Helium 10 vs mindsite

by Gralio Mar 05, 2025

Helium 10 and mindsite cater to different e-commerce needs. Helium 10 is best for businesses focused on selling and growing their presence on Amazon, providing specialized tools for that platform. mindsite suits businesses looking for broader market analysis and competitor tracking across multiple online retailers.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 444 reviews and 60 websites, saving 2 hours, 58 minutes of reading.

Helium 10

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mindsite

Website LinkedIn

About

Helium 10 is a suite of tools designed to help businesses succeed on Amazon. It offers over 30 tools for various aspects of selling, including product research, keyword research, listing optimization, advertising, and analytics. Helium 10 helps you find profitable products, optimize your listings for better visibility, manage advertising campaigns, and track your performance – all in one platform. Essentially, it aims to simplify selling on Amazon and help your business grow through data-driven decisions.

Mindsite is an e-commerce analytics tool that helps businesses improve their online sales. It gathers data from hundreds of online retailers and provides insights on pricing, product visibility, and competitor activity. This data helps businesses make informed decisions about pricing strategies, product placement, and marketing campaigns, leading to better online performance and increased sales.

Summary

Main difference

Helium 10 is a comprehensive suite of tools specifically designed for Amazon sellers, offering features for product research, listing optimization, keyword research, and advertising. mindsite focuses on broader e-commerce analytics, providing competitor tracking, pricing insights, and market research across various online retailers.

Relative strengths of Helium 10 (compared to mindsite)

Extensive Amazon-specific tools for sellers, including keyword research, listing optimization, and advertising management.
Provides comprehensive training resources and educational materials for Amazon selling.
Offers a Chrome extension for convenient access to data and insights while browsing Amazon.

Relative weaknesses of Helium 10 (compared to mindsite)

Primarily focused on Amazon, limiting its use for sellers on other platforms.
Pricing can be relatively high, especially for access to all features.
Some users report issues with customer support and billing practices.

Who should use Helium 10 VS. mindsite

Helium 10 is a comprehensive suite of over 30 tools designed to boost sales on Amazon. Businesses use Helium 10 for product research, keyword optimization, listing improvement, and analytics. Although users praise its comprehensive tools and training resources, some dislike the automatic subscription renewals and occasional bugs.

Mindsite is an e-commerce analytics tool that helps businesses track pricing, product visibility, and competitor activity. Users love its real-time price tracking and user-friendly interface. However, some find product matching and cross-chart comparison challenging. Mindsite empowers e-commerce businesses to optimize their online presence and boost sales.

Best for small to medium businesses (1-100 employees) selling on Amazon or Walmart.
Particularly well-suited for E-commerce businesses.

Best fit for small to large businesses (1-1000+ employees).
Ideal for e-commerce businesses.

Helium 10 and mindsite features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Product Research

Supported

Helium 10 offers advanced product research tools like Black Box, with filters and data analysis for profitability.

Not supported

Mindsite doesn't directly support identifying profitable products.
Keyword Research

Supported

Helium 10 offers keyword research tools like Magnet and Cerebro.

Unknown

Keyword research capabilities are not mentioned in the provided sources.
Listing Optimization

Supported

Helium 10 supports listing optimization with suggested improvements for titles, descriptions, and keywords.

Not supported

Mindsite does not appear to offer listing optimization features.
Product Hunt support

Not supported

Helium 10 is tailored for Amazon and does not seem to support Product Hunt.

Unknown

Mindsite's Product Hunt support is not mentioned in the provided sources.
Competitor tracking

Supported

Helium 10 provides extensive tools for monitoring and analyzing competitors and their product listings. This includes features like competitor identification, real-time monitoring, detailed competitor analysis, global competitor tracking, inventory and sales insights, and analysis of keyword and market trends.

Supported

Mindsite offers competitor tracking features like price monitoring, competitor search tracking and buy box status.
Real-time reporting

Supported

Helium 10 offers various tools with real-time data and insights for keyword tracking, market analysis, and financial performance.

Supported

Mindsite offers real-time reporting and insights, particularly for e-commerce analytics. They gather data from 300+ retailers to provide users with immediate insights into price changes, visibility, and more. This empowers users to react quickly to market fluctuations and competitor actions.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Helium 10 and mindsite Pricing

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See full Pricing page

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See full Pricing page

Helium 10 and mindsite review insights

Users love

Helium 10 offers comprehensive tools for various aspects of selling on Amazon, including product research, keyword research, listing optimization, and analytics.
The Chrome extension is praised for its ease of use and helpful insights, particularly for keyword research.
Helium 10 provides extensive training resources, such as the Freedom Ticket course and webinars, which are highly regarded by users.
The software offers valuable insights into competitor data, allowing users to analyze market trends and make informed decisions.
The software’s keyword research tools, like Cerebro and Magnet, are widely commended for their effectiveness and accuracy.

Real-time competitor price tracking and alerts.
Automated tracking system saves time and effort.
User-friendly interface and easy to understand data visualization.
Excellent customer support and a helpful team.
Comprehensive market research capabilities and insights.

Users dislike

Many users report that Helium 10 automatically reactivates paused subscriptions without consent and refuses refunds.
The software is buggy, with frequent glitches and inconsistent data, particularly in the Xray Chrome extension.
Customer support is slow and unhelpful, often providing generic responses and failing to resolve issues.
The Starter plan is extremely limited, with many features being unusable despite claims of availability.
Helium 10’s pricing is high, with a steep learning curve for advanced features and limited options for customization.

Difficult to match products with competitors, peer-to-peer matching is crucial.
Limited cross-chart functionality for comparing different metrics.
Website navigation could be improved.
Limited visibility area features.
Master data organization could be more user-friendly.

Helium 10 and mindsite Ratings

Glassdoor

3.6/5

(62)

Company health

Employee growth

23% decrease in the last year

3% increase in the last year

Web traffic

7% decrease in the last quarter

17% decrease in the last quarter

Financing

No data

March 2024 - $4M

How does Helium 10's Amazon focus compare to Mindsite's broader e-commerce approach?

Helium 10 is exclusively focused on optimizing Amazon selling practices, providing tools specifically for product research, keyword optimization, listing improvement, and advertising within the Amazon marketplace. Mindsite, on the other hand, takes a broader e-commerce approach, offering competitive analysis and tracking across hundreds of online retailers, focusing on pricing, product visibility, and competitor strategies across the wider e-commerce landscape. While both aim to improve sales, Helium 10 specializes in maximizing success within the Amazon ecosystem, while Mindsite provides a wider lens for general e-commerce performance.

Which product offers better real-time competitor tracking for pricing decisions?

Mindsite offers better real-time competitor tracking for pricing decisions due to its focus on real-time reporting and insights, including price monitoring and competitor product tracking across numerous retailers. While Helium 10 offers competitor analysis, its strength lies in broader Amazon marketplace optimization rather than specialized real-time pricing insights. Mindsite's explicit focus on real-time data makes it more suitable for businesses needing to rapidly react to competitor pricing changes.

What are the advantages of Helium 10?

Helium 10 offers a comprehensive suite of over 30 tools specifically designed for Amazon sellers, covering various aspects of selling from product research and keyword research to listing optimization, advertising, and analytics, all within a single platform. It offers robust product research tools like Black Box and valuable competitor insights, enabling data-driven decisions. Helium 10 also provides extensive training resources, including the Freedom Ticket course and webinars, which are highly regarded by users. Its Chrome extension is praised for ease of use and helpful insights, particularly for keyword research.

What are the disadvantages of Helium 10?

Helium 10's high price point, coupled with a steep learning curve for advanced features, can be a barrier for some users. Users frequently report issues with unauthorized subscription renewals and difficulty obtaining refunds. The software has been criticized for bugs, inconsistent data, and slow, unhelpful customer support. Finally, the limited functionality of the Starter plan, despite advertised features, can be frustrating for users.

Alternatives to Helium 10 and mindsite

Jungle Scout

Jungle Scout is software designed for businesses that sell products on Amazon. It helps you research popular products, analyze competitors, and find effective keywords to improve your product listings. Jungle Scout also offers sales forecasting and inventory management tools. Many businesses use it to find new opportunities and grow their sales on Amazon.

Contify

Contify is a market and competitive intelligence platform that helps businesses track competitors, customers, and industry trends. It offers a customizable dashboard, AI-powered insights, and curated news feeds to help businesses make informed decisions. Contify is designed for mid-size to enterprise companies across various industries. Its focus on actionable insights and ease of use makes it stand out. Contify promises to streamline your market intelligence process, saving you time and resources.

Stackline

Stackline is a software platform designed to improve how brands manage their online sales and marketing. It provides data and tools to understand market trends, customer behavior, and advertising performance on major platforms like Amazon and Walmart. This helps businesses make better decisions about their products, pricing, marketing campaigns, and overall online sales strategies. Stackline is used by many well-known brands and is known for its accurate data and user-friendly interface.

SellerApp

SellerApp helps businesses maximize their sales on Amazon. It offers tools to research profitable products, optimize product listings, analyze competitors, and manage advertising campaigns. Its data-driven insights and automation features aim to increase visibility, sales, and overall profitability for Amazon sellers.

Profitero

Profitero is an e-commerce analytics platform that helps large brands improve their online sales. It provides data on product availability, pricing, and reviews from over 1,200 retailers in 70 countries. Profitero offers tools to improve product content, optimize online advertising, and automate tasks. Their goal is to provide a complete view of your online market presence and help you make better decisions.

Keepa

Keepa is a tool that helps you track and understand product prices on Amazon. It keeps a record of past prices and can alert you when a product reaches your desired price point. You can use Keepa to find the best deals and make informed purchasing decisions. It offers a user-friendly way to browse Amazon's products and uncover potential savings through features like "Daily Drops."

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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