Copper vs Quartile

by Gralio Feb 03, 2025

Copper and Quartile serve distinct needs. Copper excels as a Google Workspace-centric CRM, simplifying communication and data management for businesses operating within that ecosystem. Quartile focuses on optimizing online advertising, particularly for e-commerce businesses selling on Amazon, leveraging AI and automation for improved campaign performance.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1288 reviews and 60 websites, saving 7 hours, 39 minutes of reading.

Logo of Copper
Copper
Logo of Quartile
Quartile

About

Copper is a CRM designed for small and medium businesses wanting streamlined customer relationship management. Its strength lies in its seamless integration with Google Workspace, automatically capturing communications and consolidating customer data within the familiar Google environment. This integration minimizes manual data entry and provides a centralized view of interactions, tasks, and files, making it easy for teams to collaborate and manage customer relationships effectively.
Quartile is a software platform designed to manage and optimize online advertising for businesses selling products through online marketplaces like Amazon. Using artificial intelligence, it automates advertising tasks, analyzes data to optimize campaigns, and provides reporting on performance across different channels like Google and Facebook. Quartile focuses on helping businesses grow their sales by improving the effectiveness of their online advertising, particularly for individual products. They charge a flat fee based on ad spending rather than commissions.

Summary

Main difference
Copper is a CRM designed for businesses deeply embedded in the Google Workspace ecosystem, excelling at streamlining communication and centralizing customer data within that environment. Quartile caters to e-commerce businesses, particularly those selling on Amazon, by automating and optimizing online advertising campaigns across various platforms.

Relative strengths of Copper (compared to Quartile)

  • Strong Google Workspace Integration: Copper's seamless integration with Google Workspace makes it ideal for teams heavily reliant on Google products, centralizing customer interactions and automating data entry.

  • Ease of Use: Copper is known for its user-friendly interface, making it easy to adopt and navigate, even for non-technical users.

  • Streamlined Communication: Copper excels at capturing and organizing customer communications, creating a centralized hub for all interactions.

Relative weaknesses of Copper (compared to Quartile)

  • Limited Customization: Copper's rigid structure and limited customization options, especially in reporting, may not suit businesses with complex needs or unique workflows.

  • Customer Service Concerns: User reviews consistently highlight issues with Copper's customer service responsiveness and billing practices.

  • Lack of Advanced Features: Compared to Quartile's AI-powered advertising optimization, Copper lacks advanced features beyond basic CRM functionalities.

Who should use Copper VS. Quartile

Copper is a user-friendly CRM designed for small to medium-sized businesses that rely on Google Workspace. It streamlines your workflow by automatically syncing emails, contacts, and other vital customer information directly within your Google environment. Users appreciate its seamless Google integration and ease of use, but some have reported issues with customer service and limited reporting customization.

Quartile is an AI-powered advertising platform designed for e-commerce businesses selling on marketplaces like Amazon. It automates and optimizes ad campaigns across multiple channels, including Google and Facebook, to boost sales and ROAS. Users praise Quartile's automation capabilities and dedicated account management, but some find the platform complex and the reporting cumbersome.

  • Ideal for small and medium-sized businesses.

  • Suitable for various industries, including Healthcare, Finance, and E-commerce.

  • Ideal for small, medium, and large e-commerce businesses.

  • Best fit for retail and consumer goods; suitable for manufacturing and automotive.

Copper and Quartile features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • Performance tracking
    Supported

    Copper supports performance tracking with UTM parameters, web visitor tracking, and integrations like Attributer.

    Supported

    Quartile offers performance tracking tools with metrics, real-time data and automated optimization.

  • Advertising automation
    Not supported

    Copper does not directly support advertising automation.

    Supported

    Quartile offers advertising automation features including campaign optimization and cross-channel management.

  • CRM integration
    Supported

    Copper integrates with various tools for lead management, sales automation, and data synchronization.

    Partially supported

    CRM integration is not a primary feature, but might be possible via third parties.

  • Contact synchronization
    Supported

    Copper supports contact synchronization with various platforms, including Google Contacts and mobile devices.

    Not supported

    Contact synchronization with CRM is not directly supported.

  • Bid management
    Not supported

    Copper does not support bid management for advertising campaigns.

    Supported

    Quartile supports bid management and optimisation across various platforms.

  • Sales pipeline management
    Supported

    Copper provides visual drag-and-drop sales pipelines.

    Not supported

    Quartile does not appear to offer visual sales pipeline management.

Qualities

  • Value and Pricing Transparency
    -0.67
    Rather negative sentiment
    -0.53
    Rather negative sentiment
  • Customer Service
    +0
    Neutral sentiment
    +0.42
    Rather positive sentiment
  • Ease of Use
    +0.85
    Strongly positive sentiment
    +0.09
    Neutral sentiment
  • Reliability and Performance
    -0.5
    Rather negative sentiment
    +0
    Neutral sentiment
  • Ease of Implementation
    +0.33
    Rather positive sentiment
    -0.14
    Neutral sentiment
  • Scalability
    -1
    Strongly negative sentiment
    -0.5
    Rather negative sentiment
Copper and Quartile Pricing
No data

User sentiment

Rather negative
-0.67

See full Pricing page

Quartile offers a flat-rate fee structure based on total ad spend. They do not charge commissions, add-ons, or extra fees.

User sentiment

Rather negative
-0.53

See full Pricing page

Copper and Quartile review insights

1221 reviews analysed from and

Users love

  • Seamless Google Workspace integration.
  • Easy to use and intuitive interface.
  • Automated email syncing saves time.
  • Helpful for tracking leads and opportunities.
  • Quartile’s AI-powered system excels at automating bid management and campaign optimization for Amazon advertising, consistently delivering strong results and high ROAS.
  • The platform’s granular targeting capabilities allow for highly specific campaigns, maximizing efficiency and ad spend.
  • Clients highlight the dedicated account management team as a major plus, praising their responsiveness, expertise, and collaborative approach.
  • Quartile’s ability to manage large product catalogs and numerous campaigns makes it ideal for businesses looking to scale their advertising efforts.
  • Many users found the platform to be a significant time-saver, freeing them to focus on other business areas.

Users dislike

  • Customer service is terrible and unresponsive.
  • Shady billing practices with unclear contract terms.
  • Limited customization, especially for reporting.
  • Not ideal for businesses that don’t use Google Workspace.
  • Their AI bidding algorithm can be difficult to control, leading to concerns about overspending and exceeding budget limits.
  • The reporting dashboard can be slow to load and lacks intuitive filtering options, making it hard to analyze performance quickly.
  • Some users experienced a steep learning curve with the platform, finding it difficult to navigate and utilize effectively.
  • Inconsistent performance across different advertising platforms – strong on Amazon, but weaker on Google and Walmart.
  • Customer support, while generally positive, had instances of slow response times and communication issues, particularly with non-native English speakers.

Copper and Quartile Ratings

  • G2
    4.5/5
    (1128)
  • Glassdoor
    3.7/5
    (88)
  • G2
    4.2/5
    (77)
  • Capterra
    2.5/5
    (16)
  • TrustPilot
    3.9/5
    (67)
  • Glassdoor
    4.0/5
    (66)

Company health

Employee growth

19% increase in the last year
19% increase in the last year

Web traffic

14% decrease in the last quarter
33% increase in the last quarter

Financing

February 2019 - $102M
June 2020 - $0

How can Copper's Google Workspace integration benefit my existing Google-centric workflow?

Copper's Google Workspace integration allows you to manage your CRM directly within your existing Google environment. This means you can access customer data, track interactions, manage deals, and collaborate with your team without switching between applications. Emails, meetings, and files are automatically synced and logged, eliminating manual data entry and providing a centralized view of all customer communications within the familiar Google interface. This streamlines your workflow, saves time, and improves overall efficiency if your business heavily relies on Google Workspace.

What specific e-commerce advertising features differentiate Quartile from other AI platforms?

Quartile differentiates itself through AI-powered automation of e-commerce advertising, particularly on Amazon, focusing on bid management and campaign optimization for maximal ROAS. It also offers granular product targeting and dedicated account management, features less emphasized by general AI marketing platforms. Lastly, Quartile manages large product catalogs and multiple campaigns, scaling beyond the capabilities of some competitors.

What are the advantages of Copper?

Copper's main advantage is its deep integration with Google Workspace, making it ideal for businesses heavily reliant on Google's ecosystem. This integration automates data entry, centralizes customer information, and streamlines workflows within the familiar Google environment. It's generally considered user-friendly and praised for simplifying lead and opportunity tracking.

What are the disadvantages of Copper?

Copper's biggest drawbacks include poor customer service, confusing billing practices, limited customization options, and its heavy reliance on the Google Workspace ecosystem, making it unsuitable for businesses that don't use Google products. Some users also find the reporting features lacking.

Alternatives to Copper and Quartile

Logo of Nutshell
Nutshell
Nutshell is a CRM and email marketing platform designed for small to mid-sized businesses, especially those in B2B sales. It offers core features like contact management, pipeline management, and sales automation, along with extras like reporting and team collaboration tools. Nutshell focuses on user-friendliness and affordability, aiming to provide a less complex and more budget-friendly alternative to larger CRM systems. It integrates with popular business tools and offers mobile apps for on-the-go access.
Logo of Kartapult
Kartapult is an AI-powered advertising tool designed for marketing teams at direct-to-consumer brands. It helps manage and automate paid advertising campaigns on platforms like Facebook and Google. Kartapult aims to simplify advertising, allowing users to manage campaigns from a single platform, analyze their performance, and make informed decisions based on provided insights and recommendations. This approach helps optimize ad spending and aims to deliver a higher return on investment.
Logo of Streak
Streak
Streak is a Customer Relationship Management (CRM) tool that lives entirely within your Gmail inbox. It lets you manage sales, customer support, hiring, and other workflows without leaving Gmail. Streak helps you track leads, organize contacts, and collaborate with your team by sharing emails, notes, and call logs. It also offers enhanced email features like tracking, templates, and mail merge. If your team relies heavily on Gmail and needs a straightforward CRM, Streak might be a good fit.
Logo of Stackline
Stackline
Stackline is a software platform designed to improve how brands manage their online sales and marketing. It provides data and tools to understand market trends, customer behavior, and advertising performance on major platforms like Amazon and Walmart. This helps businesses make better decisions about their products, pricing, marketing campaigns, and overall online sales strategies. Stackline is used by many well-known brands and is known for its accurate data and user-friendly interface.
Logo of ClickUp
ClickUp
ClickUp is a comprehensive work management platform designed to consolidate various work processes into one centralized location. It offers a wide array of features including task management, project planning, document collaboration, communication tools, goal setting, and automation options. ClickUp aims to enhance team collaboration, improve visibility across projects, and streamline workflows for increased productivity regardless of team size or industry.
Logo of Perpetua
Perpetua
Perpetua is software designed to improve online advertising performance for businesses selling on platforms like Amazon, Walmart, and Instacart. It uses automation and AI to manage and optimize ad campaigns, aiming to increase sales and reach more customers. Perpetua offers tools for managing budgets, bidding on keywords, and analyzing ad performance. It promises to simplify advertising, maximize return on investment, and provide insights into market trends.

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