Copper vs folk

by Gralio Apr 23, 2025

Copper and folk cater to small and mid-sized businesses but differ significantly in their core integrations and strengths. Copper is tightly integrated with Google Workspace, ideal for teams living in Gmail and Google Calendar, though hampered by poor support reviews. Folk offers strong LinkedIn integration and flexibility via Zapier, better suited for teams focused on social selling or needing broader connectivity, and generally boasts better customer support experiences according to user feedback.

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About

Copper is a CRM designed for small and medium businesses wanting streamlined customer relationship management. Its strength lies in its seamless integration with Google Workspace, automatically capturing communications and consolidating customer data within the familiar Google environment. This integration minimizes manual data entry and provides a centralized view of interactions, tasks, and files, making it easy for teams to collaborate and manage customer relationships effectively.
Folk is a CRM designed for small to midsize businesses looking to manage relationships and sales. It allows you to centralize contact information, track communications, and manage your sales pipeline. Folk integrates with tools like Gmail, LinkedIn, and others for seamless data flow. It offers features like email tracking, bulk email campaigns, and pipeline visualization to help you manage your sales process. Folk aims to simplify your workflow and provide actionable insights to improve sales outcomes.

Summary

Main difference
Copper's primary advantage is its deep, seamless integration with Google Workspace, automating data capture for teams embedded in that ecosystem. folk differentiates itself with strong LinkedIn integration for social selling and potentially greater flexibility via Zapier, appealing to teams less reliant solely on Google tools.

Relative strengths of Copper (compared to folk)

  • Deep Google Workspace Integration: Copper automatically syncs emails, contacts, and calendar events from Google Workspace, minimizing manual data entry. folk integrates with Gmail but lacks this level of built-in automation.

  • Mobile App Availability: Copper offers a mobile application for accessing CRM data and functionalities on the go. folk currently does not have a dedicated mobile app.

  • Integrated Project Management: Copper provides features specifically for managing projects alongside deals, offering structured workflows beyond just the sales pipeline. folk's focus is primarily on sales pipeline and contact management.

Relative weaknesses of Copper (compared to folk)

  • Poor Customer Support and Billing Issues: Copper consistently receives highly negative reviews regarding customer service responsiveness and has user complaints about unclear billing practices. folk generally receives positive feedback for its support.

  • Limited LinkedIn Integration: folk excels with its LinkedIn integration, facilitating easy lead import for social selling. Copper lacks comparable native functionality for LinkedIn workflows.

  • Less Workflow Flexibility: User feedback suggests Copper offers limited customization, particularly in reporting, making it less adaptable. folk, while simple, integrates with Zapier, offering broader possibilities for connecting other tools and automating different workflows.

What companies are using Copper and folk?

Who is using Copper and folk?

Who should use Copper VS. folk

We've observed that Copper works best for small to medium-sized businesses deeply integrated with Google Workspace. Its main draw is how smoothly it connects with Google tools, automatically pulling in emails and contact info. This saves a lot of manual work. While users appreciate its ease of use and Google sync, we hear consistent complaints about poor customer service and tricky billing practices, so keep that in mind.

We find Folk works really well for small and medium businesses, particularly agencies and those active in social selling. It simplifies managing contacts and sales pipelines, and users love the seamless LinkedIn integration and easy email campaigns. While it's generally user-friendly, keep in mind some feedback mentions limitations for very large teams and no mobile app currently available which might be a consideration for some teams on the go

  • In our experience, Copper is an excellent match for small and medium businesses, particularly those with 1 to 1000 employees using Google Workspace.

  • We see Copper frequently used in Finance, Real Estate, and Software/IT, but it's versatile for any small business reliant on Google tools.

  • In our experience, Folk shines brightest for small and mid-sized teams (up to 1000 employees) needing streamlined relationship management.

  • We see Folk frequently used by Ecommerce, Marketing, Professional Services, and Software/IT companies managing client relationships.

Copper and folk features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Group management
    Supported

    Copper supports group management through its "Teams" feature.

    Supported

    Folk allows creating and managing user groups, including access control and custom fields.

  • Integrations
    Supported

    Copper integrates with various tools for seamless data exchange using its API and Zapier.

    Supported

    Folk integrates with various tools via Zapier, native integrations, and API keys.

  • Sales pipeline management
    Supported

    Copper supports customizable sales pipelines, deal tracking, and sales forecasting.

    Supported

    Folk supports sales pipeline management with customizable pipelines and deal tracking. Improved forecasting is indirectly supported.

  • Contact management
    Supported

    Copper supports contact management, including names, emails, phone numbers, and other details.

    Supported

    Folk supports contact management, including custom fields and groups.

  • CRM integration
    Supported

    Copper integrates with various tools for lead management, sales automation, and data synchronization.

    Supported

    Folk CRM offers robust features for CRM integration, lead management, sales automation, and data synchronization through native features and integrations. This includes contact and pipeline management, email automation, and integrations with various tools like Zapier, ensuring comprehensive CRM connectivity.

  • Account management
    Supported

    Copper fully supports managing companies with contacts, deals and activities.

    Supported

    Folk CRM allows managing companies, contacts, activities and deals. It can be integrated with other tools for automation.

Qualities

  • Value and Pricing Transparency
    No data
    +0.37
    Rather positive sentiment
  • Customer Service
    -0.33
    Rather negative sentiment
    +0.91
    Strongly positive sentiment
  • Ease of Use
    +0.78
    Strongly positive sentiment
    +0.93
    Strongly positive sentiment
  • Reliability and Performance
    -0.2
    Neutral sentiment
    +0.48
    Rather positive sentiment
  • Ease of Implementation
    +0.2
    Neutral sentiment
    +0.83
    Strongly positive sentiment
  • Scalability
    +0.33
    Rather positive sentiment
    -0.18
    Neutral sentiment

Copper and folk Pricing

No data

User sentiment

Strongly negative
-1

See full Pricing page

Folk offers a 2-week free trial. The pricing is per member, per month, and billed annually or monthly. They offer tiered subscription plans with different usage limits.
Plans

User sentiment

Rather positive
+0.37

See full Pricing page

Copper and folk review insights

1293 reviews analysed from

Users love

  • Seamless Google Workspace integration.
  • Easy to use and intuitive interface.
  • Automated email syncing saves time.
  • Helpful for tracking leads and opportunities.
  • Seamless LinkedIn integration for easy lead import.
  • User-friendly interface and easy setup.
  • Helpful and responsive customer support.
  • Effective email campaign management.

Users dislike

  • Customer service is terrible and unresponsive.
  • Shady billing practices with unclear contract terms.
  • Limited customization, especially for reporting.
  • Not ideal for businesses that don’t use Google Workspace.
  • Limited functionality for larger teams.
  • Lack of a mobile app.
  • Pricing can be expensive for small teams.
  • Limited custom object and deal object creation.

Copper and folk Ratings

  • G2
    4.5/5
    (1135)
  • Glassdoor
    3.7/5
    (88)
  • G2
    4.4/5
    (158)

Company health

Employee growth

17% increase in the last year
16% increase in the last year

Web traffic

23% increase in the last quarter
43% increase in the last quarter

Financing

December 2018 - $102M
March 2021 - $5M

How effectively does each product integrate with LinkedIn for lead generation?

Folk offers a seamless LinkedIn integration, which users praise for easy lead import, making it effective for lead generation directly from the platform. Copper's provided information does not highlight any specific integration with LinkedIn for lead generation; its main integration strength lies with Google Workspace.

Which product offers better pipeline visualization and reporting capabilities?

Based on the available information, folk appears to offer better pipeline visualization and reporting capabilities. Its features explicitly mention "Sales Pipeline Management" with a "clear overview of deals," "pipeline visualization," and "Real-time Reporting and analytics." While Copper offers pipeline tracking and custom reports, user feedback indicates limitations, particularly with reporting customization.

What are the advantages of Copper?

Copper's primary strength lies in its seamless integration with Google Workspace, automatically capturing communications and centralizing customer data within the familiar Google environment, which minimizes manual data entry and saves time through automated email syncing. Users find it easy to use with an intuitive interface, particularly beneficial for teams already using Google Workspace. Copper also offers a dedicated mobile app, allowing users to stay connected on the go, a feature folk lacks.

What are the disadvantages of Copper?

Copper faces several disadvantages, primarily highlighted by highly negative user sentiment towards its customer service, reliability, performance, scalability, and ease of implementation. Users frequently report terrible and unresponsive support, shady billing practices with unclear contract terms, and limited customization capabilities, particularly concerning reporting features. Furthermore, its deep integration with Google Workspace makes it a poor choice for businesses that do not heavily utilize that ecosystem.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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