IFTTT vs Zapier

by Gralio Feb 27, 2025

IFTTT and Zapier both offer automation solutions, but cater to different needs. IFTTT shines in its simplicity and focus on personal tasks and smart home connectivity, while Zapier stands out with its extensive integrations, advanced features, and robust support for complex business workflows. Choose IFTTT for its ease of use and free tier capabilities, and opt for Zapier if you require more powerful integrations and workflow management for your business.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3968 reviews and 60 websites, saving 22 hours, 32 minutes of reading.

IFTTT

Website LinkedIn Twitter

Zapier

Website LinkedIn Twitter

About

IFTTT (If This Then That) is a connectivity platform that lets you automate tasks between different apps and devices. Imagine it as a translator that helps your apps and gadgets understand each other. You can create simple automations, called "Applets," to do things like automatically save email attachments to Dropbox or turn on your smart lights at sunset. IFTTT offers solutions for both personal and business needs, from boosting productivity to managing social media. It's popular for its ease of use and wide compatibility with hundreds of apps and services.

Zapier is a tool that connects the different web applications you use in your business. With Zapier, you can automate tasks between these apps—like sending data from your CRM to your email marketing platform—without writing any code. This lets you create efficient workflows, saving you time and minimizing manual errors. Zapier integrates with thousands of popular business apps and offers a user-friendly interface, making it accessible for non-technical users.

Summary

Main difference

IFTTT is better for simple, everyday automations between commonly used apps and devices, focusing on personal and small business tasks. Zapier excels in complex business workflows, connecting a vast array of apps with more advanced features and higher usage limits, ideal for growing businesses and teams.

Relative strengths of IFTTT (compared to Zapier)

Wider free tier offering more applets than Zapier's free plan.
Simpler interface, making it easier to create basic automations for non-technical users.
Stronger focus on smart home integrations for personal use cases.

Relative weaknesses of IFTTT (compared to Zapier)

Limited customer support compared to Zapier's more responsive options.
Fewer integrations compared to Zapier's extensive library of supported apps.
Less robust features for complex workflows and business process automation.

What companies are using IFTTT and Zapier?

No data

Who is using IFTTT and Zapier?

No data

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

John Short

CEO at Compound Growth Marketing

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use IFTTT VS. Zapier

IFTTT is a no-code platform that empowers users to connect apps and devices through simple automations called "Applets." Users appreciate its ease of use and broad integrations, automating tasks from social media management to smart home control. However, some users have expressed frustration with changes in pricing and feature availability. IFTTT is a versatile tool for individuals and businesses looking to streamline their digital lives.

Zapier, a web-based automation tool, connects various apps to streamline workflows. It empowers businesses of all sizes to automate tasks, saving time and reducing errors. Users praise Zapier's extensive automation options and user-friendly interface. However, some have reported issues with data mapping and vague error messages.

Ideal for small to medium businesses (1-1000 employees), but also suitable for larger enterprises.
Suitable for businesses across all industries.

Ideal for small businesses (1-100 employees), medium businesses (101-1000 employees), and large enterprises (1001+ employees).
Suitable for businesses across all industries.

IFTTT and Zapier features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Connect web apps

Supported

IFTTT connects web apps and automates tasks without coding.

Supported

Zapier connects web apps, automates tasks without coding, using a visual builder.
Applets

Supported

IFTTT offers Applets to automate tasks between apps, devices, and services.

Supported

Zapier supports connecting apps and automating tasks using "Zaps," not "Applets."
Service Integrations

Supported

IFTTT offers extensive integrations with various apps, social media, smart home devices, and more.

Supported

Zapier offers extensive app integrations, including social media platforms, for comprehensive automation.
Slack integration

Supported

IFTTT integrates with Slack, enabling automated messages and reminders.

Supported

Zapier fully supports integrating with Slack and allows for sending automated messages and reminders.
Webhooks support

Supported

IFTTT supports webhooks to trigger automations using the Webhooks service.

Supported

Zapier fully supports webhooks for triggering automations, offering features like "Catch Hook" and "Catch Raw Hook" for receiving data, as well as actions for sending webhooks to other apps.
Pre-built connectors

Supported

IFTTT offers pre-built connectors for many popular applications.

Supported

Zapier offers pre-built connectors for various applications to simplify integrations.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

IFTTT and Zapier Pricing

IFTTT offers a tiered subscription pricing model with a free plan and free trials for paid plans. The plans vary in the number of Applets, speed, and available features.

Plans

See full Pricing page

Zapier uses a tiered subscription model based on the number of tasks allowed per month. They offer a free plan and paid plans for individuals, teams, and enterprises. The higher-tier plans unlock more features and provide more tasks at a lower cost per task. A yearly payment option is available with a discount.

Plans

See full Pricing page

IFTTT and Zapier review insights

Users love

Easy-to-use interface for creating and managing applets.
Wide range of app and service integrations for automation.
Useful for automating personal and business tasks.
Helpful for social media management and content distribution.

Extensive automation options for various tasks and processes.
Great support; issues are usually resolved promptly.
Flexible and connects different platforms seamlessly.
User-friendly interface.

Users dislike

Sudden removal of core features without notice disrupts workflows.
Unexpectedly required paid subscription for previously free applets.
Lack of communication about changes and forced subscription model.
Inconsistent pricing and broken promises on legacy plans.

International customer zip codes can cause issues.
Keap integration is buggy and requires frequent troubleshooting.
Data mapping can be challenging to get right.
Error messages are vague and difficult to understand.

IFTTT and Zapier Ratings

G2

4.6/5

(111)
Capterra

4.6/5

(190)
TrustPilot

1.7/5

(35)

G2

4.5/5

(1282)
Capterra

4.7/5

(2350)
Glassdoor

3.5/5

(247)

Company health

Employee growth

15% decrease in the last year

11% increase in the last year

Web traffic

5% increase in the last quarter

10% decrease in the last quarter

Financing

January 2018 - $63M

January 2021 - $1M

How do IFTTT's pre-built Applets compare to Zapier's pre-built Zaps for my needs?

Both IFTTT and Zapier offer pre-built automations (Applets and Zaps respectively) for various tasks. While IFTTT historically focused on simpler personal automations, and user reviews indicate recent controversial changes to its free tier, Zapier has consistently targeted professional use cases and boasts a larger library of integrations with business-oriented apps. Therefore, Zapier's pre-built Zaps are likely more extensive and suitable for complex business needs, whereas IFTTT's Applets might be better suited for simpler, personal tasks depending on available free tier options.

Which platform offers better long-term reliability given IFTTT's past user complaints?

Zapier offers better long-term reliability. While both platforms offer similar functionality, IFTTT users have expressed significant concerns regarding sudden feature removals, unexpected paid subscriptions, and poor communication. These issues point to potential instability in IFTTT's platform and business model, impacting long-term reliability. Zapier's user feedback, while not without some complaints, doesn't include similar patterns of concern regarding core functionality changes and unexpected costs.

What are the advantages of IFTTT?

IFTTT's main advantage is its ease of use and wide range of pre-built integrations ("Applets") for various apps and devices, making it suitable for users who want quick automation solutions without complex setup. It caters to both personal and business needs, from simple tasks like saving email attachments to managing social media.

What are the disadvantages of IFTTT?

IFTTT users report frustration with the sudden removal of core features and the transition to a paid subscription model for previously free applets. The lack of clear communication surrounding these changes and inconsistencies in pricing further contribute to user dissatisfaction.

Is IFTTT cheaper than Zapier?

IFTTT offers a free plan, while Zapier's cheapest paid plan starts at $19.99 per month. Therefore, IFTTT is cheaper than Zapier if you utilize the free plan. However, comparing the value of paid plans depends on the specific features and usage needs.

Alternatives to IFTTT and Zapier

Albato

Albato is a web-based platform that helps you connect different software applications your business uses and automate tasks between them, without writing code. It allows you to set up workflows where an event in one app triggers an action in another, for example, adding a new lead to your CRM when they fill out a form on your website. Albato offers a user-friendly interface, a library of pre-built integrations for popular apps, and 24/7 customer support.

Bardeen

Bardeen is a productivity tool designed to automate repetitive tasks. It allows users to connect different web applications and create automated workflows called "playbooks." These playbooks can be triggered manually or by specific events, streamlining actions like data entry, information retrieval, and notifications. Bardeen is well-suited for individuals and teams looking to save time and increase efficiency in their daily work.

Cyclr

Cyclr is a platform that helps you connect your software to other software applications. It provides a user-friendly way to build integrations using pre-built connectors to popular apps, or by creating custom connections. With Cyclr, you can automate data flows between applications, synchronize information, and create new functionalities. It's designed to be adaptable to your needs, whether you want to manage integrations yourself or offer them directly to your users through a customizable marketplace. Cyclr prioritizes data security and compliance.

n8n

n8n is a workflow automation platform designed for technical teams at growing companies. It allows you to connect different software applications and automate tasks between them. While it has a user-friendly interface, it also offers advanced features like custom code integration for more complex automations. n8n is self-hostable, boasts a large community, and offers integrations with over 400 applications.

Make (formerly Integromat)

Make (formerly Integromat) is a platform that helps you connect different software applications and automate tasks between them. It uses a visual, drag-and-drop interface so you can easily build workflows, called "scenarios," without needing coding skills. You can use Make to automate a variety of tasks, from simple actions like sending email notifications to more complex processes like managing leads and customers. Make is used by businesses of all sizes and is known for its flexibility and ease of use.

Microsoft Power Automate

Microsoft Power Automate helps you automate repetitive tasks and business processes. It connects different apps and services, letting you build automated workflows without needing coding skills. This means less manual work and more time for important tasks. Power Automate is suitable for businesses of all sizes and is designed to improve productivity and efficiency.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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