HubSpot Sales Hub vs Attio

by Gralio Feb 09, 2025

HubSpot Sales Hub and Attio offer distinct approaches to CRM. HubSpot prioritizes ease of use and integration within its ecosystem, while Attio emphasizes flexibility and customization. HubSpot is a good choice for businesses already using HubSpot products, while Attio is better suited for those needing a highly adaptable CRM that can be tailored to specific workflows.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2958 reviews and 60 websites, saving 16 hours, 56 minutes of reading.

HubSpot Sales Hub

Website LinkedIn Twitter

Attio

Website LinkedIn Twitter

About

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Attio is a highly customizable CRM platform designed for businesses of all sizes. It allows you to build a CRM tailored to your specific needs with flexible templates, custom fields, and real-time data integration. Attio emphasizes team collaboration with features like real-time co-editing and built-in communication tools. It also offers data analysis and reporting capabilities to gain insights from your customer relationships. Attio prioritizes data security and complies with industry standards.

Summary

Main difference

HubSpot Sales Hub stands out with its user-friendly interface and seamless integrations with the HubSpot suite, making it ideal for businesses already invested in the HubSpot ecosystem. Attio excels in its flexibility and customization, allowing businesses to tailor the CRM to their specific workflows and data needs.

Relative strengths of HubSpot Sales Hub (compared to Attio)

Strong HubSpot ecosystem integration: Seamlessly works with other HubSpot tools, creating a unified platform for sales, marketing, and service.
User-friendly interface: Easy to navigate and use, even for non-technical users.
Robust automation features: Streamlines sales tasks with email sequences, workflows, and meeting scheduling.

Relative weaknesses of HubSpot Sales Hub (compared to Attio)

Limited customization: Less flexible than Attio in terms of custom fields, objects, and workflows.
Can be expensive: Pricing can become a barrier for smaller businesses as they scale and require more advanced features.
Mobile app limitations: Some users find the mobile app less intuitive and functional compared to the desktop version.

What companies are using HubSpot Sales Hub and Attio?

No data

Who is using HubSpot Sales Hub and Attio?

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Matthew Putnam

Founder @ Sales Upskill & Founder Led Sales | Growth Lead & Partner @ Prospeo.io

Elric Legloire

The Outbound Kitchen Chef

Bill Stathopoulos

CEO, SalesCaptain

David Khaydatov

Account Executive at SuperDial

Christian Plascencia

Co-Founder & CMO at RevGrowth.ai

Kate Donnellan

Founding Marketer at Plain

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use HubSpot Sales Hub VS. Attio

HubSpot Sales Hub is a sales software platform ideal for mid-sized businesses looking to streamline and automate their sales process. Users praise its user-friendly interface and seamless integration with other HubSpot tools. However, some users find the pricing model expensive and the mobile app clunky. It offers robust automation, contact management, and analytics to boost sales efficiency.

Attio is a customizable CRM ideal for small businesses needing tailored solutions. It offers flexible templates, custom fields, and real-time data integration. Attio excels in team collaboration with built-in communication and co-editing tools. The platform also provides data analysis and reporting to extract valuable insights.

Best for mid-sized businesses seeking streamlined sales processes.
Suitable for various industries, including Healthcare, Finance, and E-commerce.

Best fit for small businesses seeking a highly customizable CRM.
Suitable for businesses across various industries seeking enhanced customer relationship management.

HubSpot Sales Hub and Attio features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales Engagement

Supported

HubSpot Sales Hub automates sales tasks with email templates, sequences, and meeting scheduling, enabling personalized outreach.

Supported

Attio offers automated sequences and email integration for personalized outreach at scale.
Deal Management

Supported

HubSpot centralizes communications, automates processes, and provides dashboards for pipeline management.

Supported

Attio centralizes communication, automates tasks and workflows, and provides team-wide dashboards for effective pipeline management.
HubSpot integration

Supported

HubSpot Sales Hub supports connecting and syncing data with HubSpot CRM.

Partially supported

Attio integrates with HubSpot CRM through third-party platforms like Zapier, Respell and Relay.app.
CRM integration

Supported

HubSpot Sales Hub supports CRM integration for lead management, sales automation, and data synchronization.

Supported

Attio CRM offers robust integration capabilities, encompassing lead management, sales automation, and data synchronization through integrations like Zapier and Hightouch. It excels in automating workflows, synchronizing data, and managing leads and sales processes, solidifying its comprehensive approach to managing sales and customer interactions.
Workflow Automation

Supported

HubSpot Sales Hub supports workflow automation to automate sales workflows and tasks.

Supported

Attio has robust workflow automation capabilities including a visual workflow builder, integrations with popular tools and AI-enhanced automations. This allows users to automate many tasks, improving efficiency and reducing manual effort.
Content sharing

Supported

HubSpot Sales Hub supports content sharing, enabling sales reps to easily share content with prospects and customers through various channels.

Supported

Attio enables sharing emails and files with prospects and customers. It provides features like sharing links to email threads and important customer documents. It also offers integration and automation capabilities to streamline content sharing.

Qualities

Value and Pricing Transparency

-0.37

Rather negative sentiment

No data
Customer Service

+0.52

Rather positive sentiment

No data
Ease of Use

+0.82

Strongly positive sentiment

No data
Reliability and Performance

+0.12

Neutral sentiment

No data
Ease of Implementation

+0.36

Rather positive sentiment

No data
Scalability

+0.05

Neutral sentiment

No data

HubSpot Sales Hub and Attio Pricing

HubSpot offers two Marketing Hub plans: Professional and Enterprise. To get pricing information, you need to contact sales.

User sentiment

Rather negative

-0.37

See full Pricing page

Attio's pricing model is seat-based with monthly or annual billing. They offer a free plan for very small teams and paid plans with increasing features for growing teams, scaling businesses, and large organizations.

Plans

See full Pricing page

HubSpot Sales Hub and Attio review insights

2958 reviews analysed from and

Users love

User-friendly interface praised for ease of navigation and use.
Seamless integration with other HubSpot tools, such as Marketing Hub, creating a unified ecosystem.
Robust automation features, including email sequences and workflows, that streamline sales tasks.
Comprehensive contact management system allows for detailed tracking of leads and customer interactions.
Powerful analytics and reporting capabilities provide valuable data insights to measure sales performance.

No data

Users dislike

It can get expensive for small businesses if you need those extras, which can feel limiting as you scale.
Some users find that the mobile app can be clunky and difficult to use.
The reporting features are not as robust or customizable as some users would like.
There is no way to assign multiple contacts to a single deal.
Many users report issues with the software’s calling feature, experiencing dropped calls and connectivity problems.

No data

HubSpot Sales Hub and Attio Ratings

G2

4.4/5

(2482)
Capterra

4.5/5

(460)

G2

4.8/5

(16)
Glassdoor

5.0/5

(3)

Company health

Employee growth

No data

76% increase in the last year

Web traffic

No data

9% decrease in the last quarter

Financing

No data

May 2024 - $64M

How customizable is Attio compared to HubSpot Sales Hub?

Attio is inherently designed for customization with flexible templates, custom fields, and robust API integrations, allowing businesses to tailor the CRM to their exact needs. While HubSpot Sales Hub offers some customization options, it is primarily focused on providing a pre-built suite of integrated tools, making it less adaptable than Attio. Therefore, Attio is significantly more customizable compared to HubSpot Sales Hub.

Which product best supports a rapidly growing small business?

HubSpot Sales Hub is a better choice for a rapidly growing small business. While Attio offers customization, HubSpot provides a more robust, user-friendly platform with a suite of integrated tools specifically designed for sales pipeline management and automation. HubSpot also offers better transparency in terms of user reviews and ratings, indicating a more established product with proven success. Although HubSpot can become expensive as businesses scale, its initial pricing tiers and comprehensive features are more beneficial for a rapidly growing small business needing immediate sales and marketing alignment. Attio's limited user feedback and lack of industry-specific information makes it harder to assess its suitability for a rapidly scaling business.

What are the advantages of HubSpot Sales Hub?

HubSpot Sales Hub offers a user-friendly interface and seamless integration with other HubSpot tools, making it easier to adopt and use, especially for teams already within the HubSpot ecosystem. It provides robust automation features for streamlining sales tasks, like email sequences and workflows, and offers comprehensive contact management and powerful analytics. This combination makes HubSpot Sales Hub particularly advantageous for sales-focused organizations looking to improve efficiency and drive revenue growth.

What are the disadvantages of HubSpot Sales Hub?

HubSpot Sales Hub can become expensive as businesses scale and require additional features. Some users find the mobile app difficult to navigate, and reporting features may lack the customization depth desired by some. The inability to assign multiple contacts to a single deal and reported issues with call quality are also potential drawbacks.

Alternatives to HubSpot Sales Hub and Attio

Salesforce Sales Cloud

Salesforce Sales Cloud is a cloud-based customer relationship management (CRM) platform designed to help businesses of all sizes increase sales productivity. It offers a range of tools for managing contacts, tracking leads, forecasting sales, and analyzing sales data. Salesforce Sales Cloud stands out for its robust features, including AI-powered insights, automation capabilities, and integrations with other business applications. It can be customized for various industries, making it a flexible solution for managing customer interactions and driving sales growth.

Pipedrive

Pipedrive is a customer relationship management (CRM) tool designed to make sales teams more efficient. It helps businesses of all sizes track leads, manage deals, and analyze sales data. Pipedrive stands out for its ease of use and intuitive interface, making it simple for teams to get started quickly. It offers features like pipeline management, sales automation, and reporting to streamline the sales process and improve performance. The software aims to help close more deals and make more informed decisions with real-time insights and AI-powered recommendations.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

Fireberry

Fireberry is a customizable CRM designed for small and medium businesses. It helps you manage sales, improve customer relationships, and streamline operations all in one platform. Fireberry offers automation features, data insights, and integrations with popular tools like Google and Microsoft products. Its highly adaptable design lets you tailor the system to your specific needs.

DealLab

DealLab is a sales software platform designed to help mid-sized businesses improve their sales processes. It allows you to manage all aspects of a deal in one place, track progress, and identify potential roadblocks. DealLab provides insights and recommendations to help you close deals faster, with features like deal risk assessment and mutual action plan templates. It promotes team alignment and accountability through streamlined communication and centralized deal information.

Salesloft

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know