Badger Maps vs SPOTIO

by Gralio Feb 05, 2025

Badger Maps and SPOTIO cater to field sales teams, but with different focuses. Badger Maps excels in route planning and optimization, while SPOTIO offers a broader suite of sales tools including contact management, activity tracking, and reporting. Choose Badger Maps if route efficiency is paramount, and SPOTIO if you need a more complete field sales platform.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 602 reviews and 60 websites, saving 3 hours, 50 minutes of reading.

Logo of Badger Maps
Badger Maps
Logo of SPOTIO
SPOTIO

About

Badger Maps is a route planning app designed for field sales and service teams of all sizes. It helps salespeople optimize their daily routes, reducing driving time by 20% and increasing sales by up to 22%. The software integrates with popular CRM systems, allowing teams to visualize customer data and prioritize opportunities. Features include appointment scheduling, automated reporting, and real-time team tracking. Badger Maps aims to simplify field operations, improve communication, and ultimately drive revenue growth.
SPOTIO is a field sales software that helps businesses improve the efficiency of their outside sales teams. It offers features like contact management, route planning, activity tracking, and performance reporting, all within one platform. SPOTIO aims to increase sales rep productivity and provide managers with better visibility into their team's activities. It is suitable for businesses of all sizes that manage field sales teams in industries like residential and commercial services.

Summary

Main difference
Badger Maps is a route planning and optimization tool best suited for field sales teams needing to improve travel efficiency and territory management. SPOTIO focuses on broader field sales enablement, providing tools for contact management, activity tracking, and reporting, making it a better fit for teams who need a comprehensive sales platform.

Relative strengths of Badger Maps (compared to SPOTIO)

  • Stronger route optimization capabilities for minimizing drive time and fuel costs.

  • Superior customer support responsiveness and helpfulness.

  • Easier initial setup and user-friendly interface, especially for route planning.

Relative weaknesses of Badger Maps (compared to SPOTIO)

  • Limited CRM functionality compared to SPOTIO.

  • Mobile app performance can be unreliable.

  • Less comprehensive reporting features than SPOTIO.

Who is using Badger Maps and SPOTIO?

Who should use Badger Maps VS. SPOTIO

Badger Maps is a route planning solution for field sales and service teams. It helps teams optimize routes, reducing drive time and boosting sales. The software integrates with CRM systems, visualizes customer data, and prioritizes opportunities. Features include appointment scheduling, automated reporting, and real-time team tracking. Badger Maps simplifies field operations, improves communication, and drives revenue growth.

SPOTIO is a field sales software streamlining sales activities for outside sales teams. Users praise its mapping, client information organization, and reporting. However, some have reported issues with the mobile app's speed, connectivity, and data accuracy. It's best for businesses of all sizes needing route planning, activity tracking, and real-time reporting.

  • Ideal for small, medium, and large field sales teams.

  • Best fit for Manufacturing, Software, and IT companies.

  • SPOTIO best fits small, mid-sized, and large businesses.

  • Ideal for field sales teams in real estate, construction, finance, IT, retail, energy, and professional services.

Badger Maps and SPOTIO features

Supported
Partially supported
Not supported
Type in the name of the feature or in your own words tell us what you need
  • CRM systems integration
    Supported

    Badger Maps connects to CRM systems for managing customer data.

    Supported

    SPOTIO integrates with various CRM systems, including Salesforce, via native integrations, Zapier, or its open API.

  • Mobile app support
    Not supported

    Badger Maps offers a mobile app, but expense tracking is not a listed feature.

    Partially supported

    Expense management is offered, but mobile access is not confirmed.

  • Lead Management
    Partially supported

    Badger Maps supports capturing and qualifying leads via mapping and data integration. Nurturing requires CRM integration.

    Supported

    SPOTIO supports lead capture, qualification, and basic nurturing through sales activity tracking.

  • Route planning
    Supported

    Badger Maps supports route planning and optimization for sales reps.

    Supported

    SPOTIO allows sales reps to plan routes for customer visits.

  • Mobile app
    Supported

    Badger Maps offers substantial functionality on its mobile apps for iOS and Android.

    Supported

    SPOTIO provides substantial functionality on its mobile app for field sales teams to manage their activities.

  • Route optimization
    Supported

    Badger Maps optimizes routes, minimizing drive time and increasing efficiency.

    Supported

    SPOTIO supports route optimization with features like multi-stop planning and real-time updates.

Qualities

  • Value and Pricing Transparency
    No data
    -1
    Strongly negative sentiment
  • Customer Service
    +1
    Strongly positive sentiment
    +0.67
    Rather positive sentiment
  • Ease of Use
    +0.79
    Strongly positive sentiment
    +0.76
    Strongly positive sentiment
  • Reliability and Performance
    +0.87
    Strongly positive sentiment
    -0.23
    Neutral sentiment
  • Ease of Implementation
    -0.43
    Rather negative sentiment
    +0
    Neutral sentiment
  • Scalability
    +0.5
    Rather positive sentiment
    No data
Badger Maps and SPOTIO Pricing
No data

See full Pricing page

No data

User sentiment

Strongly negative
-1

See full Pricing page

Badger Maps and SPOTIO review insights

585 reviews analysed from

Users love

No data

  • The mapping feature, particularly with pins showing other users\' activity.
  • Useful for organizing client information and tracking sales activities.
  • Route planning capabilities for efficient territory coverage.
  • Detailed reporting functions for performance analysis.

Users dislike

No data

  • The mobile app is very slow and can freeze up.
  • Inconsistent connection issues are frequently reported.
  • Data accuracy problems, including incorrect homeowner information.
  • High pricing, especially for premium features.

Badger Maps and SPOTIO Ratings

  • G2
    4.7/5
    (227)
  • TrustPilot
    4.3/5
    (17)
  • Glassdoor
    4.5/5
    (88)
  • G2
    4.5/5
    (358)
  • Glassdoor
    4.6/5
    (46)

Company health

Employee growth

4% increase in the last year
8% increase in the last year

Web traffic

46% increase in the last quarter
16% decrease in the last quarter

Financing

January 2017 - $462K
October 2019 - $5M

How do Badger Maps and SPOTIO compare in CRM integrations?

Badger Maps integrates with popular CRM systems like Salesforce and Microsoft Dynamics, while SPOTIO integrates with HubSpot CRM via Zapier and an open API. Both offer CRM integrations to streamline data flow between sales and field operations, but Badger Maps emphasizes integrations with more established CRM platforms. SPOTIO's HubSpot integration, while functional, may require additional setup compared to Badger Maps' pre-built integrations.

Which product provides more reliable performance for field teams?

Badger Maps provides more reliable performance for field teams. Badger Maps has a reliability and performance score of 0.87, while SPOTIO has a negative score of -0.23. Additionally, user reviews for SPOTIO cite issues with app freezing and inconsistent connections.

What are the advantages of Badger Maps?

Badger Maps offers stronger reliability and performance compared to Spotio, based on available data. It also provides a simpler, more focused solution specifically for route planning and optimization for field sales, potentially making it easier to implement and use for teams primarily needing those features. Badger Maps boasts a higher average rating across G2, TrustPilot, and Glassdoor, suggesting higher overall user satisfaction.

What are the disadvantages of Badger Maps?

Badger Maps suffers from a lack of pricing transparency and a difficult implementation process. Users have not reported any specific dislikes, but the available reviews don't offer much detail on potential downsides. Compared to SPOTIO, Badger has less robust customer service and weaker scalability.

Alternatives to Badger Maps and SPOTIO

Logo of SalesRabbit
SalesRabbit
SalesRabbit is a field sales management software designed for businesses with door-to-door sales teams, though it's adaptable to various industries. It offers a suite of tools accessible through a single platform, including lead and area management, performance tracking with gamification, digital contracts and proposals, and even weather and homeowner data for smarter prospecting. SalesRabbit emphasizes a personalized approach to help your team close more deals and increase efficiency.
Logo of CallProof
CallProof is a mobile and web-based CRM designed for field sales teams of all sizes. It helps salespeople manage their daily tasks and improve productivity through features like route planning, lead tracking, and automated reporting. With CallProof, sales managers can track team performance and ensure their representatives are using their time in the field effectively. Features include business card scanning, email integration, and internal video communication. CallProof aims to simplify the sales process and eliminate tedious data entry.
Logo of HubSpot Marketing Hub
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing platform designed for businesses of all sizes. It offers a suite of tools including email marketing, marketing automation, social media management, analytics, and SEO optimization, all within a single platform. This helps businesses streamline their marketing efforts, improve efficiency, and track results. Its focus on inbound marketing and lead generation makes it a popular choice for businesses looking to attract and convert leads into customers. HubSpot Marketing Hub integrates seamlessly with HubSpot's CRM platform for enhanced sales and marketing alignment.
Logo of Salesforce Maps
Salesforce Maps
Salesforce Maps, a sales mapping software, lets you visualize your sales data on an interactive map directly within Salesforce. See customer locations, optimize routes, and plan sales trips. Target prospects, analyze territories, and improve field team efficiency using location intelligence. It's designed for sales teams of all sizes wanting to improve productivity and make data-driven decisions.
Logo of Salesloft
Salesloft
Salesloft is a sales platform designed to help sales teams close deals more efficiently. It offers tools to manage sales calls, emails, and customer interactions. Salesloft provides insights and analytics to help improve sales performance and forecast future sales. Its focus is on providing a single platform to manage the entire sales process, making it particularly beneficial for mid-sized companies in the USA seeking to streamline their sales operations and boost revenue.
Logo of Route4Me
Route4Me
Route4Me is a popular route planning software that helps businesses create efficient routes for deliveries, service calls, and other field operations. It's used by companies of all sizes, from small businesses to large enterprises, across various industries. Route4Me optimizes routes to save time and fuel costs, track drivers in real-time, and improve customer satisfaction with timely deliveries and services. It offers a range of features, including mobile apps for drivers, customer notifications, and integrations with other business systems.

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