Clari vs Similarweb Sales Intelligence

by Gralio Apr 17, 2025

Clari and Similarweb Sales Intelligence cater to different needs. Clari is a revenue operations platform with robust forecasting and Salesforce integration, ideal for larger sales teams. Similarweb Sales Intelligence uses website data for lead generation and qualification, making it suitable for smaller businesses focused on digital marketing and sales.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 2138 reviews and 60 websites, saving 12 hours, 22 minutes of reading.

Logo of Clari
Logo of Similarweb Sales Intelligence

About

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.
Similarweb Sales Intelligence helps businesses find and close more deals using web traffic and engagement data. It provides insights into the online performance of over 100 million companies, allowing you to identify potential customers, analyze their digital strategies, and tailor your sales pitches for better results. You can discover new prospects, qualify leads based on website traffic and engagement metrics, and even get contact information for key decision-makers. This data-driven approach helps sales teams prioritize their efforts and improve their closing rates.

Summary

Main difference
Clari offers a comprehensive revenue platform with AI-powered forecasting and deep Salesforce integration, ideal for mid-sized to large sales teams. Similarweb Sales Intelligence focuses on providing website traffic and engagement insights for lead qualification and prospecting, best suited for small to medium businesses focused on digital marketing and sales.

Relative strengths of Clari (compared to Similarweb Sales Intelligence)

  • Superior sales forecasting and pipeline management with AI-powered insights and Salesforce integration.

  • Automated revenue data capture and reporting for improved data quality and efficiency.

  • Focuses on revenue operations and provides a holistic view of the entire revenue process, aligning sales and finance teams for predictable growth

Relative weaknesses of Clari (compared to Similarweb Sales Intelligence)

  • Limited customization options for dashboards and reports.

  • Mobile app functionality is limited compared to the web version.

  • AI-powered forecasting can sometimes be inaccurate and overly optimistic, requiring manual adjustments

Who is using Clari and Similarweb Sales Intelligence?

Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A
No data

Who should use Clari VS. Similarweb Sales Intelligence

Clari is a revenue platform ideal for mid-sized to large software and IT companies. Users praise its real-time Salesforce integration, consolidated pipeline view, and insightful analytics. However, some find the mobile app lacking and the AI forecasting overly optimistic. It helps streamline sales processes, predict revenue, and improve forecasting accuracy.

Similarweb Sales Intelligence helps sales and marketing teams close deals faster with website traffic and engagement data. Discover qualified leads, analyze their digital strategies, and personalize outreach. Users praise its ease of use and lead generation capabilities, while some note occasional data inaccuracies, especially for smaller websites. The Chrome extension adds convenience for quick analyses.

  • Ideal for medium to large enterprises (101+ employees), especially those with established sales teams.

  • Best fit for software, IT, and telecommunications companies seeking revenue growth.

  • Best for small to medium businesses (1-1000 employees), though larger enterprises can also benefit.

  • Ideal for sales and marketing teams in software, advertising, or e-commerce.

Clari and Similarweb Sales Intelligence features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Revenue Data Autocapture
    Supported

    Clari automatically captures revenue-related data, improving data quality.

    Not supported

    Revenue Data Autocapture is not supported.

  • Complete Revenue Activity History
    Partially supported

    Clari offers comprehensive revenue insights and analytics, suggesting support for tracking revenue activity history.

    Not supported

    Similarweb doesn't explicitly offer complete revenue history tracking.

  • Revenue Forecast Alignment
    Supported

    Clari offers a unified platform with AI insights, real-time data, and integrations for accurate revenue forecasting.

    Not supported

    It does not directly support revenue forecast alignment.

  • Visual pipeline
    Not supported

    Clari does not appear to support Kanban boards.

    Not supported

    Similarweb Sales Intelligence does not offer a visual sales pipeline feature.

  • Sales forecasting
    Supported

    Clari forecasts revenue based on pipeline deals, stages, and win rates.

    Not supported

    Similarweb Sales Intelligence does not support sales forecasting.

  • Sales performance reports
    Supported

    Clari can generate reports on sales team performance including pipeline health, win rates, and sales cycle.

    Not supported

    Sales performance reports are not supported.

Qualities

  • Value and Pricing Transparency
    -0.23
    Neutral sentiment
    -1
    Strongly negative sentiment
  • Customer Service
    +0.47
    Rather positive sentiment
    No data
  • Ease of Use
    +0.71
    Strongly positive sentiment
    +0.6
    Rather positive sentiment
  • Reliability and Performance
    +0.03
    Neutral sentiment
    +0.33
    Rather positive sentiment
  • Ease of Implementation
    -0.11
    Neutral sentiment
    No data
  • Scalability
    +0.57
    Rather positive sentiment
    No data

Clari and Similarweb Sales Intelligence Pricing

Clari's pricing is available upon request. They offer an AI-driven revenue platform tailored to specific use cases with no extra platform fees for integrations or continuous support. Features include AI deal scoring, AI-driven forecasting, automated deal activity capture, and expert support.

User sentiment

Neutral
-0.23

See full Pricing page

Pricing information could not be retrieved due to website inaccessibility.

User sentiment

Strongly negative
-1

See full Pricing page

Clari and Similarweb Sales Intelligence review insights

2138 reviews analysed from

Users love

  • Real-time integration with Salesforce.
  • User-friendly interface and easy navigation.
  • Provides a consolidated view of pipeline and forecast.
  • Helpful analytics features such as Pulse and Waterfall.
  • Easy to use and provides accurate data.
  • The Chrome extension is very convenient for quick analysis.
  • Helpful for finding leads and understanding their website traffic.
  • Provides detailed website traffic data, engagement metrics, and market trends.

Users dislike

  • The mobile app is underwhelming with limited functionality.
  • Limited customization options for dashboards and reports.
  • Occasional syncing errors with Salesforce.
  • AI-powered forecasting can be inaccurate and overly optimistic.
  • The Pro version interface is too cluttered and overwhelming compared to the free version.
  • Inaccurate data, especially for smaller websites or niche markets.
  • Data accuracy can be off, especially traffic data for smaller sites.
  • Limited weekly usage for the free version.

Clari and Similarweb Sales Intelligence Ratings

  • G2
    4.5/5
    (1926)
  • Glassdoor
    3.9/5
    (282)
  • G2
    4.5/5
    (212)
  • Glassdoor
    3.7/5
    (483)

Company health

Employee growth

9% increase in the last year
15% increase in the last year

Web traffic

12% increase in the last quarter
2% increase in the last quarter

Financing

August 2021 - $496M
March 2024 - $263M

How effectively does each product identify high-potential prospects using website traffic data?

Similarweb Sales Intelligence directly leverages website traffic and engagement data to identify high-potential prospects by tracking buying signals and online behavior. This allows users to qualify leads based on website activity. Clari, while not directly using website traffic data for prospect identification, analyzes sales data and predicts future revenue, which can indirectly help prioritize leads. However, its focus is more on internal sales process optimization and forecasting than directly leveraging website traffic for lead qualification.

Which product provides more accurate sales forecasting for SaaS companies?

Clari provides more accurate sales forecasting for SaaS companies. Clari specifically focuses on revenue forecasting and utilizes AI-driven analysis of sales data, pipeline deals, and win rates. While Similarweb offers insights based on website traffic, it doesn't directly address sales forecasting in the same way Clari does, particularly for SaaS businesses. Clari's focus on SaaS sales and its AI-powered forecasting features make it the more suitable choice for accurate sales predictions in this context.

What are the advantages of Clari?

Clari offers a more robust, AI-driven approach to revenue forecasting and sales performance management compared to Similarweb Sales Intelligence. It consolidates data from various sources for a unified revenue process view, automates tasks, and offers insights for better decision-making. Clari focuses specifically on improving sales team efficiency and forecasting accuracy, whereas Similarweb Sales Intelligence primarily leverages web traffic data for lead identification and qualification. While Similarweb provides valuable website traffic insights, Clari caters to larger organizations seeking comprehensive revenue operations solutions and deeper integration with their existing sales processes.

What are the disadvantages of Clari?

Clari's disadvantages include a subpar mobile app with limited functionality, inflexible customization options for dashboards and reports, occasional synchronization issues with Salesforce, and AI-powered forecasting that can be inaccurate and overly optimistic. Additionally, some users have noted negative sentiment regarding pricing transparency.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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