HubSpot Marketing Hub vs Gong

by Gralio Feb 07, 2025

HubSpot Marketing Hub and Gong cater to different needs. HubSpot offers a broad marketing toolkit while Gong focuses on improving sales conversations. HubSpot is ideal for businesses needing diverse marketing functionalities within a CRM, while Gong benefits sales teams aiming to enhance their performance through conversation analysis.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 7940 reviews and 60 websites, saving 1 day, 20 hours, 36 minutes of reading.

HubSpot Marketing Hub

Website LinkedIn Twitter

Gong

Website LinkedIn Twitter

About

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference

HubSpot Marketing Hub is a better choice for businesses seeking an all-in-one marketing platform with a wide range of features, including email marketing, automation, and SEO tools, tightly integrated with their CRM. Gong is better suited for sales-focused organizations that want to analyze and improve sales conversations using AI-powered insights and coaching recommendations.

Relative strengths of HubSpot Marketing Hub (compared to Gong)

Comprehensive marketing platform with extensive features covering various marketing aspects.
Strong focus on inbound marketing and lead generation, making it ideal for attracting and converting leads.
Seamless integration with HubSpot CRM for enhanced sales and marketing alignment.

Relative weaknesses of HubSpot Marketing Hub (compared to Gong)

Limited free version and potentially high costs associated with contact management.
Occasional reports of slow loading times and minor bugs.
Email template customization can be challenging beyond basic edits.

Who is using HubSpot Marketing Hub and Gong?

John Short

CEO at Compound Growth Marketing

Elric Legloire

The Outbound Kitchen Chef

Jc Pollard

Team Lead @ Gong | Founder @ HSC

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use HubSpot Marketing Hub VS. Gong

HubSpot Marketing Hub is a user-friendly platform ideal for businesses of all sizes seeking to enhance their marketing efforts. It offers robust analytics and reporting, seamless integrations, and excellent training resources. Some users mention limitations with the free version and contact pricing. But many appreciate its ease of use and comprehensive features for inbound marketing and lead generation.

Gong is a revenue intelligence platform leveraging AI to analyze customer interactions, providing sales teams with insights to close deals and improve forecasting. Users praise its Salesforce integration and call sentiment analysis, but note occasional inaccuracies in AI features. Best for sales-driven organizations seeking data-backed coaching and already using a CRM.

Best for small, mid-sized, and large businesses.
Ideal for various sectors, including Healthcare, Finance, E-commerce, Retail, and more.

Best for small to medium-sized businesses, but also suitable for enterprise companies.
Ideal for software, IT, and telecommunications companies, but also applicable to various other industries.

HubSpot Marketing Hub and Gong features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Workflows and Bot Builders

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.

Not supported

Gong automates sales workflows, but not marketing campaigns.
Email and Form Automation

Supported

HubSpot Marketing Hub supports email and form automation, streamlining workflows and saving time.

Partially supported

Gong automates email creation but not sending or form processing.
Conversation Intelligence

Not supported

Conversation Intelligence is not supported by Marketing Hub. It is available in Sales and Service Hub.

Supported

Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.
HubSpot integration

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.

Supported

Gong integrates with HubSpot, syncing communication data and enhancing sales insights.
Communication history

Supported

HubSpot Marketing Hub logs interactions and communications with contacts, providing a history.

Supported

Gong supports logging interactions and communications with contacts, offering a history of interactions through features like call and interaction logging, multi-channel analysis, CRM integration, automated transcripts, and data export/import.
Workflow Automation

Supported

HubSpot Marketing Hub supports workflow automation for sales workflows and tasks to reduce manual effort and improve efficiency.

Supported

Gong automates sales workflows, reducing manual tasks and boosting efficiency.

Qualities

Value and Pricing Transparency

-0.57

Rather negative sentiment

-0.3

Rather negative sentiment
Customer Service

+0.65

Rather positive sentiment

+0.56

Rather positive sentiment
Ease of Use

+0.8

Strongly positive sentiment

+0.91

Strongly positive sentiment
Reliability and Performance

+0.42

Rather positive sentiment

+0.44

Rather positive sentiment
Ease of Implementation

+0.21

Neutral sentiment

+0.38

Rather positive sentiment
Scalability

+0.29

Neutral sentiment

-0.14

Neutral sentiment

HubSpot Marketing Hub and Gong Pricing

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

User sentiment

Rather negative

-0.57

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

HubSpot Marketing Hub and Gong review insights

7937 reviews analysed from and

Users love

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Provides a comprehensive overview of call sentiment.
Seamless Salesforce integration.
Timestamped notes and easy access to specific call sections.
Helpful AI insights and meeting summaries.

Users dislike

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

AI features can be inaccurate, especially the auto-generated emails.
Video recordings lack password protection.
Search functionality could be improved.
Gong Engage is underwhelming and lacks integrations.

HubSpot Marketing Hub and Gong Ratings

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

G2

4.7/5

(2506)
Capterra

4.8/5

(514)
TrustPilot

3.9/5

(3)
Glassdoor

3.9/5

(417)

Company health

Employee growth

15% increase in the last year

18% increase in the last year

Web traffic

10% decrease in the last quarter

25% decrease in the last quarter

Financing

July 2012 - $101M

March 2022 - $583M

How can Gong improve our sales team's coaching effectiveness?

Gong can improve sales team coaching effectiveness by recording and analyzing sales calls to identify areas for improvement. It uses AI to analyze conversations, providing insights into successful strategies and highlighting areas where reps could improve. This data-driven approach allows coaches to provide targeted feedback based on real examples, leading to more effective coaching sessions and improved sales performance. Furthermore, Gong's ability to track trends and patterns across the sales team helps identify best practices and areas for overall team development.

Which product better integrates with existing marketing automation tools?

HubSpot Marketing Hub is the better product for integration with existing marketing automation tools. It offers a wide range of pre-built integrations and is specifically designed as a comprehensive marketing platform with features like email marketing, marketing automation, and social media management. Gong, while excellent for sales performance improvement, focuses on analyzing sales calls and customer interactions, and its integrations primarily serve its sales-focused feature set.

What are the advantages of HubSpot Marketing Hub?

HubSpot Marketing Hub offers a comprehensive suite of marketing tools within a single platform, streamlining marketing efforts and improving efficiency. Its focus on inbound marketing and lead generation makes it attractive for businesses aiming to attract and convert leads. The platform's seamless integration with HubSpot CRM enhances sales and marketing alignment. It offers robust analytics and reporting, providing valuable insights into marketing performance. Furthermore, HubSpot provides excellent training resources and a very active user community.

What are the disadvantages of HubSpot Marketing Hub?

HubSpot Marketing Hub's free version is very limited, requiring paid access for core features. The pricing structure is not transparent, requiring contact with sales for quotes, and costs can escalate quickly with increasing contacts. Some users experience slow loading times and occasional bugs. Finally, customizing email templates beyond basic edits can be challenging.

Alternatives to HubSpot Marketing Hub and Gong

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Clari

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.

GetResponse MAX

GetResponse MAX is a comprehensive marketing platform for businesses that need to communicate with their customers more effectively. It offers tools for email marketing, marketing automation, and selling online. GetResponse MAX stands out because it provides a wide range of features in one place, making it a convenient solution for businesses. With a focus on driving revenue growth, GetResponse MAX promises to help businesses achieve their marketing goals through advanced tools and dedicated support.

MeetRecord

MeetRecord is a software platform designed to improve sales team performance. It records and analyzes sales calls to identify successful patterns and areas for improvement. This data is used to generate personalized coaching programs for individual team members. MeetRecord also automates CRM tasks like call logging and follow-up emails. This allows sales leaders and managers to gain insights into deal progress, coach their teams effectively, and streamline sales operations.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know