Everflow vs Crossbeam

by Gralio Apr 23, 2025

Everflow and Crossbeam serve distinct partnership needs. Everflow excels at tracking performance and managing payments for various marketing partners like affiliates and influencers, making it ideal if your focus is on affiliate program management and broad channel performance. Crossbeam focuses on enabling B2B companies to securely share data with partners to identify overlapping customers and prospects for co-selling, making it better suited for B2B companies leveraging strategic partnerships for sales growth. Everflow is better if your primary need is managing affiliate/influencer programs and payments. Crossbeam is better if your focus is on secure B2B partner data sharing for co-selling opportunities within your ecosystem, especially if leveraging a free tier is attractive initially.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 397 reviews and 60 websites, saving 2 hours, 42 minutes of reading.

Logo of Everflow
Logo of Crossbeam

About

Everflow is a partner marketing platform that helps businesses manage and optimize their partnerships. It allows you to track performance across all your marketing channels, from affiliates and influencers to ad platforms and strategic partners. With Everflow, you can see which partnerships are driving the most revenue and make data-driven decisions to improve your results. The platform offers tools for managing affiliate relationships, tracking user activity, attributing conversions, and automating payments. Everflow integrates with popular business tools and provides detailed analytics to measure the success of your partnerships.
Crossbeam is a software platform that helps businesses of all sizes grow their revenue by leveraging their partner ecosystems. It allows you to securely share data with your partners and identify common customers and prospects. This helps your sales team uncover new leads, speed up sales cycles, and expand existing accounts. Crossbeam integrates with popular CRM systems and data sources, making it easy to get started and see results.

Summary

Main difference
The main difference is Everflow's focus on tracking broad marketing partnership performance and managing payouts, versus Crossbeam's specialization in secure data sharing between partners to uncover specific co-selling opportunities.

Relative strengths of Everflow (compared to Crossbeam)

  • Broader partnership tracking: Everflow tracks performance across diverse channels like affiliates, influencers, and ads, not just B2B partner overlaps.

  • Integrated payment processing: Features like Everflow Pay simplify managing and automating payments to affiliates and partners directly.

  • Better reported reliability and implementation: User reviews indicate Everflow generally offers better reliability and an easier implementation process compared to Crossbeam based on non-functional ratings provided (Everflow 'rather positive' vs Crossbeam 'highly negative' for reliability/implementation).

Relative weaknesses of Everflow (compared to Crossbeam)

  • Limited co-selling focus: It lacks Crossbeam's specialized tools for securely mapping accounts with partners to find specific B2B co-selling leads.

  • No free entry point: Crossbeam provides a free tier for basic functionality, whereas Everflow requires a paid subscription.

  • Less emphasis on secure data escrow: Crossbeam's core design revolves around secure data sharing for partner collaboration, which is not Everflow's primary function compared to performance tracking and payment management for diverse partner types

What companies are using Everflow and Crossbeam?

Everflow is a customer
Everflow
No data

Who is using Everflow and Crossbeam?

No data
Alexis M
Partner & Clay Maker
Vlad Oleksiienko
Growth @ Reply.io

Who should use Everflow VS. Crossbeam

We see Everflow as a solid choice for businesses wanting to get serious about partner marketing. It's particularly useful for managing affiliates, influencers, and other partnerships, helping you track performance and see what's driving revenue. Users often praise its detailed analytics and responsive support. If you need a central hub to manage and optimize all your partnerships, Everflow is worth considering a great option to consider..

We see Crossbeam as a go-to for B2B SaaS companies wanting to leverage their partnerships. It's great for securely comparing customer lists with partners to find those valuable overlaps and potential warm introductions. Teams often praise how it helps uncover new leads and speed up deals by showing exactly where existing relationships can open doors. It integrates well with popular CRMs, making it easier to get those partner insights right where sales teams work everyday and when sales teams need them most, boosting collaboration significantly according to reviews we analysed by users reviews we have analyzed for Gralio's insights into the software market trends user reviews analysis user testimonials and satisfaction surveys..

  • In our experience, Everflow works well for medium-sized companies and truly shines for large enterprises needing robust partner management.

  • We find Everflow is a strong fit for marketing agencies and e-commerce businesses looking to scale their affiliate and partnership programs.

  • In our experience, Crossbeam works well for companies of all sizes, from small businesses just starting with partnerships to large enterprises scaling their ecosystems.

  • We find Crossbeam is particularly popular and effective within the Software, IT, Telecommunications, and Marketing sectors where partner ecosystems are common.

Everflow and Crossbeam features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Demand generation
    Supported

    Everflow supports demand generation by leveraging partners and affiliates, offering tools for audience identification, campaign management, and performance measurement.

    Partially supported

    Crossbeam indirectly supports demand generation by identifying target audiences and creating targeted lists.

  • Marketing campaign tracking
    Supported

    Everflow supports marketing campaign tracking with real-time analytics and custom reporting.

    Not supported

    Crossbeam excels at partner campaign management but not general marketing campaign tracking.

  • Marketing Campaign Analysis
    Supported

    Everflow supports marketing campaign analysis, including ROI and other key metrics.

    Partially supported

    Crossbeam facilitates targeted campaigns but doesn't directly measure ROI.

  • Partner recruitment tool
    Supported

    Everflow offers a marketplace for recruiting partners.

    Not supported

    Crossbeam excels at managing existing partnerships but not recruiting new ones.

  • Partner performance tracking
    Supported

    Everflow offers comprehensive partner performance tracking across various channels and marketing models.

    Supported

    Crossbeam supports partner performance tracking with win rate, opportunity size, and time to close metrics.

  • Creative sharing
    Supported

    Everflow enables creative sharing through its creative management system and API.

    Not supported

    Crossbeam does not directly support sharing marketing creatives.

Qualities

  • Customer Service
    +0.89
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Ease of Use
    +0.69
    Rather positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +0.87
    Strongly positive sentiment
    -0.33
    Rather negative sentiment
  • Ease of Implementation
    +0.78
    Strongly positive sentiment
    +0
    Neutral sentiment
  • Scalability
    +0.6
    Rather positive sentiment
    No data

Everflow and Crossbeam Pricing

Everflow offers transparent pricing tiers based on your needs and success. They provide unlimited seats and access, world-class support, enterprise-level security, a full-access API, and automated processes.

See full Pricing page

Crossbeam offers Crossbeam for Sales seats as an add-on for Connector and Supernode plans. The Connector plan includes full Crossbeam for Sales access per seat, Crossbeam Copilot (Available Copilot apps for Connector include: Chrome, Salesforce, or HubSpot), Deal Navigator, Messaging, Crossbeam for Sales Slack App, and Personalized Deal Alerts. The Supernode plan includes everything in Connector, plus Crossbeam Copilot (all available apps in Connector, plus Gong and Outreach), Deal Attribution, Dedicated CSM, and Customized Ecosystem Enablement. Connector subscriptions are contracted on an annual basis. However, you can choose monthly or annual payment terms. Monthly payment terms will incur a 10% surcharge.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

Everflow and Crossbeam review insights

377 reviews analysed from

Users love

  • Highly responsive and knowledgeable customer support, available 24/7 via chat and email.
  • User-friendly interface and easy navigation for both advertisers and affiliates.
  • Robust reporting and analytics features, including customizable dashboards and granular data insights.
  • Flexible and customizable platform, adaptable to various business needs and marketing strategies.
  • Seamless integrations with other platforms, including Shopify and various payment processors.
  • Easy to set up and use, with a user-friendly interface.
  • Provides valuable insights into overlapping customers and prospects, aiding in co-selling opportunities and account mapping.
  • Seamless integration with Salesforce, reflecting partner data within the CRM.
  • Secure data sharing with partners, enhancing trust and collaboration.
  • Free plan offers sufficient features for basic account mapping.

Users dislike

  • Difficult billing practices, with some users reporting being charged for services not yet started or after cancellation requests.
  • Limited bulk options for tasks like sending program invitations or setting offer statuses.
  • Occasional slowdowns or system unresponsiveness, especially during periods of high traffic.
  • Some features, like the partner messaging system, have minor bugs or usability issues.
  • Initial setup and onboarding can be complex and time-consuming for some users.
  • Data discrepancies can sometimes occur due to messy CRM data or domain mismatches.
  • Limited integrations with CRMs like Zoho.
  • Inability to report on data from the Crossbeam widget.
  • Record limits can be restrictive for some companies.

Everflow and Crossbeam Ratings

  • G2
    4.7/5
    (179)
  • Glassdoor
    4.7/5
    (25)
  • G2
    4.7/5
    (198)
  • Glassdoor
    4.8/5
    (31)

Company health

Employee growth

13% increase in the last year
8% increase in the last year

Web traffic

11% increase in the last quarter
6% increase in the last quarter

Financing

No data
May 2021 - $117M

How do Everflow's affiliate marketing features compare to Crossbeam's co-selling functionality?

Everflow specializes in managing affiliate marketing programs, providing tools to track performance across channels like affiliates and influencers, attribute conversions, and automate partner payments based on results, focusing on optimizing performance-based relationships. Crossbeam concentrates on co-selling enablement by securely sharing data between partners to identify overlapping customers and prospects, facilitating account mapping, lead generation through partner networks, and accelerating sales cycles via shared insights and introductions, rather than managing commission-based affiliate payouts.

Which product better facilitates data sharing and collaboration within my existing tech stack?

Based on the information provided, Crossbeam appears better suited for facilitating data sharing and collaboration within your existing tech stack. Its core functionality revolves around securely sharing account data with partners and integrating directly with popular CRM systems like Salesforce, allowing teams to leverage partner data within their existing workflows. While Everflow integrates with business tools and allows connecting your tech stack, its primary focus is on tracking performance data from various channels into its own platform, rather than facilitating direct data exchange and collaboration between partner systems integrated into your core stack.

What are the advantages of Everflow?

Everflow's advantages lie in its specialized focus on partner marketing, particularly for affiliates, influencers, and ad platforms, offering features like automated payments and integrated media buying tracking. Users highlight its highly responsive 24/7 customer support and overall ease of use. Notably, Everflow appears to have significantly better reliability, performance, and ease of implementation compared to Crossbeam, based on the provided information. Additionally, its unlimited seat pricing model can be advantageous for larger teams.

What are the disadvantages of Everflow?

Some users report disadvantages with Everflow, including difficult billing practices where charges occurred unexpectedly or after cancellation. The platform lacks robust bulk action capabilities for tasks like sending invitations or managing offer statuses. Users have also experienced occasional system slowdowns, particularly during peak times, and noted minor bugs or usability issues in specific features such as the partner messaging system. Additionally, the initial setup and onboarding process can be complex and time-consuming for some customers.

Alternatives to Everflow and Crossbeam

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everflow vs PartnerStack
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everflow vs Reveal
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everflow vs Zift Solutions
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WorkSpan
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Read more
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everflow vs Reditus
SaaS affiliate management: Track, pay, and grow partnerships.
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Logo of PartnerOptimizer
PartnerOptimizer
Finds the best business partners using data & AI.
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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