Bloomreach vs Amplitude Audiences

by Gralio Feb 07, 2025

Bloomreach offers a more comprehensive solution for personalizing the entire customer journey, while Amplitude Audiences excels in targeted messaging based on user behavior analysis. Bloomreach is better for large businesses needing a full suite of tools, while Amplitude Audiences is better for mid-sized businesses focused on behavioral targeting.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 651 reviews and 60 websites, saving 4 hours, 7 minutes of reading.

Bloomreach

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Amplitude Audiences

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About

Bloomreach is a software platform designed to help businesses personalize their online customer experience. It uses artificial intelligence to analyze customer and product data, providing insights that help businesses optimize marketing, search results, and product recommendations. Bloomreach promises to help businesses increase revenue by making the online shopping experience more relevant and engaging for customers. Its clients are primarily large brands in industries like retail, travel, and food service.

Amplitude Audiences helps businesses personalize how they interact with customers. Using product data and smart technology, it identifies groups of users with similar behaviors. This allows you to tailor messages and offers without needing a team of tech experts. The goal is to create a more personalized customer experience which should lead to better results for your business.

Summary

Main difference

Bloomreach is a comprehensive suite of tools for personalizing online customer experiences, best suited for large e-commerce businesses. Amplitude Audiences focuses on user behavior analysis and targeted messaging, ideal for mid-sized businesses already using product analytics.

Relative strengths of Bloomreach (compared to Amplitude Audiences)

Offers a wider range of features, including CRM, email, SMS, and website personalization.
Provides a unified customer data platform for centralized data management.
Stronger AI-powered personalization for optimizing cross-channel campaigns.

Relative weaknesses of Bloomreach (compared to Amplitude Audiences)

Can be expensive, especially for smaller businesses.
Some users find the email builder and reporting features clunky and difficult to use.
Limited integrations with Facebook and Google Ads compared to Amplitude Audiences' seamless integration with Google and Meta.

Who should use Bloomreach VS. Amplitude Audiences

Bloomreach is an AI-powered personalization platform ideal for large e-commerce businesses looking to enhance customer experience and boost revenue. Users praise Bloomreach's actionable insights and customization options, but some find the email builder clunky and reporting complex. Consider Bloomreach if personalization and a comprehensive feature set are priorities, but be mindful of the pricing.

Amplitude Audiences is a personalization platform that leverages product data to segment users and tailor messaging. This improves customer experience and business outcomes. Users praise its intuitive interface and real-time analytics but note limitations in data export and customization. Ideal for mid-sized businesses already using product analytics.

Best fit for medium and large businesses.
Ideal for E-commerce, Retail, and related sectors.

Best fit for small to medium-sized businesses.
Suitable for businesses focused on personalized customer interactions.

Bloomreach and Amplitude Audiences features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Unified Customer Data Platform

Supported

Bloomreach centralizes online and offline customer data, providing a unified view for personalized campaigns.

Supported

Amplitude centralizes online and offline customer data, providing a comprehensive view of interactions.
AI-powered personalization

Supported

Bloomreach uses AI to personalize and optimize cross-channel campaigns based on real-time insights.

Supported

Amplitude Audiences uses AI for recommendations, real-time segmentation, and cross-channel campaigns.
Omnichannel customer journeys

Supported

Bloomreach Engagement offers a drag-and-drop workflow builder to design and scale omnichannel customer journeys, ensuring consistent messaging.

Partially supported

Amplitude supports omnichannel journeys but drag-and-drop workflows are not confirmed.
Drip Campaigns

Supported

Bloomreach supports drip campaigns by automating and sending pre-defined sequences of emails to nurture leads or onboard users with personalized content.

Partially supported

Amplitude Audiences integrates with email marketing platforms, enabling drip campaigns indirectly.
Performance analytics

Supported

Bloomreach supports performance analytics and reporting on email campaign performance.

Partially supported

Amplitude can analyze email campaigns via broader analytics features, not as a dedicated feature.
Campaign tracking

Supported

Bloomreach supports campaign tracking, enabling users to track the performance of their marketing campaigns.

Supported

Amplitude Audiences supports campaign tracking by enabling performance measurement and targeted strategies.

Qualities

Value and Pricing Transparency

-0.33

Rather negative sentiment

No data
Customer Service

+0.88

Strongly positive sentiment

No data
Ease of Use

+0.62

Rather positive sentiment

+0.6

Rather positive sentiment
Reliability and Performance

+0.31

Rather positive sentiment

No data
Ease of Implementation

+0.21

Neutral sentiment

-0.33

Rather negative sentiment
Scalability

+0.38

Rather positive sentiment

No data

Bloomreach and Amplitude Audiences Pricing

No data

User sentiment

Rather negative

-0.33

See full Pricing page

Amplitude offers a tiered subscription pricing model. They have a free plan called 'Starter', a 'Plus' plan, and 'Growth' and 'Enterprise' plans for which you need to contact sales. They also offer a startup scholarship for early-stage startups.

Plans

User sentiment

Strongly negative

-1

See full Pricing page

Bloomreach and Amplitude Audiences review insights

650 reviews analysed from

Users love

Actionable insights are readily available and can be activated directly within the platform.
Highly customizable and flexible, allowing for personalized customer experiences.
Offers a comprehensive suite of features, including CRM, email marketing, SMS marketing, and website personalization.
Excellent customer support, with responsive and helpful team members.
Seamless integration with various data sources, simplifying data management.

Amplitude Audiences is praised for its intuitive user interface and ease of use, even for beginners.
The platform excels at segmentation and cohort analysis, allowing for in-depth user behavior analysis.
Real-time analytics and data visualization capabilities are highly appreciated.
Seamless integration with Google and Meta platforms is a significant advantage for targeted advertising.

Users dislike

Email builder can be clunky and difficult to use.
Reporting features are powerful, but not user-friendly and can be difficult to learn.
Integrations with Facebook and Google Ads are limited.
Some users report inaccurate data in reports.
Pricing can be high, especially for smaller businesses.

Data export limitations are a common frustration, especially for large datasets.
Some users find the settings and documentation unclear, making it difficult to learn and utilize the platform effectively.
Limited customization options for data visualization and reporting are a drawback for some.
Integration issues with platforms beyond Google and Meta are reported by some users, limiting its versatility.

Bloomreach and Amplitude Audiences Ratings

G2

4.6/5

(623)
TrustPilot

3.7/5

(1)
Glassdoor

4.3/5

(389)

G2

4.3/5

(49)
Glassdoor

3.8/5

(191)

Company health

Employee growth

2% increase in the last year

11% increase in the last year

Web traffic

65% increase in the last quarter

7% decrease in the last quarter

Financing

June 2022 - $452M

April 2021 - $311M

How easily does each product integrate with existing CRM systems?

Bloomreach offers seamless integration with various data sources, simplifying data management, but has limited integrations with Facebook and Google Ads. Amplitude Audiences excels at integration with Google and Meta platforms for targeted advertising, but has reported integration issues with platforms beyond those, limiting its versatility for some CRM systems. It also has data export limitations which could hinder integration with some CRMs.

Which product provides more intuitive reporting and data visualization tools?

Amplitude Audiences provides more intuitive reporting and data visualization tools. While Bloomreach has powerful reporting features, user reviews indicate they are not user-friendly and difficult to learn. Conversely, Amplitude Audiences is praised for its intuitive user interface and its real-time analytics and data visualization capabilities.

What are the advantages of Bloomreach?

Bloomreach offers a more comprehensive suite of features, including a unified customer data platform, AI-powered personalization, omnichannel journey orchestration, and campaign tracking. It also boasts better customer support ratings and more readily available actionable insights directly within the platform. Bloomreach caters to larger enterprises and offers more industry-specific solutions compared to Amplitude Audiences.

What are the disadvantages of Bloomreach?

Bloomreach's email builder can be clunky and difficult to use. Its reporting features, while powerful, are not user-friendly and have a steep learning curve. Integrations with Facebook and Google Ads are limited. Some users report data inaccuracies in reports. Finally, pricing can be high, especially for smaller businesses.

Alternatives to Bloomreach and Amplitude Audiences

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.

Dotdigital

Dotdigital is a marketing platform designed to help you understand and communicate with your customers better. It combines data from all your business systems to give you a complete view of your customers, allowing you to send personalized messages across email, text, social media, and more. Dotdigital also helps you create targeted website experiences and offers tools for analyzing customer behavior. It's used by a range of businesses, particularly in retail and ecommerce.

Smart Retail

Smart Retail uses data to create personalized shopping experiences for customers. This leads to more sales and happier shoppers. By focusing on what customers want, Smart Retail helps businesses increase profits and operate more efficiently.

Mailchimp All-in-One Marketing Platform

Mailchimp is a popular marketing platform designed to help growing businesses of all sizes. It enables you to create, send, and analyze email and advertising campaigns. With features like pre-designed templates, landing page creation, marketing automation, and data analytics, it provides a comprehensive toolkit to manage your marketing efforts. Mailchimp emphasizes data-driven insights to optimize campaigns and aims to drive sales through personalized customer interactions across multiple channels, including email, social media, and text messages.

Solver Ai Suite

Solver AI Suite is a software platform designed to help businesses understand and engage with their customers on a deeper level. Using AI and machine learning, it offers tools for personalized product recommendations, targeted marketing campaigns, and improved website search functionality. The goal is to help businesses increase sales and customer satisfaction by delivering more relevant experiences. Solver AI Suite is modular, allowing businesses to choose the features they need.

Netcore Customer Engagement and Experience Platform

Netcore Cloud is an AI-powered marketing platform designed to improve how businesses connect with their customers. It allows you to gather and understand customer data, personalize messages, and reach customers across multiple channels like email, SMS, and push notifications. The platform's focus is on helping mid-size to large businesses, particularly in industries like e-commerce and retail, create more effective marketing campaigns that lead to increased customer engagement and, ultimately, higher sales. Netcore promises to deliver relevant content to the right customer at the right time through automation and data analysis.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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