Copy.ai vs Frase.io

by Gralio Mar 04, 2025

Copy.ai and Frase.io are both AI-powered content creation platforms, but they cater to different needs. Copy.ai is better suited for general marketing content creation across various formats, while Frase.io is specialized for SEO-driven content strategy and optimization. Choose Copy.ai for broader content needs and ease of use, and Frase.io for targeted SEO content and in-depth research capabilities.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 595 reviews and 60 websites, saving 3 hours, 48 minutes of reading.

Copy.ai

Website LinkedIn Twitter

Frase.io

Website LinkedIn Twitter

About

Copy.ai is an AI-powered content creation platform designed to streamline marketing and sales efforts. It helps businesses create various content types, including sales copy, website content, and social media posts. Copy.ai offers features like workflows, data analysis, and integrations with popular marketing tools. The platform aims to improve content quality, maintain brand consistency, and increase overall marketing efficiency.

Frase.io is a content creation platform that helps you research, write, and optimize SEO content. It analyzes top-ranking search results to generate content briefs and outlines, suggests relevant topics, and helps you monitor keyword usage. Frase.io also offers AI-powered writing assistance for generating different types of content. It's designed for content creators, SEO specialists, and marketing teams looking to streamline their content workflow and create high-ranking content.

Summary

Main difference

Copy.ai is a better choice for businesses prioritizing diverse content creation needs, offering a wider range of templates and formats for various marketing materials. Frase.io excels in SEO-focused content creation, providing in-depth research tools and optimization features to improve search engine rankings.

Relative strengths of Copy.ai (compared to Frase.io)

Wider range of content templates for diverse marketing needs.
Stronger focus on creative content generation and ideation.
More user-friendly interface for quick content creation.

Relative weaknesses of Copy.ai (compared to Frase.io)

Less comprehensive SEO tools compared to Frase.io.
Limited content research and planning features.
Weaker focus on long-form content optimization.

What companies are using Copy.ai and Frase.io?

Thermo Fisher Scientific

Lenovo

No data

Who is using Copy.ai and Frase.io?

Anna York

Digital Marketing Consultant at Anna York Consulting

Kevin Indig

SEO Authority | Growth Advisor | Hypergrowth Partner

Jake Ward

SEO expert; 150K LinkedIn followers

Andrew Charlton

SEO Consultant, Founder of SEO tool companies

Brendan Hufford

SaaS Marketing - Growth through Content, Community & SEO

Who should use Copy.ai VS. Frase.io

Copy.ai is an AI-powered content creation platform that helps businesses create various types of content, including sales copy, website content, and social media posts. Users praise its user-friendly interface and wide array of templates. However, some have noted occasional bugs and plagiarism concerns. Copy.ai offers flexible pricing plans to suit different budgets.

Frase.io is a content optimization platform ideal for content creators, SEO specialists, and marketing teams. It streamlines content workflows with AI-powered tools for research, writing, and optimization. Users praise Frase.io for its intuitive interface and helpful SEO features, but some note occasional inaccuracies in keyword suggestions and formatting issues. Frase.io helps create high-ranking content through competitor analysis and topic research.

Ideal for businesses of all sizes seeking streamlined content creation.
Suitable for marketing and sales teams across various industries.

Best for medium to large businesses (100+ employees) seeking improved content creation and SEO optimization.
Ideal for marketing and advertising, software/IT, and education sectors.

Copy.ai and Frase.io features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Content Creation

Supported

Copy.ai generates blog posts, social media captions, website copy, and product descriptions using AI.

Supported

Frase uses AI to generate blog posts, articles, website copy, and social media captions.
Lead Generation

Supported

Copy.ai automates outreach and identifies potential customers for lead generation.

Not supported

Frase does not directly support lead generation.
AI Writing Assistant

Partially supported

Copy.ai generates content briefs, outlines, paragraphs, and articles quickly, but SEO optimization is not its primary focus.

Supported

Frase.io generates SEO-optimized content briefs, outlines, paragraphs, and assists with full articles.
AI Content Improver

Supported

Copy.ai can revise and improve existing content using AI.

Supported

Frase.io uses AI to rewrite, paraphrase, and optimize existing content.
AI Website Copy Writer

Supported

Copy.ai uses AI to generate website copy, as confirmed by the sources.

Supported

Frase uses AI to generate website copy, including SEO-optimized content like product pages.
Long-form content generation

Supported

Copy.ai can create long-form content like blog posts and articles using Claude integration.

Supported

Frase supports creating long-form content like blog posts and articles.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Copy.ai and Frase.io Pricing

Copy.ai offers a free plan and various paid plans suitable for individuals and businesses of all sizes. They provide flexible pricing options to cater to different needs, including a Custom Enterprise Plan for larger organizations seeking tailored solutions.

Plans

See full Pricing page

No data

See full Pricing page

Copy.ai and Frase.io review insights

Users love

User-friendly and intuitive interface praised for its clarity and ease of use.
Wide array of templates cater to various content needs, including sales copy, social media posts, and website content.
AI-powered copywriting capabilities effectively generate engaging and creative content.
The platform is constantly being updated with new features and improvements.

Excellent content brief creation tools, saving significant research time.
Intuitive interface for outlining and structuring long-form content.
Helpful SEO optimization features for improved search rankings.
Valuable competitor analysis capabilities for content strategy.
AI writing assistance speeds up content generation.

Users dislike

Occasional bugs and glitches disrupt the user experience.
Plagiarism concerns arise as some generated content may be flagged.
The blog writing feature needs improvement, particularly with source accuracy and information manipulation.
Limited customization options within templates restrict users seeking specific writing needs.

Limited project organization options within the platform.
Occasional inaccuracies in keyword suggestions.
AI writer can sometimes produce irrelevant content.
Some formatting issues when exporting to WordPress.

Copy.ai and Frase.io Ratings

G2

4.7/5

(180)
TrustPilot

3.4/5

(80)
Glassdoor

4.8/5

(4)

G2

4.8/5

(296)
TrustPilot

1.8/5

(40)

Company health

Employee growth

40% increase in the last year

10% decrease in the last year

Web traffic

12% decrease in the last quarter

28% decrease in the last quarter

Financing

July 2023 - $17M

May 2018 - $947K

How do Copy.ai's AI-powered blog post features compare to Frase.io's SEO content briefs?

Copy.ai's AI-powered blog post feature focuses on generating various types of content, including blog posts, using AI, offering various templates and features. Frase.io's SEO content briefs leverage AI to analyze top-ranking search results and generate briefs and outlines to guide content creation, focusing on SEO optimization. Essentially, Copy.ai helps *write* blog posts, while Frase.io helps *plan* them for SEO.

Which product better supports long-form content creation and optimization workflows?

Frase.io better supports long-form content creation and optimization workflows. While Copy.ai offers AI-powered content generation, Frase.io specifically focuses on SEO-driven long-form content with features like content briefs, outlines, and optimization tools. Frase.io's emphasis on research, competitor analysis, and keyword targeting makes it more suitable for creating high-ranking, long-form content.

What are the advantages of Copy.ai?

Copy.ai's advantages lie in its user-friendly interface, diverse content generation capabilities across various formats (website copy, social media posts, blog posts, etc.), and AI-powered assistance for improving existing content. It focuses on streamlining content creation for marketing and sales purposes, making it ideal for teams needing quick and efficient content generation.

What are the disadvantages of Copy.ai?

Copy.ai's disadvantages include occasional bugs and glitches affecting the user experience, potential plagiarism concerns with generated content, a blog writing feature needing improvement (especially with source accuracy and information manipulation), and limited customization options within templates, restricting users with specific writing needs.

Alternatives to Copy.ai and Frase.io

Jasper

Jasper is an AI writing assistant designed to help businesses quickly create marketing content. It offers a variety of features including over 50 templates for creating content such as blog posts, social media content, and marketing emails. Jasper can generate content in over 30 languages and is trained on a massive dataset of text and code. It promises original, plagiarism-free content and offers features like brand voice customization and team collaboration. While suitable for various company sizes, Jasper focuses on providing an AI marketing platform for different types of marketers.

Clearscope

Clearscope is a tool that helps businesses improve their online content to rank higher in search engine results. It analyzes keywords, recommends relevant topics, and suggests improvements to existing content. This helps your content align with what people are searching for, making it easier for them to find you online. Clearscope integrates with popular platforms like Google Docs and WordPress, streamlining your content creation process.

Writesonic

Writesonic is an AI-powered writing and image generation platform that helps businesses create various types of content more efficiently. It offers tools for creating SEO-optimized articles, blog posts, marketing materials, and more. Writesonic emphasizes real-time data integration and SEO optimization to help businesses improve their online presence and content marketing efforts. It boasts a large user base and positive customer reviews.

KWHero

KWHero is an SEO software tool that helps businesses improve their online visibility. It offers features like AI-powered content outlines, content creation, and keyword research to help you outrank competitors. KWHero analyzes your competitors' content strategies to help you create better content, optimize for relevant keywords, and meet Google's SEO requirements. The software supports over 80 languages and offers collaboration features for teams.

Anyword

Anyword is an AI writing platform designed for marketing teams at larger companies. It helps create effective marketing copy across different channels like websites, ads, and social media. Anyword analyzes your existing content and predicts the performance of new copy, helping you choose the most engaging options. It also ensures brand consistency and works with other AI tools like ChatGPT.

Surfer

Surfer is an SEO tool that helps businesses improve their website rankings on search engines like Google. It offers a suite of features, including keyword research, content planning, and on-page optimization analysis. Surfer's Content Score helps you understand how well your website content is optimized for specific keywords. It also offers AI-powered writing assistance and integrates with popular platforms like Google Docs and WordPress. Surfer is designed to make SEO simpler and more efficient for agencies, marketing teams, and anyone creating online content.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?

Did this help you select your product?

Other issues? Vote & Let us know