Crayon vs Klue

by Gralio Feb 03, 2025

Crayon and Klue both offer competitive intelligence platforms, but cater to different needs. Crayon excels in its Salesforce integration and customer support, while Klue offers stronger AI, broader integrations, and a larger community. Choose Crayon for a Salesforce-centric approach, and Klue for a more comprehensive, AI-powered solution.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 806 reviews and 60 websites, saving 4 hours, 58 minutes of reading.

Logo of Crayon
Crayon
Logo of Klue
Klue

About

Crayon is a market intelligence platform that helps businesses track their competitors. It automatically gathers data on competitor activities such as pricing changes, marketing campaigns, and product releases. This data is then analyzed and presented in an easy-to-understand format, allowing you to stay informed about competitor movements and make better business decisions. Crayon integrates with popular sales and marketing tools and offers features like battlecard creation and win/loss analysis to support sales enablement.
Klue is a software platform designed to help businesses understand their competitors. It gathers information from various sources, including the web, and uses artificial intelligence to analyze it. This allows Klue to provide insights that help sales teams win more deals by understanding competitor strengths and weaknesses. Klue also offers tools for creating battlecards and tracking competitor activity.

Summary

Main difference
Crayon is better for you if you need deep Salesforce integration and value a proactive customer success team. Klue is better for you if you prioritize a robust, AI-driven platform with broader integrations and a larger, more active user community.

Relative strengths of Crayon (compared to Klue)

  • Strong Salesforce integration for seamless data flow.

  • Highly regarded customer success team for proactive support.

  • Focus on competitive intelligence and sales enablement with features like battlecards and win/loss analysis.

Relative weaknesses of Crayon (compared to Klue)

  • Limited AI capabilities compared to Klue.

  • Manual upkeep of battlecards and intelligence can be time-consuming.

  • Less robust integrations beyond Salesforce, potentially requiring more manual data entry.

Who should use Crayon VS. Klue

Crayon is a market intelligence platform ideal for B2B SaaS companies looking to enhance their sales and marketing strategies. It helps track competitor activity, create battlecards, and analyze win/loss data. Users love the Salesforce integration and insights from Gong, but some find the AI features limited and battlecard upkeep manual.

Klue is a competitive intelligence platform ideal for product marketing leaders and competitive intelligence teams. It helps centralize and analyze competitor information from various sources, enabling sales teams to win more deals. Users love its ease of setup and strong sales enablement support. However, some find the alert features and content formatting for cards needing improvement.

  • Best fit for small to medium-sized businesses.

  • Ideal for B2B SaaS companies focused on sales enablement and competitive intelligence.

  • Best fit for medium and enterprise companies.

  • Suitable for various industries.

Crayon and Klue features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Track Competitors
    Supported

    Crayon tracks competitor websites, pricing, product changes, news, reviews, and more.

    Supported

    Klue tracks competitor websites, pricing, product changes, news, reviews, and more.

  • Centralized Competitive Intelligence Platform
    Supported

    Crayon centralizes competitive information and facilitates sharing with features like battlecards and Slack integration.

    Supported

    Klue centralizes competitive information and enables sharing across the organization.

  • Sales and Marketing Integrations
    Not supported

    Klue integration is not mentioned in Crayon documentation.

    Supported

    Klue integrates with various sales and marketing tools to streamline workflows and improve team collaboration.

  • Competitor bidding history
    Not supported

    Crayon does not seem to provide access to historical bidding data of competitors.

    Not supported

    Klue might not support accessing competitor bidding history. The provided materials do not mention this feature.

  • Collaboration tools
    Partially supported

    Crayon does not specifically mention "tenders" in its documentation, but its robust collaboration features, integrations for communication and shared access to sales collateral suggest it could be indirectly used to support this.

    Partially supported

    Klue offers features that can be adapted to support team collaboration on tenders, although it is not explicitly mentioned as a primary use case.

  • Competitor areas of expertise
    Not supported

    Although Crayon is a competitive intelligence tool that analyzes various aspects of competitor activities, it does not explicitly mention analyzing past tenders to identify specialization domains. Therefore, based on the provided context, it is unlikely that Crayon supports this specific feature.

    Not supported

    Klue does not seem to explicitly support identifying the specialization domains of competitors based on their past tenders.

Qualities

  • Value and Pricing Transparency
    +0.33
    Rather positive sentiment
    +0
    Neutral sentiment
  • Customer Service
    +0.88
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Ease of Use
    +0.87
    Strongly positive sentiment
    +0.79
    Strongly positive sentiment
  • Reliability and Performance
    +0.43
    Rather positive sentiment
    +1
    Strongly positive sentiment
  • Ease of Implementation
    +0.08
    Neutral sentiment
    +0.6
    Rather positive sentiment
  • Scalability
    +1
    Strongly positive sentiment
    +1
    Strongly positive sentiment
Crayon and Klue Pricing
No data

User sentiment

Rather positive
+0.33
We couldn't find a pricing page for Crayon.
No data
We couldn't find a pricing page for Klue.

Crayon and Klue review insights

806 reviews analysed from

Users love

  • Salesforce integration is widely praised and appreciated
  • Valuable insights from Gong mentions
  • Provides a single, centralized platform for competitive intelligence
  • Customer success team is generally helpful and proactive
  • Easy to set up a competitive program.
  • The people at Klue are simply the best.
  • Customer Success and Support teams have been outstanding.
  • Strong sales enablement support components.

Users dislike

  • Limited and sometimes unhelpful AI features
  • Manual process for battlecard and intelligence upkeep
  • Lack of standardization templates for battlecards
  • Customer support responsiveness can be inconsistent
  • The alert feature needs some work.
  • Content formatting for cards is too basic.
  • "Insights" is an underappreciated feature.
  • Mobile app is underwhelming with limited functionality.

Crayon and Klue Ratings

  • G2
    4.6/5
    (379)
  • Glassdoor
    3.9/5
    (73)
  • G2
    4.8/5
    (427)
  • Glassdoor
    4.0/5
    (153)

Company health

Employee growth

1% decrease in the last year
10% increase in the last year

Web traffic

7% increase in the last quarter
20% increase in the last quarter

Financing

January 2021 - $38M
December 2022 - $83M

How do Crayon and Klue's AI capabilities compare for competitor analysis?

While both Crayon and Klue leverage AI, user reviews suggest that Crayon's AI capabilities for competitor analysis are perceived as less effective and require more manual effort. Klue's AI is generally viewed more positively for its ability to provide automated insights and analysis of competitor data.

Which product offers better integration with existing sales workflows?

Klue appears to offer better integration with existing sales workflows. While Crayon mentions integrations with sales tools, Klue specifically highlights integrations with Salesforce, Slack, and Microsoft Teams, which are commonly used in sales processes. Klue's focus on sales enablement and providing insights directly to sales teams through these integrations suggests a tighter integration with existing workflows.

What are the advantages of Crayon?

Crayon's advantage lies in its strong Salesforce integration and focus on providing a centralized platform for competitive intelligence, which is praised by users. It also offers valuable insights gathered from sources like Gong. While both Crayon and Klue offer competitive intelligence, Crayon appears to be more focused on sales enablement through features like battlecards and win/loss analysis.

What are the disadvantages of Crayon?

Crayon's AI features are considered limited and unhelpful by some users, requiring more manual upkeep for battlecards and intelligence gathering. The platform lacks standardized templates for battlecards, and customer support responsiveness has been reported as inconsistent.

Alternatives to Crayon and Klue

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Hermix is a market analytics platform designed specifically for businesses selling to the public sector. It offers tools to monitor tenders, analyze budgets and competition, and gain insights into government spending patterns. This helps businesses identify and pursue relevant government contracts more effectively. Hermix aims to bring data-driven decision-making to public sector sales, enabling companies to win more contracts and grow their business within this large and stable market.
Logo of ZoomInfo Sales
ZoomInfo Sales
ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.
Logo of Contify
Contify
Contify is a market and competitive intelligence platform that helps businesses track competitors, customers, and industry trends. It offers a customizable dashboard, AI-powered insights, and curated news feeds to help businesses make informed decisions. Contify is designed for mid-size to enterprise companies across various industries. Its focus on actionable insights and ease of use makes it stand out. Contify promises to streamline your market intelligence process, saving you time and resources.
Logo of Crunchbase
Crunchbase
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Connectbase
Connectbase is a software platform designed for businesses involved in buying and selling internet connectivity. It provides tools to automate pricing, manage customer locations, analyze market data, and streamline the sales process. Their goal is to simplify and accelerate how connectivity deals are made for both buyers and sellers in the telecom industry. Connectbase is used by various companies, including internet providers, data centers, and large enterprises.
Logo of ActiveCampaign
ActiveCampaign
ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

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