HubSpot Sales Hub vs Groove, a Clari Company

by Gralio Feb 07, 2025

HubSpot Sales Hub and Groove cater to different needs. HubSpot offers a broader suite of marketing and sales tools within a unified platform, ideal for mid-sized businesses. Groove excels in its deep Salesforce integration and sales engagement features, making it a better fit for enterprise-level sales teams using Salesforce.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5442 reviews and 60 websites, saving 1 day, 6 hours, 44 minutes of reading.

HubSpot Sales Hub

Website LinkedIn Twitter

Groove, a Clari Company

Website LinkedIn Twitter

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Summary

Main difference

HubSpot Sales Hub is a better choice for mid-sized businesses seeking an all-in-one sales and marketing platform with a user-friendly interface and tight integrations within the HubSpot ecosystem. Groove, a Clari Company, is a better fit for larger enterprises, especially those already invested in Salesforce, prioritizing seamless CRM integration and advanced sales engagement capabilities.

Relative strengths of HubSpot Sales Hub (compared to Groove, a Clari Company)

Stronger all-in-one platform with marketing tools
User-friendly interface and ease of use
Extensive integrations within the HubSpot ecosystem

Relative weaknesses of HubSpot Sales Hub (compared to Groove, a Clari Company)

Limited Salesforce integration compared to Groove
Pricing can be complex and potentially expensive as you scale
Mobile app experience could be improved

Who is using HubSpot Sales Hub and Groove, a Clari Company?

Elric Legloire

The Outbound Kitchen Chef

Matthew Putnam

Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

No data

Who should use HubSpot Sales Hub VS. Groove, a Clari Company

HubSpot Sales Hub helps growing businesses automate sales tasks, manage contacts, and track deals. Users praise its user-friendly interface and integration with other HubSpot tools. However, some find the mobile app clunky and the pricing can be a concern. It's ideal for sales teams looking for an all-in-one platform to boost efficiency and close deals faster.

Groove, a Clari company, streamlines sales processes for large enterprises, especially those using Salesforce. Users praise its seamless Salesforce integration, ease of use, and helpful customer support. However, some find the chat bot inaccurate and email opt-out language cumbersome.

Ideal for small, mid-sized, and growing businesses seeking to streamline sales processes.
Suitable for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Best for medium to large businesses.
Ideal for Software, IT, Education, Marketing, Professional Services, Hospitality, Transportation, and Finance.

HubSpot Sales Hub and Groove, a Clari Company features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales Engagement

Supported

HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

Partially supported

Groove automates tasks, offers meeting scheduling, and personalizes outreach. Email templates and sequences are not explicitly mentioned.
Deal Management

Supported

HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

Supported

Groove centralizes communication, automates processes, and provides data visibility for improved deal management.
AI-powered automation and predictive insights

Supported

HubSpot Sales Hub uses AI for automation and predictive insights to improve sales processes.

Supported

Groove offers AI-driven automation and predictive insights through Clari integration, enhancing revenue workflows.
Unify and optimize sales journey

Supported

HubSpot Sales Hub unifies and optimizes the sales journey via automation, deal pipelines, and lead management.

Supported

Groove unifies the sales journey by capturing activities and automating actions for consistent growth.
HubSpot integration

Supported

HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

Not supported

Groove integrates with Salesforce, but HubSpot CRM integration is not mentioned in the documentation.
Workflow Automation

Supported

HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

Supported

Groove automates sales workflows, reducing manual tasks and improving efficiency.

Qualities

Value and Pricing Transparency

-0.37

Rather negative sentiment

+0.14

Neutral sentiment
Customer Service

+0.52

Rather positive sentiment

+0.6

Rather positive sentiment
Ease of Use

+0.82

Strongly positive sentiment

+0.83

Strongly positive sentiment
Reliability and Performance

+0.12

Neutral sentiment

+0.03

Neutral sentiment
Ease of Implementation

+0.36

Rather positive sentiment

+0.33

Rather positive sentiment
Scalability

+0.05

Neutral sentiment

+0.75

Strongly positive sentiment

HubSpot Sales Hub and Groove, a Clari Company Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative

-0.37

See full Pricing page

No data

User sentiment

Neutral

+0.14

See full Pricing page

HubSpot Sales Hub and Groove, a Clari Company review insights

5442 reviews analysed from and

Users love

User-friendly interface praised for ease of navigation and use.
Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
Robust automation features, including email sequences and workflows, that streamline sales tasks.
Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.

Seamless integration with Salesforce.
Easy to use and navigate.
Excellent customer support.
The tool’s ability to track email opens and clicks.
Helpful for scheduling and organizing sales outreach.

Users dislike

It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
Some users find that the mobile app can be clunky and difficult to use.
The reporting features are not as robust or customizable as some users would like.
There is no way to assign multiple contacts to a single deal.
Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.

The online chat bot is not always accurate.
Flows are somewhat cumbersome and premade flows lack the ability to customize.
Groove doesn't have an automatic update option.
Emails require "marketing" opt out language that makes it very easy for someone to opt out of all future email commuications.

HubSpot Sales Hub and Groove, a Clari Company Ratings

G2

4.4/5

(2482)
Capterra

4.5/5

(460)

G2

4.7/5

(2500)
Glassdoor

3.9/5

(282)

Company health

Employee growth

No data

9% increase in the last year

Web traffic

No data

18% decrease in the last quarter

Financing

No data

October 2021 - $496M

How important is native Salesforce integration to your workflow?

Native Salesforce integration is very important if our workflow relies heavily on Salesforce as our primary CRM. Groove's seamless integration, touted as a key feature and strength by users, would likely be a significant advantage in this case. While HubSpot Sales Hub integrates with its own CRM, it lacks the same level of native Salesforce integration, potentially creating friction if we need to maintain consistent data and processes across both platforms.

Which product better supports a high-growth, fast-scaling sales team?

Groove, a Clari Company, better supports a high-growth, fast-scaling sales team. Groove has a significantly better scalability score (0.75) compared to HubSpot Sales Hub (0.05). Additionally, Groove focuses on large enterprises and has demonstrated strong growth based on website traffic and LinkedIn employee growth, indicating its ability to handle increasing demands. While HubSpot Sales Hub is user-friendly, Groove's seamless Salesforce integration and focus on automation are crucial for managing the complexities of a rapidly expanding sales team.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a user-friendly interface and seamless integration with other HubSpot tools, making it a unified platform for sales and marketing. It offers robust automation features like email sequences and workflows to streamline sales tasks, along with comprehensive contact management and powerful analytics. It's particularly well-suited for mid-sized growing businesses wanting an integrated approach.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. Some users find the mobile app difficult to navigate, and reporting features lack customization. The calling feature has known issues with dropped calls and connectivity problems. Lastly, assigning multiple contacts to a single deal isn't possible within the platform.

Alternatives to HubSpot Sales Hub and Groove, a Clari Company

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Upscale

Upscale is a sales engagement platform designed for growing companies that do a lot of outbound sales. It automates repetitive tasks like sending emails, making calls, and updating LinkedIn, so sales teams can focus on closing deals. Upscale provides tools to manage sales outreach across multiple channels, track performance, and make data-driven decisions. It integrates with popular CRM and sales tools.

DealLab

DealLab is a sales software platform designed to help mid-sized businesses improve their sales processes. It allows you to manage all aspects of a deal in one place, track progress, and identify potential roadblocks. DealLab provides insights and recommendations to help you close deals faster, with features like deal risk assessment and mutual action plan templates. It promotes team alignment and accountability through streamlined communication and centralized deal information.

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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