HubSpot Sales Hub vs Salesforce Sales Cloud

by Gralio Feb 03, 2025

HubSpot Sales Hub and Salesforce Sales Cloud are leading CRM solutions catering to different needs. HubSpot excels in usability and integration with its marketing platform, making it ideal for inbound sales strategies. Salesforce offers greater customization, scalability, and advanced analytics, suitable for complex sales processes and larger teams. The best choice depends on your specific requirements for integrations, customization, and budget.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5230 reviews and 60 websites, saving 1 day, 5 hours, 33 minutes of reading.

HubSpot Sales Hub

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Salesforce Sales Cloud

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About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Summary

Main difference

HubSpot Sales Hub is better for you if you prioritize user-friendliness and tight integration with the HubSpot ecosystem, especially for marketing automation and inbound sales. Salesforce Sales Cloud is better for you if you need a highly customizable and scalable CRM with advanced analytics and a wider range of integrations, suitable for complex sales processes and larger teams.

Relative strengths of HubSpot Sales Hub (compared to Salesforce Sales Cloud)

Easier to use with a more intuitive interface, requiring less training.
Stronger native integration with HubSpot Marketing Hub for seamless alignment of sales and marketing efforts.
More affordable for smaller teams with tiered pricing plans that offer flexibility as your business grows.

Relative weaknesses of HubSpot Sales Hub (compared to Salesforce Sales Cloud)

Less customizable than Salesforce, with fewer options for tailoring workflows and data fields.
Limited reporting and analytics capabilities compared to Salesforce's advanced dashboards and custom reports.
Smaller ecosystem of third-party integrations compared to Salesforce's extensive AppExchange marketplace.

Who is using HubSpot Sales Hub and Salesforce Sales Cloud?

Elric Legloire

The Outbound Kitchen Chef

Matthew Putnam

Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Elric Legloire

The Outbound Kitchen Chef

Eric Nowoslawski

Founder Growth Engine X

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use HubSpot Sales Hub VS. Salesforce Sales Cloud

HubSpot Sales Hub helps streamline and automate sales processes for growing businesses. Users praise its user-friendly interface and seamless integration with other HubSpot tools. However, some find the mobile app clunky and the pricing can be high. It's ideal for businesses wanting a unified sales and marketing platform.

Salesforce Sales Cloud is a robust CRM platform ideal for sales teams in various industries. Users praise its seamless integrations, automation, and centralized data platform. However, some find it pricey and complex. It's best for teams needing powerful features, real-time insights, and streamlined workflows, but less suitable for those on a tight budget or seeking simpler solutions.

Ideal for small, mid-sized, and growing businesses.
Suitable for most industries, including Healthcare, Finance, and E-commerce.

Best fit for small, medium, and large businesses.
Ideal for Software, IT, Telecommunications, Retail, Manufacturing, and other industries.

HubSpot Sales Hub and Salesforce Sales Cloud features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales Engagement

Supported

HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

Supported

Sales Cloud offers email templates, sequences, and meeting scheduling to automate sales tasks.
Deal Management

Supported

HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

Supported

Sales Cloud centralizes deal data, automates tasks, and provides dashboards for pipeline management.
Contact Management

Supported

HubSpot Sales Hub supports contact management, organizing interactions, and enabling efficient communication.

Supported

Sales Cloud organizes customer data and interactions, facilitating communication and relationship building.
CRM integration

Supported

HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

Supported

Salesforce Sales Cloud supports CRM integration for lead management, sales automation, and data synchronization.
Salesforce integration

Supported

HubSpot Sales Hub supports the ability to connect and sync data with Salesforce CRM.

Supported

Salesforce Sales Cloud supports the ability to connect and sync data with Salesforce CRM.
Workflow Automation

Supported

HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

Supported

Salesforce Sales Cloud supports workflow automation to automate sales workflows and tasks.

Qualities

Value and Pricing Transparency

-0.37

Rather negative sentiment

-0.83

Strongly negative sentiment
Customer Service

+0.52

Rather positive sentiment

+0.29

Neutral sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.67

Rather positive sentiment
Reliability and Performance

+0.12

Neutral sentiment

+0.44

Rather positive sentiment
Ease of Implementation

+0.36

Rather positive sentiment

-0.24

Neutral sentiment
Scalability

+0.05

Neutral sentiment

+0.36

Rather positive sentiment

HubSpot Sales Hub and Salesforce Sales Cloud Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative

-0.37

See full Pricing page

No data

User sentiment

Strongly negative

-0.83

See full Pricing page

HubSpot Sales Hub and Salesforce Sales Cloud review insights

5230 reviews analysed from and

Users love

User-friendly interface praised for ease of navigation and use.
Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
Robust automation features, including email sequences and workflows, that streamline sales tasks.
Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.

Seamless integration with other platforms and apps.
Robust automation features for streamlining tasks.
Centralized data platform for improved collaboration.
Real-time insights and reporting for data-driven decisions.

Users dislike

It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
Some users find that the mobile app can be clunky and difficult to use.
The reporting features are not as robust or customizable as some users would like.
There is no way to assign multiple contacts to a single deal.
Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.

High price for small and medium-sized businesses.
Steep learning curve and complex features.
Occasional performance issues and slow loading times.
Limited customization for specific needs and integrations.

HubSpot Sales Hub and Salesforce Sales Cloud Ratings

G2

4.4/5

(2482)
Capterra

4.5/5

(460)

G2

4.3/5

(2288)
Glassdoor

4.1/5

(18141)

Company health

Employee growth

No data

2% increase in the last year

Web traffic

No data

7% decrease in the last quarter

Financing

No data

July 2022 - $65M

How do HubSpot's and Salesforce's ease of use compare for sales reps?

HubSpot is generally considered easier to use than Salesforce, especially for sales reps new to CRM software. HubSpot's interface is known for being more intuitive and user-friendly, requiring less training to get started. While Salesforce offers a wider range of advanced features and customization options, this can also contribute to a steeper learning curve and more complex navigation for sales reps. HubSpot prioritizes ease of use and streamlined workflows, whereas Salesforce's robust functionality can sometimes feel overwhelming for users primarily focused on day-to-day sales tasks.

Which product best integrates with existing marketing automation platforms?

Salesforce Sales Cloud is generally better for integrating with existing marketing automation platforms due to its robust API and extensive partner ecosystem. While HubSpot Sales Hub integrates well within the HubSpot ecosystem, Salesforce offers more flexibility and broader compatibility with a wider range of marketing automation tools. This makes Salesforce Sales Cloud a more suitable choice for businesses using various marketing technologies.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a user-friendly interface and seamless integration with other HubSpot tools, making it easier to use and implement than Salesforce Sales Cloud, especially for teams already within the HubSpot ecosystem. It also prioritizes automation features like email sequences and workflows to streamline sales tasks. HubSpot Sales Hub's focus on providing a unified platform for managing contacts, tracking deals, and analyzing sales performance makes it particularly advantageous for mid-sized growing businesses looking for an all-in-one sales solution.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. Some users find the mobile app clunky and difficult to navigate. Reporting features are not as customizable as some competitors, and there are limitations such as not being able to assign multiple contacts to a single deal. The calling feature has also been reported to have connectivity issues.

Alternatives to HubSpot Sales Hub and Salesforce Sales Cloud

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

DealLab

DealLab is a sales software platform designed to help mid-sized businesses improve their sales processes. It allows you to manage all aspects of a deal in one place, track progress, and identify potential roadblocks. DealLab provides insights and recommendations to help you close deals faster, with features like deal risk assessment and mutual action plan templates. It promotes team alignment and accountability through streamlined communication and centralized deal information.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

ClickUp

ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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