrates with Dropbox via Zapier.

Supported

Bynder supports Dropbox integration for syncing finalized assets.

Qualities

Value and Pricing Transparency

+0.2

Neutral sentiment

-0.2

Neutral sentiment
Customer Service

+1

Strongly positive sentiment

+0.92

Strongly positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.88

Strongly positive sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.09

Neutral sentiment
Ease of Implementation

+0.85

Strongly positive sentiment

+0.29

Neutral sentiment
Scalability

+1

Strongly positive sentiment

+0.38

Rather positive sentiment

Image Relay and Bynder Pricing

Canto offers four plans: Core Essentials, Enhanced Collaboration, Omni Brand Solution, and Advanced. The pricing for these plans is not listed on the website, and requires contacting sales or submitting a form.

See full Pricing page

No data

User sentiment

Neutral

-0.2

See full Pricing page

Image Relay and Bynder review insights

1580 reviews analysed from and

Users love

Excellent customer support.
Easy to use and navigate.
Seamless internal and external sharing.
Great for organizing brand assets and photos.
Excellent integration with marketing templates.

User-friendly interface and easy navigation.
Excellent onboarding and customer support experience.
Seamless integration with other tools, such as Canva and Adobe.
Highly customizable to fit specific business needs.
Effective for managing large volumes of assets and ensuring brand consistency.

Users dislike

Slow search functionality.
Limited customization for assets after upload.
Adobe plugin issues.
SSO contact allocation to a single permission type.

Difficult taxonomy work can be challenging for some.
Limited smart filter functionalities.
Occasional small functionality bugs.
Mass uploading process can be time-consuming.

Image Relay and Bynder Ratings

G2

4.6/5

(611)

G2

4.5/5

(763)
Capterra

4.5/5

(215)
Glassdoor

4.3/5

(179)

Company health

Employee growth

33% decrease in the last year

7% increase in the last year

Web traffic

1% increase in the last quarter

16% decrease in the last quarter

Financing

December 2022 - $6M

July 2016 - $22M

How do Image Relay's PIM features compare to Bynder's DAM focus for product marketing?

Image Relay's combined PIM and DAM features offer a centralized platform for managing both product information and digital assets, which is beneficial for product marketing efforts needing consistent data and imagery. Bynder, while a robust DAM, focuses solely on digital asset management. For product marketing, Image Relay's PIM features provide an advantage for managing product specifications, descriptions, and other related information alongside marketing assets, streamlining workflows and ensuring data consistency across channels. Bynder's strength lies in its advanced DAM capabilities, including AI-powered search and automated workflows, which are valuable for teams dealing with large volumes of assets but may require a separate PIM system for complete product information management.

Which product, Image Relay or Bynder, offers better integration with existing marketing tools?

Bynder offers better integration with existing marketing tools. User reviews specifically praise Bynder's seamless integrations with tools like Canva and Adobe, suggesting readily available connections with popular marketing software. While Image Relay also integrates with platforms like Shopify, the emphasis on Bynder's integrations with creative tools points to a broader range of marketing-specific integrations.

What are the advantages of Image Relay?

Image Relay offers a combined Digital Asset Management (DAM) and Product Information Management (PIM) solution, making it particularly useful for e-commerce businesses needing to manage both product information and related digital assets. Users praise Image Relay for its ease of use, excellent customer support, and seamless sharing capabilities. It also integrates with popular platforms like Shopify, further streamlining workflows for online retailers.

What are the disadvantages of Image Relay?

Image Relay users have reported slow search functionality, limited customization options for assets after upload, issues with the Adobe plugin, and limitations with SSO contact allocation restricting permissions.

Alternatives to Image Relay and Bynder

Papirfly

Papirfly is a cloud-based software platform designed to help mid to large companies manage their brand assets and create marketing materials. It provides a centralized system for storing and organizing brand logos, fonts, images, and templates, ensuring everyone in the company can access the latest versions. Papirfly also offers tools that enable non-designers to easily create professional-looking marketing content, like social media posts and brochures, while staying consistent with brand guidelines. The goal is to improve brand consistency, streamline marketing operations, and increase efficiency.

Kontainer

Kontainer is a combined Digital Asset Management (DAM) and Product Information Management (PIM) software. It provides a centralized platform to organize, manage, and share digital assets such as images, videos, logos, and marketing materials. It offers features like custom branding, integrations with other business systems, and user-specific access controls, ensuring secure and efficient file management. Kontainer aims to streamline marketing and sales processes by simplifying access to digital assets and product information, particularly for teams working with large volumes of media. They offer scalable storage and user limits to accommodate different company sizes.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

OpenAsset

OpenAsset is a cloud-based digital asset management software designed specifically for architecture, engineering, and construction companies. It helps you organize, find, and use your digital files like images and plans for proposals and marketing. OpenAsset aims to make creating proposals quicker and easier, helping your team win more business.

Sharedien

Sharedien is a cloud-based digital asset management (DAM) software designed for marketing teams, product teams and agencies working with large volumes of digital content. It offers tools to organize, manage, and share digital assets like images, videos, audio files and documents. Sharedien aims to streamline creative processes, ensure brand consistency, simplify rights management, and provide analytics on asset usage. It features AI-powered capabilities like text-based asset search and automated image tagging.

Brandfolder

Brandfolder is a cloud-based digital asset management platform designed to help marketing and creative teams organize, share, and track their digital assets. It provides a centralized platform to store, manage and distribute assets, ensuring everyone in the company can access the latest logos, images, videos, and marketing materials. Brandfolder offers features like smart search, asset analytics, and integrations with other tools to streamline workflows and provide insights into asset usage.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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