Mailchimp All-in-One Marketing Platform vs Email on Acid

by Gralio Feb 10, 2025

Mailchimp is an all-in-one marketing platform suited for businesses seeking a broad range of marketing tools and analytics within a single platform. Email on Acid is better for businesses prioritizing email deliverability and rendering optimization across various email clients and devices.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 5043 reviews and 60 websites, saving 1 day, 4 hours, 31 minutes of reading.

Mailchimp All-in-One Marketing Platform

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Email on Acid

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About

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Email on Acid is now part of Sinch, a company offering a range of communication tools including messaging, email, and voice solutions. Sinch provides businesses with various APIs and applications for marketing, customer support, and operational needs. Their services help businesses connect with customers through email and mobile channels.

Summary

Main difference

Mailchimp is a comprehensive marketing platform ideal for businesses needing robust email marketing, automation, and multi-channel campaign management. Email on Acid (now part of Sinch) focuses on email testing and deliverability, ensuring your emails render correctly and reach the inbox.

Relative strengths of Mailchimp All-in-One Marketing Platform (compared to Email on Acid)

Offers comprehensive marketing tools beyond email testing, including automation, landing pages, and social media management.
Provides detailed campaign analytics and reporting to optimize marketing efforts.
Integrates with a wide range of e-commerce platforms and other business tools.

Relative weaknesses of Mailchimp All-in-One Marketing Platform (compared to Email on Acid)

Pricing can become expensive as your contact list grows.
Lacks the specialized email preview and testing capabilities of Email on Acid.
Some users find the contact management features less robust compared to dedicated CRM systems.

What companies are using Mailchimp All-in-One Marketing Platform and Email on Acid?

No data

KLM

Forrester

The New York Times

Who should use Mailchimp All-in-One Marketing Platform VS. Email on Acid

Mailchimp is an all-in-one marketing platform ideal for growing businesses. Users praise its easy-to-use interface, automation features, and detailed analytics. However, some find the pricing model expensive as their contact list expands. It offers robust email marketing, landing pages, and multi-channel campaign management.

Email on Acid, now part of Sinch, provides email testing and campaign tracking. Users praise its affordability, unlimited testing, and user-friendly interface. However, some have noted occasional inaccuracies in email rendering, particularly on iOS. It's best for small to mid-sized businesses in various sectors like e-commerce and software.

Best for small to medium-sized businesses.
Wide industry fit, particularly strong in e-commerce, retail, and marketing.

Best fit for small to mid-sized businesses.
Ideal for e-commerce, retail, education, manufacturing, non-profit, government, marketing, professional services, and software companies.

Mailchimp All-in-One Marketing Platform and Email on Acid features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Email Marketing

Supported

Mailchimp allows creating and sending personalized emails using merge tags and dynamic content.

Not supported

Email on Acid is primarily for testing and optimizing emails, not creating personalized campaigns.
Website Builder

Not supported

Mailchimp does not offer website building but supports creating landing pages.

Not supported

Email on Acid does not offer website building or comprehensive marketing tool integration.
Campaign Precheck

Not supported

Mailchimp offers inbox preview and A/B testing for manual error checking.

Supported

Email on Acid automatically checks for accessibility, deliverability, and rendering issues.
Drip Campaigns

Supported

Mailchimp offers robust drip campaigns that are automated and personalized based on user actions, events, or pre-defined schedules. The platform offers both pre-built and custom workflows to nurture leads and onboard users.

Not supported

Email on Acid does not support drip campaigns.
Email templates

Supported

Mailchimp provides pre-designed, customizable email templates for various marketing purposes.

Partially supported

Email on Acid does not offer pre-designed templates but integrates with providers like Stripo.
Email marketing integration

Supported

Mailchimp All-in-One Marketing Platform extensively supports email marketing integration. It integrates with various eCommerce platforms, CRM systems, and other marketing tools, enabling automated and personalized email campaigns.

Partially supported

Email on Acid integrates with some email marketing tools like LeadRebel and Salesforce Marketing Cloud.

Qualities

Value and Pricing Transparency

-0.16

Neutral sentiment

No data
Customer Service

+0.15

Neutral sentiment

No data
Ease of Use

+0.87

Strongly positive sentiment

No data
Reliability and Performance

+0.6

Rather positive sentiment

No data
Ease of Implementation

+0.69

Rather positive sentiment

No data
Scalability

-0.18

Neutral sentiment

No data

Mailchimp All-in-One Marketing Platform and Email on Acid Pricing

Mailchimp offers a free plan and three paid plans called Free, Essentials, Standard and Premium. They also offer a Pay As You Go plan for infrequent senders where you can buy email credits as needed. A 15% discount is available for nonprofits and charities.

Plans

User sentiment

Neutral

-0.16

See full Pricing page

Sinch offers pay-as-you-go pricing for their SMS services including one-way sending and numbers. They offer SMS enabled numbers with a setup fee and a monthly fee. There are additional fees for 10DLC, toll free numbers, and short code.

Plans

See full Pricing page

Mailchimp All-in-One Marketing Platform and Email on Acid review insights

5043 reviews analysed from and

Users love

Easy to use drag-and-drop email editor.
Useful automation features like welcome emails and reminders.
Detailed analytics are helpful for optimizing campaigns.
Integrates well with other systems and platforms.

Affordable and offers unlimited testing, making it a cost-effective solution.
User-friendly interface with a straightforward testing process.
Fast email rendering previews across a wide range of email clients and devices.
Helpful HTML code analysis tool that identifies errors and provides suggestions.
Useful spam testing features to improve email deliverability.

Users dislike

Pricing can get expensive as your list grows.
Free plan has limited functionality and customer support.
Advanced features require a paid plan.
Contact management features could be improved.

Occasional inaccurate email rendering, particularly on iOS devices.
Some users report delays in preview generation, especially after HTML updates.
The user interface can be clunky and slow at times.
Limited customization options within the Design Editor.
Some users find the analytics reporting and aggregation tools to be limited.

Mailchimp All-in-One Marketing Platform and Email on Acid Ratings

G2

4.4/5

(2538)
Capterra

4.5/5

(2450)

G2

4.5/5

(42)
Capterra

4.4/5

(26)
Glassdoor

3.6/5

(366)

Company health

Employee growth

4% increase in the last year

1% decrease in the last year

Web traffic

11% decrease in the last quarter

22% decrease in the last quarter

Financing

March 2018 - $0

May 2024 - $2B

How do Mailchimp's automation workflows compare to Email on Acid's precheck automation?

Mailchimp's automation workflows are much broader in scope than Email on Acid's precheck automation. Mailchimp offers automated drip campaigns based on user actions, events, or schedules for various marketing purposes, including lead nurturing and onboarding. Email on Acid's automation focuses specifically on pre-send checks for email accessibility, deliverability, and rendering issues. Essentially, Email on Acid helps ensure emails are properly formatted and delivered, while Mailchimp provides tools to automate entire marketing campaigns.

Which product better supports detailed campaign analytics for optimization: Mailchimp or Email on Acid?

Mailchimp better supports detailed campaign analytics for optimization. While Email on Acid offers campaign tracking with features like click tracking and heatmaps, Mailchimp provides more comprehensive analytics geared towards optimization. User reviews specifically praise Mailchimp's detailed analytics, and its feature set includes A/B testing and segmentation, which are crucial for optimizing campaigns. Email on Acid focuses more on pre-send testing and deliverability, making it valuable for ensuring your emails look good and reach the inbox, but Mailchimp offers a more robust solution for analyzing campaign performance and making data-driven adjustments.

What are the advantages of Mailchimp All-in-One Marketing Platform?

Mailchimp offers a comprehensive suite of marketing tools beyond just email, including landing page creation, marketing automation, and multi-channel campaign management (email, social media, text). It provides a user-friendly interface with pre-designed templates and robust analytics to optimize campaigns, making it ideal for growing businesses seeking an all-in-one marketing solution. Mailchimp also offers a free plan, making it accessible to businesses with limited budgets.

What are the disadvantages of Mailchimp All-in-One Marketing Platform?

Mailchimp's pricing can become expensive as your contact list grows, potentially making it less suitable for rapidly scaling businesses. The free plan has limitations in both functionality and customer support. Some users find the contact management features less robust than desired. Finally, while generally user-friendly, accessing advanced features often requires a paid subscription.

Is Mailchimp All-in-One Marketing Platform cheaper than Email on Acid?

Mailchimp has a free plan and paid plans starting at $13/month. Email on Acid's current pricing information isn't available in the provided context, focusing on Sinch's SMS pricing. Therefore, it's impossible to definitively say whether Mailchimp is cheaper than Email on Acid without more information.

Alternatives to Mailchimp All-in-One Marketing Platform and Email on Acid

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Zoho Desk

Zoho Desk is a cloud-based customer service software designed to help businesses of all sizes manage customer interactions. It offers a suite of tools including phone, email, live chat, SMS text, and social media management, all within a single platform. Zoho Desk focuses on providing a comprehensive yet affordable solution, allowing businesses to streamline their customer service operations and improve customer satisfaction without breaking the bank.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

ValueFirst Email

ValueFirst Email is an enterprise-grade email marketing solution designed for large businesses. It enables users to send personalized email campaigns, manage subscriber lists, and track email performance metrics. The software focuses on providing reliable, high-volume email delivery and advanced analytics to help businesses optimize their email marketing ROI.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

ROUTEE

ROUTEE is a cloud-based communication platform designed for businesses of all sizes. It offers a range of tools to help you connect with your customers more effectively, including SMS, voice, email, and messaging apps. You can use ROUTEE to send marketing messages, transactional messages, and even two-factor authentication codes. Its focus on automation and a variety of communication channels makes it a versatile tool for businesses looking to streamline their communications and improve customer engagement.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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