GetResponse vs ActiveCampaign

by Gralio Mar 10, 2025

GetResponse and ActiveCampaign are both strong marketing platforms catering to different needs. GetResponse is a more affordable and user-friendly option for businesses looking for comprehensive marketing tools including email marketing, landing pages, and webinars. ActiveCampaign is the better choice for businesses requiring sophisticated automation features, advanced CRM integrations, and a wider range of integrations with other platforms.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6137 reviews and 50 websites, saving 1 day, 10 hours, 30 minutes of reading.

Logo of GetResponse
Logo of ActiveCampaign

About

GetResponse is an all-in-one marketing software that helps businesses grow and engage their audience. It offers tools for email marketing, marketing automation, and content creation, including features like email templates, landing pages, webinars, and paid newsletters. With a focus on user-friendliness and affordability, GetResponse caters to businesses of all sizes, from solopreneurs to larger companies, with its tiered plans and powerful features. It stands out for its high deliverability rate, strong customer support, and comprehensive set of features that go beyond basic email marketing.
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Summary

Main difference
GetResponse is a better choice for businesses prioritizing an all-in-one marketing platform with robust email marketing, landing pages, and webinar capabilities, especially if affordability is key. ActiveCampaign excels for businesses needing advanced marketing automation, CRM, and sales automation features, particularly those requiring complex workflows and integrations with a wide range of business tools.

Relative strengths of GetResponse (compared to ActiveCampaign)

  • GetResponse offers a more comprehensive suite of marketing tools beyond email, including landing pages and webinars.

  • GetResponse is generally more user-friendly, especially for beginners, with an intuitive interface.

  • GetResponse offers more competitive pricing, especially for smaller businesses or those with limited budgets.

Relative weaknesses of GetResponse (compared to ActiveCampaign)

  • ActiveCampaign provides more advanced marketing automation capabilities, including more complex workflows and deeper CRM integration.

  • ActiveCampaign offers more extensive integrations with other business tools, supporting over 900 apps compared to GetResponse's more limited selection.

  • ActiveCampaign's customer support, though rated well, might not match GetResponse's highly praised customer service in terms of responsiveness and thoroughness.

What companies are using GetResponse and ActiveCampaign?

Survicate is a customer
Survicate
CD PROJEKT SA is a customer
CD PROJEKT SA
University of Nottingham is a customer
University of Nottingham
Revolut is a customer
Revolut
Zendesk is a customer
Zendesk
Stripe is a customer
Stripe
IKEA is a customer
IKEA
Carrefour is a customer
Carrefour
No data

Who is using GetResponse and ActiveCampaign?

Piotr Smolen
CEO at symmetrical.ai
No data

Who should use GetResponse VS. ActiveCampaign

GetResponse is an all-in-one marketing platform ideal for businesses of all sizes seeking to boost audience engagement. Users praise its user-friendly interface, robust email deliverability, and comprehensive features. While some users find the landing page editor and mobile app functionalities lacking, the platform remains a popular choice for email marketing and automation.

ActiveCampaign is a marketing automation platform ideal for businesses looking to streamline sales and marketing through personalized customer journeys. Users praise its ease of use and automation capabilities, enabling efficient campaign tracking and workflow automation. Some users mention occasional UI glitches and slow loading times.

  • Best for small to large businesses (1-1000+ employees).

  • Suitable for most industries, including Healthcare, Finance, E-commerce, and more.

  • Ideal for businesses of all sizes seeking streamlined marketing and sales automation.

  • Suitable for various sectors, including e-commerce, healthcare, finance, and more.

GetResponse and ActiveCampaign features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Email Marketing
    Supported

    GetResponse supports creating, sending, designing, and personalizing emails, as well as segmenting audiences.

    Supported

    ActiveCampaign allows creating, sending, personalizing, and segmenting marketing emails.

  • Website Builder
    Supported

    GetResponse allows creating websites with templates, drag-and-drop, images, videos, and interactive content.

    Not supported

    ActiveCampaign does not offer a full website builder, but it does provide a landing page builder.

  • Marketing Automation
    Supported

    GetResponse supports automated workflows, email sequences, and personalized messages.

    Supported

    ActiveCampaign fully supports marketing automation, including automated email sequences and personalized messages.

  • Drip Campaigns
    Supported

    GetResponse supports automated drip campaigns with personalized content.

    Supported

    ActiveCampaign supports the automation and sending of pre-defined sequences of emails to nurture leads or onboard users with personalized content.

  • Workflow Automation
    Partially supported

    GetResponse automates marketing workflows, which can indirectly support sales processes.

    Supported

    ActiveCampaign supports workflow automation to automate sales workflows and tasks to reduce manual effort and improve efficiency.

Qualities

  • Value and Pricing Transparency
    +0.08
    Neutral sentiment
    -0.28
    Neutral sentiment
  • Customer Service
    +0.81
    Strongly positive sentiment
    +0.42
    Rather positive sentiment
  • Ease of Use
    +0.83
    Strongly positive sentiment
    +0.65
    Rather positive sentiment
  • Reliability and Performance
    +0.5
    Rather positive sentiment
    +0.21
    Neutral sentiment
  • Ease of Implementation
    +0.74
    Strongly positive sentiment
    +0.21
    Neutral sentiment
  • Scalability
    +0
    Neutral sentiment
    +0.12
    Neutral sentiment

GetResponse and ActiveCampaign Pricing

GetResponse offers a 30-day free trial for all plans. After the trial, users lose access to premium features unless they upgrade to a paid plan. There are different list size options available for each plan (1k, 2.5k, 5k, 10k, 25k, 50k, and 100k). A 50% discount is available for charities and NGOs.
Plans

User sentiment

Neutral
+0.1

See full Pricing page

ActiveCampaign offers four main pricing tiers: Starter, Plus, Pro, and Enterprise. Each tier offers a different set of features and contact limits. Add-ons are available to enhance CRM capabilities and add SMS marketing.
Plans

User sentiment

Neutral
-0.28

See full Pricing page

GetResponse and ActiveCampaign review insights

6070 reviews analysed from and

Users love

  • Excellent customer support, with fast and thorough responses.
  • User-friendly interface for email marketing and automation.
  • Good email deliverability rates.
  • Wide range of features including landing pages, webinars, and automation.
  • Affordable pricing, especially for beginners.
  • Easy to use and has all the features I need.
  • Campaigns get tracked and I know what works and what not.
  • Automations are easy to build.
  • My business is working while I am lying on my sofa.

Users dislike

  • The sales funnel functionality is outdated and not a priority to update.
  • Landing pages are not optimized for easy adaptation to computer/mobile versions.
  • Mobile app is underwhelming with limited functionality.
  • The "fixed" position setting in the landing page editor is buggy and difficult to use.
  • The UI can be a bit glitchy.
  • It can be slow to load, I tend to have several browser tabs open to avoid losing time with the pages loading.
  • Prices for Brazil are expensive, there could be regional or student discounts.
  • Support in your own language would be nice.

GetResponse and ActiveCampaign Ratings

  • G2
    4.3/5
    (749)
  • Capterra
    4.2/5
    (477)
  • G2
    4.5/5
    (2486)
  • Capterra
    4.6/5
    (2388)
  • Glassdoor
    3.6/5
    (444)

Company health

Employee growth

1% increase in the last year
4% increase in the last year

Web traffic

No data
11% decrease in the last quarter

Financing

No data
January 2021 - $360M

How do GetResponse's landing page features compare to ActiveCampaign's?

GetResponse and ActiveCampaign both offer landing page functionalities. However, GetResponse users have reported issues with their landing page editor, citing difficulties adapting pages for different devices and buggy features. While ActiveCampaign doesn't highlight specific landing page features as prominently, it's generally perceived as having a more robust and reliable overall platform. Therefore, if landing pages are a critical aspect of your marketing strategy, it might be worth considering the reported limitations of GetResponse's landing page builder.

Which product offers better integration with existing CRM systems?

ActiveCampaign offers better CRM integration. While GetResponse primarily focuses on marketing features, ActiveCampaign includes CRM and sales automation functionalities within its platform and boasts over 900 integrations with popular business tools. This suggests a more robust and potentially seamless integration with existing CRM systems compared to GetResponse.

What are the advantages of GetResponse?

GetResponse stands out with its user-friendly interface, comprehensive feature set encompassing email marketing, automation, landing pages, and webinars, and its competitive pricing. Users praise its excellent customer support and high deliverability rates. It's particularly well-suited for businesses seeking an all-in-one marketing solution with a strong focus on email marketing and affordable pricing.

What are the disadvantages of GetResponse?

GetResponse users have reported that the sales funnel functionality is outdated and a low priority for updates. The landing page builder has also received criticism, with users citing difficulties adapting pages for different devices and issues with the "fixed" position setting. Additionally, the mobile app is considered underwhelming due to limited functionality.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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