trackdesk vs Everflow

by Gralio Feb 07, 2025

Trackdesk and Everflow are affiliate marketing platforms with different strengths. Trackdesk prioritizes ease of use and affordability, while Everflow offers advanced features and integrations for larger, more complex programs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 289 reviews and 60 websites, saving 2 hours, 6 minutes of reading.

trackdesk

Website LinkedIn Twitter

Everflow

Website LinkedIn

About

Trackdesk is a software platform built to help you create and manage your own affiliate marketing program. It integrates with popular e-commerce and payment platforms, making it simple to track sales and pay your partners. Trackdesk offers a free plan for businesses making under $1,000 per month in affiliate revenue, and then moves to affordable monthly billing. This makes it a good option for small to medium-sized businesses looking to grow their sales through partnerships.

Everflow is a partner marketing platform that helps businesses manage and optimize their partnerships. It allows you to track performance across all your marketing channels, from affiliates and influencers to ad platforms and strategic partners. With Everflow, you can see which partnerships are driving the most revenue and make data-driven decisions to improve your results. The platform offers tools for managing affiliate relationships, tracking user activity, attributing conversions, and automating payments. Everflow integrates with popular business tools and provides detailed analytics to measure the success of your partnerships.

Summary

Main difference

Trackdesk stands out with its user-friendly interface and free plan for businesses with limited affiliate revenue, making it ideal for smaller businesses starting with affiliate marketing. Everflow offers more advanced features and broader integrations, catering to larger businesses or agencies with complex partnership programs.

Relative strengths of trackdesk (compared to Everflow)

Offers a free plan for businesses making under $1,000 per month in affiliate revenue.
Highly rated for ease of use and navigation.
Provides customizable dashboards and reports.

Relative weaknesses of trackdesk (compared to Everflow)

Lacks advanced features compared to Everflow.
Some users find initial setup slow.
Fewer integrations compared to Everflow.

Who should use trackdesk VS. Everflow

Trackdesk is an ideal choice for small to medium-sized businesses (SMBs) in e-commerce, SaaS, and marketing/advertising, seeking to expand their sales through partnerships. Users praise its intuitive interface, customizable dashboards, and comprehensive reporting tools. While some advanced features require a subscription, the free plan supports businesses until they reach $1,000 in monthly affiliate revenue. Several users also highlight the responsive customer support.

Everflow is a robust partner marketing platform streamlining affiliate management and optimizing performance. Users praise its intuitive interface, comprehensive analytics, and flexible integrations. However, some have noted difficulties with billing and occasional system slowdowns. Perfect for e-commerce businesses seeking to enhance their affiliate marketing strategies.

Best for small to medium-sized businesses.
Ideal for E-commerce, SaaS, and Marketing/Advertising companies.

Best for small to medium-sized businesses and enterprises focused on partnerships.
Ideal for marketing agencies and e-commerce businesses leveraging affiliate marketing.

trackdesk and Everflow features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Customizable Dashboard

Supported

Trackdesk offers customizable dashboards with drag-and-drop functionality for personalized views.

Supported

Everflow's dashboard is customizable with options to add, remove, resize, and reposition cards displaying relevant metrics for each user's needs.
Customizable Reports

Supported

Trackdesk allows creating custom reports to analyze affiliate program performance.

Supported

Everflow supports customizable reports through custom metrics, Flex Reports, dynamic nested reports and scheduling.
Affiliate portal access

Supported

Trackdesk offers an affiliate portal for performance tracking, marketing materials access, and account management.

Supported

Affiliates have a dedicated portal to access performance data and manage their accounts.
Affiliate tracking

Supported

Trackdesk allows tracking clicks, conversions, and sales for each affiliate.

Supported

Everflow supports tracking clicks, conversions, and sales for individual affiliates.
Affiliate performance reporting

Supported

Trackdesk offers performance metrics tracking per affiliate.

Supported

Everflow allows viewing performance metrics for each affiliate.
Conversion tracking

Supported

Trackdesk supports conversion tracking from affiliate links via manual integration.

Supported

Everflow supports conversion tracking, allowing users to monitor and attribute conversions from affiliate links.

Qualities

Value and Pricing Transparency

+0.9

Strongly positive sentiment

-0.5

Rather negative sentiment
Customer Service

+0.78

Strongly positive sentiment

+0.74

Strongly positive sentiment
Ease of Use

+0.84

Strongly positive sentiment

+0.71

Strongly positive sentiment
Reliability and Performance

+0.83

Strongly positive sentiment

+0.76

Strongly positive sentiment
Ease of Implementation

+0.63

Rather positive sentiment

+0.78

Strongly positive sentiment
Scalability

No data

+0.6

Rather positive sentiment

trackdesk and Everflow Pricing

Trackdesk offers a free plan for affiliate tracking software until monthly revenue from affiliates reaches $1,000. Paid plans are revenue-based with additional features available as you move up the pricing tiers.

Plans

User sentiment

Strongly positive

+0.9

See full Pricing page

No data

User sentiment

Rather negative

-0.5

See full Pricing page

trackdesk and Everflow review insights

269 reviews analysed from and

Users love

Easy to use and navigate
It seems to be quite efficient platform.
It's simple to set up, launch, and manage. Integration was plain and simple.
Essy to use, easy to set up, good interface.
Straightforward affiliate marketing tool for setting up an in-house affiliate program.
The customization options make it possible to set up the program according to the needs of your business.
I appreciate the easy inferface inside the admin panel compared to other solutions on the market.
I like the user interface and and I like how easy it is to navigate.
Another thing is that the free version can do a lot unlike other apps.
Detailed real-time analytics
Responsive customer support
I am a solopreneur that has just started and I am super happy that it has a free tier that allow you to get started in their system.
It is really simple to integrate and really complete, it allows users to register through a form and view and edit all their details, and analytics.
They have also a platform to find new affiliates, still haven't tried it
Those adaptable plans and customizable features, allowed us to create the environment just for our affiliate program.
Also there are no rigid contracts.
I've instantly began using the "Custom reports" feature, which is simply amazing.
New offer templating feature is great, creating an offer from scratch is very straightforward.

Highly responsive and knowledgeable customer support, available 24/7 via chat and email.
User-friendly interface and easy navigation for both advertisers and affiliates.
Robust reporting and analytics features, including customizable dashboards and granular data insights.
Flexible and customizable platform, adaptable to various business needs and marketing strategies.
Seamless integrations with other platforms, including Shopify and various payment processors.

Users dislike

Some features are behind a paywall.
Id like more options for adding creatives for my affiliates
As with any affiliate software, if you want to get the best out of it, you need to dedicate some time in understanding the customization options.
Without the support, the learning curve could be quite steep.
Before I got used to it, the platform felt cumbersome at times, with certain features being buried deep within menus.
The initial setup process can be somewhat slow
Sometimes I got lost in the app. While the basic functions are easy to use, getting the most out of the advanced options took some time.

Difficult billing practices, with some users reporting being charged for services not yet started or after cancellation requests.
Limited bulk options for tasks like sending program invitations or setting offer statuses.
Occasional slowdowns or system unresponsiveness, especially during periods of high traffic.
Some features, like the partner messaging system, have minor bugs or usability issues.
Initial setup and onboarding can be complex and time-consuming for some users.

trackdesk and Everflow Ratings

G2

4.8/5

(87)
Capterra

4.9/5

(42)

G2

4.7/5

(179)
TrustPilot

3.9/5

(20)
Glassdoor

4.7/5

(25)

Company health

Employee growth

43% increase in the last year

13% increase in the last year

Web traffic

No data

7% decrease in the last quarter

Financing

No data

How user-friendly is each platform's interface for non-technical affiliate managers?

Trackdesk is praised for its easy-to-use interface and intuitive navigation, especially for setting up and managing affiliate programs. Users highlight the straightforward design and customization options. While some advanced features may require a learning curve, the platform is generally considered user-friendly for non-technical users. Everflow also boasts a user-friendly interface and easy navigation, although some users find the initial setup and onboarding process complex. While generally considered user-friendly, some minor bugs and usability issues have been reported with specific features like the partner messaging system.

Which product offers better integration with existing e-commerce platforms?

Both Trackdesk and Everflow integrate with e-commerce platforms. However, user reviews for Everflow specifically mention seamless integrations with Shopify and various payment processors, while Trackdesk mentions integrations with e-commerce platforms in general without specifics. Therefore, based on the provided information, Everflow appears to offer more robust and clearly defined e-commerce integrations.

What are the advantages of trackdesk?

Trackdesk offers a compelling advantage with its free plan for businesses earning under $1,000/month in affiliate revenue, making it more accessible for smaller businesses or those just starting with affiliate marketing. User reviews consistently praise Trackdesk's ease of use and setup, suggesting a smoother onboarding experience compared to Everflow. Furthermore, Trackdesk emphasizes customization options, allowing businesses to tailor the platform to their specific needs and branding.

What are the disadvantages of trackdesk?

Trackdesk has some limitations. Users have noted that some features are locked behind paywalls, and that while the basic interface is user-friendly, navigating the more advanced features can be cumbersome and require a significant time investment. The initial setup process has also been described as slow, and users occasionally report getting lost within the application. While customization is a strength, fully utilizing those options can be challenging without dedicated support.

Alternatives to trackdesk and Everflow

impact.com

Impact.com is a software platform designed for managing all types of marketing partnerships in one place, including affiliates, influencers, and customer referrals. It helps businesses find partners, track their performance, make payments, and protect against fraud. This allows companies to streamline their partnership programs, reduce manual work, and get more value from their partnerships. Impact.com is trusted by many well-known brands, from small businesses to large enterprises.

Birdeye

Birdeye is an all-in-one experience marketing platform designed for multi-location businesses and local brands. It helps businesses manage their online presence, improve their reputation, and connect with customers through various channels like reviews, social media, and messaging. Birdeye uses AI to streamline tasks like generating social media posts, managing online listings, and analyzing customer feedback. Its goal is to help businesses enhance customer experience, build loyalty, and stand out in their local markets.

Sendlane

Sendlane is a marketing platform designed for e-commerce businesses that want to streamline their digital outreach. It combines email and SMS campaigns with customer behavior data to automate personalized messages, collect product reviews, and ultimately boost sales and customer loyalty. Sendlane is especially powerful for analyzing customer information to tailor marketing efforts.

Target Circle

Target Circle is a partner marketing platform designed for businesses to build and manage all their affiliate programs. It allows you to track, analyze, and optimize partnerships with affiliates, influencers, and other businesses. Target Circle offers automated billing and payments, detailed performance insights, and access to a marketplace of pre-vetted potential partners. This software aims to simplify and streamline your affiliate marketing efforts, helping you build and grow your network efficiently.

Tracknow

Tracknow is a software platform designed to help businesses manage and track their affiliate marketing programs. It offers a range of features including real-time performance monitoring, customizable commission structures, fraud detection, and integrations with other platforms. Tracknow caters to various industries like ecommerce, services, and finance, and provides tools for managing both online and offline affiliate activities. The platform emphasizes ease of use and offers a high level of customization for branding and reporting.

Zendesk Support Suite

Zendesk Support Suite is a customer service software solution designed to help businesses of all sizes provide excellent customer support. It offers a range of tools, including messaging, live chat, AI-powered automation, and a self-service help center. It aims to improve agent productivity, personalize customer interactions across various channels (like social media and email), and streamline workflows to increase efficiency. Zendesk emphasizes data-driven decision-making and boasts a user-friendly interface that integrates with numerous other business applications.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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