HeyGen vs Synthesia
HeyGen and Synthesia are both AI video generation platforms using avatars, but serve slightly different needs for mid-sized businesses. HeyGen offers greater avatar flexibility and integration options, potentially at a better starting price point, making it good for custom needs and initial value. Synthesia provides a wider range of stock assets and better collaboration features, alongside superior customer service ratings, making it suitable for teams needing ready-made options, scalability, and reliable support.
At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.
This comparison was created by analysing 2511 reviews and 59 websites, saving 14 hours, 26 minutes of reading.
About
About
Summary
Summary
Relative strengths of HeyGen (compared to Synthesia)
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More Flexible Avatar Creation: HeyGen allows creating unique avatars from photos or text prompts (Photo/Generative Avatars), offering more personalization beyond Synthesia's primarily stock avatar library.
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API Access for Integration: HeyGen provides an API, enabling businesses to integrate AI video generation into their existing workflows or applications for greater efficiency.
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Better Initial Value/Accessibility: With a functional free tier and a lower starting monthly price ($24/month) compared to Synthesia's annual-only entry plan ($264/year), HeyGen offers a more accessible entry point for businesses managing costs.
Relative weaknesses of HeyGen (compared to Synthesia)
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Significantly Poorer Customer Service: HeyGen receives highly negative ratings for customer service, which is a considerable disadvantage compared to Synthesia's positive ratings, especially for businesses prioritizing support quality.
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Fewer Stock Options & Languages: Synthesia provides a considerably larger selection of ready-to-use avatars (240+) and supported languages (140+), potentially making HeyGen less suitable for teams needing extensive off-the-shelf variety.
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Lacks Built-in Real-time Collaboration: Unlike Synthesia, which offers a 'Live Collaboration' feature, HeyGen doesn't explicitly list tools for simultaneous team editing, potentially slowing down collaborative projects.
What companies are using HeyGen and Synthesia?
What companies are using HeyGen and Synthesia?
Who is using HeyGen and Synthesia?
Who is using HeyGen and Synthesia?
Who should use HeyGen VS. Synthesia
Who should use HeyGen VS. Synthesia
HeyGen seems like a great tool for teams, especially in marketing, sales, or training, who need to create videos featuring a presenter quickly. We hear users appreciate how easy it is to generate professional-looking videos with realistic AI avatars, even without technical skills. It's particularly handy for making marketing explainers, internal training materials, or personalized sales messages efficiently, saving time and resources compared to traditional video production.
Synthesia helps teams create professional-looking videos quickly using AI avatars, without needing cameras or studios. We find it's particularly handy for businesses needing training materials, marketing clips, or internal updates at scale. Users often praise its ease of use and the wide selection of avatars and voices, though some mention occasional lip-sync issues and that it can get pricey for smaller teams. It's a solid choice if you need lots of video content efficiently
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While HeyGen supports businesses of all sizes, we find it particularly shines for medium-sized companies and large enterprises needing scalable video creation.
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In our experience, HeyGen works well across many sectors, but it's especially popular with marketing and advertising teams creating promotional content.
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We see Synthesia working best for medium to large companies that need to produce video content frequently and have the budget for it.
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While useful across many sectors, we find Synthesia particularly shines in marketing, corporate training, and internal communications teams.
HeyGen and Synthesia features
Supported Partially supported Not supported Type in the name of the feature or in your own words tell us what you need
HeyGen and Synthesia features
- Stock AvatarsSupported
HeyGen offers ready-to-use stock avatars for videos.
SupportedSynthesia offers ready-to-use stock avatars, eliminating the need for custom creation.
- Video AvatarsSupported
HeyGen allows creation of personalized video avatars, enhancing videos with a personal touch.
SupportedSynthesia offers pre-built and custom video avatars.
- Text animationsSupported
HeyGen supports text animations for videos, allowing users to animate text elements.
SupportedSynthesia supports the feature of providing pre-made or custom animations for text in videos.
- AI TranscriptionPartially supported
HeyGen does not natively support AI transcription of audio from videos. However, it can be integrated with AWS Transcribe via a third-party workflow tool.
Partially supportedSynthesia does not explicitly support automatic transcription of audio from videos as a standalone feature, but it does offer related capabilities such as translating audio and generating transcripts as part of its translation features.
- Text placementNot supported
HeyGen does not explicitly support the ability to drag, drop, and precisely position text elements within the video frame.
SupportedSynthesia supports the ability to drag, drop, and precisely position text elements within the video frame.
- AI Subtitle GenerationSupported
HeyGen supports AI subtitle generation, allowing users to automatically generate subtitles for videos using AI.
SupportedSynthesia supports the automatic generation of subtitles for videos using AI.
Qualities
Qualities
- Value and Pricing Transparency-0.35Rather negative sentiment-0.13Neutral sentiment
- Customer Service-0.07Neutral sentiment+0.78Strongly positive sentiment
- Ease of Use+0.88Strongly positive sentiment+0.97Strongly positive sentiment
- Reliability and Performance+0.7Strongly positive sentiment+0.53Rather positive sentiment
- Ease of Implementation+0.83Strongly positive sentiment+0.83Strongly positive sentiment
- Scalability+0.78Strongly positive sentiment+0.56Rather positive sentiment
HeyGen and Synthesia Pricing
User sentiment
See full Pricing page
HeyGen and Synthesia review insights
2403 reviews analysed from and
HeyGen and Synthesia review insights
Users love
- Realistic AI avatars and natural-sounding voices
- User-friendly interface and easy video creation process
- Multilingual support with accurate lip-syncing
- Wide variety of templates and customization options
- Fast video generation for short videos
- User-friendly interface and easy to use
- Vast selection of avatars and voices
- Realistic and high-quality videos
- Regular updates and improvements
Users dislike
- Occasional glitches or bugs reported during video generation
- Limited control over avatar gestures and expressions
- Pricing can be prohibitive for some users, especially for longer videos
- Some users report slow rendering times, particularly with longer videos or free accounts
- Limited avatar customization options, especially for free accounts
- Lip syncing can be off, especially with certain accents
- Limited control over avatar expressions and gestures
- Video generation times can be long
- Pricing plans can be expensive, especially for smaller businesses
HeyGen and Synthesia Ratings
HeyGen and Synthesia Ratings
G24.8/5(690)
Capterra4.8/5(277)
- G24.7/5(1436)
Glassdoor4.8/5(81)
Company health
Company health
Employee growth
Web traffic
Financing
How do HeyGen's generative avatars compare to Synthesia's avatar selection?
Which platform provides better multilingual support for diverse accents?
What are the advantages of HeyGen?
What are the disadvantages of HeyGen?
Is HeyGen cheaper than Synthesia?
Alternatives to HeyGen and Synthesia
Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.
Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.
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