Crossbeam vs PartnerStack

by Gralio Apr 14, 2025

Crossbeam excels at identifying overlapping customers for co-selling, while PartnerStack offers broader partner program management. Crossbeam is suitable for businesses focused on existing partner collaboration, whereas PartnerStack is better for companies seeking to expand and scale various partner types.

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This comparison was created by analysing 847 reviews and 60 websites, saving 5 hours, 12 minutes of reading.

Logo of Crossbeam
Logo of PartnerStack

About

Crossbeam is a software platform that helps businesses of all sizes grow their revenue by leveraging their partner ecosystems. It allows you to securely share data with your partners and identify common customers and prospects. This helps your sales team uncover new leads, speed up sales cycles, and expand existing accounts. Crossbeam integrates with popular CRM systems and data sources, making it easy to get started and see results.
PartnerStack is a leading software platform designed to help businesses grow through partnerships. It provides tools to find, recruit, and manage affiliates, influencers, and other business partners. With PartnerStack, you can automate partner payments, track performance, and gain insights to optimize your partner program. PartnerStack is best known for its focus on B2B software companies and boasts a large network of potential partners.

Summary

Main difference
Crossbeam is better for you if you prioritize identifying overlapping customers and prospects for co-selling opportunities with existing partners. PartnerStack is better for you if you need a comprehensive platform to recruit, manage, and track various partner types, including affiliates and influencers, to build and scale your partner program.

Relative strengths of Crossbeam (compared to PartnerStack)

  • Stronger focus on account mapping and co-selling with existing partners via data sharing.

  • Seamless integrations with popular CRM systems like Salesforce.

  • Offers a free plan suitable for basic account mapping and partner discovery.

Relative weaknesses of Crossbeam (compared to PartnerStack)

  • Limited partner recruitment capabilities compared to PartnerStack.

  • Fewer integrations with CRMs beyond Salesforce (e.g., Zoho).

  • Limited payment options compared to PartnerStack (PayPal and Stripe).

What companies are using Crossbeam and PartnerStack?

No data
CallRail is a customer
CallRail
monday.com is a customer
monday.com
PandaDoc is a customer
PandaDoc
ApOllo is a customer
ApOllo

Who is using Crossbeam and PartnerStack?

Alexis M
Partner & Clay Maker
Vlad Oleksiienko
Growth @ Reply.io
Nate Matherson
Head of Growth at Numeral | YC Alum

Who should use Crossbeam VS. PartnerStack

Crossbeam helps B2B SaaS companies increase revenue through partner ecosystems. Users praise its easy setup, valuable insights into overlapping customers, and seamless Salesforce integration. Some users mention occasional data discrepancies and limited CRM integrations. Crossbeam offers a free plan and paid options for enhanced features.

PartnerStack is a robust partner management platform ideal for medium to large B2B SaaS companies looking to scale through partnerships. Users praise the platform's intuitive interface, transparent commission structure, and efficient payout system. Some users have noted slow account approvals and limited payout options. PartnerStack offers a variety of features including partner recruitment, activation, and performance tracking.

  • Ideal for small, medium, and large businesses.

  • Best fit for B2B SaaS companies in software, IT, telecommunications, marketing, and advertising.

  • Ideal for medium to large businesses (101+ employees), seeking rapid growth.

  • Best for B2B SaaS companies in various industries, especially software, marketing, and professional services.

Crossbeam and PartnerStack features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Partner Recruitment
    Partially supported

    Crossbeam indirectly supports partner recruitment by enhancing partner program appeal and effectiveness.

    Supported

    PartnerStack offers tools to find and manage partners.

  • Demand generation
    Partially supported

    Crossbeam indirectly supports demand generation by identifying target audiences and creating targeted lists.

    Partially supported

    PartnerStack indirectly supports demand generation via its partner network, but lacks direct tools.

  • Account Mapping
    Supported

    Crossbeam supports account mapping to identify overlaps and potential collaboration opportunities.

    Partially supported

    Account mapping is supported via integration with Reveal and Crossbeam.

  • Partner recruitment tool
    Not supported

    Crossbeam excels at managing existing partnerships but not recruiting new ones.

    Supported

    PartnerStack provides a tool to recruit new partners called Partner Discovery Tool.

  • Partner performance tracking
    Supported

    Crossbeam supports partner performance tracking with win rate, opportunity size, and time to close metrics.

    Supported

    PartnerStack allows tracking clicks, conversions, revenue and other metrics.

  • Creative sharing
    Not supported

    Crossbeam does not directly support sharing marketing creatives.

    Partially supported

    PartnerStack might support creative sharing indirectly via partner portals.

Qualities

  • Value and Pricing Transparency
    No data
    +0.14
    Neutral sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Ease of Use
    +1
    Strongly positive sentiment
    +0.86
    Strongly positive sentiment
  • Reliability and Performance
    -0.33
    Rather negative sentiment
    +0.36
    Rather positive sentiment
  • Ease of Implementation
    +0
    Neutral sentiment
    +0.73
    Strongly positive sentiment

Crossbeam and PartnerStack Pricing

Crossbeam offers a free plan and paid plans called Connector and Supernode. Crossbeam for Sales is an add-on available for Connector and Supernode plans.
Plans

User sentiment

Strongly positive
+1

See full Pricing page

PartnerStack's pricing is custom and based on individual business needs. Interested users must fill out a form to get a personalized plan and pricing. All plans include access to B2B-focused partners, automated partner payments, partner journey automation, and partner analytics.

User sentiment

Neutral
+0.14

See full Pricing page

Crossbeam and PartnerStack review insights

808 reviews analysed from

Users love

  • Easy to set up and use, with a user-friendly interface.
  • Provides valuable insights into overlapping customers and prospects, aiding in co-selling opportunities and account mapping.
  • Seamless integration with Salesforce, reflecting partner data within the CRM.
  • Secure data sharing with partners, enhancing trust and collaboration.
  • Free plan offers sufficient features for basic account mapping.
  • PartnerStack boasts a wide variety of partners across various niches and industries.
  • User-friendly interface praised for its ease of use and intuitive design.
  • Highly transparent platform with clear commission structures and detailed tracking information.
  • Efficient and reliable payout system with fast processing times via PayPal and Stripe.

Users dislike

  • Data discrepancies can sometimes occur due to messy CRM data or domain mismatches.
  • Limited integrations with CRMs like Zoho.
  • Inability to report on data from the Crossbeam widget.
  • Record limits can be restrictive for some companies.
  • Account approval can be slow, with some users reporting delays even after providing detailed business information.
  • Limited payment withdrawal options - currently only PayPal and Stripe.
  • Some users find it difficult to navigate the platform and experience frequent UI refreshes.
  • Occasional slow loading times and system glitches have been reported.

Crossbeam and PartnerStack Ratings

  • G2
    4.7/5
    (198)
  • Glassdoor
    4.8/5
    (31)
  • G2
    4.7/5
    (610)
  • Glassdoor
    3.3/5
    (89)

Company health

Employee growth

8% increase in the last year
13% increase in the last year

Web traffic

6% increase in the last quarter
5% increase in the last quarter

Financing

May 2021 - $117M
December 2020 - $36M

How important is a pre-built partner network for my business?

The importance of a pre-built partner network depends on your existing resources and strategic goals. If you lack the time or resources to build a partner network from scratch, PartnerStack's large, pre-built network offers a significant advantage. However, if you already have a robust network or prefer a more curated approach to partnerships, Crossbeam's focus on data sharing and collaboration within your existing network might be more valuable.

Which platform better facilitates co-selling with existing partners?

Crossbeam more directly facilitates co-selling with existing partners. Its core functionality centers around identifying overlapping customers and prospects with partners, enabling joint selling opportunities. While PartnerStack offers valuable partner management features, its focus is broader, encompassing affiliate marketing, influencer programs, and reseller management, making it less specialized for co-selling activities compared to Crossbeam.

What are the advantages of Crossbeam?

Crossbeam's advantages lie in its focus on account mapping and deal acceleration through partner ecosystems. It excels at identifying overlapping customers and prospects, facilitating co-selling opportunities, and providing valuable insights for sales teams. Its seamless Salesforce integration is a significant plus for users of that CRM. Additionally, Crossbeam offers a free plan, making it accessible for smaller businesses or those wanting to test its capabilities before committing to a paid subscription.

What are the disadvantages of Crossbeam?

Crossbeam's disadvantages include potential data discrepancies due to inconsistencies in CRM data, limited CRM integrations (specifically noted with Zoho), inability to report on data from the Crossbeam widget within the CRM, and potential record limits that might restrict larger companies.

Alternatives to Crossbeam and PartnerStack

Logo of Reveal
crossbeam vs Reveal
Find, track, and close deals faster with powerful partnership insights.
Read more
Logo of Zift Solutions
crossbeam vs Zift Solutions
Channel sales and marketing platform. Empowers partners, boosts revenue.
Read more
Logo of Magentrix PRM
crossbeam vs Magentrix PRM
Empowers partners, automates processes, boosts channel sales.
Read more
Logo of Reditus
crossbeam vs Reditus
SaaS affiliate management: Track, pay, and grow partnerships.
Read more
Logo of Channel Mechanics PRM
Channel Mechanics PRM
Empowers channel partners, boosts sales, and simplifies program management.
Read more
Logo of Partnerize
Partnerize
Partnership automation: track, manage, and optimize for growth.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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