Gooten vs Printful

by Gralio May 02, 2025

Gooten and Printful provide print-on-demand fulfillment, but cater to slightly different priorities. Gooten excels with a significantly larger and more unique product selection, better perceived quality control, and stronger customer service ratings, making it suitable for businesses prioritizing product diversity and support. Printful offers a potentially easier-to-use interface and smoother initial setup, appealing to those who value simplicity, though it faces challenges with print consistency and perceived value compared to Gooten. Gooten is better for you if... you need access to a wide variety of unique or premium products, prioritize consistent product quality, and value highly-rated customer support. Printful is better for you if... your main focus is ease of use, particularly regarding design tools and platform setup, and you can tolerate potential inconsistencies in print quality or higher shipping costs. What sets those products apart? Gooten stands out with its extensive and exclusive product catalog sourced through a vetted global network, coupled with a strong reputation for customer service and quality. Printful differentiates itself with a highly user-friendly interface and design tools, focusing on simplifying the initial setup and integration process. What are the three relative strengths of Gooten (vs Printful)? * Wider and More Exclusive Product Catalog: Gooten offers a larger selection (500+ items) with many exclusive products (200+) and premium brands, appealing to businesses seeking unique merchandise. * Better Perceived Product Quality and Consistency: User feedback indicates Gooten generally delivers higher, more consistent product quality compared to Printful, where users report issues like inconsistency and fading. * Stronger Customer Support Reputation: Gooten consistently receives positive feedback and ratings for its customer support, contrasting with Printful's negative sentiment scores in this area. What are the three relative weaknesses of Gooten (vs Printful)? * More Difficult Implementation: Gooten is rated poorly for ease of implementation, suggesting setup may be more complex than Printful, which is rated positively. * Less User-Friendly Design/Mockup Tools: Gooten's mockups are cited as needing improvement, whereas Printful is praised for its user-friendly design interface and mockup generator. * Reported Etsy Integration Issues: Users specifically report Gooten's Etsy integration can be unreliable, a weakness not highlighted for Printful's generally well-regarded integrations.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 513 reviews and 60 websites, saving 3 hours, 21 minutes of reading.

About

Gooten is a print-on-demand platform that connects your ecommerce store with a network of manufacturers and shippers. This lets you sell a wide range of customizable products (apparel, home goods, etc.) without managing inventory yourself. When a customer places an order, Gooten handles production, shipping, and customer service, simplifying your supply chain. They integrate with popular platforms like Shopify and Etsy and boast a large catalog and fast fulfillment.
Printful is a print-on-demand and dropshipping platform that allows you to create and sell custom-designed products without managing inventory or shipping. Integrate Printful with your online store, and they'll handle printing and delivering orders directly to your customers under your brand. Printful offers a wide selection of products and printing techniques, ensuring high-quality output and efficient order fulfillment.

Summary

Main difference
Gooten differentiates itself with a broader, more exclusive product catalog and a stronger reputation for customer service and product quality. Printful stands out for its user-friendly design tools and easy platform integration, though it faces more criticism regarding consistent quality and overall value.

Relative strengths of Gooten (compared to Printful)

  • Wider and More Exclusive Product Catalog: Gooten offers significantly more products (500+ vs. Printful user complaints of limited variety), including over 200 exclusive items and premium brands not typically available through Printful.

  • Better Perceived Product Quality and Consistency: User feedback suggests Gooten delivers more consistently high-quality products, whereas Printful users frequently report issues with print/embroidery inconsistency and fading.

  • Stronger Customer Support Reputation: Gooten receives positive ratings and consistent user praise for helpful and responsive customer support, contrasting with Printful's highly negative overall customer service sentiment despite some positive user mentions for specific interactions.

  • Better Value Perception: Gooten users report positive sentiment regarding value and pricing transparency, while Printful faces highly negative sentiment and user complaints about high costs, particularly shipping.

  • Larger Integration Ecosystem (Potentially): Gooten lists integrations with Shopify, Etsy, TikTok Shop, Woocommerce, BigCommerce and an API, potentially offering broader native options than Printful, although Printful is also praised for its core integrations like Shopify and Etsy.

  • Network Advantage: Gooten emphasizes its vetted global network for quality control, 99% accuracy, and fast (<3 day) SLAs, suggesting a potential advantage in fulfillment reliability over Printful, which faces complaints about slow delivery and stock issues.

  • Focus on Premium/Exclusive Goods: Gooten highlights premium brands and over 200 exclusive products, catering to businesses seeking differentiation beyond standard POD items.

  • Higher Growth Indicators: Gooten shows stronger LinkedIn employee growth (12% vs 3%) and less decline in website traffic (-9% vs -27%), suggesting potentially better business momentum compared to Printful.

  • Better User Ratings: Gooten generally has higher user ratings (e.g., 4.3 on G2) compared to Printful (3.6 on G2), reflecting better overall user satisfaction.

  • Clearer Quality Claims: Gooten's claim of using vetted suppliers for superior quality control seems more robust than Printful's, especially given user complaints about Printful's quality inconsistency.

  • Transparency on SLA/Accuracy: Gooten provides specific metrics for order accuracy (99%) and Service Level Agreements (under 3 days), offering more concrete performance expectations than Printful.

  • Broader Product Range Details: Gooten provides specific numbers for its product range (500+ total, 200+ exclusive, 30+ premium apparel brands), giving a clearer picture of its offering compared to Printful's less specific claims.

  • Positive Pricing Sentiment: Gooten scores positively for value and pricing transparency, indicating users feel they get good value, unlike Printful's negative pricing sentiment.

  • Specific Brand Offerings: Mentioning 30+ premium apparel brands and 6 exclusive drinkware brands gives Gooten an edge for businesses focused on branded or unique items.

  • API Access: Gooten explicitly mentions a Gooten API, offering more flexibility for custom integrations compared to Printful (API not explicitly mentioned in provided text).

Relative weaknesses of Gooten (compared to Printful)

  • More Difficult Implementation: Gooten scores highly negative for ease of implementation, suggesting a steeper setup curve compared to Printful, which is rated positively for implementation ease.

  • Less User-Friendly Design/Mockup Tools: Printful users specifically praise its user-friendly design interface and mockup generator, while Gooten users note its mockups need improvement and more variety.

  • Potential Integration Issues (Specifically Etsy): While both integrate widely, Gooten users specifically report unreliability with the Etsy integration, requiring manual intervention, which isn't a highlighted complaint for Printful.

  • Less Information for Designers: Gooten users dislike the limited product information and specifications, making it harder to create optimal designs compared to potentially better resources from Printful.

  • Shipping Cost/Speed Concerns: Although Gooten claims fast SLAs, users report shipping can be slow and expensive, particularly to Canada, similar to complaints about Printful.

  • Reliability/Performance Concerns: Both platforms have negative ratings here, but Gooten's highly negative reliability score is a significant concern, despite its SLA claims.

  • Lower Ease of Use Rating (Overall): While positive, Gooten's 'rather positive' ease of use might be slightly lower than Printful's 'rather positive' rating combined with specific user praise for its interface.

  • Website Traffic Decline: While less severe than Printful's, Gooten's 9% decline in website traffic is still a negative indicator.

  • Dependence on Network Partners: Gooten acts as a network connector; performance relies heavily on the specific manufacturer chosen for an order, which could lead to variability despite vetting.

  • Fewer Reviews (G2): Gooten has fewer G2 reviews (301) than Printful might have across all platforms, potentially offering a less broad view of user sentiment (though Printful's G2 count is low at 66).

  • No Mention of Specific Profit Features: Printful explicitly mentions features aimed at 'Higher Profit Margins', which Gooten does not specifically counter in its feature list.

  • Mockup Limitations: Specific user complaints about needing better and more varied mockups point to a weakness in Gooten's design support tools compared to Printful.

  • Canadian Shipping Issues: The specific mention of slow/expensive shipping to Canada is a notable drawback for businesses targeting that market.

  • Etsy Integration Unreliability: The specific user complaint makes the Etsy integration a potential weak point compared to Printful's generally praised integrations.

  • Limited Design Specs: Difficulty in creating optimal designs due to limited specs is a specific usability weakness reported by Gooten users.

Who should use Gooten VS. Printful

Gooten seems like a solid choice for ecommerce businesses, especially smaller ones using Shopify or Etsy, who want to offer custom products without handling inventory. We've heard users really appreciate their responsive customer support and the wide range of unique items available. While integration with Shopify is generally smooth, some users have mentioned challenges with Etsy integration and occasional slow or costly shipping. Overall, it's a helpful platform for simplifying print-on-demand fulfillment for many online sellers trying out merchandise lines easily and quickly without upfront investment in inventory or fulfillment setup time needed with other models besides print on demand.

We find Printful is a solid choice for creators and online stores wanting to sell custom-designed products without the hassle of managing inventory or shipping. It connects smoothly with platforms like Shopify and Etsy, automating the printing and delivery process. While some users mention occasional quality issues and higher costs, many appreciate the ease of getting started and the convenience of automated fulfillment for their apparel and accessory lines. It's particularly useful for those launching or growing their brand online through print-on-demand merchandise

  • In our experience, Gooten works well for small to medium ecommerce businesses (1-1000 employees) needing print-on-demand services.

  • We find Gooten is primarily designed for and excels within the ecommerce sector, simplifying custom product sales for online stores.

  • From our analysis, Printful works great for small to medium-sized businesses seeking straightforward print-on-demand merchandise solutions.

  • We see Printful most often used by e-commerce businesses wanting to sell custom products without handling inventory or shipping.

Gooten and Printful features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Wide product selection
    Supported

    Gooten offers a wide selection of over 500 print-on-demand products.

    Supported

    Printful offers a wide selection of over 300 products, suitable for diverse needs.

  • Higher profit margins
    Supported

    Gooten supports higher profit margins through transparent pricing and cost savings.

    Supported

    Printful allows for potentially higher profit margins through flexible pricing and competitive base costs.

  • Exclusive product selection
    Supported

    Gooten offers exclusive print-on-demand products and specialized production methods.

    Not supported

    Printful offers a wide range of customizable products but no exclusive selection.

  • Commenting
    Not supported

    Gooten does not seem to support design commenting.

    Not supported

    Printful does not support commenting on designs.

  • Shopping links
    Not supported

    Shopping links to online stores are not supported.

    Not supported

    Printful does not directly support adding shopping links to publications.

  • Brand kit
    Not supported

    Gooten does not appear to offer a brand kit feature.

    Not supported

    Printful offers extensive branding customization but doesn't have a centralized brand kit.

Qualities

  • Value and Pricing Transparency
    +0.54
    Rather positive sentiment
    -0.56
    Rather negative sentiment
  • Customer Service
    +0.5
    Rather positive sentiment
    +0
    Neutral sentiment
  • Ease of Use
    +0.52
    Rather positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +0.38
    Rather positive sentiment
    +0.27
    Neutral sentiment
  • Ease of Implementation
    +0.45
    Rather positive sentiment
    +0.87
    Strongly positive sentiment

Gooten and Printful Pricing

No pricing information found.

User sentiment

Rather positive
+0.54

See full Pricing page

No data

User sentiment

Rather negative
-0.56
We couldn't find a pricing page for Printful.

Gooten and Printful review insights

433 reviews analysed from and

Users love

  • Excellent customer support, consistently praised for responsiveness and helpfulness
  • Wide variety of unique products, including items not found on other POD platforms
  • High-quality products, frequently receiving positive customer feedback
  • Easy integration with Shopify, enabling seamless order fulfillment
  • Seamless integration with various e-commerce platforms (Etsy, Shopify, etc.).
  • Automated order fulfillment and no inventory management required.
  • User-friendly design interface with mockup generator.
  • Wide selection of customizable products (apparel, accessories, etc.).
  • Helpful and responsive customer support.

Users dislike

  • Product mockups need improvement and more variety is needed
  • Shipping can be slow and expensive, especially to Canada
  • Etsy integration is unreliable and often requires manual order processing
  • Limited product information and specifications, making it hard to create optimal designs
  • Inconsistent print and embroidery quality, requiring replacements and customer service interaction.
  • Screen-printed items fade quickly after a few washes.
  • Limited product variety compared to competitors.
  • High shipping costs and slow delivery times, especially outside the US.
  • Occasional stock shortages and difficulties managing out-of-stock items.

Gooten and Printful Ratings

  • G2
    4.3/5
    (301)
  • Glassdoor
    4.4/5
    (23)
  • G2
    3.6/5
    (66)
  • Capterra
    4.3/5
    (66)
  • Glassdoor
    3.7/5
    (205)

Company health

Employee growth

12% increase in the last year
3% increase in the last year

Web traffic

9% decrease in the last quarter
27% decrease in the last quarter

Financing

August 2023 - $39M
December 2020 - $130M

How reliable are Gooten's Etsy integrations compared to Printful's?

Based on user feedback, Printful's Etsy integration appears more reliable than Gooten's. Users specifically praise Printful for its seamless integration with various e-commerce platforms, including Etsy. Conversely, users dislike Gooten's Etsy integration, describing it as unreliable and often necessitating manual order processing.

Which product offers a wider selection of unique or exclusive print-on-demand products?

Based on the provided information, Gooten offers a wider selection of unique or exclusive print-on-demand products. Gooten explicitly states it carries over 200 exclusive products not typically found with other providers, and users praise its wide variety of unique items. In contrast, while Printful offers a wide selection, some users note its product variety is limited compared to competitors, and there is no specific mention of exclusive product lines in its description.

What are the advantages of Gooten?

Gooten's advantages include a broader selection of products, featuring over 200 exclusive items and numerous premium brands not typically found elsewhere. Users consistently praise Gooten for its excellent and responsive customer support and the high quality of its products. Additionally, Gooten tends to receive more positive feedback regarding its value and pricing transparency compared to alternatives like Printful, and it generally boasts higher overall user ratings.

What are the disadvantages of Gooten?

Gooten's disadvantages include highly negative ratings for reliability, performance, and ease of implementation. Users specifically dislike that the product mockups need improvement and more variety, shipping can be slow and expensive (especially to Canada), the Etsy integration is often unreliable requiring manual intervention, and there is limited product information which makes optimizing designs difficult.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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