Hotjar | by Contentsquare vs Heatmap

by Gralio Mar 02, 2025

Hotjar | by Contentsquare and Heatmap both offer website analytics through heatmaps and recordings. Hotjar caters to a broader audience with more features, while Heatmap focuses specifically on e-commerce revenue optimization. Choose Hotjar for comprehensive website analysis and Heatmap for a revenue-focused approach in online stores.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 351 reviews and 60 websites, saving 2 hours, 27 minutes of reading.

Logo of Hotjar | by Contentsquare
Logo of Heatmap

About

Hotjar | by Contentsquare helps you understand user behavior on your website. It provides visual heatmaps showing where users click, scroll, and move their mouse. This helps identify popular content, areas of interest, and potential usability issues. By understanding how visitors interact with your website, you can optimize design, content, and user experience to improve conversions and achieve business goals.
Heatmap is a website analytics tool designed specifically for online stores. Unlike traditional analytics that focus on visits, Heatmap connects website activity directly to revenue. It shows you which website elements lead to sales and how to improve your site for higher earnings. With heatmaps, scrollmaps, screen recordings, and AI insights, Heatmap helps you understand customer behavior and maximize revenue from every visitor.

Summary

Main difference
Hotjar | by Contentsquare offers a broader range of features like heatmaps, recordings, and user behavior visualization, making it suitable for a wider variety of websites. Heatmap focuses specifically on e-commerce stores, connecting website activity directly to revenue.

Relative strengths of Hotjar | by Contentsquare (compared to Heatmap)

  • Wider range of features (heatmaps, recordings, user behavior analysis)

  • Suitable for various website types

  • Strong user feedback and community support

Relative weaknesses of Hotjar | by Contentsquare (compared to Heatmap)

  • Can be more expensive than Heatmap

  • Session recording limitations (single page, occasional glitches)

  • May have more features than needed for small e-commerce stores

What companies are using Hotjar | by Contentsquare and Heatmap?

XSamsung is a customer
XSamsung
toyota is a customer
toyota
Visa is a customer
Visa
ZooM is a customer
ZooM
No data

Who is using Hotjar | by Contentsquare and Heatmap?

Ollie Forsyth
New Economies Founder
Stan Rymkiewicz
Head of Growth at Default
No data

Who should use Hotjar | by Contentsquare VS. Heatmap

Hotjar by Contentsquare helps businesses understand website user behavior through heatmaps and session recordings. Users love the valuable insights from heatmaps and the user-friendly interface. Some find session recordings slow and limited to single pages. Ideal for optimizing website design and improving conversions.

Heatmap is a website analytics tool tailored for e-commerce stores. It connects user behavior to revenue, showing which site elements drive sales. With heatmaps, scrollmaps, recordings, and AI insights, Heatmap helps optimize websites for conversions. It's best for small to medium businesses.

  • Ideal for businesses of all sizes seeking to improve website UX.

  • Best for E-commerce, Consumer Goods, Education, Software, and Marketing industries.

  • Ideal for small to medium-sized businesses (1-1000 employees) in eCommerce.

  • Best fit for eCommerce businesses seeking to boost revenue through data-driven website optimization.

Hotjar | by Contentsquare and Heatmap features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Customer Journey Analysis
    Partially supported

    Hotjar itself lacks this feature but integration with Contentsquare provides it.

    Not supported

    Heatmap focuses on website optimization based on user interactions and revenue, not the entire customer journey.

  • User Behavior Visualization
    Supported

    Hotjar visualizes user behavior with heatmaps, recordings, and trend analysis.

    Supported

    Heatmap visualizes user behavior with clicks, scrolls, and mouse movements.

  • Click heatmaps
    Supported

    Hotjar supports click heatmaps to visualize user clicks on a page.

    Supported

    Heatmap supports click heatmaps for visualizing user behavior.

  • Heatmaps
    Supported

    Hotjar provides visual representations of user clicks and scrolling with heatmaps.

    Supported

    Heatmap provides visual representations of user clicks and scrolls on a page.

  • Attention heatmaps
    Not supported

    Hotjar does not support attention heatmaps, it mainly focuses on clicks, mouse movements and scrolling.

    Unknown

    Heatmap does not explicitly mention attention heatmaps.

  • Move heatmaps
    Supported

    Hotjar provides move heatmaps to visualize mouse movements on a page.

    Not supported

    Heatmap does not explicitly support move heatmaps.

Qualities

  • Value and Pricing Transparency
    -0.33
    Rather negative sentiment
    No data
  • Customer Service
    +0
    Neutral sentiment
    No data
  • Ease of Use
    +0.78
    Strongly positive sentiment
    No data
  • Reliability and Performance
    -0.2
    Neutral sentiment
    No data
  • Ease of Implementation
    +1
    Strongly positive sentiment
    No data

Hotjar | by Contentsquare and Heatmap Pricing

Hotjar is now part of Contentsquare. Free plans have usage limits. Paid plans are based on usage tiers.
Plans

User sentiment

Rather negative
-0.33

See full Pricing page

Heatmap offers a 14-day free trial. Pricing is based on annual revenue. There is an Enterprise plan with custom pricing. Contact sales for more information.

See full Pricing page

Hotjar | by Contentsquare and Heatmap review insights

Users love

  • Heatmaps are incredibly valuable for understanding user behavior.
  • User-friendly interface, easy to navigate.
  • The recordings are very helpful to see exactly how users navigate the site.
  • Hotjar’s support team has been responsive and helpful.

No data

Users dislike

  • Session recordings can be slow to load.
  • Inconsistent session recording - some organic traffic sessions are not captured.
  • The session recording feature sometimes glitches and does not render CSS properly.
  • Recordings are limited to single pages and do not capture full user journeys.

No data

Hotjar | by Contentsquare and Heatmap Ratings

  • G2
    4.3/5
    (308)
  • G2
    4.4/5
    (5)

Company health

Employee growth

31% decrease in the last year
79% increase in the last year

Web traffic

No data
12% decrease in the last quarter

Financing

No data
No data

How does Heatmap's revenue focus differ from Hotjar's general user behavior analysis?

Heatmap focuses specifically on connecting website activity to revenue generation, primarily for e-commerce businesses. It aims to show how website elements contribute to sales. Hotjar, while also analyzing user behavior through heatmaps and recordings, takes a more general approach to understanding user experience, aiming to improve conversions and achieve broader business goals, not solely revenue.

Which product best suits a rapidly scaling e-commerce business?

Heatmap is better suited for a rapidly scaling e-commerce business. While both products offer similar features like heatmaps and session recordings, Heatmap explicitly focuses on connecting website activity to revenue, a crucial metric for e-commerce. Its description emphasizes direct revenue impact and optimization for conversions, making it more aligned with the needs of a scaling online store. Additionally, Heatmap's ideal customer profile specifically targets e-commerce businesses, further reinforcing its suitability.

What are the advantages of Hotjar | by Contentsquare?

Hotjar | by Contentsquare offers broader industry applicability, serving e-commerce, retail, consumer goods, education, hospitality, media, software, and marketing sectors, while Heatmap focuses primarily on e-commerce. Hotjar also provides move heatmaps, adding another layer of user behavior analysis beyond Heatmap's click and scroll maps. Finally, Hotjar benefits from positive user feedback regarding its valuable heatmaps, user-friendly interface, and helpful support team, while user sentiment on Heatmap is currently unavailable.

What are the disadvantages of Hotjar | by Contentsquare?

Hotjar's session recordings have been reported to be slow to load, inconsistently capture organic traffic, occasionally glitch and not render CSS properly, and are limited to single pages, failing to capture full user journeys. Some users also mention inconsistencies with session recordings, where not all organic traffic sessions are captured.

Alternatives to Hotjar | by Contentsquare and Heatmap

Logo of Crazy Egg
Crazy Egg
See where users click, scroll, and what makes them leave.
Read more
Logo of Zoho PageSense
Zoho PageSense
Website insights and A/B testing for better conversions.
Read more
Logo of Quantum Metric
Quantum Metric
See how users behave, fix problems, boost conversions.
Read more
Logo of TWIPLA
TWIPLA
Privacy-focused website analytics with heatmaps and session recordings.
Read more
Logo of Gemius Prism
Gemius Prism
Understand user behavior, improve websites, and optimize experiences.
Read more
Logo of SmarterStats
SmarterStats
Website stats tracker: reveals visitor behavior and boosts performance.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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