Dash Hudson vs Sprinklr Social

by Gralio Feb 27, 2025

Dash Hudson and Sprinklr Social offer distinct social media management approaches. Dash Hudson excels in content performance prediction and influencer marketing, while Sprinklr Social focuses on enterprise-grade management and AI-powered insights. Dash Hudson suits visually-driven brands, while Sprinklr Social caters to large organizations needing robust, cross-platform management.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1382 reviews and 60 websites, saving 8 hours, 10 minutes of reading.

Dash Hudson

Website LinkedIn Twitter

Sprinklr Social

Website LinkedIn Twitter

About

Dash Hudson is a social media management platform designed for businesses of all sizes. It provides tools to schedule posts, analyze performance, and track social media trends. Dash Hudson emphasizes its Vision AI feature for predicting content success and claims it can increase social media engagement. The software also offers tools to manage influencer marketing campaigns and track their effectiveness.

Sprinklr Social is a comprehensive social media management tool designed for large enterprises. It offers a suite of features for managing your brand's presence across multiple social media platforms. With Sprinklr Social, you can publish and schedule content, track performance, analyze sentiment, and engage with your audience. Its strengths include AI-powered insights, workflow automation, and robust reporting capabilities, making it suitable for managing complex social media strategies across various departments.

Summary

Main difference

Dash Hudson is better for visually-driven brands prioritizing content performance prediction and influencer marketing, particularly those comfortable with a higher price point. Sprinklr Social is better for large enterprises needing robust social media management across multiple departments and platforms, especially those prioritizing AI-powered insights and automation.

Relative strengths of Dash Hudson (compared to Sprinklr Social)

Superior content performance prediction using Vision AI.
Strong influencer marketing management tools.
User-friendly interface and ease of use.

Relative weaknesses of Dash Hudson (compared to Sprinklr Social)

Higher cost compared to Sprinklr Social.
Limited TikTok and Reels insights.
Occasional bugs and reporting inconsistencies.

Who should use Dash Hudson VS. Sprinklr Social

Dash Hudson is a user-friendly social media management platform praised for its comprehensive analytics, AI-powered content prediction, and efficient scheduling. While some users report limitations with TikTok and Reels insights, many appreciate the clean design and responsive customer support. However, some find the pricing to be on the higher side.

Sprinklr Social is a powerful social media management platform built for large enterprises. Users praise its robust features, AI-powered insights, and in-depth reporting. However, some find the platform expensive and complex to navigate. If your business needs advanced social media management, Sprinklr is a strong contender, but be prepared for a learning curve.

Ideal for marketing teams of all sizes, especially in retail, CPG, beauty, fashion, and luxury.
Best for retail, CPG, beauty, fashion, and luxury industries seeking advanced social media management.

Best for medium to large businesses (101+ employees) seeking robust social media management.
Ideal for retail, e-commerce, CPG, and media & entertainment industries.

Dash Hudson and Sprinklr Social features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Social Media Management

Partially supported

Dash Hudson might not fully support managing multiple brands, teams, or locations.

Supported

Sprinklr supports managing social media across multiple brands, teams, and geographies.
Social Media Governance

Not supported

Dash Hudson does not explicitly mention social media governance features.

Supported

Sprinklr offers custom approval workflows, governance rules, and moderation processes.
Social Media Publishing

Partially supported

Dash Hudson supports publishing to Instagram and LinkedIn, but Twitter is not supported directly. Advanced scheduling rules are not explicitly mentioned.

Supported

Sprinklr supports publishing content across social channels, scheduling posts, and using AI for optimal reach.
Reporting and Analytics

Not supported

Dash Hudson primarily focuses on social media and campaign analytics, not review data analysis.

Supported

Sprinklr offers customizable reports and advanced filtering for analyzing social media data, including reviews.
Communication management

Partially supported

Dash Hudson might support influencer communication indirectly via relationship management tools.

Supported

Sprinklr supports influencer communication management via email.
Instagram integration

Partially supported

Dash Hudson offers social listening and UGC management, indirectly supporting this feature.

Supported

Sprinklr can monitor Instagram for brand mentions, hashtags, and keywords.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Dash Hudson and Sprinklr Social Pricing

Dash Hudson offers four main pricing tiers: Grow, Engage, Advance, and Enterprise. Each tier includes unlimited users and a 14-day free trial. Additional premium solutions, Social Listening and Premium Analytics, are available for enhanced insights. Pricing is not publicly available for the Enterprise tier or Premium solutions (except for the starting price of Social Listening).

Plans

See full Pricing page

No data

See full Pricing page

Dash Hudson and Sprinklr Social review insights

Users love

User-friendly interface and easy navigation, praised for its clean design.
Comprehensive analytics and reporting tools, with customizable dashboards.
AI-powered Vision tool for predicting content performance and identifying trends.
Efficient scheduling and auto-publishing features for various platforms.
Helpful and responsive customer support team.

Robust social media management capabilities.
AI-powered insights and data analysis.
Extensive customization options.
Comprehensive reporting features.

Users dislike

Limited TikTok integration, impacting insights and reporting.
Reels insights are missing due to API limitations, affecting overall IG performance analysis.
Some reporting inconsistencies and discrepancies, with data varying over time.
Occasional bugs and glitches, such as scheduling issues and content loading problems.
Content rights features are not as user-friendly as alternatives.

High price point makes it inaccessible to many.
Steep learning curve and complex navigation.
Occasional bugs and performance lags.
Limited mobile app functionality.

Dash Hudson and Sprinklr Social Ratings

G2

4.7/5

(338)
Glassdoor

4.4/5

(84)

G2

4.1/5

(1008)
Capterra

4.2/5

(80)
Glassdoor

3.3/5

(2357)

Company health

Employee growth

20% increase in the last year

4% decrease in the last year

Web traffic

38% decrease in the last quarter

7% decrease in the last quarter

Financing

September 2020 - $3M

June 2020 - $429M

How easily can each product scale for enterprise use?

Dash Hudson's scalability for enterprise use is rated medium, with a dedicated enterprise pricing tier available. However, specific features for enterprise scaling are not detailed, and its scalability score is relatively low (0.2). Sprinklr is specifically designed for large enterprises, suggesting better scalability. While specific scalability features aren't listed, its target market and overall capabilities point towards a higher capacity for enterprise use compared to Dash Hudson.

Which product offers better predictive analytics for content performance?

Dash Hudson offers better predictive analytics for content performance. Its Vision AI feature is specifically designed to predict content success and increase engagement. While Sprinklr offers AI-powered insights, its focus is broader, encompassing overall social media management rather than specialized content performance prediction. Dash Hudson's emphasis on this particular feature makes it the stronger choice for those prioritizing predictive content analytics.

What are the advantages of Dash Hudson?

Dash Hudson offers a user-friendly interface and strong visual content prediction capabilities through its Vision AI tool. This AI focus helps brands optimize content for better engagement. It also provides comprehensive analytics and reporting tools with customizable dashboards for in-depth performance tracking. While it has some limitations with TikTok and Reels insights, its core strength lies in its intuitive platform and AI-driven content strategy features.

What are the disadvantages of Dash Hudson?

Dash Hudson has some limitations regarding specific social media platform integrations. Users report limited TikTok integration, impacting insights and reporting. Additionally, the lack of Reels insights due to API limitations affects overall Instagram performance analysis. Some users have also noted reporting inconsistencies and occasional bugs or glitches within the platform. Finally, while it offers content rights features, some users find these less user-friendly than those offered by competitors.

Alternatives to Dash Hudson and Sprinklr Social

Sprout Social

Sprout Social is a social media management platform designed for businesses of all sizes. It offers a suite of tools to manage social media interactions, schedule posts, analyze performance, and listen to what customers are saying online. Sprout Social aims to streamline social media activities, provide data-driven insights, and help businesses maximize the impact of their social media presence.

Hootsuite

Hootsuite is a social media management tool that lets companies schedule posts across various platforms like Instagram, Facebook and Twitter. It offers tools to manage content, track customer conversations, gain social media insights, and analyze data to improve social media strategies. Hootsuite is used by businesses of all sizes and is known for its user-friendly dashboard that consolidates multiple social media functions in one place.

Agorapulse

Agorapulse is a social media management tool that helps businesses manage their presence on platforms like Facebook, Instagram, and Twitter. It allows you to schedule posts, monitor social activity, and generate reports to analyze performance. Agorapulse is known for its user-friendly interface and responsive customer support, making it a suitable option for businesses of all sizes.

Meltwater

Meltwater is a media intelligence tool that helps businesses understand online conversations and manage their brands. It offers media monitoring, social listening, and influencer marketing tools that provide data-driven insights. Meltwater analyzes online news, social media, and other sources to deliver brand mentions, sentiment analysis, and competitor activity. This information can be used to create reports, inform marketing strategies, and track the ROI of public relations efforts.

TweetDeck

TweetDeck is a tool designed for managing your Twitter presence. It lets you track conversations, organize your feed into different categories, and engage with your audience—all in real-time.

Postly

Postly is a social media management tool designed for businesses and agencies of all sizes. It offers a single platform to create, schedule, and publish content across multiple social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Postly provides AI-powered tools to generate marketing copy, edit images and videos, and shorten links. It also enables team collaboration and client management with dedicated workspaces. With its analytics and reporting features, users can track the performance of their social media campaigns. Postly aims to streamline social media marketing, saving time and increasing efficiency.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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