Clari vs Gong

by Gralio Feb 03, 2025

Clari and Gong are distinct sales tools catering to different needs. Clari excels in revenue operations and forecasting, while Gong prioritizes conversation intelligence and coaching. Choose Clari for comprehensive revenue management and Gong for improving sales communication and closing deals.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4949 reviews and 60 websites, saving 1 day, 3 hours, 59 minutes of reading.

Clari

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Gong

Website LinkedIn Twitter

About

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.

Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference

Clari is a revenue operations platform focused on forecasting and deal execution, ideal for sales teams needing in-depth revenue insights and pipeline management. Gong focuses on conversation intelligence and sales coaching, making it better for teams wanting to improve communication and close deals effectively.

Relative strengths of Clari (compared to Gong)

Superior revenue forecasting and pipeline management for predictable revenue streams.
Stronger automation features for streamlined sales processes.
Focuses on comprehensive revenue operations, covering the entire revenue cycle.

Relative weaknesses of Clari (compared to Gong)

Less emphasis on conversation intelligence and deal coaching compared to Gong.
Can be complex to implement and manage for smaller teams with limited resources.
Mobile app functionality is limited, potentially hindering accessibility for remote sales teams.

Who is using Clari and Gong?

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Jc Pollard

Team Lead @ Gong | Founder @ HSC

Elric Legloire

The Outbound Kitchen Chef

Robert Bradley

Founder & Chief GTM Strategist at Profit Labs A

Who should use Clari VS. Gong

Clari is a revenue platform ideal for mid-sized to enterprise software and IT companies. Users praise its real-time Salesforce integration, user-friendly interface, and consolidated pipeline view. However, some find the mobile app lacking and customization options limited. Clari leverages AI for sales forecasting and performance analysis, helping teams improve efficiency and decision-making.

Gong is an AI-powered sales intelligence platform that captures and analyzes customer interactions to improve sales performance. Ideal for sales-driven organizations, Gong provides valuable insights from calls, emails, and other communications. Users praise Gong's comprehensive call sentiment analysis and seamless Salesforce integration, while some find the AI-generated emails inaccurate and the video recordings lacking password protection. Overall, Gong helps sales teams close deals faster and improve forecasting.

Best fit for medium to enterprise companies.
Ideal for software and IT businesses.

Best fit for small to medium-sized businesses, but also suitable for enterprise companies.
Ideal for software, IT, and telecommunications companies; suitable for various other industries.

Clari and Gong features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Revenue Data Autocapture

Supported

Clari automatically captures revenue-related data, improving data quality.

Supported

Gong automatically captures revenue data, improving data quality and reducing manual entry.
Complete Revenue Activity History

Partially supported

Clari offers comprehensive revenue insights and analytics, suggesting support for tracking revenue activity history.

Partially supported

Gong stores and analyzes sales calls, but doesn't aggregate all revenue activity data.
Conversation Intelligence

Supported

Clari offers conversation intelligence features like call recording, transcription, and AI-driven insights via Clari Copilot.

Supported

Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.
Visual pipeline

Not supported

Clari does not appear to support Kanban boards.

Not supported

Gong does not offer a Kanban-style board for visualizing the sales pipeline.
Call logging

Partially supported

Clari supports call logging with date, time, and duration via Groove integration with Salesforce.

Supported

Gong supports logging calls and related details like date, time, and duration through its integration with Salesforce.
Sales performance reports

Supported

Clari can generate reports on sales team performance including pipeline health, win rates, and sales cycle.

Supported

Gong enables the generation of reports that analyze sales team performance, encompassing metrics such as pipeline health, win rates, and sales cycle length.

Qualities

Value and Pricing Transparency

-0.18

Neutral sentiment

-0.3

Rather negative sentiment
Customer Service

+0.43

Rather positive sentiment

+0.56

Rather positive sentiment
Ease of Use

+0.75

Strongly positive sentiment

+0.91

Strongly positive sentiment
Reliability and Performance

+0.14

Neutral sentiment

+0.44

Rather positive sentiment
Ease of Implementation

-0.09

Neutral sentiment

+0.38

Rather positive sentiment
Scalability

+0.41

Rather positive sentiment

-0.14

Neutral sentiment

Clari and Gong Pricing

Clari's pricing requires contacting their sales team for a custom quote. They don't publicly list pricing tiers or plans.

User sentiment

Neutral

-0.23

See full Pricing page

No data

User sentiment

Rather negative

-0.3

See full Pricing page

Clari and Gong review insights

4946 reviews analysed from and

Users love

Real-time integration with Salesforce.
User-friendly interface and easy navigation.
Provides a consolidated view of pipeline and forecast.
Helpful analytics features such as Pulse and Waterfall.

Provides a comprehensive overview of call sentiment.
Seamless Salesforce integration.
Timestamped notes and easy access to specific call sections.
Helpful AI insights and meeting summaries.

Users dislike

The mobile app is underwhelming with limited functionality.
Limited customization options for dashboards and reports.
Occasional syncing errors with Salesforce.
AI-powered forecasting can be inaccurate and overly optimistic.

AI features can be inaccurate, especially the auto-generated emails.
Video recordings lack password protection.
Search functionality could be improved.
Gong Engage is underwhelming and lacks integrations.

Clari and Gong Ratings

G2

4.5/5

(1926)
Glassdoor

3.9/5

(282)

G2

4.7/5

(2506)
Capterra

4.8/5

(514)
TrustPilot

3.9/5

(3)
Glassdoor

3.9/5

(417)

Company health

Employee growth

9% increase in the last year

18% increase in the last year

Web traffic

18% decrease in the last quarter

25% decrease in the last quarter

Financing

October 2021 - $496M

March 2022 - $583M

How does each product's AI improve sales forecasting accuracy?

Clari uses AI to analyze sales data, including pipeline deals, stages, and win rates, to forecast future revenue. It aims to improve accuracy by consolidating information from various sources and identifying potential problems in the sales process. Gong uses AI to analyze recorded sales calls and other customer interactions, identifying patterns and trends to improve forecasting accuracy. This analysis helps sales teams understand which deals are likely to close and adjust their strategies accordingly.

Which product best captures and analyzes customer interaction data?

Gong is the better product for capturing and analyzing customer interaction data. It specifically records and analyzes sales calls and other customer interactions, using AI to identify patterns and trends. While Clari analyzes sales data, its focus is primarily on revenue forecasting and sales process improvement, not detailed interaction analysis.

What are the advantages of Clari?

Clari's advantages include its focus on revenue forecasting and pipeline management, utilizing AI to predict future revenue and identify potential roadblocks. It offers a consolidated view of the entire revenue process, automating data capture and providing insights for better decision-making. Clari is particularly well-suited for mid-sized to enterprise-level businesses in the software and technology sectors. While Gong excels in analyzing sales conversations and providing coaching recommendations, Clari's strength lies in its comprehensive revenue operations platform.

What are the disadvantages of Clari?

Clari's disadvantages include a subpar mobile app with limited functionality, inflexible customization for dashboards and reports, occasional syncing issues with Salesforce, and AI-powered forecasting that can be inaccurate and overly optimistic. Also, Clari receives negative sentiment regarding its pricing transparency.

Alternatives to Clari and Gong

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Zoho CRM

Zoho CRM is a cloud-based customer relationship management tool designed for mid-sized to large businesses. It provides a central hub to manage contacts, sales pipelines, marketing campaigns, customer support, and more. It offers workflow automation, reporting and analytics, and integrates with many other business applications. Its focus on comprehensive features and integration makes it suitable for businesses seeking to streamline operations and improve customer interactions within a single system.

BoostUp.ai

BoostUp.ai is a revenue platform designed for sales, revenue, and customer success teams at mid-size and larger companies. It uses artificial intelligence to analyze sales activities, customer data, and market trends to provide accurate revenue forecasts and insights. The software offers tools for pipeline management, deal inspection, performance tracking, and sales coaching, ultimately aiming to improve sales productivity and increase revenue predictability. BoostUp.ai integrates with existing CRM systems and emphasizes ease of use with its self-service features.

MeetRecord

MeetRecord is a software platform designed to improve sales team performance. It records and analyzes sales calls to identify successful patterns and areas for improvement. This data is used to generate personalized coaching programs for individual team members. MeetRecord also automates CRM tasks like call logging and follow-up emails. This allows sales leaders and managers to gain insights into deal progress, coach their teams effectively, and streamline sales operations.

Aligned

Aligned is a customer collaboration platform designed for sales and customer success teams at mid-sized companies and enterprises. It provides a central digital space called a Digital Sales Room for sellers and buyers to interact, share content, and track progress throughout the sales cycle. This helps teams close deals faster, streamline onboarding, and improve customer engagement by offering a single source of truth for all stakeholders. Aligned also includes features like AI-powered insights and mutual action plans to further improve efficiency and collaboration.

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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