Webflow vs Framer

by Gralio Feb 27, 2025

Webflow and Framer are powerful website builders catering to different needs. Webflow prioritizes content management and design flexibility, while Framer focuses on seamless design integration and interactive animations. Choose Webflow for complex, content-rich websites and Framer for visually stunning, interactive experiences.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 932 reviews and 60 websites, saving 5 hours, 40 minutes of reading.

Webflow

Website LinkedIn Twitter

Framer

Website LinkedIn Twitter

About

Webflow is a website design platform that allows both technical and non-technical users to build professional, custom websites without needing to write code. It provides a visual interface to design page layouts, add content, and create animations and interactions. Webflow also offers hosting, content management, and marketing tools, making it a comprehensive solution for businesses to create and manage their online presence. It's used by companies of all sizes, from small businesses to large enterprises.

Framer is a website builder that helps teams design and launch professional websites. Its drag-and-drop interface and pre-designed templates make it easy to create visually appealing sites without coding. Framer includes features like responsive design tools, built-in SEO optimization, and a content management system for managing website content. It's suitable for individuals and businesses looking for an all-in-one solution for building and managing websites.

Summary

Main difference

Webflow offers a more robust CMS and greater design flexibility, making it ideal for content-heavy websites and intricate designs. Framer excels in its seamless Figma integration and superior animation capabilities, making it better for visually-driven websites and interactive prototypes.

Relative strengths of Webflow (compared to Framer)

Stronger CMS for managing large amounts of content and blog posts.
More design flexibility and customization options.
Extensive template library and building blocks for faster website creation.

Relative weaknesses of Webflow (compared to Framer)

Limited animation capabilities compared to Framer.
Steeper learning curve for complex designs.
Can be more expensive than Framer, especially as website complexity increases.

Who is using Webflow and Framer?

Adam Robinson

CEO @ Retention.com & RB2B

Kate Donnellan

Founding Marketer at Plain

Who should use Webflow VS. Framer

Webflow empowers businesses to build custom websites without coding. Its intuitive visual interface and robust CMS are praised by users, while some find the learning curve steep and pricing a concern. A good option for those seeking design flexibility and control.

Framer is a no-code website builder perfect for teams needing a user-friendly platform to design and launch websites. Its intuitive drag-and-drop interface, seamless Figma integration, and fast loading speeds are praised by users. However, some have noted occasional slow loading times and a steeper learning curve. With responsive design, SEO optimization, and a CMS, Framer offers a comprehensive solution. While the limited CMS functionality for blog posts is a drawback for some, its animation capabilities empower users to create engaging web experiences.

Ideal for businesses of all sizes seeking a no-code website builder.
Well-suited for industries like E-commerce, Marketing, and Software, but applicable to most.

Best for small to medium-sized businesses (1-1000 employees), but suitable for larger enterprises.
Ideal for E-commerce, IT, Marketing, and related sectors.

Webflow and Framer features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

SEO Optimization

Supported

Webflow offers built-in features for SEO like meta tags, sitemaps, and clean code generation.

Supported

Framer supports SEO optimization with features like sitemaps, metadata management, and server-side rendering.
Responsive Web Design

Supported

Webflow natively supports responsive web design, adapting to various screen sizes.

Supported

Framer supports responsive web design, enabling creation of websites adaptable to various screen sizes.
No-Code Publishing

Supported

Webflow allows publishing websites without coding.

Supported

Framer allows publishing websites without coding.
Web-based platform

Supported

Webflow is a web-based platform that allows users to design and develop websites directly from a web browser, offering a visual editor and CMS accessible online.

Supported

Framer is confirmed to provide a web-based platform for accessing and editing designs within a web browser, as evidenced by its real-time collaboration features and publishing capabilities.
Drag and drop editor

Supported

Webflow offers a drag and drop editor, as confirmed by multiple sources.

Supported

Framer offers a drag and drop interface as part of its website building features.
Wireframing tools

Supported

Webflow enables the creation of wireframes directly within its platform, supporting responsive design and real-time iteration.

Supported

Framer does support wireframing for web and app design, as part of its broader UI/UX design and website building features.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

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Ease of Use

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Reliability and Performance

No data

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Ease of Implementation

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Scalability

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Webflow and Framer Pricing

Webflow offers Ecommerce and Workspace plans in addition to its Site plans. The Ecommerce plans include features designed for online retailers, while the Workspace plans are tailored for teams and freelancers. Webflow provides a free Starter plan for those getting started, and paid plans offer more features and resources. All plans are billed monthly or annually, with annual billing offering savings.

Plans

See full Pricing page

Framer offers a free plan and three paid plans - Mini, Basic, and Pro. They also offer Business plans with custom pricing. All plans are billed annually. Additional editors and locales can be purchased for a monthly fee.

Plans

See full Pricing page

Webflow and Framer review insights

Users love

Intuitive visual interface that makes web design accessible to non-coders.
Highly customizable designs, breaking free from template restrictions.
Robust CMS for easy content management and updates.
Clean, semantic code output for improved website performance and SEO.
Active community and extensive learning resources (Webflow University) provide support and inspiration.

Intuitive drag-and-drop interface, especially familiar for Figma users.
Seamless Figma integration for importing designs.
Powerful animation capabilities for creating engaging web experiences.
Fast website loading speeds, enhancing user experience and SEO.
Active and supportive community, providing helpful resources and inspiration.

Users dislike

The steep learning curve can be a challenge for those with limited web development experience.
Limited e-commerce functionality requires reliance on third-party integrations for advanced features.
Occasional bugs and glitches, especially when handling complex animations or interactions.
Pricing can be expensive, especially for growing businesses requiring additional features or users.
Collaboration features are improving, but still have limitations, such as single-user editing for certain design aspects.

Occasional slow loading times reported by users.
Limited CMS functionality for blog posts with inline media.
Steep learning curve, especially for those new to website builders.
Customer support, while responsive, can be slow at times.
Limited customization for templates, making it challenging to achieve unique designs.

Webflow and Framer Ratings

G2

4.4/5

(584)
Capterra

4.6/5

(241)
Glassdoor

3.9/5

(80)

G2

4.5/5

(97)
Capterra

4.5/5

(24)

Company health

Employee growth

18% increase in the last year

51% increase in the last year

Web traffic

5% decrease in the last quarter

3% decrease in the last quarter

Financing

December 2021 - $335M

No data

How do Webflow's e-commerce limitations compare to Framer's for online stores?

Webflow's e-commerce functionality is more limited than Framer's. While Webflow requires third-party integrations for advanced e-commerce features, Framer has more built-in e-commerce capabilities, making it a potentially better option for online stores needing robust features without relying on external tools. However, user reviews mention both platforms having areas for improvement regarding customization and ease of use, suggesting further investigation is needed based on specific store requirements.

Which product better integrates with Figma for design workflows?

Framer better integrates with Figma. Users praise Framer's seamless Figma integration, allowing for easy import of designs. While Webflow is a powerful tool, its Figma integration is not a core feature or as prominently highlighted.

What are the advantages of Webflow?

Webflow offers a more comprehensive solution with built-in hosting, CMS, and marketing tools, enabling users to manage their entire online presence within a single platform. While both offer visual editing, Webflow allows for more customization and flexibility beyond templates, giving users greater control over the final design and functionality. Webflow also provides cleaner code output, which can positively impact website performance and SEO.

What are the disadvantages of Webflow?

Webflow's pricing can be a barrier for budget-conscious users, especially as additional features and users come at a cost. Some users have reported a steep learning curve, particularly for those unfamiliar with web design principles. While Webflow offers many design options, its e-commerce functionality is limited, requiring integrations with third-party tools for advanced features. Users occasionally encounter bugs, especially with complex animations or interactions. Finally, collaboration features, while improving, can still be limiting, such as single-user editing restrictions.

Is Webflow cheaper than Framer?

No, Webflow is not cheaper than Framer. Webflow offers a free plan and paid plans starting at $14/month. Framer's paid plans start at $60 annually, billed as a lump sum.

Alternatives to Webflow and Framer

Wix

Wix is a website building platform focused on providing businesses with user-friendly tools to create an online presence. It offers a drag-and-drop editor, customizable templates, and features like e-commerce tools, scheduling, and marketing integrations. With Wix, businesses can build a website, manage sales, and engage in digital marketing activities, all from a single platform. The platform caters to a wide range of users, from small businesses to larger enterprises seeking an all-in-one solution.

Ycode

Ycode is a no-code website builder that makes creating and managing professional websites easier. It offers design flexibility, content management tools, and features like forms, SEO optimization, and integrations with other platforms like Airtable and Zapier. Ycode aims to simplify web development with its user-friendly interface and visual editor, allowing users to build custom websites without writing code. It offers various pricing plans, including a free option, making it accessible for individuals and businesses of different sizes.

WordPress.org

WordPress.org is free, open-source software that you can use to build and manage websites. It's known for its flexibility, allowing you to create anything from simple blogs to complex e-commerce platforms. While the software itself is free, you'll typically need to pay for web hosting and a domain name to make your website accessible online.

Brizy

Brizy is a user-friendly website builder for businesses to create professional-looking websites without coding. It offers a drag-and-drop interface, pre-made templates, and customization options to fit your brand. Brizy is available as a WordPress plugin or a standalone cloud-based platform, including hosting and white-label options for agencies. Its focus on ease of use and design flexibility makes it suitable for businesses of all sizes looking for a code-free website solution.

WordPress.com

WordPress.com is a website building platform that offers managed WordPress hosting, making it easy to create and manage websites without technical expertise. It provides various features such as website themes, plugins, and secure hosting. WordPress.com is known for its user-friendly interface, scalability, and a wide range of design options suitable for businesses and individuals. It's a popular choice for building anything from blogs to business websites.

Knock

Knock is a notification platform designed for developers to build and manage notification systems for their products. It allows businesses to send notifications across various channels, including email, in-app, push, SMS, and Slack. Knock focuses on providing a scalable and reliable infrastructure, handling everything from sending transactional emails to powering complex cross-channel workflows. It features tools for template management, workflow automation, preference settings, and detailed performance tracking. Knock aims to simplify the notification process, allowing developers to focus on their core product rather than building and maintaining notification infrastructure.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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