Gravity Forms vs WPForms

by Gralio Mar 10, 2025

Gravity Forms and WPForms are both powerful WordPress form builders. Gravity Forms is better for users who need highly customizable forms and advanced integrations. WPForms is better for users who prioritize ease of use and pre-built templates.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1266 reviews and 60 websites, saving 7 hours, 32 minutes of reading.

Gravity Forms

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WPForms

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About

Gravity Forms is a popular WordPress plugin used to create online forms. It allows you to easily build various forms, such as contact forms, surveys, and payment forms. The tool features a drag-and-drop editor, making it simple to design and customize your forms. It also integrates with other business applications like Mailchimp, HubSpot, and PayPal. Gravity Forms is known for its user-friendliness and robust features, making it a versatile solution for businesses of all sizes.

WPForms is a user-friendly plugin for WordPress that lets you build online forms without needing any coding skills. Its drag-and-drop interface and pre-built templates make it simple to create contact forms, surveys, payment forms and more. WPForms helps automate your workflow by integrating with popular business applications to streamline data collection and boost productivity. It prioritizes form security with features like spam protection and secure payment processing.

Summary

Main difference

Gravity Forms offers more flexibility and customization options for complex forms, while WPForms focuses on ease of use and pre-built templates for quicker form creation. WPForms integrates with AI form building tools, while Gravity Forms excels in integrations with various CRM and business applications.

Relative strengths of Gravity Forms (compared to WPForms)

Greater flexibility and customization for complex forms and workflows.
Wide range of integrations with CRM and business applications.
Strong support from a large community and extensive documentation.

Relative weaknesses of Gravity Forms (compared to WPForms)

Can be more expensive than WPForms, especially for multiple sites.
Styling forms can be challenging, often requiring custom CSS.
Advanced features may require additional plugins or custom development.

Who should use Gravity Forms VS. WPForms

Gravity Forms is a user-friendly WordPress plugin ideal for businesses needing custom online forms. Its drag-and-drop builder and pre-built templates simplify form creation. Users praise its ease of use and integrations, while some note room for styling improvements. Gravity Forms offers robust features and extensive customization options, making it a versatile solution for collecting data and streamlining workflows.

WPForms is a user-friendly WordPress plugin ideal for creating various online forms. Its drag-and-drop builder and pre-built templates simplify form creation. Users praise its ease of use and variety of templates. However, some find the pricing complex and styling challenging. WPForms offers excellent customer support and helpful documentation.

Best for small to medium businesses (1-100 employees), but also suitable for larger enterprises.
Suitable for businesses across various industries, including healthcare, finance, e-commerce, and more.

Best for small to medium businesses (1-100 employees), but also suitable for larger enterprises.
Particularly well-suited for E-commerce, Non-profits, Government, Marketing, and Advertising.

Gravity Forms and WPForms features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Forms & customization

Supported

Gravity Forms offers a drag-and-drop designer, custom fields, CSS, and integrations for automation.

Partially supported

WPForms offers drag-and-drop form design, custom fields, CSS customization, but JavaScript and HTML support are unclear.
Marketing & CRM integrations

Partially supported

Gravity Forms supports CRM integrations via various add-ons.

Supported

WPForms offers integrations with various marketing and CRM platforms.
AI form builder

Not supported

AI assistance for creating lists in dropdown, checkboxes, or multiple-choice fields is not directly supported.

Supported

WPForms supports AI form building to generate lists for various fields and create entire forms using AI chat.
WordPress integration

Supported

Gravity Forms integrates seamlessly with WordPress websites.

Supported

WPForms is specifically designed for WordPress, allowing easy form embedding.
Wix integration

Partially supported

Gravity Forms integrates with Wix via third-party services like Zapier.

Partially supported

WPForms integrates with Wix via third-party tools like Zapier.
Pre-designed templates

Supported

Gravity Forms offers various customizable pre-designed form templates.

Supported

WPForms offers over 2,000 ready-to-use form templates.

Qualities

Value and Pricing Transparency

No data

-0.33

Rather negative sentiment
Customer Service

No data

+1

Strongly positive sentiment
Ease of Use

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+1

Strongly positive sentiment
Scalability

No data

No data

Gravity Forms and WPForms Pricing

No data

User sentiment

Strongly positive

See full Pricing page

WPForms is a WordPress plugin for building online forms. It offers four pricing plans: Basic, Plus, Pro, and Elite. Each plan includes unlimited forms, submissions, and users, but they differ in features and the number of sites they can be used on. The higher-tier plans offer more advanced features such as payment integrations, marketing integrations, and advanced form features. WPForms also offers a 14-day money-back guarantee.

Plans

User sentiment

Rather negative

-0.33

See full Pricing page

Gravity Forms and WPForms review insights

1220 reviews analysed from and

Users love

Easy-to-use drag-and-drop form builder.
Highly customizable with many options and features.
Extensive integrations with other services and platforms.
Reliable and robust, handles complex forms well.
Excellent support and documentation.

Drag-and-drop form builder is frequently praised for its ease of use.
Wide variety of templates and fields available.
Excellent customer support and helpful documentation.
Useful integrations for email marketing and payment processing.

Users dislike

Default form styling can be improved.
Some third-party add-ons are outdated or no longer supported.
Advanced customization can require custom CSS or HTML.
Occasional plugin conflicts reported.
Pricing can be high, especially for multiple sites.

High cost of paid plans is a common complaint.
Styling forms can be difficult, often requiring custom CSS.
Confusing plan structure and limited features in lower tiers.
Some integrations require additional plugins or higher-tier subscriptions.

Gravity Forms and WPForms Ratings

G2

4.7/5

(232)
Capterra

4.6/5

(66)
TrustPilot

4.4/5

(46)

G2

4.7/5

(922)

Company health

Employee growth

No change in the last year

10% decrease in the last year

Web traffic

No data

4% increase in the last quarter

Financing

No data

How customizable are the provided form templates?

Both Gravity Forms and WPForms offer customizable form templates. Gravity Forms allows customization through themes, CSS, and plugins, while WPForms offers a wide variety of templates and fields, but styling can be difficult and may require custom CSS. Therefore, Gravity Forms may offer slightly more advanced customization options for users comfortable with CSS and plugins.

Which plugin offers better integration with existing marketing automation tools?

Both Gravity Forms and WPForms offer integrations with popular marketing automation tools. Gravity Forms mentions integrations with Mailchimp and HubSpot, while WPForms states it offers various marketing and CRM integrations. Without specific integrations listed for WPForms, it's difficult to definitively say which has "better" integration. However, both seem to offer suitable options for connecting with existing marketing automation workflows.

What are the advantages of Gravity Forms?

Gravity Forms offers robust features and extensive customization options, making it highly versatile for complex form requirements. It boasts a wide range of integrations with other business applications, streamlining workflows. Users praise its user-friendly drag-and-drop builder and reliable performance. While potentially more expensive, Gravity Forms' power and flexibility make it a strong choice for businesses needing advanced form capabilities within the WordPress environment.

What are the disadvantages of Gravity Forms?

Gravity Forms' styling can be basic, requiring custom CSS for advanced customization. Some users report occasional plugin conflicts and outdated third-party add-ons. The pricing can also be considered high, especially for users with multiple websites.

Alternatives to Gravity Forms and WPForms

WP Digital E-Signature

WP Digital E-Signature is a WordPress plugin that lets you manage contracts and get legally valid e-signatures directly through your website. It's a good fit for small to medium businesses who want a cost-effective solution without monthly fees. The plugin emphasizes security and compliance, ensuring your documents and signatures are protected. WP Digital E-Signature aims to simplify the contract signing process, improve completion rates, and eliminate reliance on external e-signature platforms.

Quill Forms

Quill Forms is a tool that lets you build online forms for your website. It's user-friendly and lets you customize templates to make professional looking forms. You can use it for things like contact forms, surveys, or event registrations. Quill Forms also helps you track submissions and understand how people are interacting with your forms. It can even connect to other tools you might use, like email marketing platforms.

Formidable Forms

Formidable Forms is a WordPress plugin that lets you create and manage online forms. It's suitable for building simple contact forms or more complex applications like directories and job boards. Features include multi-page forms, conditional logic, calculations, and data display through graphs. This plugin is a good fit for businesses who already use WordPress and want a flexible tool to manage data collection and display.

Formstack Forms

Formstack Forms is a cloud-based platform that lets you create digital forms for collecting data. It's useful for surveys, lead generation, registrations, and more. The drag-and-drop interface makes form creation easy, without any coding required. You can customize forms to match your brand and integrate them with other business apps like Salesforce and Mailchimp. Formstack Forms helps streamline data collection and automate workflows for improved efficiency.

Typeform

Typeform is a user-friendly online form and survey builder that helps businesses collect information and engage with their audience. It offers customizable templates and designs, integrations with popular business tools, and features like conditional logic for personalized experiences. Typeform focuses on making forms visually appealing and conversational to increase response rates and gather valuable data. It's a good option for businesses who want a straightforward way to create engaging forms, surveys, quizzes, and polls without technical expertise.

Microsoft Forms

Microsoft Forms is an online tool for creating surveys, quizzes, and polls. It's particularly useful for gathering information and feedback. With customizable templates and various question types, you can tailor forms to your needs. Results are easily viewable and can be analyzed within the platform. Part of the Microsoft 365 suite, it integrates seamlessly with other Microsoft products.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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