Crunchbase vs ZoomInfo Sales

by Gralio Apr 15, 2025

Crunchbase and ZoomInfo Sales offer distinct advantages for different user groups. Crunchbase excels in startup and investment research, while ZoomInfo Sales focuses on sales engagement and broader B2B data. The choice depends on whether company financials or robust contact information are more critical to your business needs.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2893 reviews and 40 websites, saving 16 hours, 24 minutes of reading.

Logo of Crunchbase
Logo of ZoomInfo Sales

About

Crunchbase is a market intelligence platform used to research private and public companies. It offers insights into company financials, investments, leadership, and more. Crunchbase is primarily used by sales, marketing, and investment professionals looking to generate leads, conduct market research, and find business opportunities. Crunchbase gathers data from various sources and uses AI to provide up-to-date information and analysis.
ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

Summary

Main difference
Crunchbase is a market intelligence platform best suited for startups, small to medium-sized businesses, and investors focused on the tech industry, providing detailed company and funding data. ZoomInfo Sales, on the other hand, is a sales intelligence platform ideal for mid-sized to large B2B companies across various industries, specializing in contact data and sales engagement tools.

Relative strengths of Crunchbase (compared to ZoomInfo Sales)

  • Stronger focus on company funding data, particularly valuable for investors and tech-focused businesses.

  • More comprehensive data on startups and emerging companies, ideal for identifying early-stage opportunities.

  • User-friendly interface praised for ease of navigation, making research efficient.

Relative weaknesses of Crunchbase (compared to ZoomInfo Sales)

  • Data accuracy concerns and limited export functionality may hinder some users.

  • Limited geographic coverage, with weaker data outside North America compared to ZoomInfo Sales.

  • Contact information can be less reliable than ZoomInfo Sales, impacting sales outreach efforts.

Who is using Crunchbase and ZoomInfo Sales?

Kevin Jurovich
Co-founder & CEO at Circles and Huble
Eric Nowoslawski
Founder Growth Engine X
Angel School
We help Angel investors build, run and scale their own syndicates
Sal Abdulla
Founder NixSheets - SaaS Finance Expert
Vlad Oleksiienko
Growth @ Reply.io
Show all 6 stacks
Kyle Poyar
Co-Founder & Operating Partner | Growth Unhinged
Elric Legloire
The Outbound Kitchen Chef
Brendan Short
Founder @ The Signal
Will Navikas
Strategic Advisor at Sendspark
Olesia Krilyshyn
Sales Acceleration Specialist at Reply.io

Who should use Crunchbase VS. ZoomInfo Sales

Crunchbase is a market intelligence platform ideal for sales, marketing, and investment professionals researching companies. Users praise the extensive database and funding information, particularly for startups. However, some users note data accuracy issues and limited export functionality. Crunchbase is best for those seeking leads, conducting market research, and identifying market trends.

ZoomInfo Sales is a robust sales intelligence platform ideal for mid-size to large B2B businesses seeking enhanced lead generation and streamlined sales processes. Users praise its intuitive interface and advanced search filters, enabling granular lead identification. Seamless CRM integrations are a plus. However, some users have noted concerns about data accuracy, geographic coverage limitations, and high pricing.

  • Excellent for small to large businesses (1-1000 employees), good fit for large enterprises (1001+).

  • Ideal for finance, tech, and marketing professionals.

  • Best for medium to large B2B companies (101+ employees).

  • Ideal for businesses across various industries, particularly strong in Software, IT, Education, and Finance.

Crunchbase and ZoomInfo Sales features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Firmographics enrichment
    Supported

    Crunchbase supports firmographic data enrichment, including company size, industry, and revenue.

    Supported

    ZoomInfo Sales offers firmographic data enrichment including company size, industry and revenue.

  • Email enrichment
    Partially supported

    Crunchbase provides contact data including emails in its paid plans, but not email validation.

    Supported

    ZoomInfo Sales enriches lead data with verified emails and syncs it with CRM systems.

  • Lead routing
    Partially supported

    Crunchbase supports lead routing via integration with CRM systems.

    Supported

    ZoomInfo Sales automatically routes leads based on criteria like company size, industry, and geography.

  • Email discovery
    Not supported

    Crunchbase does not directly support email discovery.

    Supported

    ZoomInfo Sales supports finding and verifying email addresses using its own and integrated tools.

Qualities

  • Value and Pricing Transparency
    -0.25
    Neutral sentiment
    -0.3
    Rather negative sentiment
  • Customer Service
    No data
    +0.76
    Strongly positive sentiment
  • Ease of Use
    +1
    Strongly positive sentiment
    +0.85
    Strongly positive sentiment
  • Reliability and Performance
    +0.24
    Neutral sentiment
    +0
    Neutral sentiment
  • Ease of Implementation
    No data
    +0.45
    Rather positive sentiment
  • Scalability
    No data
    -0.33
    Rather negative sentiment

Crunchbase and ZoomInfo Sales Pricing

No data

User sentiment

Neutral
-0.25

See full Pricing page

ZoomInfo offers flexible packages for sales, marketing, and talent solutions. Pricing details are not available on the page but a free trial is offered.

User sentiment

Rather negative
-0.3

See full Pricing page

Crunchbase and ZoomInfo Sales review insights

2893 reviews analysed from

Users love

  • Extensive database of companies, particularly startups, with detailed information.
  • Comprehensive funding information, including rounds, investors, and amounts.
  • Advanced search filters allow for targeted company discovery.
  • User-friendly interface and easy navigation on the desktop version.
  • The platform offers a vast database of companies and contacts.
  • Intuitive and user-friendly interface is frequently praised.
  • Advanced search filters allow for granular and efficient lead identification.
  • Seamless integration with popular CRM systems like Salesforce.

Users dislike

  • Data accuracy can be unreliable, with outdated or incorrect information.
  • Contact information is often missing or inaccurate.
  • Limited export functionality, especially for larger datasets.
  • Mobile app experience is subpar with limited features and navigation issues.
  • Data accuracy is a major concern, with frequent mentions of outdated or inaccurate contact information, especially for phone numbers.
  • Geographic coverage is limited, with a heavy emphasis on North America and weaker data for other regions like APAC.
  • Pricing is high and considered expensive by many users, particularly for smaller businesses.
  • Limited export functionality can be frustrating for users who need to work with large lists.

Crunchbase and ZoomInfo Sales Ratings

  • G2
    4.5/5
    (369)
  • Glassdoor
    3.8/5
    (79)
  • G2
    4.4/5
    (2524)
  • Glassdoor
    3.8/5
    (1631)

Company health

Employee growth

7% increase in the last year
5% increase in the last year

Web traffic

7% increase in the last quarter
24% decrease in the last quarter

Financing

April 2022 - $107M
November 2023 - $9M

How accurate is contact information, specifically phone numbers, in each product?

Crunchbase users frequently report inaccurate or missing contact information as a significant drawback. ZoomInfo users also cite data accuracy, particularly phone numbers, as a major concern, despite the platform's large database.

Which product offers better coverage of companies outside North America?

Crunchbase is better for researching companies outside North America. While neither product explicitly details its geographic coverage, user reviews of ZoomInfo Sales criticize its limited coverage outside North America. Crunchbase, focusing on market intelligence including private and public company data, suggests broader global coverage by not limiting itself to B2B sales leads like ZoomInfo Sales. Therefore, Crunchbase is likely to offer better coverage of companies outside North America.

What are the advantages of Crunchbase?

Crunchbase's advantage lies in its focus on providing comprehensive market intelligence, particularly for startups and private companies, including detailed funding information, which is valuable for investment professionals and market researchers. It also boasts a more user-friendly interface for desktop users, facilitating easier navigation and company discovery. While both platforms have data accuracy issues, Crunchbase offers more robust advanced search filters, allowing users to perform more targeted searches.

What are the disadvantages of Crunchbase?

Crunchbase users report issues with data accuracy, finding outdated or incorrect information. Contact information is often missing or incomplete, limiting its usefulness for direct outreach. Exporting data, especially large datasets, is restricted, hindering analysis and integration with other tools. Finally, the mobile app experience is considered subpar compared to the desktop version, lacking features and presenting navigation difficulties.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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