Mailchimp All-in-One Marketing Platform vs Constant Contact

by Gralio Feb 10, 2025

Mailchimp and Constant Contact are both popular email marketing platforms catering to different needs. Mailchimp is better if you need a full-featured platform with robust analytics and automation. Constant Contact is better if you prioritize ease of use and excellent customer support.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 9837 reviews and 60 websites, saving 2 days, 7 hours, 9 minutes of reading.

Mailchimp All-in-One Marketing Platform

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Constant Contact

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About

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Summary

Main difference

Mailchimp offers a wider range of features, including advanced automation, more detailed analytics, and a broader selection of integrations. Constant Contact stands out with its user-friendliness, award-winning customer support, and focus on simplicity, making it ideal for businesses new to email marketing.

Relative strengths of Mailchimp All-in-One Marketing Platform (compared to Constant Contact)

Wider range of features and integrations, including advanced automation and analytics.
More robust A/B testing capabilities for email campaigns.
Stronger focus on data-driven insights and campaign optimization.

Relative weaknesses of Mailchimp All-in-One Marketing Platform (compared to Constant Contact)

Pricing can become more expensive as your contact list grows.
Free plan has limited functionality and customer support.
Interface can be slightly less intuitive for beginners compared to Constant Contact.

Who should use Mailchimp All-in-One Marketing Platform VS. Constant Contact

Mailchimp is an all-in-one marketing platform ideal for growing businesses. Users praise its easy-to-use interface, automation, and detailed analytics. However, some find the pricing model challenging as their contact list expands. It offers email marketing, landing pages, and automation tools to streamline campaigns.

Constant Contact is an email marketing platform ideal for small businesses and nonprofits seeking user-friendly tools. Users praise its ease of use and robust reporting, while some find the pricing and limited design customization options to be drawbacks. It offers email templates, contact segmentation, and integrations with popular business tools.

Best for small to medium-sized businesses (SMBs).
Suitable for various sectors, including e-commerce, retail, marketing, and more.

Best for small to mid-sized businesses needing streamlined email marketing.
A good fit for various sectors, including e-commerce, retail, and non-profits.

Mailchimp All-in-One Marketing Platform and Constant Contact features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Contact Management

Supported

Mailchimp allows organizing contacts, tracking interactions, and building stronger relationships.

Supported

Constant Contact supports organizing contacts, tracking interactions, and building stronger relationships.
Email Marketing

Supported

Mailchimp allows creating and sending personalized emails using merge tags and dynamic content.

Supported

Constant Contact allows creating and sending personalized emails, especially with higher-tier plans.
Website Builder

Not supported

Mailchimp does not offer website building but supports creating landing pages.

Supported

Constant Contact allows building websites and connecting marketing tools for better campaigns.
Contact segmentation

Supported

Mailchimp allows segmenting contacts based on various criteria, including demographics and behavior.

Supported

Constant Contact allows segmenting contacts based on demographics, behaviour and contact details.
Template builder

Supported

Mailchimp provides a drag-and-drop interface for building and customizing email templates.

Supported

Constant Contact provides a drag-and-drop email template builder.
Email marketing integration

Supported

Mailchimp All-in-One Marketing Platform extensively supports email marketing integration. It integrates with various eCommerce platforms, CRM systems, and other marketing tools, enabling automated and personalized email campaigns.

Supported

Constant Contact integrates with various email marketing tools and platforms.

Qualities

Value and Pricing Transparency

-0.16

Neutral sentiment

-0.45

Rather negative sentiment
Customer Service

+0.15

Neutral sentiment

+0.5

Rather positive sentiment
Ease of Use

+0.87

Strongly positive sentiment

+0.89

Strongly positive sentiment
Reliability and Performance

+0.6

Rather positive sentiment

+0.41

Rather positive sentiment
Ease of Implementation

+0.69

Rather positive sentiment

+0.51

Rather positive sentiment
Scalability

-0.18

Neutral sentiment

-0.24

Neutral sentiment

Mailchimp All-in-One Marketing Platform and Constant Contact Pricing

Mailchimp offers a free plan and three paid plans called Free, Essentials, Standard and Premium. They also offer a Pay As You Go plan for infrequent senders where you can buy email credits as needed. A 15% discount is available for nonprofits and charities.

Plans

User sentiment

Neutral

-0.16

See full Pricing page

Constant Contact offers three pricing tiers: Lite, Standard, and Premium. The pricing is based on the number of contacts and email sends. Discounts are available for annual prepay and nonprofits.

Plans

User sentiment

Rather negative

-0.45

See full Pricing page

Mailchimp All-in-One Marketing Platform and Constant Contact review insights

9837 reviews analysed from and

Users love

Easy to use drag-and-drop email editor.
Useful automation features like welcome emails and reminders.
Detailed analytics are helpful for optimizing campaigns.
Integrates well with other systems and platforms.

Easy to use and navigate.
Great email templates.
Excellent customer support.
Robust reporting features.

Users dislike

Pricing can get expensive as your list grows.
Free plan has limited functionality and customer support.
Advanced features require a paid plan.
Contact management features could be improved.

The price is pretty high compared to other options.
Add-ons are expensive.
Limited design customization options.
Emails frequently end up in spam folders.

Mailchimp All-in-One Marketing Platform and Constant Contact Ratings

G2

4.4/5

(2538)
Capterra

4.5/5

(2450)

G2

4.0/5

(2530)
Capterra

4.3/5

(2357)

Company health

Employee growth

4% increase in the last year

1% decrease in the last year

Web traffic

11% decrease in the last quarter

9% decrease in the last quarter

Financing

March 2018 - $0

No data

How do Mailchimp's drip campaigns compare to Constant Contact's automation?

Mailchimp offers more robust drip campaign functionality through its Customer Journeys feature, allowing for complex, multi-step automations based on user behavior, segmentation, and various triggers. Constant Contact's automations are more basic, focusing primarily on simple autoresponder series and triggered emails based on list signup or specific actions. While both platforms offer automation, Mailchimp provides greater flexibility and customization for more sophisticated drip campaigns.

Which platform provides better customer support for small businesses?

Constant Contact provides better customer support for small businesses. While Mailchimp has a larger user base and more features, its free plan has limited support, and users often complain about the expense of paid plans for growing businesses. Constant Contact emphasizes its award-winning customer support and focuses on small businesses, suggesting a greater dedication to supporting this segment. Constant Contact's higher customer service score (0.5 vs. 0.15) further supports this conclusion.

What are the advantages of Mailchimp All-in-One Marketing Platform?

Mailchimp offers more robust marketing automation features, including drip campaigns, which are valuable for nurturing leads and personalized onboarding. It also boasts a wider range of integrations through its API and partner program. While both platforms offer email marketing, Mailchimp emphasizes data-driven insights and multi-channel engagement (email, social media, text) for a more comprehensive approach.

What are the disadvantages of Mailchimp All-in-One Marketing Platform?

Mailchimp's pricing can become expensive as your contact list grows, potentially making it less suitable for rapidly scaling businesses. The free plan has limited functionality and customer support, which might frustrate users needing more advanced features or assistance. Some users find the contact management features less robust than desired.

Is Mailchimp All-in-One Marketing Platform cheaper than Constant Contact?

No, Mailchimp is not cheaper than Constant Contact. Constant Contact's Lite plan starts at $12/month, while Mailchimp's Essentials plan starts at $13/month. While Mailchimp does offer a free plan, it has limited functionality. Looking at the higher tiers, Constant Contact remains less expensive than Mailchimp.

Alternatives to Mailchimp All-in-One Marketing Platform and Constant Contact

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

emfluence Marketing Platform

emfluence Marketing Platform is a digital marketing tool designed for mid-sized businesses. It offers a user-friendly way to manage email marketing, social media, and marketing automation. Key features include email automation, drag-and-drop builders for emails and landing pages, social media management, surveys, and website tracking. The platform emphasizes ease of use and customer support, aiming to provide a comprehensive solution for businesses looking to streamline their digital marketing efforts.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

MailerLite

MailerLite is an email marketing platform designed to help businesses grow. It allows you to create and send email newsletters, build landing pages, and automate your marketing. You can design visually appealing emails and web pages using pre-made templates and an intuitive drag-and-drop editor. MailerLite also provides tools for segmenting your audience, personalizing content, and tracking campaign performance. Integrations with popular e-commerce and business applications are also available.

Miro

Miro is an online visual workspace designed to help teams collaborate on projects from beginning to end. Think of it as a giant digital whiteboard where your team can brainstorm, plan, and create together, even if you're in different locations. Miro offers tools like virtual sticky notes, templates for different workflows, and integrations with other software you may already be using. This helps teams stay organized, communicate more effectively, and move projects forward efficiently.

Intuit Mailchimp

Intuit Mailchimp is a popular email marketing platform designed for businesses of all sizes. It helps you create and send marketing emails, automate your email campaigns, and track your results. Mailchimp offers tools to help you grow your audience, segment your customers, and personalize your messaging. It also provides integrations with popular e-commerce platforms and other business tools. Mailchimp stands out with its user-friendly interface, extensive features, and data-driven recommendations to improve your marketing performance.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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