Brevo vs Mailshake

by Gralio Mar 06, 2025

Brevo and Mailshake cater to different marketing and sales needs. Brevo provides a broader suite of marketing tools at a competitive price point, while Mailshake specializes in sales engagement and cold outreach, offering advanced features like LinkedIn automation and AI-powered email generation.

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This comparison was created by analysing 2334 reviews and 60 websites, saving 13 hours, 28 minutes of reading.

Logo of Brevo
Logo of Mailshake

About

Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform designed to help growing businesses manage their customer interactions and marketing campaigns. It offers tools for email marketing, SMS campaigns, marketing automation, transactional emails, and creating landing pages. Brevo stands out for its affordability and user-friendly interface, making it a popular choice for small and medium-sized businesses.
Mailshake is a sales engagement platform designed to help businesses of all sizes find and connect with potential customers. It allows you to send personalized cold emails in bulk, automate follow-ups, and track your team's performance all in one place. Mailshake also offers tools to improve email deliverability, analyze campaign results, and even generate email copy using AI. It integrates with popular CRMs and email providers for a seamless workflow.

Summary

Main difference
Brevo is a comprehensive marketing and CRM platform best suited for businesses prioritizing email marketing, automation, and affordability. Mailshake focuses on sales engagement and cold outreach, making it ideal for sales teams prioritizing personalized outreach and lead generation.

Relative strengths of Brevo (compared to Mailshake)

  • Offers a wider range of marketing tools beyond email, such as SMS marketing and landing page creation.

  • Provides a more affordable pricing structure, especially for smaller businesses or those with lower email sending volumes.

  • Offers a free plan, which allows businesses to test the platform before committing to a paid subscription.

Relative weaknesses of Brevo (compared to Mailshake)

  • Lacks advanced sales engagement features like LinkedIn automation and AI-powered email generation found in Mailshake.

  • Email deliverability may not be as robust as Mailshake's, which focuses heavily on this aspect.

  • CRM functionalities are less developed compared to Mailshake's focus on sales engagement and integration with other CRM platforms.

Who is using Brevo and Mailshake?

Arnaud Renoux
Co-Founder at Scalelist
No data

Who should use Brevo VS. Mailshake

Brevo (formerly Sendinblue) is a user-friendly and affordable marketing and CRM platform ideal for small to medium-sized businesses. Users praise its intuitive interface, affordability, and effective email deliverability. While some users find the new dashboard challenging, many appreciate the variety of templates and customization options. Brevo offers tools for email marketing, SMS campaigns, marketing automation, and more.

Mailshake is a sales engagement platform designed to streamline cold outreach for sales teams and marketers. Users praise its ease of use and effective email deliverability. However, some find the data finder tool lacking and the contact list size limiting. Ideal for SMBs seeking improved outreach automation and email deliverability.

  • Best for small to medium-sized businesses (1-1000 employees).

  • Suitable for businesses across various industries, including e-commerce, retail, and marketing.

  • Best for sales and marketing teams in small to medium-sized businesses (SMBs).

  • Particularly well-suited for Software, IT & Telecommunications, Marketing & Advertising, and Professional Services.

Brevo and Mailshake features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Workflow Automation
    Supported

    Brevo offers robust marketing automation tools, including features for automating sales workflows, managing sales pipelines, and automating tasks. This aligns with the requirement for automating sales workflows to reduce manual effort and improve efficiency.

    Supported

    Mailshake automates sales tasks, email, and multi-channel outreach.

  • Email and SMS Marketing
    Supported

    Brevo supports combined email and SMS marketing campaigns.

    Partially supported

    Mailshake excels at email marketing but only supports SMS marketing via third-party integration.

  • LinkedIn automation
    Partially supported

    Brevo integrates with LinkedIn via third-party tools, but specific features like lead warming and smart messaging are not confirmed.

    Supported

    Mailshake offers LinkedIn automation including connection requests, messaging, and profile views.

  • Customer Data Platform
    Supported

    Brevo offers a customer data platform to unify customer data, personalize interactions, and improve marketing effectiveness.

    Unknown

    Mailshake integration with Brevo CDP is not documented.

  • Custom email provider integration
    Partially supported

    Brevo supports custom email provider integration via SMTP plugins and APIs.

    Supported

    Mailshake supports custom email provider integration via SMTP.

  • Email campaign management
    Supported

    Brevo supports creating and managing bulk email campaigns.

    Supported

    Mailshake supports creating, managing, and tracking bulk email campaigns.

Qualities

  • Value and Pricing Transparency
    +0.31
    Rather positive sentiment
    +0.75
    Strongly positive sentiment
  • Customer Service
    +0.14
    Neutral sentiment
    +0.88
    Strongly positive sentiment
  • Ease of Use
    +0.75
    Strongly positive sentiment
    +1
    Strongly positive sentiment
  • Reliability and Performance
    +0.35
    Rather positive sentiment
    +0.78
    Strongly positive sentiment
  • Ease of Implementation
    +0.2
    Neutral sentiment
    +0.5
    Rather positive sentiment
  • Scalability
    +0.23
    Neutral sentiment
    No data

Brevo and Mailshake Pricing

Brevo offers a free plan and a yearly discount of 10%. No credit card is required for signup. Users can cancel their plan at any time. Payment can be made by credit card or PayPal.
Plans

User sentiment

Rather positive
+0.31

See full Pricing page

Mailshake offers email outreach and engagement solutions with various pricing plans based on the number of users and features. Data Finder, a separate product, offers various credit-based plans for finding sales leads.
Plans

See full Pricing page

Brevo and Mailshake review insights

Users love

  • Easy to use, intuitive interface.
  • Very affordable.
  • Good email deliverability: emails land in inbox instead of spam.
  • Great for smaller businesses.
  • Good selection of templates and customization options.
  • Easy to set up and manage campaigns.
  • Very user-friendly and intuitive interface.
  • Excellent and responsive customer support
  • Effective at getting emails through to user mailboxes.

Users dislike

  • New dashboard where hard to find remaining emails to send on next day.
  • The Compliance Team needs to expedite the investigation of account usage.
  • It sends a lot of emails when you delete any contacts.
  • CRM has room to improve
  • New designer is hard to use, changes words, adds spelling errors.
  • The Data Finder needs more development work, it wasn’t able to find very many emails at all, compared to other tools.
  • Limited contact list size, only 5,000 per campaign
  • The template builder is not as intuitive as it could be.
  • The new contact data quality was poor and incomplete.

Brevo and Mailshake Ratings

  • G2
    4.5/5
    (2)
  • Capterra
    4.5/5
    (1950)
  • G2
    4.7/5
    (277)
  • Capterra
    4.6/5
    (113)

Company health

Employee growth

23% increase in the last year
4% decrease in the last year

Web traffic

71% increase in the last quarter
41% decrease in the last quarter

Financing

No data
No data

How do Brevo's email marketing automation features compare to Mailshake's sales engagement workflows?

Brevo (formerly Sendinblue) offers workflow automation features suitable for general marketing automation and basic sales pipelines, while Mailshake's workflows are specifically designed for complex sales engagement sequences including cold outreach, follow-ups, and other sales-focused actions. Mailshake is more robust for sales-specific automation, whereas Brevo offers broader marketing automation capabilities that can include simpler sales workflows.

Which product better integrates with existing CRM systems for a streamlined workflow?

Mailshake better integrates with existing CRM systems for a streamlined workflow. Its product description explicitly states integration with popular CRMs and email providers for seamless workflows. Brevo, while offering integrations via API, plugins, and Zapier, doesn't specifically highlight CRM integration as a core feature. Therefore, for direct and streamlined CRM integration, Mailshake appears to be the better choice.

What are the advantages of Brevo?

Brevo offers a more affordable and user-friendly option, particularly for small to medium-sized businesses. Users praise its ease of use, intuitive interface, good email deliverability, and affordability. It also offers a broader range of marketing tools beyond just sales outreach, including email marketing, SMS campaigns, marketing automation, and landing page creation, making it a more comprehensive solution for overall marketing needs. Brevo also boasts broader industry applicability.

What are the disadvantages of Brevo?

Brevo's CRM functionalities are considered underdeveloped compared to dedicated CRM solutions. Some users find the new email designer difficult to use and prone to introducing errors. Deleting contacts can trigger a large volume of unwanted emails. While affordable, the free plan has limitations, and some users have reported difficulties interacting with the compliance team.

Is Brevo cheaper than Mailshake?

No, Brevo is significantly cheaper than Mailshake. Brevo offers a free plan and paid plans starting at $8.08/month. Mailshake's cheapest paid plan is $49/month for Data Finder or $2925/year for their email outreach platform. Even Brevo's highest tier plan at $16.17/month is substantially less expensive than Mailshake's entry-level options.

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Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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