Google Ads vs Whisper

by Gralio Mar 03, 2025

Google Ads and Whisper serve distinct purposes. Google Ads helps businesses promote their products and services online, while Whisper provides advanced speech recognition capabilities. Choose Google Ads for advertising and Whisper for audio transcription and translation.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2887 reviews and 60 websites, saving 16 hours, 32 minutes of reading.

Google Ads

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Whisper

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About

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Google Ads enables businesses of all sizes to reach their target audience, increase website traffic, and generate leads or sales. Its self-service platform allows for campaign customization, budget control, and performance tracking.

Whisper is an automatic speech recognition (ASR) system developed by OpenAI. It can transcribe audio from multiple languages and translate it into English. Whisper offers high accuracy and robustness, especially for challenging audio. It is a versatile tool for businesses that need to transcribe meetings, interviews, or other audio content.

Summary

Main difference

Google Ads is a powerful advertising platform ideal for businesses wanting to reach a wider audience through online ads, while Whisper is a specialized speech recognition tool best suited for transcribing and translating audio content. Google Ads focuses on campaign management and performance tracking for paid advertising, whereas Whisper excels in accurate and robust audio transcription across multiple languages.

Relative strengths of Google Ads (compared to Whisper)

Wider reach and targeting capabilities across Google's network.
Comprehensive campaign management and performance tracking tools.
Flexible bidding strategies and budget control.

Relative weaknesses of Google Ads (compared to Whisper)

Can be complex to manage and optimize for maximum ROI.
Requires ongoing investment and monitoring.
Not suitable for tasks like audio transcription or translation.

Who is using Google Ads and Whisper?

No data

Celeste Yamile

Founder&Coach at BrandWise Accelerator

Who should use Google Ads VS. Whisper

Google Ads is a powerful online advertising platform enabling businesses to reach a vast audience and drive conversions. Users praise its precise targeting and robust analytics but note the complex interface and reporting. Best for companies seeking scalable ad campaigns with detailed performance tracking.

OpenAI Whisper is a powerful speech recognition solution for transcribing and translating audio. Its accuracy and language support make it valuable for businesses needing to process audio content. Whisper is suitable for various applications, from meeting transcription to content creation.

Ideal for businesses of all sizes, from startups to large enterprises.
Suitable for a wide range of industries, including e-commerce, finance, healthcare, and more.

Ideal for businesses of all sizes seeking advanced speech recognition.
Suitable for various industries needing audio transcription and translation.

Google Ads and Whisper features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Performance Tracking & ROI Measurement

Supported

Google Ads allows tracking impressions, clicks, conversions, and estimated revenue for ROI measurement.

Not supported

Whisper does not support performance tracking or ROI measurement.
Advertising Campaign Management

Supported

Google Ads provides tools and methods for managing ad campaigns across Google platforms.

Not supported

Whisper does not directly support advertising campaign management.
Google Ads integration

Supported

Google Ads allows managing campaigns directly within its platform.

Partially supported

Whisper does not directly manage Google Ads, but integration is possible via third-party tools like Make or Zapier.
PPC suggestions

Supported

Google Ads offers PPC campaign optimization suggestions in the Recommendations tab.

Not supported

Whisper does not offer PPC campaign optimization.
Bing Ads integration

Partially supported

Bing Ads campaigns cannot be managed directly within Google Ads, but integrations with third-party tools or APIs are available.

Not supported

Whisper does not support Bing Ads campaign management.
Automated bidding

Supported

Google Ads supports automated bidding based on goals like conversions and ROAS.

Not supported

Whisper does not support automated bidding.

Qualities

Value and Pricing Transparency

-0.15

Neutral sentiment

No data
Customer Service

-0.09

Neutral sentiment

No data
Ease of Use

+0.34

Rather positive sentiment

No data
Reliability and Performance

+0.55

Rather positive sentiment

No data
Ease of Implementation

-0.02

Neutral sentiment

No data
Scalability

+0.88

Strongly positive sentiment

No data

Google Ads and Whisper Pricing

No data

User sentiment

Neutral

-0.15

We couldn't find a pricing page for Google Ads.

The pricing model is usage-based, calculated per 1M tokens. Different models have different rates for input, cached input, and output tokens.

See full Pricing page

Google Ads and Whisper review insights

2873 reviews analysed from and

Users love

Unmatched reach and precision targeting
Ideal for large campaigns with robust analytics and scalability
Powerful retargeting tools
Google performs max campaign is productive

No data

Users dislike

The new UI could be less confusing
It crashes quite frequently
Filters aren’t very clear
Reporting can be complicated
Google Ads launched automated channels which puts digital marketers less levers to for optimization
DDA driven attribution has also has a down side as the backend numbers or the CRM numbers referred by the client creates a huge discrepancy in the reporting conversions

No data

Google Ads and Whisper Ratings

G2

4.3/5

(1936)
Capterra

4.5/5

(949)
Glassdoor

3.5/5

(2)

G2

4.5/5

(14)
Glassdoor

4.3/5

(50)

Company health

Employee growth

No data

182% increase in the last year

Web traffic

No data

6% increase in the last quarter

Financing

No data

May 2024 - $22B

How does Google Ads' campaign customization compare to Whisper's language support for my multilingual needs?

Google Ads offers extensive campaign customization options, allowing control over targeting, bidding, ad creatives, and scheduling. Whisper, while supporting multiple languages for transcription and translation, does not offer campaign customization in the same way. Whisper's focus is on accurately processing audio, not on managing advertising campaigns. Therefore, comparing their campaign customization capabilities is irrelevant as they serve different purposes. The relevant comparison would be Whisper's language support versus Google Ads' language targeting options for ad campaigns.

Which product, Google Ads or Whisper, better integrates with my existing marketing automation tools?

Google Ads integrates with a wider range of marketing automation tools, particularly through its native integrations with other Google products and services. While Whisper, focused on speech recognition, may have some API integrations, it's not designed as a core marketing automation platform. Therefore, Google Ads offers significantly better integration with existing marketing automation systems for advertising and campaign management.

What are the advantages of Google Ads?

Google Ads offers unmatched reach and precise targeting through Google's vast network, making it ideal for large-scale campaigns. It provides robust analytics and scalability for comprehensive performance tracking and campaign optimization. Powerful retargeting tools allow businesses to re-engage potential customers who have previously interacted with their brand. Additionally, Google's automated "max campaign" option simplifies campaign management and enhances productivity.

What are the disadvantages of Google Ads?

Google Ads can be expensive, especially for competitive keywords, potentially draining budgets quickly if not managed carefully. The platform's complexity can be overwhelming for new users, and while automation features exist, they may not always align with specific marketing goals, requiring ongoing monitoring and adjustments. Some users find the reporting features complicated and difficult to interpret, while others have noted discrepancies between reported conversions and their own internal data. Finally, reliance on Google's advertising ecosystem can create vendor lock-in, making it challenging to diversify advertising strategies across other platforms.

Alternatives to Google Ads and Whisper

Google Ad Manager

Google Ad Manager is a comprehensive platform designed to help website and app owners earn money from their online content by displaying ads. It provides tools to manage various types of ads, connect with numerous advertisers, and track ad performance to maximize revenue. Google Ad Manager is a robust solution suitable for businesses of all sizes seeking to streamline their online advertising operations.

Deepgram

Deepgram is an AI-powered speech recognition software that helps businesses understand and analyze audio data. It offers fast and accurate transcription, along with features like sentiment analysis and topic detection. Deepgram is designed for developers and integrates into various systems through an API. It promises cost-effective performance and scalability, making it suitable for businesses of all sizes.

Smile.io

Smile.io helps businesses turn one-time buyers into loyal customers with easy-to-manage rewards programs. Used by over 100,000 brands, it lets you reward actions like purchases, social sharing, and reviews. Features include customizable program design, powerful reporting, and integrations with popular e-commerce platforms like Shopify and BigCommerce. Smile.io aims to increase sales, repeat purchases, and brand loyalty, while saving on marketing costs.

Fathom

Fathom is an AI-powered meeting assistant for Zoom, Google Meet, and Microsoft Teams. It automatically records, transcribes, and summarizes your meetings, allowing you to focus on the conversation instead of note-taking. Fathom can generate AI summaries, highlight key points, and even sync with CRM systems like Salesforce and Hubspot. It offers a free plan with unlimited recording, transcription, and basic summarization, as well as paid premium and team plans with advanced features.

Hospitable.com

Hospitable.com (formerly Smartbnb) is a vacation rental software that helps automate and streamline the management of short-term rental properties. It offers tools for managing guest communication, automating messages, syncing calendars across platforms like Airbnb and Vrbo, coordinating cleaning teams, and creating direct booking websites. Hospitable emphasizes time-saving automation and aims to reduce the manual workload for hosts.

Webex App

Webex App is a comprehensive platform designed for all your communication and collaboration needs. It combines video conferencing, instant messaging, file sharing, virtual whiteboards, and more in one easy-to-use app. Webex App helps teams connect seamlessly across various devices and locations, making it ideal for today's hybrid work environments. It also offers AI-powered features like real-time translation and meeting transcription to enhance productivity.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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