Grain vs Gong

by Gralio Feb 03, 2025

Grain and Gong are both valuable tools for capturing and analyzing customer conversations, but they cater to different needs. Grain prioritizes ease of use, collaboration, and affordability, while Gong focuses on in-depth sales intelligence and revenue optimization. Grain is better for smaller teams looking to improve collaboration and share key customer insights, whereas Gong is better suited for larger sales organizations needing advanced analytics and Salesforce integration.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3307 reviews and 60 websites, saving 18 hours, 52 minutes of reading.

Grain

Website LinkedIn Twitter

Gong

Website LinkedIn Twitter

About

Grain is an AI-powered tool that records, transcribes, and analyzes your online meetings. It helps you easily capture and share important information from sales calls and customer conversations. Grain integrates with video conferencing, CRM, and collaboration tools to automate tasks like note-taking, creating video highlights, and enriching CRM records. Its features benefit various teams, including sales, customer success, and product development, by improving team collaboration and customer understanding.

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference

Grain is a more affordable and user-friendly option best suited for smaller teams focused on collaboration and sharing key moments from customer interactions. Gong is a powerful sales intelligence platform ideal for larger, sales-driven organizations needing in-depth conversation analysis and revenue intelligence, especially those already invested in the Salesforce ecosystem.

Relative strengths of Grain (compared to Gong)

Stronger focus on collaboration and sharing:
Grain's highlight feature and integrations with collaboration tools make it easier for teams to share key insights and align around customer interactions.
More affordable:
Grain's pricing is generally more accessible for smaller teams compared to Gong.
User-friendly interface:
Grain is known for its ease of use, making it simpler for teams to adopt and integrate into their workflows.

Relative weaknesses of Grain (compared to Gong)

Less comprehensive sales intelligence:
Gong offers more advanced features for revenue intelligence, deal tracking, and sales performance analysis.
Limited Salesforce integration:
While Grain integrates with some CRMs, it lacks the deep Salesforce integration that Gong offers.
Less sophisticated AI capabilities:
Gong's AI is generally considered more advanced for analyzing conversations and identifying sales trends.

What companies are using Grain and Gong?

No data

Who is using Grain and Gong?

No data

Jc Pollard

Team Lead @ Gong | Founder @ HSC

Elric Legloire

The Outbound Kitchen Chef

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Grain VS. Gong

Grain is an AI-powered meeting assistant ideal for growing revenue teams. It records, transcribes, and analyzes online meetings, automating note-taking and creating shareable video highlights. Users love the easy sharing of customer insights and automatic summaries. Some find the desktop app clunky and meeting invites occasionally challenging.

Gong is an AI-powered sales intelligence platform that analyzes customer interactions to improve sales performance. Ideal for sales-driven organizations, Gong helps close deals faster and boost team efficiency by identifying winning patterns and providing coaching recommendations. Users praise its Salesforce integration and insightful call summaries but note occasional AI inaccuracies. Best for companies already using a CRM and looking to enhance their sales coaching and strategy.

Ideal for small to medium-sized businesses focused on sales, customer success, or product development.
Best for revenue-generating teams across various industries that heavily rely on online meetings.

Best fit for small to medium-sized businesses leveraging technology for sales coaching and revenue generation.
Ideal for software, IT, and telecommunications companies; suitable for various other sectors like healthcare, finance, and e-commerce.

Grain and Gong features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Automatic Meeting Summaries

Supported

Grain automatically summarizes meetings using AI, capturing key discussion points and decisions.

Supported

Gong automatically generates meeting summaries focused on sales insights and action items.
Account Insights

Supported

Grain analyzes conversations to extract account insights using AI-powered summaries and deal analytics.

Supported

Gong analyzes conversations to extract account insights, helping understand customer needs.
Conversation Intelligence

Supported

Grain uses AI to analyze meetings, identify key moments, and integrate with CRM systems.

Supported

Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.
Call logging

Supported

Grain supports call logging with details such as date, time, and duration.

Supported

Gong supports logging calls and related details like date, time, and duration through its integration with Salesforce.
Communication history

Supported

Grain provides a robust system for logging interactions and communications, including recordings, transcripts, AI-powered notes, and integration with CRM systems, making it an effective tool for maintaining a history of interactions.

Supported

Gong supports logging interactions and communications with contacts, offering a history of interactions through features like call and interaction logging, multi-channel analysis, CRM integration, automated transcripts, and data export/import.
Real-time chat

Not supported

Grain does not seem to have real-time chat feature.

Not supported

Gong is primarily focused on real-time analysis of sales conversations, not general chat.

Qualities

Value and Pricing Transparency

+0.33

Rather positive sentiment

-0.3

Rather negative sentiment
Customer Service

+1

Strongly positive sentiment

+0.56

Rather positive sentiment
Ease of Use

+1

Strongly positive sentiment

+0.91

Strongly positive sentiment
Reliability and Performance

+1

Strongly positive sentiment

+0.44

Rather positive sentiment
Ease of Implementation

+1

Strongly positive sentiment

+0.38

Rather positive sentiment
Scalability

No data

-0.14

Neutral sentiment

Grain and Gong Pricing

No data

User sentiment

Rather positive

+0.33

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

Grain and Gong review insights

3303 reviews analysed from and

Users love

The highlight feature is perfect for sharing customer insights quickly.
I can use it to record all my online meetings, so I don\'t need to take notes.
Additionally, the transcription feature is very helpful for understanding the topics discussed and for follow-up.
The templates for the transcripts are great as they organize the meeting outcomes in a very digestible way.

Provides a comprehensive overview of call sentiment.
Seamless Salesforce integration.
Timestamped notes and easy access to specific call sections.
Helpful AI insights and meeting summaries.

Users dislike

It had felt a bit buggy in the past, but they\'ve recently made improvements so I\'m not experiencing that much anymore.
I find it sometimes challenging to invite Grain to a meeting if it gets removed.
The mac desktop app could do with some TLC.
The filter to get tagged clips/notes could be easier.

AI features can be inaccurate, especially the auto-generated emails.
Video recordings lack password protection.
Search functionality could be improved.
Gong Engage is underwhelming and lacks integrations.

Grain and Gong Ratings

G2

4.6/5

(293)
TrustPilot

3.7/5

(1)

G2

4.7/5

(2506)
Capterra

4.8/5

(514)
TrustPilot

3.9/5

(3)
Glassdoor

3.9/5

(417)

Company health

Employee growth

26% increase in the last year

18% increase in the last year

Web traffic

15% decrease in the last quarter

25% decrease in the last quarter

Financing

January 2022 - $20M

March 2022 - $583M

How does Gong's Salesforce integration compare to Grain's CRM integrations?

Gong has a strong, native integration with Salesforce, allowing for seamless data flow and features like automated call logging and CRM updates. While Grain integrates with CRM systems, the specifics of its Salesforce integration are not as detailed, suggesting it may not be as deeply integrated as Gong's. This could mean less automation and potentially more manual data entry for users relying heavily on Salesforce.

Which product best supports coaching for sales teams with diverse needs?

While both Grain and Gong offer sales coaching features, Gong is better suited for diverse sales team needs. Gong's broader industry coverage, stronger integrations with existing sales tools (like Salesforce), and more robust AI-powered analysis for identifying trends and patterns in sales conversations provide greater flexibility and depth for varied sales processes and team structures. While Grain excels at capturing and sharing key information, Gong's focus on comprehensive performance improvement and tailored coaching recommendations makes it a more versatile choice for teams with diverse needs and established workflows.

What are the advantages of Grain?

Grain stands out with its unique focus on easily creating and sharing key video highlights from meetings, which is excellent for quickly disseminating customer insights within teams. Its automated meeting summaries and transcription features streamline workflows by eliminating manual note-taking. Grain also appears to be more user-friendly and easier to implement compared to Gong, making it potentially more suitable for teams prioritizing ease of use.

What are the disadvantages of Grain?

Grain has some minor usability issues reported by users, such as occasional bugs, difficulty inviting Grain to meetings, and a desktop app in need of improvement. Additionally, while Grain serves various teams, its focus on meeting insights might not be as comprehensive as dedicated sales intelligence platforms for sales-focused organizations.

Alternatives to Grain and Gong

Fathom

Fathom is an AI-powered meeting assistant for Zoom, Google Meet, and Microsoft Teams. It automatically records, transcribes, and summarizes your meetings, allowing you to focus on the conversation instead of note-taking. Fathom can generate AI summaries, highlight key points, and even sync with CRM systems like Salesforce and Hubspot. It offers a free plan with unlimited recording, transcription, and basic summarization, as well as paid premium and team plans with advanced features.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Fireflies.ai

Fireflies.ai is an AI assistant designed for meetings. It records, transcribes, summarizes, and analyzes your web conferences from platforms like Zoom and Google Meet. Fireflies provides insights into team performance and helps identify trends in sales calls for coaching opportunities. Use it to improve sales techniques, onboard new hires faster, and create data-backed strategies based on your team's conversations.

Clari

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.

MeetRecord

MeetRecord is a software platform designed to improve sales team performance. It records and analyzes sales calls to identify successful patterns and areas for improvement. This data is used to generate personalized coaching programs for individual team members. MeetRecord also automates CRM tasks like call logging and follow-up emails. This allows sales leaders and managers to gain insights into deal progress, coach their teams effectively, and streamline sales operations.

Callnote

Callnote is a software tool that records video and audio calls, online meetings, and your computer screen. It works with popular platforms like Zoom, Skype, and GoToMeeting. Callnote provides transcription services, making it useful for creating meeting minutes, training materials, or capturing important conversations.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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