Clari vs Gong

by Gralio Feb 03, 2025

Clari and Gong are distinct sales tools catering to different needs. Clari excels in revenue operations and forecasting, while Gong prioritizes conversation intelligence and coaching. Choose Clari for comprehensive revenue management and Gong for improving sales communication and closing deals.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 4949 reviews and 60 websites, saving 1 day, 3 hours, 59 minutes of reading.

Logo of Clari
Logo of Gong

About

Clari is a revenue platform designed for mid-sized to enterprise-level businesses, particularly in technology and software sales. It uses artificial intelligence to analyze sales data, predict future revenue, and identify potential problems in the sales process. Clari aims to increase sales team efficiency by automating tasks, improving sales forecasting accuracy, and providing insights for better decision-making. It consolidates information from various sources to provide a unified view of the entire revenue process.
Gong is a software platform designed to improve sales performance. It records and analyzes sales calls and other customer interactions to provide insights and coaching recommendations. Using artificial intelligence, Gong identifies patterns and trends to help sales teams close more deals, improve forecasting, and increase efficiency. Gong integrates with existing sales tools and is used by companies of all sizes across various industries.

Summary

Main difference
Clari is a revenue operations platform focused on forecasting and deal execution, ideal for sales teams needing in-depth revenue insights and pipeline management. Gong focuses on conversation intelligence and sales coaching, making it better for teams wanting to improve communication and close deals effectively.

Relative strengths of Clari (compared to Gong)

  • Superior revenue forecasting and pipeline management for predictable revenue streams.

  • Stronger automation features for streamlined sales processes.

  • Focuses on comprehensive revenue operations, covering the entire revenue cycle.

Relative weaknesses of Clari (compared to Gong)

  • Less emphasis on conversation intelligence and deal coaching compared to Gong.

  • Can be complex to implement and manage for smaller teams with limited resources.

  • Mobile app functionality is limited, potentially hindering accessibility for remote sales teams.

Who is using Clari and Gong?

Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A
Jc Pollard
Team Lead @ Gong | Founder @ HSC
Elric Legloire
The Outbound Kitchen Chef
Robert Bradley
Founder & Chief GTM Strategist at Profit Labs A

Who should use Clari VS. Gong

Clari is a revenue platform ideal for mid-sized to enterprise software and IT companies. Users praise its real-time Salesforce integration, user-friendly interface, and consolidated pipeline view. However, some find the mobile app lacking and customization options limited. Clari leverages AI for sales forecasting and performance analysis, helping teams improve efficiency and decision-making.

Gong is an AI-powered sales intelligence platform that captures and analyzes customer interactions to improve sales performance. Ideal for sales-driven organizations, Gong provides valuable insights from calls, emails, and other communications. Users praise Gong's comprehensive call sentiment analysis and seamless Salesforce integration, while some find the AI-generated emails inaccurate and the video recordings lacking password protection. Overall, Gong helps sales teams close deals faster and improve forecasting.

  • Best fit for medium to enterprise companies.

  • Ideal for software and IT businesses.

  • Best fit for small to medium-sized businesses, but also suitable for enterprise companies.

  • Ideal for software, IT, and telecommunications companies; suitable for various other industries.

Clari and Gong features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Revenue Data Autocapture
    Supported

    Clari automatically captures revenue-related data, improving data quality.

    Supported

    Gong automatically captures revenue data, improving data quality and reducing manual entry.

  • Complete Revenue Activity History
    Partially supported

    Clari offers comprehensive revenue insights and analytics, suggesting support for tracking revenue activity history.

    Partially supported

    Gong stores and analyzes sales calls, but doesn't aggregate all revenue activity data.

  • Conversation Intelligence
    Supported

    Clari offers conversation intelligence features like call recording, transcription, and AI-driven insights via Clari Copilot.

    Supported

    Gong supports conversation intelligence using AI to analyze customer interactions and optimize communication.

  • Visual pipeline
    Not supported

    Clari does not appear to support Kanban boards.

    Not supported

    Gong does not offer a Kanban-style board for visualizing the sales pipeline.

  • Call logging
    Partially supported

    Clari supports call logging with date, time, and duration via Groove integration with Salesforce.

    Supported

    Gong supports logging calls and related details like date, time, and duration through its integration with Salesforce.

  • Sales performance reports
    Supported

    Clari can generate reports on sales team performance including pipeline health, win rates, and sales cycle.

    Supported

    Gong enables the generation of reports that analyze sales team performance, encompassing metrics such as pipeline health, win rates, and sales cycle length.

Qualities

  • Value and Pricing Transparency
    -0.23
    Neutral sentiment
    -0.29
    Neutral sentiment
  • Customer Service
    +0.47
    Rather positive sentiment
    +0.73
    Strongly positive sentiment
  • Ease of Use
    +0.71
    Strongly positive sentiment
    +0.92
    Strongly positive sentiment
  • Reliability and Performance
    +0.03
    Neutral sentiment
    +0.49
    Rather positive sentiment
  • Ease of Implementation
    -0.11
    Neutral sentiment
    +0.31
    Rather positive sentiment
  • Scalability
    +0.57
    Rather positive sentiment
    -1
    Strongly negative sentiment

Clari and Gong Pricing

Clari's pricing is available upon request. They offer an AI-driven revenue platform tailored to specific use cases with no extra platform fees for integrations or continuous support. Features include AI deal scoring, AI-driven forecasting, automated deal activity capture, and expert support.

User sentiment

Neutral
-0.23

See full Pricing page

No data

User sentiment

Rather negative
-0.3

See full Pricing page

Clari and Gong review insights

4946 reviews analysed from and

Users love

  • Real-time integration with Salesforce.
  • User-friendly interface and easy navigation.
  • Provides a consolidated view of pipeline and forecast.
  • Helpful analytics features such as Pulse and Waterfall.
  • Provides a comprehensive overview of call sentiment.
  • Seamless Salesforce integration.
  • Timestamped notes and easy access to specific call sections.
  • Helpful AI insights and meeting summaries.

Users dislike

  • The mobile app is underwhelming with limited functionality.
  • Limited customization options for dashboards and reports.
  • Occasional syncing errors with Salesforce.
  • AI-powered forecasting can be inaccurate and overly optimistic.
  • AI features can be inaccurate, especially the auto-generated emails.
  • Video recordings lack password protection.
  • Search functionality could be improved.
  • Gong Engage is underwhelming and lacks integrations.

Clari and Gong Ratings

  • G2
    4.5/5
    (1926)
  • Glassdoor
    3.9/5
    (282)
  • G2
    4.7/5
    (2506)
  • Capterra
    4.8/5
    (514)
  • Glassdoor
    3.9/5
    (417)

Company health

Employee growth

9% increase in the last year
18% increase in the last year

Web traffic

18% decrease in the last quarter
25% decrease in the last quarter

Financing

October 2021 - $496M
March 2022 - $583M

How does each product's AI improve sales forecasting accuracy?

Clari uses AI to analyze sales data, including pipeline deals, stages, and win rates, to forecast future revenue. It aims to improve accuracy by consolidating information from various sources and identifying potential problems in the sales process. Gong uses AI to analyze recorded sales calls and other customer interactions, identifying patterns and trends to improve forecasting accuracy. This analysis helps sales teams understand which deals are likely to close and adjust their strategies accordingly.

Which product best captures and analyzes customer interaction data?

Gong is the better product for capturing and analyzing customer interaction data. It specifically records and analyzes sales calls and other customer interactions, using AI to identify patterns and trends. While Clari analyzes sales data, its focus is primarily on revenue forecasting and sales process improvement, not detailed interaction analysis.

What are the advantages of Clari?

Clari's advantages include its focus on revenue forecasting and pipeline management, utilizing AI to predict future revenue and identify potential roadblocks. It offers a consolidated view of the entire revenue process, automating data capture and providing insights for better decision-making. Clari is particularly well-suited for mid-sized to enterprise-level businesses in the software and technology sectors. While Gong excels in analyzing sales conversations and providing coaching recommendations, Clari's strength lies in its comprehensive revenue operations platform.

What are the disadvantages of Clari?

Clari's disadvantages include a subpar mobile app with limited functionality, inflexible customization for dashboards and reports, occasional syncing issues with Salesforce, and AI-powered forecasting that can be inaccurate and overly optimistic. Also, Clari receives negative sentiment regarding its pricing transparency.

Alternatives to Clari and Gong

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Attention
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Logo of Aircover.ai
Aircover.ai
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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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