Capsule CRM vs Salesloft

by Gralio Apr 24, 2025

Capsule CRM and Salesloft serve different market needs. Capsule CRM is a user-friendly, affordable general CRM ideal for SMBs (10-100 employees) prioritizing core contact management, value, and ease of use. Salesloft is a powerful sales engagement platform focused on optimizing outbound sales workflows with advanced automation and AI, better suited for larger or more sales-intensive teams where budget and implementation complexity are lesser concerns.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 3072 reviews and 60 websites, saving 17 hours, 34 minutes of reading.

Logo of Capsule CRM
Logo of Salesloft

About

Capsule CRM is a simple and easy-to-use customer relationship management tool designed for small and medium-sized businesses. It helps you manage your contacts, track sales, automate workflows, and gain insights from your customer data. Capsule CRM integrates with popular business tools and offers a user-friendly way to manage your customer interactions in one central location.
Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.

Summary

Main difference
Capsule CRM offers a simple, cost-effective solution for general customer relationship management with strong usability and support. Salesloft provides a specialized, feature-rich platform focused on maximizing sales team productivity through advanced automation and AI, but comes with concerns about cost, support, and implementation complexity.

Relative strengths of Capsule CRM (compared to Salesloft)

  • Better Value and Pricing Transparency: Capsule offers clear, affordable pricing tiers (including free) and positive value sentiment, contrasting with Salesloft's opaque pricing and negative sentiment.

  • Superior Ease of Use and Implementation: Capsule is praised for its user-friendly interface and simple setup, while Salesloft faces criticism for difficult implementation.

  • Stronger Customer Service Reputation: Capsule users report positive customer support experiences, whereas Salesloft receives highly negative feedback on service quality.

Relative weaknesses of Capsule CRM (compared to Salesloft)

  • Less Advanced Sales Automation: Salesloft features like Cadence and Rhythm offer more sophisticated, AI-driven sales workflow automation than Capsule's basic capabilities.

  • Limited Sales-Specific Features: Capsule lacks specialized tools found in Salesloft, such as AI-powered forecasting, dedicated deal management collaboration, and integrated Conductor AI.

  • Weaker Outbound Sales Engagement Tools: Salesloft is purpose-built for outbound sales with features like Plays and deep LinkedIn Sales Navigator integration, exceeding Capsule's general CRM focus.

What companies are using Capsule CRM and Salesloft?

No data
Shopify is a customer
Shopify
NFP is a customer
NFP

Who is using Capsule CRM and Salesloft?

No data
Charlie Hills
I use AI to create content that converts
Adam Robinson
CEO @ Retention.com & RB2B

Who should use Capsule CRM VS. Salesloft

We find that Capsule CRM is a great fit for small to medium businesses needing a straightforward way to manage customer relationships. It's particularly popular with teams in professional services, software, and IT who appreciate its simplicity and affordability. Based on user feedback, the easy-to-use interface and flexible setup stand out, helping teams track sales and contacts without a steep learning curve. It's a solid choice if you want a no-fuss CRM that integrates well with tools like Google Workspace and Xero.

Salesloft helps sales teams, especially SDRs, manage their outreach and close deals more effectively. We find it's particularly strong for mid-sized companies aiming to boost efficiency. Users often praise features like Rhythm for improving workflow and the email automation capabilities. While some find reporting could be better and the mobile app limited, it's a solid choice for teams needing a central platform to streamline their sales process and engagement activities, particularly in the US market

  • In our experience, Capsule CRM works best for small and medium businesses (up to 1000 employees) seeking an uncomplicated CRM solution.

  • While suitable across industries, we often see Capsule CRM excelling in professional services, software, IT, and telecommunications sectors.

  • In our experience, Salesloft works best for mid-sized companies (101-1000 employees), though it also fits well for larger enterprises.

  • While Salesloft aims to serve businesses across all industries, we see it having a strong presence in Software, IT, and Telecommunications.

Capsule CRM and Salesloft features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Sales Pipeline Management
    Supported

    Capsule CRM supports sales pipeline management with customizable stages and visual progress tracking.

    Supported

    Salesloft provides customizable dashboards and deal tracking, supporting sales pipeline management.

  • Customer Interaction Tracking
    Supported

    Capsule CRM tracks calls, emails, meetings and centralizes customer information.

    Supported

    Salesloft tracks calls, emails, and CRM data, offering a centralized customer view. Meeting and social media tracking are less clear.

  • AI-powered Workflow Prioritization
    Not supported

    Capsule CRM does not offer AI-powered workflow prioritization.

    Supported

    Salesloft uses AI to prioritize workflows for better sales outcomes via Conductor AI and Rhythm.

  • Salesloft Integration
    Partially supported

    Capsule CRM does not directly integrate with Salesloft, but custom integrations via Zapier might be possible.

    Partially supported

    Salesloft supports automatic addition of qualified leads to cadences via integrations with platforms like Qualified and MadKudu.

  • Workflow Automation
    Supported

    Capsule CRM offers workflow automation to streamline sales processes and reduce manual effort.

    Supported

    Salesloft offers robust workflow automation features like automated email sequences, cadence automation, and AI-powered insights to optimize sales workflows and reduce manual effort, as confirmed by the provided sources.

  • CRM integration
    Supported

    Capsule CRM supports integrations with other CRMs.

    Supported

    Salesloft integrates with major CRM systems, including Microsoft Dynamics 365 and Salesforce, for lead management, sales automation, and data synchronization. It offers features like bidirectional data sync, automated activity recording, and customizable field mapping.

Qualities

  • Value and Pricing Transparency
    +0.58
    Rather positive sentiment
    -0.78
    Strongly negative sentiment
  • Customer Service
    +0.88
    Strongly positive sentiment
    +0.2
    Neutral sentiment
  • Ease of Use
    +0.96
    Strongly positive sentiment
    +0.89
    Strongly positive sentiment
  • Reliability and Performance
    +0.85
    Strongly positive sentiment
    -0.05
    Neutral sentiment
  • Ease of Implementation
    +0.83
    Strongly positive sentiment
    -0.08
    Neutral sentiment
  • Scalability
    +0.6
    Rather positive sentiment
    +0.29
    Neutral sentiment

Capsule CRM and Salesloft Pricing

Capsule CRM offers a 14-day free trial for its paid plans. A free plan is also available with limited features and functionality.
Plans

User sentiment

Rather positive
+0.58

See full Pricing page

No data

User sentiment

Strongly negative
-0.78

See full Pricing page

Capsule CRM and Salesloft review insights

3032 reviews analysed from and

Users love

  • User-friendly interface praised by many users
  • Flexible setup with customizable fields and sales pipelines
  • Powerful filtering tools for generating target lists
  • Responsive and helpful customer support
  • Excellent tool for SDRs
  • The "Rhythm" feature is very helpful and improves sales efficiency
  • Seamless integration with LinkedIn Sales Navigator
  • Email automation is fantastic

Users dislike

  • Lack of fully customizable APIs
  • Inability to add images in notes and histories
  • Limited email template options on the free plan
  • Google Calendar integration is unreliable
  • They should work on better reporting by cadence category
  • Removing someone from a cadence is not easy
  • The mobile app is underwhelming with limited functionality
  • Limited functionality for admin users, such as viewing last login or reporting on setup

Capsule CRM and Salesloft Ratings

  • G2
    4.7/5
    (300)
  • G2
    4.5/5
    (2518)
  • Capterra
    4.3/5
    (214)
  • Glassdoor
    3.8/5
    (554)

Company health

Employee growth

8% increase in the last year
20% increase in the last year

Web traffic

5% increase in the last quarter
7% increase in the last quarter

Financing

No data
August 2020 - $246M

How do Capsule CRM's workflow automations compare to Salesloft's Cadence and Plays features?

Capsule CRM's workflow automation is described as a general feature to streamline sales and marketing processes, save time, and integrate with email marketing and analytics. Salesloft's Cadence and Plays features are more specific tools focused purely on sales engagement; Cadence allows for building repeatable, multi-step outreach sequences involving emails, calls, and tasks, while Plays automates specific, one-off actions triggered by buyer signals or platform events. Therefore, Salesloft offers more specialized and sophisticated automation tailored to structured sales outreach and real-time engagement triggers compared to Capsule's more general process automation.

Which product offers better contact management and interaction tracking for a growing SMB?

Capsule CRM appears better suited for a growing SMB needing strong contact management and interaction tracking. Its core features explicitly focus on centralizing all customer data, including contact details, email conversations, files, and a history of interactions like calls, emails, and meetings, providing a complete view of the customer relationship. It targets SMBs directly, is noted for ease of use, and has positive scalability ratings. While Salesloft tracks interactions, its primary focus is on sales engagement execution (Cadences, Rhythm) for larger sales teams, and it has highly negative ratings for scalability and implementation ease, making it less ideal for a typical growing SMB prioritizing foundational contact management.

What are the advantages of Capsule CRM?

Capsule CRM is noted for its simplicity and user-friendly interface, making it particularly easy to use, especially for small and medium-sized businesses which are its ideal customer profile. It offers good value with positive pricing sentiment, transparent plans, and a free option available. Users appreciate its flexible setup with customizable fields and sales pipelines, powerful filtering capabilities for list generation, and responsive, helpful customer support. It effectively centralizes contact details, interactions, sales opportunities, and documents.

What are the disadvantages of Capsule CRM?

Based on user feedback, the disadvantages of Capsule CRM include a lack of fully customizable APIs, the inability to embed images within notes and histories, limited email template choices on the free tier, and issues with the reliability of its Google Calendar integration.

Alternatives to Capsule CRM and Salesloft

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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