Capsule CRM vs Salesloft

by Gralio Feb 05, 2025

Capsule CRM and Salesloft offer distinct CRM and sales automation experiences. Capsule CRM prioritizes simplicity, affordability, and ease of use, making it ideal for smaller businesses. Salesloft, while more expensive, offers robust automation, analytics, and integrations, catering to larger, sales-driven organizations.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3054 reviews and 60 websites, saving 17 hours, 28 minutes of reading.

Capsule CRM

Salesloft

About

Capsule CRM is a simple and easy-to-use customer relationship management tool designed for small and medium-sized businesses. It helps you manage your contacts, track sales, automate workflows, and gain insights from your customer data. Capsule CRM integrates with popular business tools and offers a user-friendly way to manage your customer interactions in one central location.

Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Summary

Main difference

Capsule CRM is a more affordable and user-friendly option ideal for small to medium-sized businesses prioritizing ease of use and integration with popular business tools. Salesloft is better suited for larger sales teams needing advanced sales automation, conversation intelligence, and deeper CRM integrations, especially if they are already using Salesforce or Microsoft Dynamics.

Relative strengths of Capsule CRM (compared to Salesloft)

Stronger value for money with transparent and affordable pricing.
More user-friendly interface praised for ease of use and setup.
Good integration with popular business tools, beneficial for non-technical teams.

Relative weaknesses of Capsule CRM (compared to Salesloft)

Limited sales automation features compared to Salesloft's advanced capabilities.
Lacks conversation intelligence and advanced analytics for sales performance improvement.
Basic mobile app functionality may limit accessibility for teams on the go.

Who should use Capsule CRM VS. Salesloft

Capsule CRM is a user-friendly platform ideal for small to medium-sized businesses seeking streamlined contact management, sales tracking, and workflow automation. Users praise its intuitive interface and flexible setup, while some note limitations with APIs and email templates. Perfect for professional services, software, or IT companies looking for an affordable yet powerful CRM.

Salesloft is a sales engagement platform designed to boost sales efficiency. It offers tools for managing sales calls, emails, and customer interactions, providing valuable insights and analytics. Users praise Salesloft's Rhythm feature and seamless LinkedIn Sales Navigator integration but note areas for improvement in reporting and the mobile app. It's best for mid-sized US companies looking to centralize and optimize their sales process.

Best for small to medium-sized businesses.
Ideal for professional services, software, or IT companies.

Best fit for mid-sized companies seeking to streamline sales operations and boost revenue.
Ideal for software, IT, and telecommunications companies, but also suitable for various other sectors.

Capsule CRM and Salesloft features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Sales Pipeline Management

Supported

Capsule CRM supports sales pipeline management with customizable stages and visual progress tracking.

Supported

Salesloft provides customizable dashboards and deal tracking, supporting sales pipeline management.
Customer Interaction Tracking

Supported

Capsule CRM tracks calls, emails, meetings and centralizes customer information.

Supported

Salesloft tracks calls, emails, and CRM data, offering a centralized customer view. Meeting and social media tracking are less clear.
Conversation insights

Partially supported

Capsule CRM integrates with Fireflies.ai to transcribe and analyze sales conversations.

Supported

Salesloft offers conversation analysis and coaching feedback through its Conversational Intelligence feature.
Salesloft Integration

Partially supported

Capsule CRM does not directly integrate with Salesloft, but custom integrations via Zapier might be possible.

Partially supported

Salesloft supports automatic addition of qualified leads to cadences via integrations with platforms like Qualified and MadKudu.
Workflow Automation

Supported

Capsule CRM offers workflow automation to streamline sales processes and reduce manual effort.

Supported

Salesloft offers robust workflow automation features like automated email sequences, cadence automation, and AI-powered insights to optimize sales workflows and reduce manual effort, as confirmed by the provided sources.
CRM integration

Supported

Capsule CRM supports integrations with other CRMs.

Supported

Salesloft integrates with major CRM systems, including Microsoft Dynamics 365 and Salesforce, for lead management, sales automation, and data synchronization. It offers features like bidirectional data sync, automated activity recording, and customizable field mapping.

Qualities

Value and Pricing Transparency

+0.54

Rather positive sentiment

-0.67

Rather negative sentiment
Customer Service

+0.96

Strongly positive sentiment

+0.15

Neutral sentiment
Ease of Use

+0.96

Strongly positive sentiment

+0.87

Strongly positive sentiment
Reliability and Performance

+0.86

Strongly positive sentiment

+0.02

Neutral sentiment
Ease of Implementation

+0.85

Strongly positive sentiment

+0.08

Neutral sentiment
Scalability

+0.38

Rather positive sentiment

+0.67

Rather positive sentiment

Capsule CRM and Salesloft Pricing

Capsule CRM offers a 14-day free trial and a Free plan with limited features and contacts. Paid plans are per user, per month, billed annually and include Starter, Growth, Advanced, and Ultimate, each offering more contacts, features, and support.

Plans

User sentiment

Rather positive

+0.54

See full Pricing page

No data

User sentiment

Rather negative

-0.67

See full Pricing page

Capsule CRM and Salesloft review insights

3014 reviews analysed from and

Users love

User-friendly interface praised by many users
Flexible setup with customizable fields and sales pipelines
Powerful filtering tools for generating target lists
Responsive and helpful customer support

Excellent tool for SDRs
The "Rhythm" feature is very helpful and improves sales efficiency
Seamless integration with LinkedIn Sales Navigator
Email automation is fantastic

Users dislike

Lack of fully customizable APIs
Inability to add images in notes and histories
Limited email template options on the free plan
Google Calendar integration is unreliable

They should work on better reporting by cadence category
Removing someone from a cadence is not easy
The mobile app is underwhelming with limited functionality
Limited functionality for admin users, such as viewing last login or reporting on setup

Capsule CRM and Salesloft Ratings

G2

4.7/5

(291)
TrustPilot

4.6/5

(40)

G2

4.5/5

(2509)
Capterra

4.3/5

(214)
Glassdoor

3.8/5

(554)

Company health

Employee growth

22% increase in the last year

Web traffic

3% increase in the last quarter

17% decrease in the last quarter

Financing

No data

October 2020 - $246M

How do Capsule CRM and Salesloft compare in CRM integration capabilities?

Both Capsule CRM and Salesloft offer CRM integration capabilities. Capsule CRM integrates with "other CRMs" though specifics aren't provided. Salesloft emphasizes integration with major CRM systems like Salesforce and Microsoft Dynamics 365, focusing on bidirectional data sync and automated activity recording. This suggests Salesloft may offer more robust and specific CRM integrations compared to Capsule CRM's more general approach.

Which product better supports small business needs, Capsule CRM or Salesloft?

Capsule CRM better supports small business needs. Its focus on simplicity, ease of use, and affordability, combined with essential features like contact management, sales pipeline management, and customer interaction tracking, makes it ideal for small businesses. While Salesloft offers more advanced features like sales forecasting and conversation insights, these are generally more suited to mid-sized to enterprise-level businesses with more complex sales processes. Capsule CRM's positive pricing sentiment and free plan option further solidify its position as a better choice for small businesses looking for a cost-effective CRM solution.

What are the advantages of Capsule CRM?

Capsule CRM's advantages include its ease of use and affordability, making it ideal for small to medium-sized businesses, especially those in professional services, software, or IT. Users praise its user-friendly interface, flexible setup, and powerful filtering tools. It offers a free plan and transparent, tiered pricing for growing businesses.

What are the disadvantages of Capsule CRM?

Capsule CRM's disadvantages include a lack of fully customizable APIs, limiting integration options. Users report unreliable Google Calendar integration and limited email templates on the free plan. The inability to add images to notes and histories is also a drawback. Finally, its scalability is rated lower than some competitors, potentially posing challenges for rapidly growing businesses.

Alternatives to Capsule CRM and Salesloft

HubSpot Sales Hub

HubSpot Sales Hub is a sales software platform designed to help mid-sized and growing businesses streamline and automate their sales processes. It offers tools for managing contacts, tracking deals, sending emails, and analyzing sales performance. Its focus is on providing a user-friendly interface and a suite of integrated tools that work together seamlessly. HubSpot Sales Hub aims to improve sales efficiency, increase productivity, and drive revenue growth by providing a centralized system for managing all aspects of the sales pipeline.

SalesJunction

SalesJunction is a customer relationship management (CRM) software designed for small to medium-sized businesses. It offers a simple and affordable solution to manage contacts, track sales opportunities, and improve customer interactions. SalesJunction aims to provide an easy-to-use platform without complex features, making it suitable for businesses seeking a streamlined CRM experience.

Outreach

Outreach is a sales platform designed to make sales teams more efficient and successful. It uses automation and AI to help manage sales processes, from finding new customers to closing deals. Outreach provides tools for managing contacts, tracking progress, automating tasks, and analyzing sales data. It aims to improve sales performance, provide insights into the sales process, and help sales teams close deals more effectively. Large companies like Zoom and Siemens use Outreach to manage their sales operations.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

SPOTIO

SPOTIO is a field sales software that helps businesses improve the efficiency of their outside sales teams. It offers features like contact management, route planning, activity tracking, and performance reporting, all within one platform. SPOTIO aims to increase sales rep productivity and provide managers with better visibility into their team's activities. It is suitable for businesses of all sizes that manage field sales teams in industries like residential and commercial services.

Groove, a Clari Company

Groove, a Clari company, is a sales engagement platform designed to streamline and improve sales processes. It provides tools for automating tasks, managing customer interactions, and gaining insights from sales data. Groove integrates with existing CRM systems like Salesforce and offers features like email tracking, appointment scheduling, and performance analytics. Primarily serving large enterprises, Groove aims to help sales teams increase efficiency, improve communication, and ultimately drive revenue growth.

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