Clay vs amplemarket

by Gralio Feb 24, 2025

Clay and Amplemarket cater to different sales needs. Clay excels in data enrichment and personalized outreach, while Amplemarket focuses on automated, multi-channel lead generation. Clay is better for detailed, data-driven outreach, while Amplemarket is preferable for high-volume, automated sales processes.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 445 reviews and 60 websites, saving 2 hours, 58 minutes of reading.

Clay

Website LinkedIn

amplemarket

Website LinkedIn Twitter

About

Clay is a data enrichment and outreach tool that helps businesses improve sales outreach. It offers access to over 75 data providers, AI-powered research, and personalized messaging features, all within a user-friendly spreadsheet interface. Clay aims to streamline the lead generation process, improve data accuracy, and automate repetitive tasks, allowing sales teams to focus on building relationships and closing deals.

Amplemarket is an AI-powered sales platform designed to help businesses find and close more deals. It offers tools for lead generation, personalized outreach across multiple channels (like email and LinkedIn), and sales performance management. Amplemarket's focus is on improving sales team efficiency and increasing revenue through AI-driven insights and automation. Its key features include data enrichment, intent signal identification, and automated email and LinkedIn engagement.

Summary

Main difference

Clay is a spreadsheet-based data enrichment and outreach tool best suited for sales teams prioritizing data accuracy and personalized messaging, especially in tech companies. Amplemarket is an AI-powered sales platform focusing on automated outreach and lead generation across multiple channels, ideal for B2B SaaS companies emphasizing outbound sales.

Relative strengths of Clay (compared to amplemarket)

Superior data enrichment capabilities with access to 75+ data providers and AI-powered research.
User-friendly spreadsheet interface simplifies data manipulation and outreach personalization.
Strong community support and responsive customer service via Slack.

Relative weaknesses of Clay (compared to amplemarket)

Confusing credit system and potentially high costs, especially for AI features.
Some integrations, while numerous, may require further refinement.
Occasional glitches or slow performance, especially with large datasets.

Who is using Clay and amplemarket?

Kyle Poyar

Co-Founder & Operating Partner | Growth Unhinged

Suprava Sabat

Co-Founder @AcquisitionX

Olesia Krilyshyn

Sales Acceleration Specialist at Reply.io

Co-Founder @AcquisitionX

Fivos Aresti

Partner @ ColdIQ

Charlie Hills

I use AI to create content that converts

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Clay VS. amplemarket

Clay is a user-friendly data enrichment and outreach tool ideal for sales teams in tech companies, particularly software businesses. Users praise Clay's intuitive spreadsheet interface, AI-powered research, and personalized messaging capabilities. Some users noted the credit system's complexity and occasional performance issues, but many appreciate the robust data enrichment and the responsive customer service.

Amplemarket is an AI-powered sales platform designed to boost sales efficiency and revenue. Ideal for B2B SaaS companies, it offers lead generation, personalized outreach, and sales performance management. Users praise its comprehensive data and AI assistant but note limitations in phone data accuracy and integration options. Amplemarket integrates with LinkedIn, automates email engagement, and offers flexible pricing plans.

Ideal for small to medium-sized tech companies, especially software businesses.
Best suited for software companies looking to enhance sales outreach.

Best fit for small, medium, and enterprise businesses.
Suitable for B2B SaaS companies focused on outbound sales.

Clay and amplemarket features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

AI-powered sales suggestions

Supported

Clay offers AI-driven suggestions for sales representatives based on interaction context.

Supported

Amplemarket Duo offers AI-powered sales suggestions through personalized workflows and lead insights.
AI-powered data research

Supported

Clay offers AI-powered research by combining premium data access with AI agents.

Supported

Amplemarket offers AI-powered data enrichment and competitive intelligence, providing insights and actionable leads.
Flexible workflow builder

Supported

Clay supports workflow automation for tasks like enrichment, research, and outreach.

Supported

Amplemarket offers workflow management and automation features, suggesting flexible workflow building.
Email enrichment

Supported

Clay supports email enrichment by gathering email addresses from multiple sources, validating their accuracy, and integrating this data into various sales and marketing tools.

Supported

Amplemarket provides email enrichment and validates addresses for accuracy.
Marketo integration

Supported

Clay integrates with Marketo via Zapier and webhooks.

Not supported

Marketo integration is not mentioned in the documentation.
Lead routing

Not supported

Clay does not seem to have built-in automatic lead routing based on criteria like company size, industry, geography, or product interest. While it excels in lead generation, enrichment, and outreach automation, it doesn\'t explicitly mention lead routing in the provided sources.

Partially supported

Amplemarket routes leads based on buying intent signals, but specific criteria are not detailed.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

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Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Clay and amplemarket Pricing

No data

See full Pricing page

Amplemarket offers a tiered subscription pricing model with a free trial for all plans. The Startup plan has a fixed price, while the Growth and Elite plans require a custom quote. Pricing is per user, with a certain number of users included in each plan and the option to purchase additional users.

Plans

See full Pricing page

Clay and amplemarket review insights

Users love

Highly praised for its powerful and versatile data enrichment capabilities, consolidating access to numerous data providers.
Intuitive spreadsheet-like interface makes it user-friendly even for those without coding experience.
AI features, including ChatGPT integration, enable advanced personalization and automation for outreach campaigns.
Strong community support and responsive customer service via Slack contribute to a positive user experience.

Email and phone data is very complete.
The AI assistant works great and is a huge time saver.
The trial period to implmentation was seamless.
The cost compared to their competitors is mind blowing.
The AI generated emails are definitely a great feature.

Users dislike

The credit system can be confusing, especially for new users, leading to unintentional overspending.
Credit costs can be high, especially for AI features and extensive data enrichment.
Some integrations, while numerous, may require further refinement and polishing for seamless functionality.
Occasional glitches or slow performance can hinder workflow, especially when handling large datasets.

Phone numbers tend to be outdated or are HQ numbers.
Intent data is limited and small.
Support is really low touch.
The prompting for the AI part of the tool is really at a high level and very general.
Need to have more integrations.

Clay and amplemarket Ratings

G2

4.9/5

(149)

G2

4.6/5

(313)
Glassdoor

4.9/5

(16)

Company health

Employee growth

263% increase in the last year

7% increase in the last year

Web traffic

No data

2% increase in the last quarter

Financing

July 2024 - $62M

December 2021 - $12M

How do Clay's AI-powered research features compare to Amplemarket's AI sales suggestions?

Clay's AI-powered research uses AI agents combined with access to numerous data providers to enrich contact data and automate research tasks. Amplemarket's AI sales suggestions, powered by Amplemarket Duo, focus on providing AI-driven recommendations for sales interactions based on the context of each prospect. While both leverage AI, Clay emphasizes automated research and data enrichment, whereas Amplemarket focuses on guiding sales interactions and outreach.

Which product better integrates with existing sales workflows for LinkedIn outreach?

Amplemarket better integrates with existing sales workflows for LinkedIn outreach due to its explicit LinkedIn integration for tracking and engaging prospects. While Clay offers robust data enrichment and outreach capabilities, it doesn't specifically mention LinkedIn integration as a feature. Therefore, for sales teams heavily reliant on LinkedIn for prospecting and outreach, Amplemarket provides a more streamlined and integrated workflow.

What are the advantages of Clay?

Clay offers a user-friendly spreadsheet interface combined with AI-powered research and access to over 75 data providers, making data enrichment and outreach more efficient. Its AI features, including ChatGPT integration, allow for advanced personalization and automation not readily available in Amplemarket. Clay also boasts a strong community and responsive customer service.

What are the disadvantages of Clay?

Clay's credit system can be confusing and potentially lead to unexpected costs, especially for new users. The cost of credits, particularly for AI features and extensive data enrichment, can be high. Some integrations, while plentiful, may lack refinement and seamless functionality. Finally, Clay can experience occasional glitches or slow performance, especially with larger datasets.

Alternatives to Clay and amplemarket

Apollo.io

Apollo.io is a sales platform designed to help you find new customers and close deals faster. It provides access to a database of business contacts and companies, tools to manage sales outreach, and features like automated workflows and performance analytics. Apollo.io aims to be a central hub for sales teams to manage their entire sales process, from prospecting to closing.

ZoomInfo Sales

ZoomInfo Sales is a sales intelligence platform designed for mid-sized to large B2B companies. It offers access to a vast database of company and contact information, helping businesses identify and target potential customers. The platform provides tools for lead generation, sales engagement, and data management, all within a single system. ZoomInfo Sales promises to streamline sales processes, improve productivity, and ultimately increase sales success rates.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Regie.ai

Regie.ai is an AI-powered sales automation tool that helps businesses improve their prospecting efforts. It uses artificial intelligence to generate personalized emails and content for sales outreach, prioritizing leads based on engagement and automating follow-ups. Regie.ai integrates with existing sales technology stacks and aims to increase efficiency and effectiveness by allowing sales teams to focus on high-intent leads and reduce time spent on manual tasks like writing emails and researching prospects.

Humanlinker

Humanlinker is an AI-powered sales platform designed to help mid-sized businesses generate leads and close deals. It uses data analysis and AI to create personalized sales outreach campaigns, including emails, LinkedIn messages, and automated follow-ups. Humanlinker integrates with popular CRM tools and promises to increase response rates and sales efficiency through its data-driven approach to personalization.

Lyne.ai

Lyne.ai is an AI-powered tool that helps sales professionals personalize their cold outreach emails. It quickly generates unique compliments and insights about prospects by analyzing online data, saving users time on research. Lyne.ai aims to improve response rates and shorten sales cycles, ultimately increasing sales. Their website highlights positive feedback from users reporting increased efficiency and improved results in their cold email campaigns.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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