HubSpot Sales Hub vs Pipedrive

by Gralio Feb 03, 2025

HubSpot Sales Hub and Pipedrive are both powerful sales CRM platforms catering to different needs. HubSpot offers a more comprehensive marketing-focused solution, while Pipedrive prioritizes simplicity and ease of use for managing sales pipelines.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7227 reviews and 60 websites, saving 1 day, 16 hours, 39 minutes of reading.

HubSpot Sales Hub

Website LinkedIn Twitter

Pipedrive

Website LinkedIn Twitter

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Summary

Main difference

HubSpot Sales Hub offers a more comprehensive suite of marketing tools and deeper integrations within the HubSpot ecosystem, making it ideal for businesses heavily invested in inbound marketing. Pipedrive, with its user-friendly interface and streamlined sales pipeline management, is better suited for sales-focused teams prioritizing ease of use and value.

Relative strengths of HubSpot Sales Hub (compared to Pipedrive)

Stronger marketing automation capabilities, including email marketing, landing pages, and social media management.
Seamless integration with other HubSpot tools, creating a unified platform for marketing, sales, and customer service.
More comprehensive reporting and analytics features for tracking sales and marketing performance.

Relative weaknesses of HubSpot Sales Hub (compared to Pipedrive)

Can be more expensive than Pipedrive, especially as you scale and require more advanced features.
Steeper learning curve due to the broader range of features and functionalities.
Less intuitive user interface compared to Pipedrive, potentially overwhelming for smaller teams with limited technical expertise.

Who is using HubSpot Sales Hub and Pipedrive?

Elric Legloire

The Outbound Kitchen Chef

Matthew Putnam

Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Vlad Oleksiienko

Growth @ Reply.io

Who should use HubSpot Sales Hub VS. Pipedrive

HubSpot Sales Hub is a user-friendly sales platform ideal for mid-sized businesses. It streamlines sales processes with automation features like email sequences and workflows. Users praise its intuitive interface and seamless integrations with other HubSpot tools. However, some find the mobile app clunky and the pricing model complex. It's best for those seeking an all-in-one sales solution, but consider the costs as your business scales.

Pipedrive is a user-friendly CRM perfect for small to medium businesses aiming to boost sales. It's loved for its intuitive interface and efficient tools for managing leads, deals, and sales data. Users praise its ease of use and organization, while some find the mobile app lacking and custom tags inconsistent. Pipedrive helps teams close deals faster with real-time insights, though some users have noted limitations with integrations.

Best for mid-sized businesses seeking streamlined sales processes.
Suitable for various industries, including Healthcare, Finance, and E-commerce.

Ideal for small to medium-sized businesses seeking enhanced sales efficiency.
A good fit for various sectors, including Healthcare, Finance, and E-commerce.

HubSpot Sales Hub and Pipedrive features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Lead Management

Supported

HubSpot Sales Hub supports lead tracking, deal management, and sales process automation.

Supported

Pipedrive supports lead and deal management and automates sales processes.
Sales Engagement

Supported

HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

Partially supported

Pipedrive supports sales engagement features through third-party integrations.
Deal Management

Supported

HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

Supported

Pipedrive centralizes deal communication, automates tasks, and provides team dashboards.
HubSpot integration

Supported

HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

Supported

Pipedrive supports HubSpot integration through direct app integration and third-party automation tools, allowing for data synchronization between the two platforms.
Workflow Automation

Supported

HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

Supported

Pipedrive supports workflow automation to automate sales workflows and tasks, reducing manual effort and improving efficiency.
CRM integration

Supported

HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

Supported

Pipedrive supports CRM integration for lead management, sales automation, and data synchronization through its extensive range of integrations and API capabilities.

Qualities

Value and Pricing Transparency

-0.37

Rather negative sentiment

-0.22

Neutral sentiment
Customer Service

+0.52

Rather positive sentiment

+0.21

Neutral sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.83

Strongly positive sentiment
Reliability and Performance

+0.12

Neutral sentiment

+0.53

Rather positive sentiment
Ease of Implementation

+0.36

Rather positive sentiment

+0.39

Rather positive sentiment
Scalability

+0.05

Neutral sentiment

-0.1

Neutral sentiment

HubSpot Sales Hub and Pipedrive Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative

-0.37

See full Pricing page

Pipedrive offers a tiered subscription model with four main pricing plans: Essential, Advanced, Professional, and Power. An Enterprise plan with custom pricing is also available. The platform offers various add-ons like LeadBooster, Web Visitors, Campaigns, Smart Docs, and Projects for enhanced functionality.

Plans

User sentiment

Neutral

-0.22

See full Pricing page

HubSpot Sales Hub and Pipedrive review insights

7227 reviews analysed from and

Users love

User-friendly interface praised for ease of navigation and use.
Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
Robust automation features, including email sequences and workflows, that streamline sales tasks.
Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.

Easy to use and intuitive.
Great for managing customer email interactions.
Simple and straightforward to use.
Excellent way to keep opportunities organized and customization is a bonus!

Users dislike

It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
Some users find that the mobile app can be clunky and difficult to use.
The reporting features are not as robust or customizable as some users would like.
There is no way to assign multiple contacts to a single deal.
Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.

The custom tags for the leads don’t transfer to deals.
Limited integration with platforms other than Facebook
The mobile app is underwhelming with limited functionality
When having too many stages in Pipedrive, it seems to compromise the view and I cannot see the full title of each stage.

HubSpot Sales Hub and Pipedrive Ratings

G2

4.4/5

(2482)
Capterra

4.5/5

(460)

G2

4.3/5

(1877)
Capterra

4.5/5

(2418)
Glassdoor

3.6/5

(250)

Company health

Employee growth

No data

No change in the last year

Web traffic

No data

7% decrease in the last quarter

Financing

No data

July 2018 - $90M

How do HubSpot's integrated marketing tools compare with Pipedrive's add-ons for marketing automation?

HubSpot offers a tightly integrated suite of marketing tools within its Marketing Hub, which seamlessly connects with the Sales Hub. This allows for closed-loop reporting, automated lead nurturing, and streamlined campaign management all within a single platform. Pipedrive, on the other hand, relies primarily on add-ons and integrations for marketing automation. While Pipedrive can connect with various marketing tools, it doesn't offer the same level of native integration and comprehensive marketing functionality as HubSpot. This means Pipedrive users might need to manage multiple platforms and potentially face limitations in data syncing and workflow automation compared to HubSpot's all-in-one approach.

Which product offers better pipeline visualization for sales teams of 10-20 people?

Pipedrive offers better pipeline visualization for sales teams of 10-20 people due to its core focus on visual pipeline management with its Kanban-style board. While HubSpot Sales Hub offers deal management and pipeline dashboards, Pipedrive's emphasis on ease of use and intuitive interface, combined with the readily available visual pipeline, makes it easier for smaller teams to quickly adopt and effectively manage their sales process visually.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a seamless integration with the broader HubSpot ecosystem, including Marketing Hub, creating a unified platform for sales and marketing efforts. It provides robust automation features like email sequences and workflows, streamlining repetitive sales tasks and improving efficiency. HubSpot Sales Hub also offers a comprehensive contact management system for detailed tracking of leads and customer interactions, along with powerful analytics and reporting capabilities for data-driven insights into sales performance. It's particularly user-friendly, making it easier for teams to adopt and utilize effectively.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. The mobile app has been described as clunky and difficult to use. Reporting features are not as robust or customizable as some competitors. It lacks the ability to assign multiple contacts to a single deal. Finally, users have reported issues with the calling feature, including dropped calls and connectivity problems.

Alternatives to HubSpot Sales Hub and Pipedrive

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Vtiger Sales

Vtiger Sales is a customer relationship management (CRM) tool that helps businesses streamline their sales processes and increase revenue. It offers a range of features, including lead management, sales automation, opportunity tracking, and performance reporting. Vtiger Sales is suitable for businesses of all sizes and aims to improve sales efficiency by automating tasks, centralizing customer data, and providing insights to close deals faster. Its user-friendly design and customizable features make it a popular choice for sales teams looking to improve productivity and drive growth.

DealLab

DealLab is a sales software platform designed to help mid-sized businesses improve their sales processes. It allows you to manage all aspects of a deal in one place, track progress, and identify potential roadblocks. DealLab provides insights and recommendations to help you close deals faster, with features like deal risk assessment and mutual action plan templates. It promotes team alignment and accountability through streamlined communication and centralized deal information.

Freshsales

Freshsales is a customer relationship management (CRM) software designed to help sales teams of all sizes. It offers a range of features, including contact management, sales pipeline management, and automation tools. Freshsales stands out with its user-friendly interface, AI-powered insights, and built-in communication channels. It promises to help businesses streamline their sales process, improve efficiency, and increase revenue. Freshsales is suitable for businesses of all sizes across various industries.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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