HubSpot Sales Hub vs Pipedrive

by Gralio Feb 03, 2025

HubSpot Sales Hub and Pipedrive are both powerful sales CRM platforms catering to different needs. HubSpot offers a more comprehensive marketing-focused solution, while Pipedrive prioritizes simplicity and ease of use for managing sales pipelines.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7227 reviews and 60 websites, saving 1 day, 16 hours, 39 minutes of reading.

Logo of HubSpot Sales Hub
Logo of Pipedrive

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.
Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Summary

Main difference
HubSpot Sales Hub offers a more comprehensive suite of marketing tools and deeper integrations within the HubSpot ecosystem, making it ideal for businesses heavily invested in inbound marketing. Pipedrive, with its user-friendly interface and streamlined sales pipeline management, is better suited for sales-focused teams prioritizing ease of use and value.

Relative strengths of HubSpot Sales Hub (compared to Pipedrive)

  • Stronger marketing automation capabilities, including email marketing, landing pages, and social media management.

  • Seamless integration with other HubSpot tools, creating a unified platform for marketing, sales, and customer service.

  • More comprehensive reporting and analytics features for tracking sales and marketing performance.

Relative weaknesses of HubSpot Sales Hub (compared to Pipedrive)

  • Can be more expensive than Pipedrive, especially as you scale and require more advanced features.

  • Steeper learning curve due to the broader range of features and functionalities.

  • Less intuitive user interface compared to Pipedrive, potentially overwhelming for smaller teams with limited technical expertise.

Who is using HubSpot Sales Hub and Pipedrive?

Kevin Jurovich
Co-founder & CEO at Circles and Huble
Sophie
X Influencer with over 100K followers
Lane R. Ellis
Digital Futurist, 41+ Years Online
Matthew Putnam
Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io
Elric Legloire
The Outbound Kitchen Chef
Show all 15 stacks
Hustle Fund
We invest in hilariously-early teams.
Vlad Oleksiienko
Growth @ Reply.io
Piotr Smolen
CEO at symmetrical.ai

Who should use HubSpot Sales Hub VS. Pipedrive

HubSpot Sales Hub is a user-friendly sales platform ideal for mid-sized businesses. It streamlines sales processes with automation features like email sequences and workflows. Users praise its intuitive interface and seamless integrations with other HubSpot tools. However, some find the mobile app clunky and the pricing model complex. It's best for those seeking an all-in-one sales solution, but consider the costs as your business scales.

Pipedrive is a user-friendly CRM perfect for small to medium businesses aiming to boost sales. It's loved for its intuitive interface and efficient tools for managing leads, deals, and sales data. Users praise its ease of use and organization, while some find the mobile app lacking and custom tags inconsistent. Pipedrive helps teams close deals faster with real-time insights, though some users have noted limitations with integrations.

  • Best for mid-sized businesses seeking streamlined sales processes.

  • Suitable for various industries, including Healthcare, Finance, and E-commerce.

  • Ideal for small to medium-sized businesses seeking enhanced sales efficiency.

  • A good fit for various sectors, including Healthcare, Finance, and E-commerce.

HubSpot Sales Hub and Pipedrive features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Lead Management
    Supported

    HubSpot Sales Hub supports lead tracking, deal management, and sales process automation.

    Supported

    Pipedrive supports lead and deal management and automates sales processes.

  • Sales Engagement
    Supported

    HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

    Partially supported

    Pipedrive supports sales engagement features through third-party integrations.

  • Deal Management
    Supported

    HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

    Supported

    Pipedrive centralizes deal communication, automates tasks, and provides team dashboards.

  • HubSpot integration
    Supported

    HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

    Supported

    Pipedrive supports HubSpot integration through direct app integration and third-party automation tools, allowing for data synchronization between the two platforms.

  • Workflow Automation
    Supported

    HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

    Supported

    Pipedrive supports workflow automation to automate sales workflows and tasks, reducing manual effort and improving efficiency.

  • CRM integration
    Supported

    HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

    Supported

    Pipedrive supports CRM integration for lead management, sales automation, and data synchronization through its extensive range of integrations and API capabilities.

Qualities

  • Value and Pricing Transparency
    -0.3
    Rather negative sentiment
    -0.19
    Neutral sentiment
  • Customer Service
    +0.46
    Rather positive sentiment
    +0.49
    Rather positive sentiment
  • Ease of Use
    +0.81
    Strongly positive sentiment
    +0.85
    Strongly positive sentiment
  • Reliability and Performance
    +0.14
    Neutral sentiment
    +0.54
    Rather positive sentiment
  • Ease of Implementation
    +0.34
    Rather positive sentiment
    +0.34
    Rather positive sentiment
  • Scalability
    +0.14
    Neutral sentiment
    +0.16
    Neutral sentiment

HubSpot Sales Hub and Pipedrive Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative
-0.37

See full Pricing page

All plans include a 14-day free trial. Prices are VAT exclusive. VAT will be billed to EU customers based on their member state rates unless a valid VAT number is provided.
Plans

User sentiment

Neutral
-0.19

See full Pricing page

HubSpot Sales Hub and Pipedrive review insights

7227 reviews analysed from and

Users love

  • User-friendly interface praised for ease of navigation and use.
  • Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
  • Robust automation features, including email sequences and workflows, that streamline sales tasks.
  • Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
  • Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.
  • Easy to use and intuitive.
  • Great for managing customer email interactions.
  • Simple and straightforward to use.
  • Excellent way to keep opportunities organized and customization is a bonus!

Users dislike

  • It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
  • Some users find that the mobile app can be clunky and difficult to use.
  • The reporting features are not as robust or customizable as some users would like.
  • There is no way to assign multiple contacts to a single deal.
  • Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.
  • The custom tags for the leads don’t transfer to deals.
  • Limited integration with platforms other than Facebook
  • The mobile app is underwhelming with limited functionality
  • When having too many stages in Pipedrive, it seems to compromise the view and I cannot see the full title of each stage.

HubSpot Sales Hub and Pipedrive Ratings

  • G2
    4.4/5
    (2482)
  • Capterra
    4.5/5
    (460)
  • Glassdoor
    4.0/5
    (3550)
  • G2
    4.3/5
    (1877)
  • Capterra
    4.5/5
    (2418)
  • Glassdoor
    3.6/5
    (250)

Company health

Employee growth

No data
No change in the last year

Web traffic

No data
7% decrease in the last quarter

Financing

No data
July 2018 - $90M

How do HubSpot's integrated marketing tools compare with Pipedrive's add-ons for marketing automation?

HubSpot offers a tightly integrated suite of marketing tools within its Marketing Hub, which seamlessly connects with the Sales Hub. This allows for closed-loop reporting, automated lead nurturing, and streamlined campaign management all within a single platform. Pipedrive, on the other hand, relies primarily on add-ons and integrations for marketing automation. While Pipedrive can connect with various marketing tools, it doesn't offer the same level of native integration and comprehensive marketing functionality as HubSpot. This means Pipedrive users might need to manage multiple platforms and potentially face limitations in data syncing and workflow automation compared to HubSpot's all-in-one approach.

Which product offers better pipeline visualization for sales teams of 10-20 people?

Pipedrive offers better pipeline visualization for sales teams of 10-20 people due to its core focus on visual pipeline management with its Kanban-style board. While HubSpot Sales Hub offers deal management and pipeline dashboards, Pipedrive's emphasis on ease of use and intuitive interface, combined with the readily available visual pipeline, makes it easier for smaller teams to quickly adopt and effectively manage their sales process visually.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a seamless integration with the broader HubSpot ecosystem, including Marketing Hub, creating a unified platform for sales and marketing efforts. It provides robust automation features like email sequences and workflows, streamlining repetitive sales tasks and improving efficiency. HubSpot Sales Hub also offers a comprehensive contact management system for detailed tracking of leads and customer interactions, along with powerful analytics and reporting capabilities for data-driven insights into sales performance. It's particularly user-friendly, making it easier for teams to adopt and utilize effectively.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. The mobile app has been described as clunky and difficult to use. Reporting features are not as robust or customizable as some competitors. It lacks the ability to assign multiple contacts to a single deal. Finally, users have reported issues with the calling feature, including dropped calls and connectivity problems.

Alternatives to HubSpot Sales Hub and Pipedrive

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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