Brevo Transactional Email vs HubSpot Marketing Hub

by Gralio Mar 10, 2025

Brevo Transactional Email is a focused solution for transactional emails, providing a cost-effective and user-friendly way to manage essential communications. HubSpot Marketing Hub provides a comprehensive suite of marketing tools but comes at a higher cost and with more complexity.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 6075 reviews and 60 websites, saving 1 day, 10 hours, 15 minutes of reading.

Brevo Transactional Email

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HubSpot Marketing Hub

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About

Brevo Transactional Email helps businesses send important emails like order confirmations and password resets. It offers easy email design tools, integrates with existing business systems, and automates sending based on customer actions. You can track if emails are opened or clicked and the service is secure for your customer's data. Brevo Transactional Email is suitable for both small and large businesses.

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Summary

Main difference

Brevo Transactional Email focuses on sending transactional emails like order confirmations and password resets, making it ideal for businesses prioritizing core communication and deliverability. HubSpot Marketing Hub offers a wider range of marketing tools, including email marketing, automation, social media management, and analytics, making it better for businesses seeking a comprehensive marketing platform.

Relative strengths of Brevo Transactional Email (compared to HubSpot Marketing Hub)

Cost-effective pricing, especially with its free plan.
User-friendly interface simplifies creating and sending emails.
Strong focus on email deliverability ensures important messages reach customers.

Relative weaknesses of Brevo Transactional Email (compared to HubSpot Marketing Hub)

Limited marketing automation features compared to HubSpot.
Email editor lacks advanced customization options.
Mobile app functionality is limited.

Who is using Brevo Transactional Email and HubSpot Marketing Hub?

No data

John Short

CEO at Compound Growth Marketing

Who should use Brevo Transactional Email VS. HubSpot Marketing Hub

Brevo Transactional Email is a user-friendly and cost-effective solution for businesses needing reliable transactional email services. Users praise the intuitive interface and helpful support. While some experience occasional lagging and limitations with the email editor, the positive feedback on ease of use and pricing makes it a strong choice.

HubSpot Marketing Hub is a user-friendly platform praised for its comprehensive marketing tools, analytics, and integrations. Users appreciate the ease of use and robust reporting but note the limited free version and contact-based pricing. Consider HubSpot if your business prioritizes inbound marketing and lead generation, but be mindful of potential cost increases as your contact list grows.

Suitable for businesses of all sizes, from small startups to large enterprises.
A good fit for various sectors, including E-commerce, Healthcare, and Finance.

Ideal for businesses of all sizes seeking streamlined marketing, especially those focused on inbound strategies.
Suitable for various sectors, including healthcare, finance, e-commerce, retail, and more.

Brevo Transactional Email and HubSpot Marketing Hub features

Supported

Partially supported

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Type in the name of the feature or in your own words tell us what you need

Email deliverability

Supported

Brevo Transactional Email prioritizes deliverability with dedicated IPs and a focus on minimizing technical issues and filtering.

Supported

HubSpot offers email deliverability features and best practices, but performance can be inconsistent.
Email personalization

Supported

Transactional emails can be personalized with customer data like names and product details.

Supported

HubSpot allows personalization of emails, including customer names and product information using tokens and custom objects.
Workflows and Bot Builders

Not supported

Brevo offers automated emails and personalization, but not workflows or bot builders.

Supported

HubSpot Marketing Hub offers workflows and bot builders for automated campaigns.
HubSpot integration

Partially supported

Brevo integrates with HubSpot, enabling contact, company, and deal syncing, but not transactional email activity.

Supported

HubSpot Marketing Hub supports the ability to connect and sync data with HubSpot CRM.
Campaign tracking

Partially supported

Brevo Transactional Email offers performance metrics like opens and clicks, but not full campaign tracking.

Supported

HubSpot Marketing Hub supports campaign tracking, enabling users to track the performance of their marketing campaigns.
Drip Campaigns

Supported

Brevo supports setting up automated email sequences for lead nurturing and drip campaigns, including personalization and timed email interactions.

Supported

HubSpot Marketing Hub supports drip campaigns, allowing users to automate and send pre-defined sequences of emails to nurture leads or onboard users with personalized content, though full functionality may require a subscription higher than the Starter plan.

Qualities

Value and Pricing Transparency

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Customer Service

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Ease of Use

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Reliability and Performance

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Ease of Implementation

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Scalability

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Brevo Transactional Email and HubSpot Marketing Hub Pricing

Brevo offers a range of pricing plans, including a free plan with limited features. The pricing model is tiered subscription based on the number of emails sent per month. Add-ons are available for removing the Brevo logo and multi-user access.

Plans

See full Pricing page

HubSpot Marketing Hub offers different plans, including Professional and Enterprise. Pricing is not directly disclosed on the page and requires contacting sales. There is no mention of a free plan or free trial.

See full Pricing page

Brevo Transactional Email and HubSpot Marketing Hub review insights

Users love

User-friendly interface praised for its simplicity and ease of use
Cost-effective pricing plans, especially the free plan, are highly appreciated
Brevo Academy and available tutorials are commended for their helpfulness
Responsive and helpful customer support, frequently praised for their assistance

User-friendly interface consistently praised for its ease of use.
The platform offers robust analytics and reporting features, providing valuable insights into marketing performance.
Excellent training resources and a very active user community.
HubSpot Marketing Hub integrates seamlessly with a wide range of other marketing and sales tools.

Users dislike

Occasional lagging and freezing issues reported
Email editor limitations and lack of flexibility in design customization
Complaints about the complexity of setting up automations
Mobile app functionality is limited and considered underwhelming

The "free" version is extremely limited and most core features require paid access.
Contacts are expensive, and billing can increase rapidly with no warning as you add new contacts.
Some users report slow loading times and occasional glitches or bugs.
Email templates can be difficult to customize beyond basic edits.

Brevo Transactional Email and HubSpot Marketing Hub Ratings

G2

4.6/5

(1148)

G2

4.4/5

(2526)
Capterra

4.5/5

(2401)
Glassdoor

4.0/5

(3550)

Company health

Employee growth

14% increase in the last year

15% increase in the last year

Web traffic

4% decrease in the last quarter

10% decrease in the last quarter

Financing

May 2020 - $198M

July 2012 - $101M

How do Brevo's email deliverability features compare to HubSpot's?

Brevo emphasizes email deliverability with features like dedicated IPs and a focus on minimizing technical issues and spam filter triggers. While HubSpot doesn't explicitly detail deliverability features in the provided information, its broader marketing suite likely includes standard deliverability best practices. Brevo's focus suggests it may be a better choice for businesses prioritizing deliverability, while HubSpot might suffice for those with less stringent requirements.

Which platform offers better integration with existing e-commerce systems?

Brevo and HubSpot Marketing Hub both offer integrations with e-commerce systems. However, HubSpot, with its broader suite of marketing tools and CRM, is generally better suited for comprehensive e-commerce integration, particularly for larger businesses. Brevo is more focused on transactional emails, making it a good choice for smaller e-commerce businesses primarily concerned with order confirmations and similar communications.

What are the advantages of Brevo Transactional Email?

Brevo Transactional Email focuses on delivering critical transactional emails reliably and efficiently. Its advantages include ease of setup and integration with existing systems, a user-friendly drag-and-drop editor for email design, and a focus on ensuring high email deliverability. It also offers competitive pricing, including a free plan, making it accessible to businesses of all sizes. While it does offer basic drip campaigns, its strength lies in its core transactional email functionality rather than full marketing automation.

What are the disadvantages of Brevo Transactional Email?

Brevo Transactional Email has some limitations. Users report occasional lagging and freezing issues, and the email editor lacks flexibility for advanced design customization. Setting up automations can be complex, and the mobile app functionality is limited.

Alternatives to Brevo Transactional Email and HubSpot Marketing Hub

ActiveCampaign

ActiveCampaign is a marketing automation platform designed for businesses of all sizes. It helps you create personalized customer journeys across various channels like email, SMS, and ads. You can automate repetitive tasks, track customer behavior, and improve your marketing campaigns with its CRM and sales automation features. ActiveCampaign integrates with over 900 popular business tools and offers a wide range of pre-built templates and automation recipes to streamline your marketing efforts.

Instantly

Instantly is a sales engagement platform designed to help businesses find and reach potential customers through personalized email outreach at scale. It offers tools for building targeted contact lists, automating email sequences, and managing responses, all while prioritizing high email deliverability rates to ensure messages reach their intended recipients. Instantly also provides analytics to track campaign performance and offers resources like templates and a customer community to guide users.

Later

Later is a social media management platform designed to streamline your online presence. It allows you to schedule posts across various platforms like Instagram and TikTok, analyze performance data, and even turn posts into shoppable links. Later aims to save you time and help you understand what content resonates with your audience. They offer different plans, including a free trial, to fit various needs.

HighLevel

HighLevel is a comprehensive marketing and sales platform designed for marketing agencies serving small and medium businesses. It offers a wide range of tools including website and funnel building, appointment scheduling, email and SMS marketing, CRM, and more. This allows agencies to manage all aspects of their clients' digital marketing efforts from a single platform, and even white-label the platform with their own branding. HighLevel stands out with its focus on automation and providing a complete marketing ecosystem, aiming to help agencies streamline their processes and grow their business.

Zoho ZeptoMail

Zoho ZeptoMail is an email service designed specifically for sending automated business emails like password resets and order confirmations. Its focus is on ensuring these crucial emails reach your customer's inbox reliably. It features a user-friendly interface for managing and optimizing your email delivery with detailed reports. Zoho ZeptoMail operates on a pay-as-you-go model, so you only pay for the emails you send.

Customer.io

Customer.io is a customer engagement platform that helps mid-sized and larger companies improve their customer relationships through personalized messaging. Using data you already have, you can create automated email, SMS, and in-app messages. Customer.io also features robust data management tools and a visual workflow builder for designing complex campaigns. Companies use Customer.io to increase engagement, reduce churn, and improve customer lifetime value.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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