Rebrandly vs Bitly

by Gralio Feb 06, 2025

Rebrandly and Bitly are both link management platforms. Rebrandly excels in custom branding and link analytics, while Bitly offers a wider range of features and broader recognition at a generally lower cost.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 1186 reviews and 60 websites, saving 7 hours, 5 minutes of reading.

Rebrandly

Website LinkedIn Twitter

Bitly

Website LinkedIn Twitter

About

Rebrandly is a link management platform that lets businesses create short, memorable links using their own domain name. This helps improve brand recognition and trust, potentially leading to more clicks. Beyond shortening, Rebrandly offers analytics to track link performance, tools to customize links for social media, and features for teams to collaborate. It's used by companies of all sizes, from small businesses to large enterprises, to make their links more effective and on-brand.

Bitly is a well-known platform used by individuals and companies to shorten lengthy website addresses, create QR codes, and build simple landing pages. This can be useful for sharing links on social media or in print materials, as well as tracking how many people click on them. Bitly also offers analytics so you can see how your links are performing. They are a large company with millions of users and a focus on helping businesses connect with their audiences online.

Summary

Main difference

Rebrandly is better for you if you prioritize custom branding and detailed link analytics. Bitly is better for you if you need a widely recognized platform with a broader range of features like QR code creation and simple landing pages.

Relative strengths of Rebrandly (compared to Bitly)

Stronger focus on custom branding with branded short links.
More detailed link analytics and integration with Google Analytics.
Offers a free plan with more features than Bitly's free plan.

Relative weaknesses of Rebrandly (compared to Bitly)

More expensive than Bitly for comparable features.
Fewer features overall compared to Bitly, such as landing page creation.
Negative customer reviews regarding pricing and customer support.

What companies are using Rebrandly and Bitly?

No data

Who should use Rebrandly VS. Bitly

Rebrandly helps businesses create branded short links, boosting brand recognition and trust. Users love the easy setup and detailed analytics. However, some dislike unexpected price increases and unresponsive customer support. Best for small businesses and startups seeking affordable link management and a boost to their brand.

Bitly is a link management platform ideal for marketing and social media professionals. Users praise its ease of use and integration with existing workflows. However, some have criticized its billing practices and customer support. Consider Bitly if you need a simple way to shorten links, create QR codes, and track link performance, but be aware of potential billing issues.

Best fit for small businesses and startups seeking affordable link management.
Ideal for marketing, e-commerce, and other industries needing branded links for improved recognition.

Best for small, medium, and large businesses.
Ideal for E-commerce, Marketing, and Media companies.

Rebrandly and Bitly features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

Custom Domain Names

Supported

Rebrandly supports custom domains, strengthening brand identity with shortened links.

Supported

Bitly supports custom domains, strengthening brand identity with personalized short links.
Link Analytics

Supported

Rebrandly offers comprehensive click tracking and integrates with Google Analytics for data-driven decisions.

Supported

Bitly provides comprehensive click tracking and data-driven insights for optimizing campaigns.
URL shortener

Supported

Rebrandly shortens URLs, customizes them with keywords, and tracks their performance.

Supported

Bitly shortens URLs, allows custom keywords, and tracks link performance.
2D Barcodes

Not supported

Rebrandly does not support adding GTINs to QR codes.

Supported

Bitly supports creating GS1 compliant 2D barcodes with GTIN for product packaging.
Website URL QR codes

Supported

Rebrandly allows creating and customizing QR codes for website URLs.

Supported

Bitly allows creating and customizing QR codes that link to website URLs.
Custom URL shortener

Supported

Rebrandly allows creating custom short URLs using custom domains.

Supported

Bitly allows creating custom short links with custom domains and back-halves.

Qualities

Value and Pricing Transparency

-0.6

Rather negative sentiment

-0.77

Strongly negative sentiment
Customer Service

-0.75

Strongly negative sentiment

-0.58

Rather negative sentiment
Ease of Use

+0.45

Rather positive sentiment

+0.72

Strongly positive sentiment
Reliability and Performance

+0.5

Rather positive sentiment

+0.26

Neutral sentiment
Ease of Implementation

-0.5

Rather negative sentiment

+1

Strongly positive sentiment
Scalability

-1

Strongly negative sentiment

No data

Rebrandly and Bitly Pricing

No data

User sentiment

Rather negative

-0.6

See full Pricing page

Bitly is a link management platform offering a variety of plans to suit different needs, from individuals to large enterprises. They provide branded links, QR Codes, custom landing pages, analytics and more. A free plan is available with limited features, and paid plans offer a range of features and usage limits. Annual plans offer cost savings compared to monthly billing.

Plans

User sentiment

Strongly negative

-0.77

See full Pricing page

Rebrandly and Bitly review insights

1146 reviews analysed from and

Users love

Easy-to-use interface for creating and managing branded links.
Customizable short links with own domain name improves brand recognition.
Link tracking and analytics are helpful for measuring campaign performance.
Ability to edit link destinations after creation provides flexibility.
Free plan offers a generous number of features and branded links.

Easy integration with existing automation workflows for emails and SMS.
Simple and efficient URL shortening for social media and print materials.
Useful analytics for tracking link performance and click-through rates.
Customization options for branded short links and QR codes.
QR code generation capability for various marketing purposes.

Users dislike

Unexpected price increases with little to no warning are a common complaint.
Limited link edits per month on paid plans are frustrating for users.
Lack of a built-in link export feature; users need Python scripts for exporting which is inconvenient.
Customer support is often described as unhelpful and unresponsive, especially regarding billing issues.
Auto-renewal policy is criticized for charging significantly higher amounts than the initial subscription.

Predatory and deceptive billing practices, often resulting in unwanted annual subscriptions.
Lack of adequate customer support, especially regarding billing issues.
QR codes generated during trials often expire unexpectedly after the trial ends.
Limited customization options available for free users.
Advanced features, including custom domains, require expensive subscriptions.

Rebrandly and Bitly Ratings

G2

4.6/5

(361)
Capterra

4.6/5

(57)
TrustPilot

2.4/5

(20)
Glassdoor

3.4/5

(6)

G2

4.5/5

(738)
TrustPilot

1.6/5

(20)
Glassdoor

3.4/5

(1892)

Company health

Employee growth

11% increase in the last year

8% increase in the last year

Web traffic

8% decrease in the last quarter

4% decrease in the last quarter

Financing

No data

November 2021 - $0

How do Rebrandly's link editing limits compare to Bitly's?

Rebrandly imposes limits on the number of link edits allowed per month on its paid plans, a restriction that frustrates some users. Bitly does not appear to have explicit monthly limits on link editing based on the provided information. However, both platforms have received negative feedback regarding their pricing and customer support practices.

Which platform provides more intuitive link analytics, Rebrandly or Bitly?

Bitly provides more intuitive link analytics compared to Rebrandly. While both platforms offer click tracking and analytics, Bitly's interface and reporting features are generally considered easier to navigate and understand, particularly for users less familiar with link analytics. Bitly also offers more comprehensive data visualizations, making it simpler to quickly grasp key performance metrics.

What are the advantages of Rebrandly?

Rebrandly's primary advantage is its focus on branded links, allowing businesses to use their own domain name for short links, which improves brand recognition and trust. Users appreciate its easy-to-use interface and the flexibility of editing link destinations post-creation. Additionally, Rebrandly's free plan offers a generous number of features and branded links.

What are the disadvantages of Rebrandly?

Rebrandly's disadvantages include unexpected price increases, limited link edits per month on paid plans, lack of a built-in link export feature (requiring Python scripts), and unhelpful customer support, particularly regarding billing issues. Users also criticize the auto-renewal policy for significantly higher charges than the initial subscription.

Alternatives to Rebrandly and Bitly

BL.INK

BL.INK is a link management platform for creating, tracking, and managing shortened URLs and QR codes. It's particularly useful for marketing attribution, providing detailed analytics on link engagement. BL.INK prioritizes security and compliance, making it suitable for industries like healthcare. Its flexible features and integrations make it a good fit for businesses of all sizes looking to improve their marketing efforts and customer engagement strategies.

Constant Contact

Constant Contact is a digital marketing platform designed to help small and midsize businesses grow. It offers tools to build email lists, create and send marketing emails, manage social media, and track results. Constant Contact aims to simplify digital marketing with easy-to-use features and integrations with popular business tools. It stands out with its focus on small businesses, providing affordable plans and award-winning customer support.

Short.io

Short.io is a tool that lets you create shorter, more manageable links using your own brand name. This means instead of a long, messy URL, you can have a neat, easy to remember link. It also offers detailed tracking and analytics so you can see who's clicking your links and where they're coming from. You can even set up different links for different campaigns or target audiences. Short.io integrates with other popular tools your business might be using, making it a versatile option for managing your links.

Pixel

Pixel is a link shortening tool that helps businesses track marketing data. Users can create shortened links, QR codes, and simple landing pages, all with tracking capabilities to measure audience engagement. It offers custom branding options and various features like A/B testing and geo-targeting to optimize campaigns. Pixel aims to be an all-in-one platform for managing and analyzing marketing links.

Zendesk Support Suite

Zendesk Support Suite is a customer service software solution designed to help businesses of all sizes provide excellent customer support. It offers a range of tools, including messaging, live chat, AI-powered automation, and a self-service help center. It aims to improve agent productivity, personalize customer interactions across various channels (like social media and email), and streamline workflows to increase efficiency. Zendesk emphasizes data-driven decision-making and boasts a user-friendly interface that integrates with numerous other business applications.

Semrush

Semrush is an online visibility and marketing platform that helps businesses improve their online presence. It offers a wide range of tools for SEO, content marketing, competitor analysis, social media management, and paid advertising. With a massive database, Semrush provides insights into keywords, backlinks, website traffic, and competitor strategies, enabling businesses to make data-driven decisions to enhance their online visibility and achieve marketing goals. Many Fortune 500 companies utilize Semrush's comprehensive suite of digital marketing tools.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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