Badger Maps vs SalesRabbit

by Gralio Feb 27, 2025

Badger Maps and SalesRabbit offer distinct strengths for field sales teams. Badger Maps focuses on optimizing routes and travel time, while SalesRabbit emphasizes lead management and sales process automation. Badger Maps is better if route optimization is your top priority. SalesRabbit is better if you prioritize lead management and sales automation tools for door-to-door sales.

At Gralio.ai we help to simplify your decision-making process by offering detailed, side-by-side software comparisons like this one, to help you confidently choose the tool that aligns with your business goals.

This comparison was created by analysing 807 reviews and 60 websites, saving 4 hours, 59 minutes of reading.

Badger Maps

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SalesRabbit

Website LinkedIn Twitter

About

Badger Maps is a route planning app designed for field sales and service teams of all sizes. It helps salespeople optimize their daily routes, reducing driving time by 20% and increasing sales by up to 22%. The software integrates with popular CRM systems, allowing teams to visualize customer data and prioritize opportunities. Features include appointment scheduling, automated reporting, and real-time team tracking. Badger Maps aims to simplify field operations, improve communication, and ultimately drive revenue growth.

SalesRabbit is a field sales management software designed for businesses with door-to-door sales teams, though it's adaptable to various industries. It offers a suite of tools accessible through a single platform, including lead and area management, performance tracking with gamification, digital contracts and proposals, and even weather and homeowner data for smarter prospecting. SalesRabbit emphasizes a personalized approach to help your team close more deals and increase efficiency.

Summary

Main difference

Badger Maps is a route planning app designed for field sales and service teams of all sizes. SalesRabbit is a field sales management software designed for businesses with door-to-door sales teams.

Relative strengths of Badger Maps (compared to SalesRabbit)

Badger Maps excels in route optimization and planning, helping field teams reduce travel time and increase efficiency.
Badger Maps integrates with popular CRM systems, allowing for better data management and opportunity prioritization.
Badger Maps provides real-time team tracking and check-in features, which improve communication and activity monitoring.

Relative weaknesses of Badger Maps (compared to SalesRabbit)

SalesRabbit offers more comprehensive homeowner data, including credit scores, for better sales targeting.
SalesRabbit provides digital contracts and proposals feature, streamlining the sales process.
SalesRabbit includes performance tracking with gamification, enhancing team motivation and productivity.

Who should use Badger Maps VS. SalesRabbit

Badger Maps is a route planning app designed for field sales teams to optimize routes, boost sales, and reduce drive time. Users praise its CRM integrations and route optimization but note occasional glitches and setup time. Ideal for teams seeking efficient territory management and an alternative to Microsoft Streets and Trips.

SalesRabbit is a field sales management software streamlining operations for businesses with door-to-door or field sales teams. It offers lead management, performance tracking with gamification, digital contracts, and homeowner data for efficient prospecting. Users praise its user-friendly interface and effective area management but note occasional inaccuracies in homeowner data and app slowness. Best for small to large businesses, particularly in roofing, solar, or telco, seeking improved sales efficiency and organization.

Excellent fit for small, medium, and large businesses.
Suitable for field sales teams across various industries, especially manufacturing and software.

Best for small to large businesses with field sales teams (1-1000+ employees).
Ideal for Real Estate & Construction, Energy & Utilities, and Software/IT/Telecom.

Badger Maps and SalesRabbit features

Supported

Partially supported

Not supported

Type in the name of the feature or in your own words tell us what you need

CRM systems integration

Supported

Badger Maps integrates with popular CRM systems like Salesforce, Microsoft Dynamics, and others.

Supported

SalesRabbit integrates with various CRM systems, including Salesforce, Microsoft Dynamics, Pipedrive, and Zoho CRM.
Mobile app support

Not supported

Badger Maps offers a mobile app, but expense tracking is not a listed feature.

Not supported

SalesRabbit's mobile app facilitates sales activities but not expense management.
Online Forms, Waivers, and Agreements

Not supported

Badger Maps does not support creating and managing online forms, waivers, or agreements.

Partially supported

SalesRabbit supports digital contracts, which can be adapted for waivers and agreements.
Route planning

Supported

Badger Maps supports route planning and optimization for deliveries.

Supported

SalesRabbit offers route planning for sales teams.
Route optimization

Supported

Badger Maps optimizes routes, minimizing drive time and increasing efficiency for field teams, including technicians.

Supported

SalesRabbit offers route optimization suitable for various field operations.
Lead routing

Not supported

Badger Maps lacks automatic lead routing based on criteria like company size.

Not supported

SalesRabbit does not explicitly mention automatic lead routing based on predefined criteria.

Qualities

Value and Pricing Transparency

No data

No data
Customer Service

No data

No data
Ease of Use

No data

No data
Reliability and Performance

No data

No data
Ease of Implementation

No data

No data
Scalability

No data

No data

Badger Maps and SalesRabbit Pricing

CRM Integration is included with Business plan for teams with 5 or more users, otherwise it starts at $345/month. Advanced CRM Integration is included with Enterprise plan for teams with 5 or more users, otherwise it starts at $545/month.

Plans

See full Pricing page

SalesRabbit offers tiered subscription plans for its field sales management software: Lite, Team, Pro, and Enterprise. The Enterprise plan requires contacting the sales team for pricing details.

Plans

See full Pricing page

Badger Maps and SalesRabbit review insights

Users love

Excellent customer support, praised for responsiveness and helpfulness.
Route optimization and planning tools are highly valued, saving time and gas.
Easy to visualize and manage accounts on a map, with useful color-coding and filtering options.
Check-in feature with notes is convenient for tracking client interactions and history.
Places feature helps in finding new leads and prospects.

User-friendly interface and easy navigation.
Effective area management features help organize territories and avoid double-knocking.
Detailed homeowner information, including credit scores, aids in pre-approach and sales targeting.
Seamless integration with other systems like AccuLynx.

Users dislike

Initial setup can be time-consuming, especially with a large client database.
Mobile app can be glitchy and slow.
Limited CRM functionality.
Route optimization is not always perfect, with occasional backtracking.
Lacks seamless integration with some popular CRM systems.

Inaccurate homeowner data, leading to wasted visits and awkward encounters.
App can be slow and laggy, especially with many pins.
Occasional bugs and glitches disrupt workflow, like appointments disappearing or being logged out.
Limited Android functionality compared to iOS.

Badger Maps and SalesRabbit Ratings

G2

4.7/5

(241)
TrustPilot

4.3/5

(17)
Glassdoor

4.5/5

(88)

G2

4.5/5

(411)
Capterra

4.2/5

(165)
Glassdoor

4.2/5

(74)

Company health

Employee growth

4% increase in the last year

8% decrease in the last year

Web traffic

46% increase in the last quarter

9% increase in the last quarter

Financing

January 2017 - $462K

September 2021 - $4M

How effectively does each product integrate with existing CRM systems?

Badger Maps integrates with popular CRM systems like Salesforce and Microsoft Dynamics, although some users report that the integrations aren't seamless. SalesRabbit integrates with other systems, but specific CRM integrations are not explicitly mentioned, aside from integrations for reporting purposes. More information is needed to determine the extent of SalesRabbit's CRM integration capabilities.

Which product better supports a door-to-door sales process?

SalesRabbit better supports a door-to-door sales process. It is specifically designed for door-to-door sales teams and offers features like area management to prevent double-knocking and provides homeowner data to improve prospecting. While Badger Maps is a strong route planning tool, its focus is on general field sales and service, not specifically the nuances of door-to-door sales.

What are the advantages of Badger Maps?

Badger Maps excels in route optimization and planning, potentially saving field teams significant travel time and boosting efficiency. Its integration with popular CRM systems allows for better visualization and management of customer data within the field workflow. The check-in feature facilitates efficient tracking of client interactions, while the "Places" feature assists in lead generation.

What are the disadvantages of Badger Maps?

Badger Maps suffers from a potentially time-consuming initial setup, especially for users with extensive client databases. The mobile app has been reported to be glitchy and slow, impacting user experience. Some users find its CRM functionality limited, and the route optimization, while generally helpful, isn't always perfect and can sometimes produce inefficient routes with backtracking. Finally, integration with some popular CRM systems can be less than seamless.

Alternatives to Badger Maps and SalesRabbit

SPOTIO

SPOTIO is a field sales software that helps businesses improve the efficiency of their outside sales teams. It offers features like contact management, route planning, activity tracking, and performance reporting, all within one platform. SPOTIO aims to increase sales rep productivity and provide managers with better visibility into their team's activities. It is suitable for businesses of all sizes that manage field sales teams in industries like residential and commercial services.

Map My Customers

Map My Customers is a CRM and field sales software designed specifically for outside sales teams. It allows you to visualize customer locations on a map, optimize routes, and track sales rep activity. Managers get performance dashboards and reporting tools for better visibility into field operations. The software integrates with other tools like Salesforce and Hubspot, centralizing sales data. It aims to improve rep adoption and provide insights into sales activities and territories.

OptimoRoute

OptimoRoute is a cloud-based software designed to make delivery and field service operations more efficient. It plans and optimizes routes, considering factors like traffic, vehicle capacity, and delivery time windows. Drivers receive optimized routes and schedules through a mobile app that also provides navigation and allows for customer updates and proof of delivery. OptimoRoute ultimately aims to help businesses increase productivity, improve customer satisfaction, and reduce operating costs. It's used by a wide range of businesses, from small ventures to large enterprises.

Veloxy

Veloxy is a sales tool for field sales teams that works within Salesforce. It helps reps manage their leads, track sales activities, and plan optimal travel routes. Veloxy offers features like lead finding based on location, access to sales data on a map, and automated scheduling to improve efficiency. It is designed to be used on a computer or mobile device. Veloxy is a separate paid add-on to a Salesforce subscription.

RoadWarrior

RoadWarrior is a route planning software designed for individual drivers and teams, particularly useful for deliveries and multiple stops. It offers an app for drivers to access optimized routes and a web app for dispatchers to manage routes and track progress. RoadWarrior stands out for its powerful optimization (up to 500 stops), real-time traffic updates, and ease of use. It aims to save drivers time and money on fuel by providing the most efficient routes, surpassing the capabilities of basic navigation apps.

Faraday

Faraday is a predictive analytics platform designed to help businesses understand and anticipate customer behavior. Using machine learning, it analyzes customer data to predict actions like purchases, unsubscribes, or engagement with marketing campaigns. The platform offers pre-built prediction models, data integrations, and a user-friendly interface that doesn't require coding experience. This allows marketers to easily access and use predictions within their existing workflows and marketing tools, enabling them to target customers more effectively and personalize their experiences.

Page co-authored by

Michal Kaczor

CEO at Gralio

Michal has worked at startups for many years and writes about topics relating to software selection and IT management. As a former consultant for Bain, a business advisory company, he also knows how to understand needs of any business and find solutions to its problems.

Tymon Terlikiewicz

CTO at Gralio

Tymon is a seasoned CTO who loves finding the perfect tools for any task. He recently headed up the tech department at Batmaid, a well-known Swiss company, where he managed about 60 software purchases, including CX, HR, Payroll, Marketing automation and various developer tools.

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