Intentsify vs Bombora Company Surge®

by Gralio Apr 30, 2025

Intentsify and Bombora Company Surge® both identify businesses showing online buying intent, but serve slightly different needs. Intentsify excels with AI-powered persona-level detail and a managed service option, ideal for teams needing specific buyer insights and hands-on support. Bombora offers broad company-level intent data via its co-op model with strong integrations (like HubSpot), suiting teams wanting to feed intent signals directly into their existing marketing technology stack. Intentsify is better for you if... you need granular insights into specific buyer personas within accounts and value a managed service to help execute campaigns, even potentially at a higher cost per lead. Bombora Company Surge® is better for you if... you need broad signals about which companies are researching your product categories and prioritize seamless integration with your current tools like HubSpot or LinkedIn Ads for automated workflows. What sets those products apart? The core difference lies in the data focus and service model: Intentsify provides AI-driven, persona-level intelligence often paired with managed services, while Bombora offers company-level intent data from a large data cooperative, designed for integration into existing tech stacks.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 187 reviews and 60 websites, saving 1 hour, 32 minutes of reading.

Logo of Intentsify
Logo of Bombora Company Surge®

About

Intentsify helps businesses like yours sell more effectively. It uses artificial intelligence to analyze huge amounts of data and figure out which companies are actively researching products or services similar to yours. Essentially, Intentsify identifies potential customers who are already showing interest in what you offer. This allows your sales team to focus on the hottest leads, potentially saving time and resources while boosting sales. Intentsify also helps with marketing by using its insights to target the right people with the right messages at the right time.
Bombora Company Surge® analyzes what businesses are researching online to identify potential buyers. By tracking activity on thousands of business websites, it identifies companies showing interest in specific products or services. This "intent data" helps your sales team prioritize leads and personalize their approach, while marketing can target campaigns more effectively. Bombora integrates with popular platforms like Salesforce and HubSpot and is particularly valuable for mid-sized and larger companies seeking to improve sales and marketing efficiency.

Summary

Main difference
Intentsify focuses on AI-driven, persona-level buyer intelligence often delivered via a managed service, aiming for highly qualified leads. Bombora provides broader, company-level intent data from its unique data co-op, emphasizing integration with existing sales and marketing platforms.

Relative strengths of Intentsify (compared to Bombora Company Surge®)

  • Offers Persona-Level Buyer Intelligence: Provides deeper insights into specific roles within target accounts, potentially more useful for targeted outreach than Bombora's primarily company-level view.

  • Provides a Managed Service Option: Can help execute campaigns without needing extensive internal resources, valuable for smaller teams, leveraging Intentsify's expertise.

  • Strong Customer Service Reputation: User reviews frequently highlight excellent customer service and responsiveness, aligning with the target audience's focus on service quality.

Relative weaknesses of Intentsify (compared to Bombora Company Surge®)

  • Potential High Cost Per Lead: Users mention the cost, which could be a barrier for value-focused SMBs, whereas Bombora's cost structure is less commented upon (though still unknown).

  • Reported Integration Challenges: Users note difficulties connecting Intentsify data with other platforms, potentially hindering workflow compared to Bombora's known integrations (like HubSpot).

  • Slower Setup Process: The SOW process can reportedly take weeks, potentially delaying value realization compared to Bombora's potentially faster setup (though Bombora has slow topic addition).

Who should use Intentsify VS. Bombora Company Surge®

Intentsify uses AI to dig through data and spot companies actively looking into products like yours. We've seen it really helps B2B sales and marketing teams by pinpointing those already interested buyers. This focus often leads to better quality leads and more effective marketing campaigns, though some users note integrating its powerful data can take effort.

Bombora Company Surge® helps B2B sales and marketing teams discover which companies are actively researching their solutions online. By tracking this 'intent data', it allows teams to prioritize outreach effectively. We see users value its wide topic coverage and easy integration with tools like HubSpot, making it ideal for businesses focusing on account-based marketing and aiming to connect with prospects showing strong buying signals, ultimately improving sales efficiency and campaign targeting based on real interest levels shown by potential buyers online and offline

  • In our experience, Intentsify delivers the strongest results for medium-sized businesses and especially larger enterprise organizations.

  • We find Intentsify is particularly valuable for B2B companies in the Marketing, Advertising, Software, and IT sectors needing intent data.

  • We find that Bombora works best for mid-sized companies (101-1000 employees) and large enterprises looking to leverage intent data.

  • In our experience, Bombora is particularly well-suited for B2B companies, especially within the Software, IT, and Marketing sectors.

Intentsify and Bombora Company Surge® features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need

  • Sales funnel management
    Not supported

    Intentsify focuses on lead generation and pipeline acceleration, not sales funnel management.

    Not supported

    Bombora Company Surge® aids lead generation but lacks direct sales funnel management features.

  • Buyer intent data
    Supported

    Intentsify provides buyer intent data, including insights into online behavior and purchase readiness.

    Supported

    Bombora Company Surge provides buyer intent data, including online behavior and purchase readiness insights.

  • Comprehensive data insights
    Supported

    Intentsify provides comprehensive intent insights for effective decision-making.

    Supported

    Bombora Company Surge offers comprehensive data insights for effective decision-making.

  • Lead routing
    Not supported

    Lead routing is not supported based on the available information.

    Partially supported

    Lead routing is supported via integration with third party platforms.

  • Social media integration
    Partially supported

    Social media data is used for intent analysis, but direct engagement is not confirmed.

    Partially supported

    Bombora integrates with LinkedIn, which is often used similarly to social media for B2B marketing.

  • Real-Time Notifications
    Not supported

    Intentsify does not offer real-time notifications for lead interactions.

    Not supported

    Bombora Company Surge® does not provide real-time notifications for website interactions.

Intentsify and Bombora Company Surge® Pricing

No pricing information found.

User sentiment

Strongly negative
-1

See full Pricing page

No data

User sentiment

Strongly negative
-1
We couldn't find a pricing page for Bombora Company Surge®.

Intentsify and Bombora Company Surge® review insights

187 reviews analysed from

Users love

  • High-quality leads delivered on time and in the specified format.
  • Excellent customer service and responsive support team
  • Effective for driving leads and supporting strategic sales initiatives
  • Helps achieve sales lead goals and improve demand generation
  • Valuable insights into account activity and intent data.
  • Wide range of intent topics and categories available.
  • Easy-to-use interface and reporting features.
  • Seamless integration with HubSpot and LinkedIn Ads.
  • Valuable insights for sales prospecting and ABM.
  • Excellent customer support and onboarding experience.

Users dislike

  • Cost per lead can be expensive
  • Integrating intent data with existing ABM platforms can be challenging.
  • Limited visibility into ad serving placements
  • Sales and marketing alignment and follow-up resources are crucial for maximizing the tool's effectiveness
  • SOW process can be slow, sometimes taking several weeks.
  • Company data accuracy needs improvement, with misclassified company sizes and industries.
  • Limited contact-level intent data, making individual targeting difficult.
  • Salesforce integration can be complex and non-intuitive.
  • Lengthy topic/keyword addition process (6-8 weeks).
  • Limited historical data storage and analysis capabilities

Intentsify and Bombora Company Surge® Ratings

  • G2
    4.4/5
    (32)
  • Glassdoor
    3.9/5
    (31)
  • G2
    4.4/5
    (155)
  • Glassdoor
    4.1/5
    (64)

Company health

Employee growth

6% increase in the last year
3% increase in the last year

Web traffic

38% increase in the last quarter
10% increase in the last quarter

Financing

September 2021 - $0
November 2020 - $20M

How easily does each product integrate with our existing CRM and marketing automation platform?

Based on user feedback, Intentsify users report that integrating its intent data with existing ABM platforms can be challenging, suggesting potential difficulties with CRM and marketing automation integration. Bombora Company Surge® explicitly states it offers simple integrations with existing tech stacks, including popular platforms like Salesforce and HubSpot. However, user reviews are mixed: while some praise its seamless integration with HubSpot, others note that the Salesforce integration can be complex and non-intuitive.

Which product provides more granular intent data, including contact-level insights?

Based on the provided information, Intentsify offers more granular intent data. Intentsify's features highlight providing "solution-specific buyer intelligence at the persona level" and "buying group and persona-level intent". In contrast, user feedback for Bombora Company Surge® explicitly mentions "Limited contact-level intent data" as a point of dislike, indicating it primarily focuses on company-level insights rather than individual contacts.

What are the advantages of Intentsify?

Intentsify offers advantages through its AI-powered intelligence, which identifies intent signals at the buying group and persona level, providing a more holistic view of potential buyers compared to just company-level insights. It features dynamic ad serving capabilities to target prospects with relevant messaging and focuses on generating qualified, verified, ready-to-engage leads. Users specifically highlight the high quality of leads provided and the excellent, responsive customer service. Furthermore, Intentsify offers a managed service model, enabling companies to scale their marketing programs without adding complexity to their existing technology stack.

What are the disadvantages of Intentsify?

Based on user feedback, potential downsides of Intentsify include a potentially high cost per lead and challenges when integrating its intent data with existing ABM platforms. Users have also noted limited visibility into where dynamic ads are actually placed. Furthermore, maximizing the tool's effectiveness heavily relies on strong sales and marketing alignment and dedicated follow-up resources, and the process for establishing a Statement of Work (SOW) can sometimes be slow.

Alternatives to Intentsify and Bombora Company Surge®

Logo of 6sense Revenue AI for Sales
6sense Revenue AI for Sales
Predicts best leads, personalizes outreach, closes deals faster.
Read more
Logo of 6sense Revenue AI for Marketing
6sense Revenue AI for Marketing
Finds, targets, and converts ideal customers with AI.
Read more
Logo of Bombora Audience Solutions
Bombora Audience Solutions
Find in-market businesses researching topics relevant to you.
Read more
Logo of IntentHub
IntentHub
Find, target, and convert ideal B2B customers with account insights.
Read more
Logo of Ocean.io
Ocean.io
Find ideal B2B clients, build lists, enrich CRM data.
Read more
Logo of Priority Engine
Priority Engine
Find active B2B tech buyers showing purchase intent.
Read more
Page co-authored by
MK
Michal Kaczor
CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

TT
Tymon Terlikiewicz
CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

How are we doing?

Is this information helpful to you? Is there anything we are missing?
Did this help you select your product?
Other issues? Vote & Let us know
NEW: Introducing Gralio Screen Buddy

An AI tool that observes your work, finds inefficiencies, and suggests smarter ways to do things. Maybe you can use your tools better, automate tasks, or switch software.

For Individuals
Streamline your daily tasks, get helpful AI tips, and find the right tools for your workflow.
For Businesses
See how your team really works, uncover automation opportunities, and get software recommendations tailored to your processes.