HubSpot Sales Hub vs Capsule CRM

by Gralio Feb 05, 2025

HubSpot Sales Hub and Capsule CRM cater to different needs. HubSpot offers a powerful, all-in-one platform with extensive marketing automation and sales tools, making it ideal for scaling businesses. Capsule CRM provides a simpler and more affordable solution, focusing on ease of use and essential CRM functionality, which suits smaller businesses or those new to CRM.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3273 reviews and 60 websites, saving 18 hours, 41 minutes of reading.

Logo of HubSpot Sales Hub
HubSpot Sales Hub
Logo of Capsule CRM
Capsule CRM

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.
Capsule CRM is a simple and easy-to-use customer relationship management tool designed for small and medium-sized businesses. It helps you manage your contacts, track sales, automate workflows, and gain insights from your customer data. Capsule CRM integrates with popular business tools and offers a user-friendly way to manage your customer interactions in one central location.

Summary

Main difference
HubSpot Sales Hub is a better choice for businesses that require extensive marketing automation and seamless integration with other HubSpot products. Capsule CRM is a more suitable option for businesses prioritizing simplicity, ease of use, and affordability, especially those looking for basic CRM functionality.

Relative strengths of HubSpot Sales Hub (compared to Capsule CRM)

  • Strong marketing automation capabilities and integrations with other HubSpot products.

  • Provides a comprehensive suite of sales tools for managing the entire sales pipeline.

  • Offers robust analytics and reporting features for data-driven insights.

Relative weaknesses of HubSpot Sales Hub (compared to Capsule CRM)

  • Can be expensive, especially for smaller businesses or those needing limited features.

  • Some users find the mobile app difficult to use.

  • Reporting features, while robust, may lack the customization options desired by some users.

Who should use HubSpot Sales Hub VS. Capsule CRM

HubSpot Sales Hub helps growing businesses streamline sales. Users praise its user-friendly interface and seamless integrations with other HubSpot tools. However, some find the mobile app clunky and the pricing model expensive. It's ideal for sales teams wanting robust automation and comprehensive contact management.

Capsule CRM is a user-friendly platform praised for its flexible setup and powerful filtering tools. Small to medium-sized businesses find it simplifies contact management, sales tracking, and workflow automation. Some users mention limitations with APIs and email templates.

  • Best for small, mid-sized, and large businesses.

  • Ideal for various industries, including Healthcare, Finance, E-commerce, Retail, and more.

  • Best for small to medium-sized businesses.

  • Ideal for professional services, software, or IT companies.

HubSpot Sales Hub and Capsule CRM features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Sales Pipeline Management
    Supported

    HubSpot Sales Hub supports customizable sales pipelines with visual progress tracking.

    Supported

    Capsule CRM supports sales pipeline management with customizable stages and visual progress tracking.

  • Sales Engagement
    Supported

    HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

    Partially supported

    Capsule CRM offers email templates and workflow automation but not sequences or meeting scheduling.

  • Deal Management
    Supported

    HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

    Partially supported

    Capsule CRM centralizes communications, automates workflows, and provides dashboards. Lead rotation and sales sequences are not clearly documented.

  • HubSpot integration
    Supported

    HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

    Partially supported

    Capsule CRM integrates with HubSpot via third-party services like Zapier.

  • CRM integration
    Supported

    HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

    Supported

    Capsule CRM supports integrations with other CRMs.

  • Workflow Automation
    Supported

    HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

    Supported

    Capsule CRM offers workflow automation to streamline sales processes and reduce manual effort.

Qualities

  • Value and Pricing Transparency
    -0.37
    Rather negative sentiment
    +0.54
    Rather positive sentiment
  • Customer Service
    +0.52
    Rather positive sentiment
    +0.96
    Strongly positive sentiment
  • Ease of Use
    +0.82
    Strongly positive sentiment
    +0.96
    Strongly positive sentiment
  • Reliability and Performance
    +0.12
    Neutral sentiment
    +0.86
    Strongly positive sentiment
  • Ease of Implementation
    +0.36
    Rather positive sentiment
    +0.85
    Strongly positive sentiment
  • Scalability
    +0.05
    Neutral sentiment
    +0.38
    Rather positive sentiment
HubSpot Sales Hub and Capsule CRM Pricing
HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative
-0.37

See full Pricing page

Capsule CRM offers a 14-day free trial and a Free plan with limited features and contacts. Paid plans are per user, per month, billed annually and include Starter, Growth, Advanced, and Ultimate, each offering more contacts, features, and support.
Plans

User sentiment

Rather positive
+0.54

See full Pricing page

HubSpot Sales Hub and Capsule CRM review insights

3233 reviews analysed from and

Users love

  • User-friendly interface praised for ease of navigation and use.
  • Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
  • Robust automation features, including email sequences and workflows, that streamline sales tasks.
  • Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
  • Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.
  • User-friendly interface praised by many users
  • Flexible setup with customizable fields and sales pipelines
  • Powerful filtering tools for generating target lists
  • Responsive and helpful customer support

Users dislike

  • It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
  • Some users find that the mobile app can be clunky and difficult to use.
  • The reporting features are not as robust or customizable as some users would like.
  • There is no way to assign multiple contacts to a single deal.
  • Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.
  • Lack of fully customizable APIs
  • Inability to add images in notes and histories
  • Limited email template options on the free plan
  • Google Calendar integration is unreliable

HubSpot Sales Hub and Capsule CRM Ratings

  • G2
    4.4/5
    (2482)
  • Capterra
    4.5/5
    (460)
  • G2
    4.7/5
    (291)
  • TrustPilot
    4.6/5
    (40)

Company health

Employee growth

No data
22% increase in the last year

Web traffic

No data
3% increase in the last quarter

Financing

No data
No data

How important is deep integration with a marketing platform?

Deep integration with a marketing platform is more important for businesses prioritizing inbound marketing, lead nurturing, and aligning sales and marketing efforts. HubSpot Sales Hub's tight integration with HubSpot's marketing platform makes it a strong choice for such businesses. While Capsule CRM offers integrations with other tools, it doesn't have the same level of native marketing platform integration, making it potentially less suitable for marketing-driven sales strategies.

Which product is better for a small business prioritizing ease of use?

Capsule CRM is likely better for a small business prioritizing ease of use. While both HubSpot Sales Hub and Capsule CRM aim for user-friendliness, Capsule CRM has a higher ease of use score (0.96 vs. 0.82). Additionally, user reviews praise Capsule CRM's simple interface and flexible setup. Capsule CRM also appears to be a more affordable option, especially for smaller businesses, given its tiered pricing plans starting at $18/month compared to HubSpot's model requiring contact for pricing, which often indicates higher costs.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a user-friendly interface and seamless integration with other HubSpot tools, creating a unified ecosystem. Its robust automation features, including email sequences and workflows, streamline sales tasks, while the comprehensive contact management system allows detailed tracking of leads and customer interactions. Powerful analytics and reporting capabilities provide valuable data insights for measuring sales performance. HubSpot Sales Hub is particularly beneficial for mid-sized businesses seeking streamlined sales processes and integration with other HubSpot tools.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. Some users find the mobile app clunky and difficult to navigate. Reporting features are not as customizable as some competitors, and there are limitations such as not being able to assign multiple contacts to a single deal. The calling feature has also been reported to have issues with dropped calls and connectivity problems.

Alternatives to HubSpot Sales Hub and Capsule CRM

Logo of Salesforce Sales Cloud
Salesforce Sales Cloud
Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.
Logo of Groove, a Clari Company
Groove, a Clari Company
Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.
Logo of SalesJunction
SalesJunction is a customer relationship management (CRM) software designed for small to medium-sized businesses. It offers a simple and affordable solution to manage contacts, track sales opportunities, and improve customer interactions. SalesJunction aims to provide an easy-to-use platform without complex features, making it suitable for businesses seeking a streamlined CRM experience.
Logo of Salesloft
Salesloft
Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.
Logo of Pipedrive
Pipedrive
Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.
Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know