Mixpanel vs Glassbox

by Gralio Feb 19, 2025

Mixpanel and Glassbox offer distinct digital analytics solutions. Mixpanel excels in product analytics for understanding user behavior, while Glassbox focuses on customer experience analytics with session recording and compliance features. Mixpanel's strength lies in cross-platform tracking and data access, while Glassbox is better suited for larger enterprises needing robust session replay and compliance tools.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1965 reviews and 60 websites, saving 11 hours, 25 minutes of reading.

Mixpanel

Website LinkedIn Twitter

Glassbox

Website LinkedIn Twitter

About

Mixpanel is a tool that helps you understand how people use your website or app. It tracks user actions, like button clicks and page views, and presents the data in easy-to-understand reports. This helps you see what features are popular, identify areas for improvement, and ultimately make decisions that lead to a better user experience and increased customer satisfaction.

Glassbox is a digital customer experience analytics tool for large companies in retail, finance, and other industries. It captures customer interactions on websites and mobile apps, analyzes them to understand customer behavior, and identifies areas for improvement. This helps businesses optimize digital experiences, reduce customer support issues, and increase revenue. Glassbox prides itself on its AI-powered insights, security, and ease of use.

Summary

Main difference

Mixpanel is a product analytics platform best suited for medium-sized businesses focused on detailed user behavior analysis and cross-platform tracking. Glassbox, on the other hand, specializes in customer experience analytics with session recording and compliance risk mitigation, catering to larger enterprises, particularly in regulated industries like finance and retail.

Relative strengths of Mixpanel (compared to Glassbox)

Stronger cross-platform support (web and mobile).
Provides underlying data access for in-depth analysis.
More affordable and transparent pricing for mid-sized businesses.

Relative weaknesses of Mixpanel (compared to Glassbox)

Less focus on session recording and compliance features.
Limited AI-powered insights compared to Glassbox.
Caters less to enterprise-level needs and complex compliance requirements.

What companies are using Mixpanel and Glassbox?

No data

Who should use Mixpanel VS. Glassbox

Mixpanel helps businesses understand user behavior on their websites and apps. Its easy-to-understand reports allow you to see what features are popular, identify areas for improvement, and make data-driven decisions. Users love its powerful analysis capabilities and ease of use, but some find data extraction challenging.

Glassbox is a customer experience analytics platform ideal for large enterprises in retail, finance, and software. It helps businesses understand customer behavior by capturing and analyzing interactions on websites and mobile apps. Users love its session replay and insightful data. Some users desire more training and advanced AI features.

Best for small, mid-sized, and enterprise companies.
Ideal for E-commerce, Software, Marketing & Advertising, and various other industries.

Best fit for large enterprises.
Ideal for finance, retail, and software companies.

Mixpanel and Glassbox features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Product Analytics

Supported

Mixpanel provides tools to track user interactions, analyze trends, and measure key metrics.

Supported

Glassbox supports product analytics, including user interaction tracking, trend analysis, and key metric measurement.
Group Analytics

Supported

Mixpanel offers group analytics, enabling analysis of user behavior based on shared characteristics.

Supported

Glassbox supports group analytics through its user segmentation and analysis features.
Compliance risk mitigation

Partially supported

Mixpanel supports compliance through security and BAAs but lacks explicit fraud detection features.

Supported

Glassbox captures and analyzes customer interactions to reduce fraud and compliance risks.
Session recordings

Supported

Mixpanel supports session recordings for web applications through its "Session Replay" feature, available on enterprise plans.

Supported

Glassbox supports session recordings to analyze user behavior.
Funnel analysis

Supported

Mixpanel fully supports funnel analysis, enabling tracking user progress through defined steps and pinpointing drop-off points for optimization.

Supported

Glassbox supports funnel analysis, allowing tracking of user progress and identification of drop-off points.
User behavior tracking

Partially supported

Mixpanel allows tracking specific events like clicks and form submissions, but it lacks automatic tracking of detailed interactions such as scrolls or mouse movements.

Supported

Glassbox supports tracking clicks, scrolls, mouse movements, and form submissions.

Qualities

Value and Pricing Transparency

+0.2

Neutral sentiment

+0.5

Rather positive sentiment
Customer Service

+0.33

Rather positive sentiment

+0.33

Rather positive sentiment
Ease of Use

+0.71

Strongly positive sentiment

+0.39

Rather positive sentiment
Reliability and Performance

+0.6

Rather positive sentiment

+0.44

Rather positive sentiment
Ease of Implementation

+0.2

Neutral sentiment

-1

Strongly negative sentiment
Scalability

No data

-1

Strongly negative sentiment

Mixpanel and Glassbox Pricing

Startups founded less than two years ago, with up to $8M in total funding, or that haven't raised funds, receive their first year free on the Startup Plan.

Plans

User sentiment

Strongly positive

See full Pricing page

No data

User sentiment

Rather positive

+0.5

See full Pricing page

Mixpanel and Glassbox review insights

1959 reviews analysed from and

Users love

The software process all the hard queries and let you focus on the most important part.
The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.
Things are very easy UI wise and it is very robust.
Good and acessible price, easy insights and easy implementation

Session Replay is what I use most often.
The ability to see customers interact after we release changes.
Glassbox for us enables us to unlock insight that either we've previously not had access to, or has been very difficult to piece together.
Love the application as it allows real time visibility of actions taken on the system. This helps for coaching and understanding for investigation. This also improves performance. The application it self is very easy and simple to use.
Intuitive, well layed out, and performant UX. The tool is of high importance to our everyday operations. GIA is such a great feature!

Users dislike

Taking data dumps out of Mixpanel is a pain and not really intuitive
The formatting of dashboards is not very user-friendly
Problem while Searching for particular user id
Flow reports screen looks a bit unorganised. To extract the data is always confusing

The recent presentation Glassbox gave shed light on a lot of features we fail to take advantage of. Having more subject matter expertise available on a regular basis would help improve usage.
Visibility in how the tool can be used. more training
Longer retention period would be helpful so that we can see older sessions
More AI features would be great for helping us make Glassbox accessible to others in the organization who are less comfortable with technology.

Mixpanel and Glassbox Ratings

G2

4.6/5

(1107)
Capterra

4.5/5

(125)
TrustPilot

2.4/5

(6)
Glassdoor

3.4/5

(282)

G2

4.9/5

(692)
Capterra

4.9/5

(54)
Glassdoor

4.0/5

(172)

Company health

Employee growth

3% increase in the last year

3% decrease in the last year

Web traffic

3% decrease in the last quarter

8% increase in the last quarter

Financing

August 2021 - $277M

January 2020 - $71M

How do Mixpanel and Glassbox compare in ease of extracting raw data?

Mixpanel users report difficulties in extracting raw data, describing the process as "a pain" and "not intuitive." While Mixpanel offers data access features like filtering and breakdowns, users still find data extraction confusing. Glassbox, on the other hand, doesn't have readily available user feedback regarding raw data extraction. Therefore, based on available information, Mixpanel presents a known challenge in extracting raw data, while Glassbox's ease of data extraction remains unclear.

Which product best supports analysis for enterprise-level businesses?

Glassbox is better suited for enterprise-level analysis. It explicitly targets large enterprises, particularly in retail and finance, while Mixpanel focuses on a broader range of company sizes. Glassbox also emphasizes features valuable to enterprises, like compliance risk mitigation, while Mixpanel is more geared towards product analytics and user experience. While Mixpanel has more favorable user reviews on some platforms, Glassbox's focus on enterprise needs makes it more suitable for that specific market segment.

What are the advantages of Mixpanel?

Mixpanel offers stronger product analytics capabilities, focusing on user behavior within digital products. Its ease of use and accessible pricing make it attractive, particularly for product managers and analysts. Furthermore, Mixpanel caters to a wider range of company sizes and industries compared to Glassbox, suggesting broader applicability.

What are the disadvantages of Mixpanel?

Mixpanel users have reported difficulties in extracting data and navigating the platform's interface. Some find the dashboard formatting unfriendly and the flow reports screen disorganized, making specific user ID searches and data extraction confusing.

Alternatives to Mixpanel and Glassbox

Heap | by Contentsquare

Heap | by Contentsquare is a digital insights platform that helps businesses understand their customers' online journeys. It provides data on customer behavior, such as where users struggle or abandon their experience. Heap offers session replay, allowing you to see exactly what your customers see, and helps identify areas for improvement. This data-driven approach helps businesses optimize their websites and apps to enhance customer experience, improve conversion rates, and make better product decisions. Heap caters to a range of businesses, from SaaS companies to e-commerce and financial institutions.

Mouseflow

Mouseflow helps you understand how visitors interact with your website. See heatmaps of visitor activity, watch recordings of real user sessions, and analyze form submissions to identify and fix usability issues. Mouseflow also offers feedback campaigns and funnel analysis to pinpoint where you lose customers and why. Over 165,000 companies use Mouseflow to improve their websites and boost conversions.

SessionStack

SessionStack is a tool that records what visitors do on your website or app. This helps you understand their experience and find areas for improvement. Its AI-powered features analyze this data to highlight missed opportunities for converting visitors into customers. SessionStack prioritizes data privacy and promises minimal impact on your website or app's performance.

Kubit

Kubit is a powerful analytics platform designed for large businesses in industries like retail, media, and finance. It helps you understand your customers' behavior across your website and apps. Unlike other tools that require you to move your data, Kubit works directly with your existing data storage, ensuring security and compliance. This approach saves time and money while providing accurate and easy-to-understand insights to improve your digital products and make better business decisions.

PostHog

PostHog is an all-in-one product development platform. It helps you understand user behavior, run A/B tests, and manage features. With tools like session recording and product analytics, PostHog helps you build better products. It's open-source, scalable for any size team, and offers a generous free tier.

Totango

Totango is a customer success platform designed for large and growing businesses. It helps you track and improve customer health scores, predict churn, and increase revenue from existing customers. Features include customizable engagement programs, AI-powered insights, and integrations with popular business tools. Totango is known for its ease of use and fast setup, making it suitable for businesses seeking a quick return on their investment.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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